SSP #424 – Amazon PPC Campaign Setup, Optimization, Analysis & More With Destaney Wishon

Serious Sellers Podcast #424 – Amazon PPC Campaign Setup, Optimization, Analysis & More With Destaney Wishon

Join us for this exciting episode as we sit down with Amazon PPC expert Destaney Wishon, who answers all your burning questions about Amazon and Walmart PPC.

In this episode, We’re back with another TACoS Tuesday episode where Helium 10’s Shivali Patel talks with Amazon PPC expert, Destaney Wishon of BetterAMS, to share her top recommendations and answers for common Amazon and Walmart PPC questions. Like campaign setups, using PPC or external traffic to get reviews, and the best ways to increase the organic rank for your product. We also learn the best ways how to monitor your conversion rates, CTRs, and CPCs for maximum efficiency. Learn whether you should run PPC for multiple products with the same category and search terms and gain valuable insights. Explore the perks of running branded campaigns and get tips for optimizing your existing Amazon PPC campaigns. Discover how vCPM can help you and learn how to understand order numbers in vCPM. Get answers to burning questions like how to reduce ACoS, if defensive product ads are profitable, and what the best ad placements are for new listings. Don’t miss out on this very information-packed episode!

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What is PPC? Pay-Per-Click Marketing

Find out what PPC advertising is and discover how it can help your business. In this video, Maggie explains why PPC can be the most effective digital marketing strategy and an ideal starting point for your business. She covers the benefits of using platforms such as Google AdWords and Bing as well as discussing the flexibility of Pay-Per-Click advertising. Maggie is a fully-certified PPC specialist who has been working and studying within digital marketing for 10 years. She established Brighton based PPC consultancy, Vixen Digital, who are a certified Google partner.

Website:

Digital Marketing Agency Brighton

Get a free PPC consultation:

Free PPC Consultation

Twitter – https://twitter.com/vixen_digital
Google+ – https://plus.google.com/116553176181475181715
LinkedIn – https://www.linkedin.com/company/22002688/

Sunday Service | Ps Enoch Sakama | PPC Hochlandpark | 17 Dec 2023

Welcome to church, we are glad you could join us today.

Stay in touch with us.
Subscribe to our channel and turn on notifications to be notified when we go live!

Are you hurting? Do you need to talk to someone?
Contact us and we will get back to you.
Counselling Line: +264 81 811 1913

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#PPCHochland #PPCOnline

Plinten & Profielen Centrale / PPC ons complete bedrijfsproces

PPC, alles voor de parketteur! https://www.plintenenprofielencentrale.nl/

Plinten & Profielen Centrale (PPC) heeft een bewezen en succesvol concept als groothandel. Met een compleet assortiment voor vloerspecialisten is PPC een ‘alles-onder-1-dak’ leverancier. Denk aan vloeren, plinten, profielen en accessoires. Alles is erop gericht om onze klanten zo efficiënt mogelijk te bedienen met een breed assortiment, eenvoudige bestelmogelijkheden en een eigen logistiek.

Neem eens een kijkje op https://www.plintenenprofielencentrale.nl/ en bekijk onze +14.000 producten, allemaal uit voorraad leverbaar!

Amazon PPC AMA Live Q&A with Matthew Davis

Ready to take your Amazon campaigns to the next level?

Mark your calendars for an exclusive AMA session with Matthew Davis, where you’ll uncover the ultimate secrets to level up your Amazon campaigns.

Why should you be there?

↳ Gain top-notch strategies to turbocharge your Amazon campaigns
↳ Elevate your advertising game with expert insights
↳ Real-time Q&A with industry leaders for valuable insights

Don’t miss out on this golden opportunity! Save the date and join us for a truly insightful session!

See you at the crossroads of Amazon’s success!

#AmazonPPC #AmazonAds #amazonsellertips

Timestamps:

00:00 – Introduction
09:58 – Episode Start and Welcoming Viewers
10:28 – Discussing PPC Optimization and Testing Strategies
13:13 – Importance of Video Content in PPC and Organic Ranking Improvement
14:54 – Addressing High Bid Impact on Organic Sales
16:56 – Budget Allocation and Funding Inventory Questions
17:48 – Evaluating Ad Performance Based on Time of Day
20:13 – Exploring Display Ads and Impression Share
22:47 – Advice on First Delivery to FBA with Batteries
24:02 – Strategies for Using Sponsored Display Ads
26:14 – Starting Bids for Automatic and Manual Campaigns
29:21 – Negating Search Terms in Campaigns
31:17 – PPC Launch Strategy to Leverage the Honeymoon Period
33:04 – Campaign Structure for Variations in Color Schemes
46:15 – Examining Break-Even ACOS and Amazon Fees
49:35 – Understanding Macros in PPC and Bulk Updates
52:07 – Choosing Reports for Weekly PPC Optimization
55:18 – Differentiating Between Auto and Manual Campaigns
58:10 – Significance of Negative Keywords in Campaigns
1:01:15 – Strategies for Successful PPC Launch
1:03:02 – Campaign Structures for Color Variations of a Product
1:04:24 – Using Brand Analytics for PPC Strategy
1:06:05 – Dealing with Low Conversion and High Clicks in PPC
1:10:42 – Leveraging PPC Data for SEO and Vice Versa
1:12:50 – Understanding PPC Placement Data and Its Impact
1:14:15 – PPC for Products with Low Search Volume
1:15:17 – PPC Strategy for Hard-Selling Products
1:16:54 – Adjusting Bids for Effective PPC Management
1:18:21 – Analyzing Effective PPC Placement and Utilizing Amazon as a “Digital Shelf”
1:20:04 – Dealing with Singular vs. Plural Keywords in Auto Campaigns and Testing Negative Keywords
1:21:27 – Setting Up PPC Ads for Products Already Ranking on Page One
1:23:17 – Addressing the Issue of Rising TACoS in PPC Campaigns and Using Brand Analytics for Insights
1:24:06 – Integrating Brand Analytics with PPC Strategies and the Importance of Organic and Sponsored Search Synergy
1:24:47 – Understanding Category Campaigns and Targeting Other Brands
1:26:35 – Strategies for Advertising Products with Low Search Volume and High Clicks but Low Sales
1:29:17 – Evaluating PPC Strategies for Previously Best-Selling Products with Non-Optimized Images and Lower Prices
1:31:52 – Discussing the Effectiveness of Auto Campaigns Compared to Manual Campaigns
1:33:01 – Adjusting Bids in PPC Campaigns: Best Practices and Recommendations
1:34:20 – Whether to Exclude Keywords Targeted in Manual Campaigns from Auto Campaigns
1:35:10 – Closing Remarks and Additional Resources for Amazon PPC and Selling Strategies

Proactive PPC Agency Ops: Ecommerce Clients

Feeds and carts and abandonment emails… Oh my.

Ecommerce is the rock star wild child of PPC.

Highly stylised product shoots…

Big, fat advertising budgets…

An at-times unhealthy obsession with attribution that could rival some 70s rock legends’ penchant for nose candy…

And who doesn’t enjoy the dopamine hit of seeing those currency values shoot up every day?

But how much scope is there for agencies to be proactive in ecommerce?

What can you test that isn’t a reaction to performance?

What are the limitations when using standardised platforms like Shopify?

Enough questions… Here are some ideas.

(A.K.A. I’ll shut up now.)

—————————————————————————

Hey PPC Agency owner,

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✅ Create ONE core service so that you’re specialised and can charge premium rates over all of your other competitors.

Get access to my network of top PPC experts. I’ll make sure that you’re constantly up-to-date with the most advanced paid traffic strategies.

If you ever ask me a question and don’t get a response within 2 working days… then that month is entirely FREE.

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As for Google Ads itself…

Whether you’re optimising responsive search ads, or testing automated bid strategies, or doing weekly optimisations…

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#googleads #ppc #agency #ppcagency #googleadsagency #payperclick