PPC

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In this video, Dustin Kane from Sellozo shares 5 things all level Amazon FBA sellers can do to improve their Amazon PPC performance, including knowing what to optimize for, how to work with different advertising budgets and use different strategies. Dustin explains automatic targeting and manual targeting campaigns, negative keywords, bid adjustment as well as additional strategies such as a defensive brand strategy and sponsored video ads. At the end of the video, you will find a bonus tip on how to set up a low bid catch-all PPC campaign that always works for Amazon sellers.

➤ Get your discount coupon codes for Amazon software tools here: https://orangeklik.com/amazon-tools-discount-coupon-codes/
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🎬 Other related videos:

▶️ Amazon PPC Automation for Lower ACoS and Sales Growth – Sellozo: https://youtu.be/KSZGtIi9QEs
▶️ 7 Ways to Get Sales from Your Competitors Using PPC: https://youtu.be/zd5MSXd9kA0

👉 More interviews with Amazon experts: https://orangeklik.com/
🤝JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
➤ Get your discount coupon codes for Amazon software tools here: https://orangeklik.com/amazon-tools-discount-coupon-codes/
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🔶 Questions answered in the video:

➤ 00:00 How to optimize Amazon PPC campaigns and best launch strategies
➤ 01:19 About Dustin Kane and Sellozo
➤ 02:05 How has Amazon PPC changed over the last year?
➤ 03:37 5 things to improve in Amazon PPC
➤ 04:05 Optimize your campaigns – automatic targeting and manual targeting campaigns, negative keywords, bid adjustment
➤ 06:55 Know your goal – what are you optimizing for?
➤ 08:15 Know the optimal strategy for your budget
➤ 11:54 Best launch strategy for low budget – manual campaign with 5-10 keywords as exact match
➤ 14:03 Why high ACoS is not always bad?
➤ 17:17 Additional strategies, such as a defensive brand strategy and sponsored video ads
➤ 23:58 Bonus tip – a low bid catch-all campaign
➤ 26:00 How Sellozo can help you
➤ 27:57 How often and how you should optimize your Amazon PPC campaigns?
➤ 31:15 Why you’re not getting any impressions on your keywords?
➤ 33:13 How to estimate PPC budget?
➤ 36:51 How to schedule a free demo of Sellozo?
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🔶 About SELLOZO

Sellozo is your fully automated, AI-driven Amazon advertising software growth suite engineered to help Amazon sellers just like you increase sales, lower ACoS, automate campaign optimization, and increase profits. The tool automates Amazon PPC optimization and allows you to focus your valuable time on the rest of your Amazon business while your Amazon advertising automates to reach your ACoS goals.

👉 Get 25% off your first 2 months of Sellozo: https://oklik.co/sellozo
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🔶 Video host – LISETT LEES

Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate me a sales commission.

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