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Hey guys, welcome! My name is Mike Zagare and I’m really excited that you’re taking this course – the PPC Entourage User Fundamentals Course – and it is my pleasure to share with you the strategies that we used to help scale our business. Now, we were able to scale our business in 2016, and I attribute a lot of our success to really knowing and understanding PPC, being aggressive with PPC, and also optimizing our PPC to make sure we weren’t spending too much money on ad spend.
So, you’re going to learn all of those strategies here. I’m going to show you step-by-step what we did. And this is going to be the fast track to your success when learning Amazon PPC. Just a little overview of what we’re going to cover, is we’re first going to go over the PPC metrics, basic PPC metrics, and how you can learn them fast and easily, and understand them, and use them to your advantage. We’re then going to go over the different strategies that we used to help scale our business. Very much broken down into very simple, easy to consume strategies. Five optimization strategies, and four campaign creation strategies.
We’re then going to go over how we optimized our campaigns in detail. So we break it down into about one hour per week of optimization. That if you’re spending this hour, we highly recommend doing it. But in the old days, it used to take us hours and hours and hours to do the very things that you could just do now in minutes, and at most an hour.
The final part of the Entourage Blueprint Series is going to be all about scaling your business, getting more eyeballs, getting more impressions, and all of that. And we’re going to share with you exactly how we do that, and all of the tools inside of Entourage to simply and quickly do that, and help scale your business. So, I look forward to working with you guys. And again, if you have any questions or comments, feel free to send them in. And cheers to your success.
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Audit Your Amazon PPC Monthly to See How to Grow the Following Month.
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Mastering Mothers Day with Amazon PPC – Proven Strategies to Boost Your Sales
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Amazon PPC Sponsored Ad campaigns – there is no need for us to explain to you sellers the importance of Amazon PPC has in your Amazon business. In the crowded marketplace of Amazon, PPC advertisements will help you stand out and be noticeable, thanks to the increased visibility it provides. The biggest caveat of Amazon PPC campaigns is that you need to spend a lot of time on them. Optimizing your campaigns is a regular and continuous process – or else you will lose money without achieving your ad goals.
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In this video, Riya Mittal, our Product Evangelist will tell you everything you need to know about Amazon PPC basics and how to use the SellerApp Advertising tool to make your PPC campaigns a winner – including:
🔸Introduction: 0:00
🔸What is Amazon PPC? : 2:14
🔸The basics of PPC: 2:48
🔸Key PPC metrics that you should know: 4:29
🔸How to use SellerApp Advertising tool to optimize your PPC campaigns: 5:15
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While you are here, check out these helpful videos as well:
Amazon Brand Analytics for PPC – Use Brand Analytics to Improve Your PPC Sponsored Campaigns:
Customer Satisfaction on Amazon – Manage Return Orders, Reviews, & Improve Feedback With Yoni Mazor:
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Are you looking to master Amazon PPC strategies and boost your sales in 2024? Look no further! This full course from AMZScout covers everything you need to know about Amazon advertising, from Amazon keyword research to creating successful Amazon ad campaigns. Learn how to use sponsored products, brands, and display ads effectively to help you launch a product, convert, scale your business, and make a profit on Amazon. Understand product life cycles, optimize your ACOS and TACOS, and track your success with both organic and paid sales.
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These timestamps will help you easily navigate through the video content:
2:08 Amazon PPC Course Content
3:16 Amazon PPC History
15:41 Why should you use an Amazon PPC?
19:38 How to Choose the Best PPC Keywords for Amazon
25:05 How to Run a Ranking Campaign for Your Private Label Business
29:00 Amazon Competitor Strategies
36:45 How to Structure an Amazon PPC Campaign
45:50 What is TACoS PPC Amazon FBA and how do you calculate Amazon PPC ACOS?
54:15 PPC as a Key for Improving Profits
1:01:17 Why aren’t my Amazon PPC ads working? The Most Common Seller PPC Mistakes
1:03:56 External Factors Affecting PPC Management
1:07:36 Explaining A+ Content Conversion Formula
1:13:09 Review of AMZScout as an Specific Toolset to Help You Optimize Your Amazon Ads
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Bradley Sutton, Helium 10’s Director of Customer Success and Training, is back and here to answer the question, “Can you run too many words in a single Amazon PPC campaign?”
Look for more questions (and answers) each week. Submit your questions, here: https://helium10.com/questions OR https://helium10.com/ask
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