SEO or PPC: Which one is better and what do they have in store for your business? Well, let’s take a look as I compare SEO vs PPC and help you find out which one fits your needs and goals.
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What’s covered in this video are..
00:00 Introduction
00:10 What is SEO?
00:25 What is PPC?
00:47 SEO and PPC Key Differences
03:32 Where to use SEO and PPC
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PPC & SEO can look pretty similar from a difference and you may wonder why you would use both. Today we’ll unpack the key strengths and weaknesses of each, and show you how to combine the two for a super effective marketing campaign.
We’ll start by exploring how these two campaigns differ.
We’ll talk about rankings, and how users may treat organic results and paid ads differently in the search engine results. We’ll explore how budgets differ with bidding on keywords versus paying for an SEO service. Then we’ll talk about the vastly different timelines of PPC & SEO.
After that we’ll explore the ways that you can use them together! Effectively being able to double the data you can analyze and also being able to increase visibility and dominate the search engine results pages.
Last, we’ll give you the tools you need to help you determine if you should invest in both. We’ll talk about your budget, your business goals, and lastly your current marketing strategy.
If you need any help with your PPC and/or your SEO, we’ve got you covered! Visit us at:
Check out our digital marketing strategy video where we cover 5 Step Process To Combine your PPC Advertising, SEO, and Social Media Strategy. This is a simple Search Engine Optimization and Google Ads and Bing Ads strategy that will also incorporate social media marketing as well. What you want to do is use this strategy and continue to use this process over the course of time, which will help you increase traffic to your business website and solve your customer’s problems with the use of content.
If you are looking for a SEO and PPC strategy that you can use long-term to help grow your business, look no further. Our goal is to give you a SEO and PPC integration so they will be working together to grow your business in 2019 and beyond.
Google Ads Remarketing Tutorial 2019: https://www.youtube.com/watch?v=4lE9WKMhxVY
You can use your Google Ads account to find recommended keywords or use the Google Keyword Planner to find keywords for your business. Either method is worthwhile and you can find Search Engine Optimization keywords and PPC Advertising keywords that you can target in your Google AdWords and Bing Ads campaigns. When you are looking to combine your Search Engine Optimization and Google AdWords efforts, keyword targeting is where you want to start.
2. Create high-quality content for long-tail keywords
The best SEO tip I can give you is to consistently create great content around your top keywords. You want to focus on short-tail and long-tail keywords so you can be present in the Search Engine Results pages (SERPs) and drive relevant traffic to your business. Of course, you need a user-friendly website, a mobile-friendly website, and backlinks to help Google index your website higher, but website content is a key component to any website that ranks high.
3. Create Ad Groups in Google Ads and Bing Ads and target the keywords for the content and landing pages you create
Once you create landing pages and content for your top keywords, you want to target keywords and drive relevant and targeted traffic to your landing pages. You can create separate Ad Groups and Ads for each landing page, which will help with the quality score as well.
4. Share your content on social media
You created great content, now you need to share it on social media. That will help more people find your content and find the solutions that you are presenting for their problems.
5. Use Remarketing to capture people who have not converted yet
Once you start driving a lot of traffic for people who show interest in your business, you want to use Remarketing and Retargeting to reach them and encourage them to purchase from your business. If you can segment specific customers by the pages they visit, you can serve custom ads that will be personalized to the actual problems they are experiencing with a solution for their problems.
