SEO vs PPC for Local Business Marketing | What Is The Difference and Which Is Better?
In this video we talk about Seo vs Google ads for local businesses, which is better and why. If you are wondering if you should be doing search engine optimization or google ads ppc for your business then this video will help you identify which is better suited for your business!
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⏱️TIMESTAMPS⏱️
0:00 – Intro
0:25 Difference between SEO and PPC
1:30 Pros and Cons of SEO and PPC
3:00 How long does each take for results?
5:00 Which is better suited for you?
10:00 Outro
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SEO or PPC: Which one is better and what do they have in store for your business? Well, let’s take a look as I compare SEO vs PPC and help you find out which one fits your needs and goals.
Check Out the Full Article
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What’s covered in this video are..
00:00 Introduction
00:10 What is SEO?
00:25 What is PPC?
00:47 SEO and PPC Key Differences
03:32 Where to use SEO and PPC
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PPC & SEO can look pretty similar from a difference and you may wonder why you would use both. Today we’ll unpack the key strengths and weaknesses of each, and show you how to combine the two for a super effective marketing campaign.
We’ll start by exploring how these two campaigns differ.
We’ll talk about rankings, and how users may treat organic results and paid ads differently in the search engine results. We’ll explore how budgets differ with bidding on keywords versus paying for an SEO service. Then we’ll talk about the vastly different timelines of PPC & SEO.
After that we’ll explore the ways that you can use them together! Effectively being able to double the data you can analyze and also being able to increase visibility and dominate the search engine results pages.
Last, we’ll give you the tools you need to help you determine if you should invest in both. We’ll talk about your budget, your business goals, and lastly your current marketing strategy.
If you need any help with your PPC and/or your SEO, we’ve got you covered! Visit us at:
We are of course entering a financial recession and because of this downturn, search engine marketing techniques of SEO and PPC are called into question. How should you do marketing during a recession?
I have spoken previously about the impact of the current situation on PPC and the industries it has affected.
I have also spoken about what businesses can do with their PPC campaigns during this recession
but the question is, which method of search engine marketing will work best in our current economy, SEO or PPC?
In this video we’ll break down the pros and cons of both methods and look at which method your business should be focusing on.
Search Engine Land recently released a survey that showed most businesses will invest in SEO over PPC or indeed any other method of marketing, but should you agree and do the same?
One thing to note however. No marketing channels will be providing great results during a recession, but will SEO or PPC be better?
SEO
Takes a long time to work – but you have time now!
3 principles of SEO – on page, links and technical – you can work on all of these during a recession
On page – keyword research, content optimisations – Create new content! Help your ideal customer solve their problems!
Technical – work with developers and freelancers to resolve technical issue and improve website performance
Link building – There are still opportunities to build links
HARO is a journalism platform and they are looking for content, especially about recent events!
Here is my video on HARO
PPC
Click costs are down in most industries and some people are still looking, so there is an opportunity to drive cheaper traffic
It’s all about the right messaging to get some type of commitment
B2B PPC is an opportunity to initiate marketing funnels
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https://thebigmarketer.com/courses/
And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!
Search Engine Optimization vs Pay Per Click Advertising – Which One Should You Invest In First? When it comes to PPC vs SEO, you might have a limited amount of resources to put towards one or the other. You want to invest resources in search engine optimization and PPC advertising, but sometimes you have limited time or a limited budget and you need to pick one. We go through which one you should invest in and why.
SEO vs. PPC Article on Surfside PPC: https://surfsideppc.com/seo-vs-ppc/
Search Engine Optimization: The process of optimizing your website for organic listings in the search results. SEO is unpaid and involves creating content, building backlinks, and optimizing your website for search engines like Google.
Pay-Per-Click Advertising aka Search Engine Marketing: The process of paying for the top results in the paid listings of search results. PPC or SEM is paid and involves targeting keywords and audiences, creating ads, driving traffic to landing pages, and driving conversions with paid advertising.
Whether you are looking at SEO vs SEM vs PPC, you ultimate goal is to maximize your return on ad spend. The benefit of choosing to optimize for search engines and using search engine optimization is that you will continue to get organic traffic from the top keywords for your brand. When it comes to PPC Advertising, the traffic and conversions only come when you are paying for that traffic. In addition, if you have data from Search Engine Optimization, you can use your conversion rate and forecast the data from Google Ads and Bing Ads.
