Internet Marketers
PPC is a popular advertising strategy for many businesses because it helps to achieve top search engine real estate very quickly.
There are several types of #PPC plans that differ based on your businesses’ individual needs.
Through keyword research, our team will use phrases potential customers are searching for.
We’ll create compelling ads targeted to the local, regional, or national market you serve.
#smallbusiness #onlinestore #advertising #sellingonline #ecommercebusiness
Check out my PPC Advertising checklist for new campaigns. It gives you some of the most important aspect to creating PPC Ads and creating successful PPC Advertising campaigns. I would consider this my Pay-Per-Click Advertising campaign checklist.
1. GOAL: What should they do?
2. OFFER: Why should they buy?
3. LANDING PAGES: What do they see?
4. ADS: What is the offer?
5. TARGETING: Who should see it?
6. BUDGET & TIME: How much and when?
Check out our 3 Steps to creating successful PPC Advertising campaigns. This is a beginners Pay-Per-Click Advertising video, where we cover a high-level overview of the PPC Strategy you should take when you want to get the most of your campaigns.
The 3 steps for creating successful PPC Advertising campaigns:
1 – Tracking
2 – Testing
3 – Optimizing
Successful PPC Advertising Campaigns Surfside PPC Article: https://surfsideppc.com/3-steps-to-successful-ppc-advertising-campaigns/
Now, there are a lot of shorter steps in-between, but these are the three things you need to keep in mind before you get started with any campaign. You want to start by installing a conversion tracking pixel on your website. From there, you want to make sure you are measuring conversions that are happening on your website. You can track each conversion back to a specific campaign to see how everything is performing.
Once you are tracking conversions, you need to test everything. Most importantly, you need to test different targeting methods to see what works best for your business. Do Facebook Ads audiences perform best for your business? Do Google Ads keywords work best for your business? Do Pinterest Ads audiences work best for your business? No one will know the answer to these questions until you start testing. In addition, you want to test advertisements, landing pages, targeting, keywords, PPC Advertising channels, and every possible thing you can test to see what is working for your business.
Last but not least, you need to optimize. When you start getting more data, you need to optimize towards the ads, targeting, and landing pages that are performing the best for your business. Optimization is key to PPC Advertising, especially if you want to have a positive return on ad spend.
