Are you wondering how to determine if your PPC campaign is profitable? The key is understanding how to calculate your Return on Investment and Return on Ad Spend.
You’re spending money on Facebook ads, Bing Ads Google AdWords. How do you know if you’re generating ROI on your PPC ads? Subscribe here to learn more of my secret PPC tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog
Hey everyone, I’m Neil Patel, and today I’m going to share with you on how you should measure the ROI of your paid advertising campaigns.
Sure, Facebook and Google they try to tell you the ROI that you’re getting, but you know what? They are wrong.
The numbers you’re getting from your Facebook and AdWords usually accounts always show more conversions than you’re getting. Just check out your products, your e-commerce store, your lead generation. Whatever you’re trying to get, your leads, I bet you AdWords, Facebook and even Google Analytics show you more conversions than what you’re getting.
You need to be looking in your database.
Now, in general, the numbers are off not just for you, not just for me, but for almost everyone. S
O, what do companies do? Well, they double check their metrics.
They know that if their Facebook metrics say that there are two conversions, they know, let’s say, if the rule of thumb is by half, because that’s what your database is showing, then when Facebook is showing you had 1,000 sales today, then you really only got 500 and that’s okay.
You just need to know how to optimize your spend based on your true conversions.
You have to check your database for the real sales and lead numbers. It’s that simple. There’s no quick, easy solution being like oh if you use this software, it fixes it, or if you do this, it fixes it.
Everyone says hey, try out this solution, or this company but the real true way that I’ve noticed is I look at my database and my bank account. When I can see numbers coming in, that’s how I know I’ve generated sales. I don’t care to see what a number in a software solution shows me that’s off. I want to see the real dollars.
This video will show you how to use pivot tables for PPC, specifically Google Ads (AdWords).
Pivot tables can be a great way to analyse large sets of PPC data and make sense out of it. When you download raw data from Google Ads, then a pivot table and by extension, a pivot chart will allow you to visualize the data and spot trends.
Many marketers think pivot tables are scary, but they don’t have to be. Get started and have fun playing with datasets to visualize the data you need.
It can be great to use pivot tables for client and stakeholder engagement to pull stats for campaign performance over time.
Pivot tables for PPC aren’t scary, just get started!
If you liked this video, don’t forget to subscribe and follow me on Twitter & LinkedIn via the below.
And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website https://www.thebigmarketer.co.uk and get in touch. I would love to hear from you!
In this first part of our “What Is PPC?” video series we cover what PPC is (Pay-per-Click), what the benefits are, and what the components of a successful PPC campaign look like.
0:33 What Is PPC?
0:59 What Are The Benefits of PPC?
3:15 What Are The Components of a Successful PPC Campaign?
See the rest of the series:
Part 1 – https://www.youtube.com/watch?v=57fvwj5zUTU
Part 2 – https://www.youtube.com/watch?v=FH2NFRt7oyQ
Part 3 – https://www.youtube.com/watch?v=VxpuwWrg1ns
Part 4 – https://www.youtube.com/watch?v=jCt7cIYFytg
Part 5 – https://www.youtube.com/watch?v=4Jd5OUhz-v8
📝 MORE FROM EXPOSURE NINJA 📝
Why You Shouldn’t Be Afraid of Paying High CPCs
How to Increase the Profit from Your Google Ads Campaigns with the PPC Ninjas | Podcast #119
📺 DIGITAL MARKETING PLAYLISTS 📺
How To Do Competitor Research
Conversions Rate Optimisation Tips
🔍 FREE WEBSITE REVIEW 🔍
Is your website struggling to rank?
Getting no traffic?
Seeing no sales?
Get a FREE website review from the authors of “How To Get To The Top Of Google”
Have a question for our team?
Have a subject you’d like covered?
Email us at office@exposureninja.com
👋 ABOUT US 👋
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, and website design and development.
Pay Per Click (PPC) Foundations – Introduction to PPC
This video will help you learn, what is PPC often known as Pay per click or paid search even SEM.
With PPC, advertisers can reach the audience they want, and often at the budget they want. It’s one of the most efficient forms of digital marketing, and this video will give the clear explanation of the basics behind this extraordinary channel.
So here are the basic things taught in this lesson:
• How PPC can drive valuable and measurable traffic without wasting valuable advertising spend
• What is paid search or PPC advertising
• Distinguishing the paid search results and organic search results
• Learn how display advertising can complement paid search advertising
• List situation when PPC could benefit a digital marketing strategy
• What is PPC cycle and the multiple steps involved in the PPC cycle
• PPC Use cases
• Advantages of PPC
• Three Rs of PPC
Pay Per Click (PPC) Foundation Course: http://www.simplilearn.com/digital-marketing/foundation-course-on-pay-per-click-ppc-training?utm_campaign=PPC-foundation-intro-5q341mozB-s&utm_medium=SC&utm_source=youtube
For more updates on courses and tips follow us on:
– Facebook: https://www.facebook.com/Simplilearn
– Twitter: https://twitter.com/simplilearn
Get the android app: http://bit.ly/1WlVo4u
Get the iOS app: http://apple.co/1HIO5J0
https://www.bluehost.com/blog/videos/video-what-is-ppc-6889/ — PPC, which stands for pay-per-click advertising, is one of the best ways to attract visitors to your website. In this video we’ll explain PPC, CPC, and CPM and will help you determine if PPC is right for your business.
PPC is a method of online marketing that allows you to put ads in strategic places all over the internet. The best part: you only pay a fee when your ad is clicked. Instead of attracting visitors organically, you’re essentially buying visits to your site. The fee for PPC, which is typically called the cost per click (CPC), ranges widely. In the United States the average is between $1 and $2. That means some clicks are as cheap as a few pennies while others total more than $50.
So how do you know if PPC is right for your small business? Here are a few reasons we think it’s helpful:
1. PPC is extremely targeted, allowing you to show your ads to who you want, when you want. That means you can target potential customers based on where they’re located, what device they’re using, or even their gender.
2. PPC makes it possible to retarget visitors. Retargeting means advertising to people who have visited your site but didn’t make a purchase. Consider this: only two people out of every 100 visitors to a site will convert to customers. Retargeting means you don’t have to let that 98 percent of your traffic go to waste.
3. PPC is affordable; you only pay when your ad is actually clicked. Even if getting that one click costs $15 but the product you’re selling costs $400, you’re still get a great return on investment.
4. PPC is trackable. It’s easy to see which ads are performing well and which ones aren’t getting clicks.
5. PPC works fast. Building up good SEO takes time, but putting up a PPC ad can lead to immediate results, getting your site at the top of the search results page.
VISIT THE BLUEHOST BLOG FOR MORE WEBSITE TIPS
https://www.bluehost.com/blog/
SUBSCRIBE TO OUR CHANNEL
https://www.youtube.com/subscription_center?add_user=bluehost
CONNECT WITH US
Facebook: https://www.facebook.com/bluehost
Twitter: https://twitter.com/bluehost
