Check out my PPC Advertising checklist for new campaigns. It gives you some of the most important aspect to creating PPC Ads and creating successful PPC Advertising campaigns. I would consider this my Pay-Per-Click Advertising campaign checklist.
1. GOAL: What should they do?
2. OFFER: Why should they buy?
3. LANDING PAGES: What do they see?
4. ADS: What is the offer?
5. TARGETING: Who should see it?
6. BUDGET & TIME: How much and when?