ppc advertising for beginners

What is PPC? Pay-Per-Click Explained!

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Pay Per Click Advertising can be difficult to figure out at first, so check out this video explaining PPPC for beginners. I’ll answer some popular questions such as:

-What Is Pay-Per-Click Advertising?
Pay-Per-Click Advertising (PPC) is a form of advertising where the advertiser pays for each click to their website or app. Google Ads is the most well known PPC Advertising Network, where advertisers bid on keywords for clicks to their websites. Advertisers only pay when their advertisement is clicked.

-How Does Pay-Per-Click Advertising Work?
Advertisers generally set a bid for clicks to their website based on the keywords and/or audiences they are targeting. Pay-Per-Click Advertisers enter an auction against other advertisers for each click. The advertisements that show are based on a bid and an Ads quality score or relevant score.

-How Can You Get Started With PPC Ads?
You can start by using popular PPC Advertising Networks such as Google Ads, Bing Ads, Facebook Ads, and more. You will need a website or an app to promote. Then, you can sign-up with one of the top networks, enter your payment information, and create your first campaign.

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🌸 ABOUT ME 🌸
Before I knew anything about digital marketing, I worked full time as an elementary school teacher. I was extremely burnt out and unhappy until I stumbled across this career. Currently, I am working as a digital marketing manager while also teaching students in my beginner digital marketing course. This field has changed my life and I made this channel to help guide those who are seeking a career and hope to be successful in doing so.

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PPC Tips and Tricks, Paid Search Live Question and Answer Session

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The last Cashflow digital of 2021

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In this episode we have Corey Rose on to talk about some tips and tricks for PPC.

PPC Advertising: An Overview for Beginners

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Pay-Per-Click Advertising aka PPC Advertising is one of the best ways to reach your target audience and promote your business. You can promote current discounts, new products, services, and more. And, you can drive additional sales and leads by putting some of your advertising budget towards paid advertising.

PPC Advertising YouTube Playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y5E9k6B3NFjlWryR4lOxpBc

PPC Advertising article on Surfside PPC: https://surfsideppc.com/ppc-advertising/

What is Pay-Per-Click Advertising (PPC)?

Any paid advertising campaign where the advertiser pays for each click on their ads. Advertisers pay per click for ads that lead to website visits, app visits, phone calls, and more.

Why Use Pay-Per-Click Advertising (PPC)?

– Businesses can easily promote current offers, discounts, products, and services.

– Advertisers can easily track total clicks, cost per click, and return on ad spend (ROAS).

– Ads are targeted, which helps drive conversions like leads and sales.

PPC vs. SEM vs. SEO:

– PPC is any form of paid advertising where Advertisers pay for each click on their ads.

– SEM is when Advertisers pay for their website to appear on the search results pages.

– SEO is when Marketers optimize their website and their content to appear on the search results pages.

Simplified PPC Process for an Advertiser:

1. Choose your PPC channel (Google Ads, etc.)
2. Estimate monthly budget
3. Set-up landing page/s for PPC traffic
4. Set-up conversion tracking to track results
5. Choose targeting for campaign
6. Create ads & launch campaign
7. Track results and optimize

Top PPC Advertising Networks:

– Google Ads
– Microsoft Advertising
– Facebook Ads
– LinkedIn Ads
– Instagram Ads
– Pinterest Ads
– Twitter Ads
– Amazon Advertising
– Quora Ads
– AdRoll

Pay-Per-Click-Advertising Explained For Beginners

by

Pay Per Click Advertising can be difficult to figure out at first, so check out our video explaining Pay Per Click Advertising for beginners. We answer some popular questions such as What Is Pay-Per-Click Advertising? How Does Pay-Per-Click Advertising Work? How Can You Get Started With PPC Ads? and Is Pay-Per-Click Advertising Worth It? You can look below to see more of our information about PPC Advertising. We also have a Pay Per Click Advertising Course URL below on our Surfside PPC website, so you can follow along with all of our lessons.

PPC Advertising Course by Surfside PPC: https://surfsideppc.com/pay-per-click-advertising/

Pay-Per-Click Advertising Explained: https://surfsideppc.com/pay-per-click-advertising-explained/

What Is Pay-Per-Click Advertising?

Pay-Per-Click Advertising (PPC) is a form of advertising where the advertiser pays for each click to their website or app. Google Ads is the most well known PPC Advertising Network, where advertisers bid on keywords for clicks to their websites. Advertisers only pay when their advertisement is clicked.

How Does Pay-Per-Click Advertising Work?

Advertisers generally set a bid for clicks to their website based on the keywords and/or audiences they are targeting. Pay-Per-Click Advertisers enter an auction against other advertisers for each click. The advertisements that show are based on a bid and an Ads quality score or relevant score.

How Can You Get Started With PPC Ads?

You can start by using popular PPC Advertising Networks such as Google Ads, Bing Ads, Facebook Ads, and more. You will need a website or an app to promote. Then, you can sign-up with one of the top PPC networks, enter your payment information, and create your first campaign. We have tutorials on our Surfside PPC YouTube channel for the top ad networks.

Is Pay-Per-Click Advertising Worth It?

The key to Pay-Per-Click Advertising is testing and optimizing your campaigns. Large companies use PPC Advertising every day with million dollar yearly budgets to drive more leads and sales. PPC Advertising is worth it for businesses of all sizes, but it requires testing and knowledge of PPC Ad Networks.