Over the last couple of years, I have gotten to know Mina Elias from Trivium, and he developed a unique and respected perspective on Amazon PPC campaigns. On this episode of the podcast, he comes on to discuss what he has learned.
He shares his “PPC diet” which is basically when to either bulk up or start cutting down on your spending.
From there, we discussed some of the metrics that he looks at when optimizing accounts. It gets a bit technical, so grab a pen and paper…
For full show notes, visit https://maximizingecommerce.com/146
Connect with Mina
Trivium https://triviumco.com/
Get a Campaign Audit from Mina’s Team https://triviumco.com/pages/srt/maximizingecom
Mina on Instagram https://www.instagram.com/theminaelias/
Get’s Mina’s spreadsheet by visiting – https://docs.google.com/spreadsheets/d/1TuSWvURHYaUp7LVbRz2Ydb4BtbvSZN7KQpxmKF8zRXQ/edit (Go to File – Make a Copy to save a copy for yourself)
Connect with Kevin
Facebook Group https://www.facebook.com/groups/maximizingecommerce
Instagram https://www.instagram.com/maximizingecommerce/
LinkedIn https://www.linkedin.com/in/kevin-sanderson-a868b959/
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Max and Daniel sit down to discuss Jordan Peterson, another example of free speech threatened by regulatory bodies, criticism of mass immigration becoming mainstream, equalization program is still unfair, your questions and more!
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It’s never been more easy to see what PPC ads your competitors are running. There are a variety of tools and tactics we use for our clients to show them how their ads compare to their competitors’ ads. We’ll first cover the new My Ad Center tool from Google Ads. Then we’ll go over a few other channels so you have a few options for your research.
0:30 – Researching Your Competitors Directly on Google
1:58 – Viewing My Ad Center Information & Seeing a Competitors Other Ads
4:13 – Viewing Competitors Search Ads by Format on Google Ads
5:42 – Using MOAT to Find Competitor Display Ads
6:46 – Doing Competitor Research for YouTube Ads
8:11 – Finding Competitors Facebook Ads in the Meta Ads Library
9:31 – How Third Party Tools Can Give Competitor Insights
#howtofindcompetitorsppcads #howtofindcompetitorsgoogleads
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Have a topic you want the Paid Media Pros to breakdown?
Let us know in the comments below!
Many things can cause a gift brand to fail on Amazon, and in this video, I talk about 4 reasons that sit at the top of our list.
1. Catalog too large
2. Getting too comfortable
3. Not building a brand
4. Not going fast enough
This year, one of our brands experienced a drop in sales, and I am sharing with you why and how this happened.
In maintaining a successful gift brand, the goal is to grow your brand around that one product that earned your place in the market.
Sustaining a healthy gift brand involves embracing failure. What worked once will likely not work the second time, and that’s okay.
Failure is an opportunity to learn which strategies don’t work and which work for your brand.
Learn the strategy to stay competitive and maintain your ranking by hitting different price points.
🛑 SUBSCRIBE: https://bit.ly/3TvLYF4
Content:
✔️ – 0:35 – 4 Reasons Why Gift Brands Fail
✔️ – 2:30 – How One Of Our Brands Dropped Off In Sales This Year
✔️ – 3:20 – The Advantage Of Hitting Different Price Points
Reach out to us for a free PPC audit: info@nomadz.com
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About Nomadz:
I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com
Selling multiple product variations on Amazon? Want to learn the easiest AND most efficient way to advertise your variations WITHOUT cannibalizing sales? Watch this short, step-by-step tutorial to PROPERLY set up your campaigns for maximum success and learn a few little-known Amazon PPC hacks along the way.
Oh, and don’t forget to subscribe for more!
0:00 What we’ll cover
1:04 Finding your variations conversion rates
2:42 Which campaigns to create for your star product
2:58 Keyword targeting strategy for other variations
4:17 Product targeting strategy for other variation
5:06 Choosing how many variations to advertise
7:05 My newest and highly effecttive PPC campaign structure
E370: Stephen’s Amiga 4000 with a Cyberstorm 060/PPC in for a checkup., strange artifacts on screen, was told bad Denise, but i think otherwise. cracked Kel? watch and see.
Like , Comment, Subscribe or support,
If you would like to help me keep this going, consider supporting my channel , either through patreon for as little as 1$ a month,
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Or a one time Paypal donation at https://paypal.me/macphreak4evr you should see a irish captain picard. holding a green beer.
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Thank you to all my current patrons and supporters, I can not express how much your support means to me.Because of you and your support and generosity, I am able to fund repairs for others FOR FREE. I can not fix everything, but i do save many. So a personal thanks directly to each and every one of you! and members at the time of this filming are all listed in the description below!!
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👉 Si quieres aprender a hacer PPC y a posicionar productos como un PRO [ Curso SEO & PPC ]: https://bit.ly/Alpha-SEOPPC
👉 ACCEDE A MI FORMACIÓN COMPLETA! [ Aprende a Vender en Amazon de 0 a 100 ] – https://bit.ly/FormacionAlphaFBA
Utiliza estas tres técnicas para hacer tus campañas de PPC en Amazon.
Aumentarás tus ventas en Amazon y reducirás tu coste publicitario gracias a estos 3 consejos.
✅ [GUÍA GRATUITA] APRENDE A VENDER EN AMAZON DESDE 0
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Suscríbete si te interesa este tipo de contenido. Si tienes dudas, déjalas en los comentarios, los leo todos. #amazonfba #venderenamazon #venderenamazonfba
If you are a real estate investor looking to start running Google PPC for your wholesaling business this video should be a tremendous help. After looking under the hood of dozens of wholesalers Google Ads campaigns I have noticed the most common mistakes people make.
It has nothing to do with budget, ad wording, or honestly even their website. It is something so much simpler that no one dares to consider.
So, in order to provide all you with the most amount of value, I shared my screen while I went over HOW TO solve them.
If you are wholesaling real estate, flipping houses, or buying rental property Google ads might be an amazing lead gen strategy for you.
This year we will buy 30(plus) houses from our google ads campaign totally well over 500k in revenue.
If you are interested in learning more about google ads go to https://www.cartercrowley.com/ for my FREE 30-day Google Ads Masterclass.
If you need help managing your campaign or a consultation on what to improve, email me carter@carterppc.com
Carter Crowley runs a house flipping/wholesaling business based out of Oshkosh WI. Since going full time in 2018, Carter & Bryan have completed over 80+ flips/wholesales and have acquired a portfolio of 30+ rent units.
In addition to the investment business, Carter holds a real estate license in the state of Wisconsin & has helped clients buy/sell over $20,000,000+ of property. Follow along as we grow our real estate investing business from multiple six figures to a seven-figure operation.
This will take hard work, dedication, and the ability to go virtual in other markets. Carter will document their journey & show you what it takes to go from six to seven figures in a real estate investment company.
🚧🚧🚧 DISCLAIMER 🚧🚧🚧 ❎ I am not a CPA, attorney, insurance, contractor, lender, or financial advisor. The content in these videos shall not be construed as tax, legal, insurance, construction, engineering, health & safety, electrical, financial advice, or other and may be outdated or inaccurate; it is your responsibility to verify all information yourself. This is a Youtube video for entertainment purposes ONLY ❎
👉 Get free PPC audit and strategy by Mina Elias an his team https://oklik.co/trivium
In this video, you will learn what are the components of a solid product launch from keyword research to understanding different metrics and learn a launch structure that helps to track analytics to identify issues for optimizing PPC campaigns beyond the launch.
🔶 Useful resources:
Trivium Analytics Template: https://oklik.co/trivium-analytics-template
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🎬 Other related videos:
▶️ What’s The Best Amazon PPC Strategy for Product Launching?: https://youtu.be/RpsFxLiu5_E
▶️ Amazon Product Lifecycle – Optimized PPC Campaign Strategy with Chris Rawlings: https://youtu.be/uYduCdVTL40
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🔶 ABOUT SELLER FEST ONLINE
It is a virtual summit that helps Amazon sellers to learn up-to-date strategies and tips that work right now for increasing sales and growing a successful Amazon business. The content is presented by carefully selected Amazon experts.
👉 Get your free pass now: https://sellerfest.online/
👉 Take advantage of the VIP package for additional bonus trainings not available on our channel: https://sellerfest.online/vip/
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🔶 SELLER FEST ONLINE SPONSORS
VAA PHILIPPINES is the world’s only company specializing in Virtual Assistant services for Amazon sellers. https://www.vaaphilippines.com/
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GETIDA is an FBA auditing company, specializing in maximizing FBA reimbursements for Amazon sellers of all sizes.
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NORTHBOUND GROUP is your path to a premium exit. They are the most advanced Amazon and eCommerce planning and valuation system available. https://www.northboundgroup.com/
👉 Book a discovery call here: https://oklik.co/northbound-call
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🔶 Topics covered in the video:
➤ 00:00 Seller Fest Online
➤ 01:38 About Mina Elias
➤ 03:31 Components of a product launch
➤ 05:57 Identify keywords to rank
➤ 10:00 Examples
➤ 19:22 How to track metrics
➤ 23:11 Launching new products
➤ 29:13 Campaign best practices
➤ 30:15 Identifying issues with analytics
➤ 31:10 How the goals should be set?
➤ 37:17 Bulk bid adjustment
➤ 41:35 VIP content for Amazon sellers
➤ 43:26 Should you run PPC campaigns simultaneously
➤ 43:55 Monthly PPC budget
➤ 44:25 Targeting competitors
➤ 45:08 Adding new keywords
➤ 47:41 Limited budget campaigns
➤ 46:26 How to use keywords?
➤ 49:34 Honeymoon period
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🔶About MINA ELIAS
Mina is a multiple seven-figure seller in the supplement industry, investor, Amazon PPC expert and founder of Trivium Group, an Amazon Advertising agency. Mina excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon.
👉 Get free PPC audit and strategy by Mina Elias an his team https://oklik.co/trivium
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🎤EVENT Co-Hosts 🎤
🔶 LISETT LEES
Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently.
👉 Learn more about Lisett and how she helps Amazon FBA businesses: http://lisettlees.com/
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🔶 AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
