What is PPC? Pay-Per-Click Explained!

Pay Per Click Advertising can be difficult to figure out at first, so check out this video explaining PPPC for beginners. I’ll answer some popular questions such as:

-What Is Pay-Per-Click Advertising?
Pay-Per-Click Advertising (PPC) is a form of advertising where the advertiser pays for each click to their website or app. Google Ads is the most well known PPC Advertising Network, where advertisers bid on keywords for clicks to their websites. Advertisers only pay when their advertisement is clicked.

-How Does Pay-Per-Click Advertising Work?
Advertisers generally set a bid for clicks to their website based on the keywords and/or audiences they are targeting. Pay-Per-Click Advertisers enter an auction against other advertisers for each click. The advertisements that show are based on a bid and an Ads quality score or relevant score.

-How Can You Get Started With PPC Ads?
You can start by using popular PPC Advertising Networks such as Google Ads, Bing Ads, Facebook Ads, and more. You will need a website or an app to promote. Then, you can sign-up with one of the top networks, enter your payment information, and create your first campaign.

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🌸 ABOUT ME 🌸
Before I knew anything about digital marketing, I worked full time as an elementary school teacher. I was extremely burnt out and unhappy until I stumbled across this career. Currently, I am working as a digital marketing manager while also teaching students in my beginner digital marketing course. This field has changed my life and I made this channel to help guide those who are seeking a career and hope to be successful in doing so.

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PPC Advertising Checklist – 6 Vital Aspects of Successful Pay-Per-Click Advertising Campaigns

Check out my PPC Advertising checklist for new campaigns. It gives you some of the most important aspect to creating PPC Ads and creating successful PPC Advertising campaigns. I would consider this my Pay-Per-Click Advertising campaign checklist.

1. GOAL: What should they do?
2. OFFER: Why should they buy?
3. LANDING PAGES: What do they see?
4. ADS: What is the offer?
5. TARGETING: Who should see it?
6. BUDGET & TIME: How much and when?

The BEST Amazon PPC Advertising Strategy | 2022

Advertising Using Amazon PPC can be TRICKY & EXPENSIVE…unless you know how to do it efficiently. In this tutorial, I cover the BEST Amazon PPC advertising strategy that I use for my own business. By using a product targeting ASIN campaign with the right settings, you’ll be able to secure those first couple of sales and reviews at ease.

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⏲ TIMESTAMPS ⏲
0:00 Amazon PPC Advertising
0:26 Test Product For Today
0:54 Finding & Copying Your ASIN
1:18 Create Campaign & Choose Campaign Type
2:05 Campaign Name & Start/End Date
2:54 Calculating Your Daily Budget
5:13 Campaign Targeting Type
5:50 Campaign Bidding Strategy
6:18 Create An Ad Group
6:36 Selecting Your Product(s) To Advertise
7:19 Manual Targeting Type – Keywords or Product?
9:02 Adding Competitor ASINs (Product Targeting)
11:05 Adjusting The Bids (Bidding Strategy)
11:52 Negative Keyword/Product Targeting
12:30 Reviewing Campaign Summary
13:16 How To Monitor & Improve A PPC Campaign

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📢 DISCLAIMER 📢
I am not a financial adviser and topics covered in this video are to be used for entertainment purposes only. I do not claim any right over any of the graphics, images, songs used in this video. All rights reserved to the respective copyright owners.

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What is PPC? Pay Per Click Advertising / Marketing Explained & What a PPC Manager Does? | @NodreenK

What is PPC? Pay Per Click Advertising / Marketing Explained & What a PPC Manager Does? | @NodreenK

I often get asked by many aspiring digital marketers, what is PPC? So I made this video! If you want to know all about pay per click advertising or pay per click marketing, I explain everything in this video and also talk through what a PPC manager role might entail. Enjoy and don’t forget to SUBSCRIBE – https://goo.gl/2nIHzs

My last video in this series: https://youtu.be/Pdm-ibjl-dA
My digital marketing career playlist: https://www.youtube.com/playlist?list=PLq64m6lgBtleG8Q307KFKeAhGOoeFPTB0

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How to Optimize Amazon PPC Advertising Campaigns 2020 (Tutorial)

This video is Part 2 of 2019’s Amazon PPC Advertising Campaigns tutorial: https://youtu.be/N8M2t0rkZiU

Watch this video if you want to learn how to optimize your automatic Amazon PPC advertising campaigns, step by step. All Amazon sellers need to get into this habit everyday. A lot of times we may be spending so much money on PPC but not actually converting. There are a lot of moving parts and components when it comes to Amazon PPC advertising campaigns. Make sure you understand your campaigns by selecting profitable keywords!

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How to Optimize Amazon PPC Advertising Campaigns 2020, Read Search Term Reports, PPC Tutorial

In this video, I show you how I analyze Search Term Reports from my Amazon PPC reports. This is a Step by Step Tutorial on how and what the information in the report works and what it means to you.

PPC is one of the toughest subjects new sellers face when advertising on Amazon. Learn how to read search term reports so that you can optimize them correctly, lowering acos and increasing profits!

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How to Optimize Amazon PPC Advertising Campaigns 2019 (Tutorial)

Watch this video if you want to learn how to optimize your Amazon PPC advertising campaigns, step by step. All Amazon sellers need to get into this habit everyday. A lot of times we may be spending so much money on PPC but not actually converting. There are a lot of moving parts and components when it comes to Amazon PPC advertising campaigns. Make sure you understand your campaigns and selecting profitable keywords!

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Pay-Per-Click-Advertising Explained For Beginners

Pay Per Click Advertising can be difficult to figure out at first, so check out our video explaining Pay Per Click Advertising for beginners. We answer some popular questions such as What Is Pay-Per-Click Advertising? How Does Pay-Per-Click Advertising Work? How Can You Get Started With PPC Ads? and Is Pay-Per-Click Advertising Worth It? You can look below to see more of our information about PPC Advertising. We also have a Pay Per Click Advertising Course URL below on our Surfside PPC website, so you can follow along with all of our lessons.

PPC Advertising Course by Surfside PPC: https://surfsideppc.com/pay-per-click-advertising/

Pay-Per-Click Advertising Explained: https://surfsideppc.com/pay-per-click-advertising-explained/

What Is Pay-Per-Click Advertising?

Pay-Per-Click Advertising (PPC) is a form of advertising where the advertiser pays for each click to their website or app. Google Ads is the most well known PPC Advertising Network, where advertisers bid on keywords for clicks to their websites. Advertisers only pay when their advertisement is clicked.

How Does Pay-Per-Click Advertising Work?

Advertisers generally set a bid for clicks to their website based on the keywords and/or audiences they are targeting. Pay-Per-Click Advertisers enter an auction against other advertisers for each click. The advertisements that show are based on a bid and an Ads quality score or relevant score.

How Can You Get Started With PPC Ads?

You can start by using popular PPC Advertising Networks such as Google Ads, Bing Ads, Facebook Ads, and more. You will need a website or an app to promote. Then, you can sign-up with one of the top PPC networks, enter your payment information, and create your first campaign. We have tutorials on our Surfside PPC YouTube channel for the top ad networks.

Is Pay-Per-Click Advertising Worth It?

The key to Pay-Per-Click Advertising is testing and optimizing your campaigns. Large companies use PPC Advertising every day with million dollar yearly budgets to drive more leads and sales. PPC Advertising is worth it for businesses of all sizes, but it requires testing and knowledge of PPC Ad Networks.

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