Are you wondering how to determine if your PPC campaign is profitable? The key is understanding how to calculate your Return on Investment and Return on Ad Spend.
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Today Sam is talking about how he plans on winning over his competition using Pay Per Click Advertising in 2020! And how you can too!
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Right now the world is rapidly changing, and that goes double, or even triple for any digital industry. Pay Per Click Advertising is constantly innovating and while the basic rule of “You Pay Per Click” will always be around, the way you play the game has changed immensely.
These days you have Smart Campaigns with Google Machine Learning bidding for you, competitors for Google, who has the largest market share are popping up constantly with new and better approaches such as Amazon Pay Per Click or Pinterest or Facebook ads, people are searching differently, and gone are the days of reading now we consume more video than ever.
🕘Timestamps:
0:20 – Context
1:25 – First Trend: Smart Shopping
4:35 – First Trend: Key Takeaways
5:26 – Second Trend: New PPC Platforms
6:57 – Second Trend: Key Takeaways
7:22 – Third Trend: Voice Search
8:34 – Fourth Trend: Video
The PPC Trends of 2020 have already started, so here’s what you need to know to get ahead of your competition and don’t worry we will also explain what you need to do! We don’t do tips without action here at Matter!
So that’s what we’re going to be doing today, talking PPC, CPC, and all the different platforms you can use to target people.
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Learn PPC Campaign in 35 Minutes – PPC Tutorial for Beginners in Hindi
In this video, you will learn about how to set up Google Ads PPC Campaign with AdGroups, Ads and Keywords. We also include basic concepts of Keywords Match Types and Ads Extensions.
Please, Ask Questions in Comments, I will respond to queries.
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Pay Per Click (PPC) Foundations – Introduction to PPC
This video will help you learn, what is PPC often known as Pay per click or paid search even SEM.
With PPC, advertisers can reach the audience they want, and often at the budget they want. It’s one of the most efficient forms of digital marketing, and this video will give the clear explanation of the basics behind this extraordinary channel.
So here are the basic things taught in this lesson:
• How PPC can drive valuable and measurable traffic without wasting valuable advertising spend
• What is paid search or PPC advertising
• Distinguishing the paid search results and organic search results
• Learn how display advertising can complement paid search advertising
• List situation when PPC could benefit a digital marketing strategy
• What is PPC cycle and the multiple steps involved in the PPC cycle
• PPC Use cases
• Advantages of PPC
• Three Rs of PPC
Pay Per Click (PPC) Foundation Course: http://www.simplilearn.com/digital-marketing/foundation-course-on-pay-per-click-ppc-training?utm_campaign=PPC-foundation-intro-5q341mozB-s&utm_medium=SC&utm_source=youtube
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https://www.bluehost.com/blog/videos/video-what-is-ppc-6889/ — PPC, which stands for pay-per-click advertising, is one of the best ways to attract visitors to your website. In this video we’ll explain PPC, CPC, and CPM and will help you determine if PPC is right for your business.
PPC is a method of online marketing that allows you to put ads in strategic places all over the internet. The best part: you only pay a fee when your ad is clicked. Instead of attracting visitors organically, you’re essentially buying visits to your site. The fee for PPC, which is typically called the cost per click (CPC), ranges widely. In the United States the average is between $1 and $2. That means some clicks are as cheap as a few pennies while others total more than $50.
So how do you know if PPC is right for your small business? Here are a few reasons we think it’s helpful:
1. PPC is extremely targeted, allowing you to show your ads to who you want, when you want. That means you can target potential customers based on where they’re located, what device they’re using, or even their gender.
2. PPC makes it possible to retarget visitors. Retargeting means advertising to people who have visited your site but didn’t make a purchase. Consider this: only two people out of every 100 visitors to a site will convert to customers. Retargeting means you don’t have to let that 98 percent of your traffic go to waste.
3. PPC is affordable; you only pay when your ad is actually clicked. Even if getting that one click costs $15 but the product you’re selling costs $400, you’re still get a great return on investment.
4. PPC is trackable. It’s easy to see which ads are performing well and which ones aren’t getting clicks.
5. PPC works fast. Building up good SEO takes time, but putting up a PPC ad can lead to immediate results, getting your site at the top of the search results page.
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With so much information to try and comprehend, starting a new PPC campaign can seem like an impossible task. Luckily for you SEMrush is here to lead you on your way to running the best PPC campaigns possible . Check out our brand new tutorial for how to get started with your PPC campaign! We’ll walk you through the entire process, utilizing several SEMrush tools – including the PPC Keyword Tool, Ads Builder Tool, Domain vs. Domain, and more!
