0:00 Intro
0:53 5 Steps To Setting Up Amazon PPC
3:31 How To Start Your First Amazon Campaign
5:06 Targeting Groups
6:43 Campaign Bidding Strategy
8:21 Creating Another Ad Group
9:52 Advanced Strategy
10:50 Magnet Keyword Research Tool
13:33 Keyword Targeting
16:28 Product Targeting Ads
19:04 Negative Keywords
Tools I recommend:
Sign up using one of the links below and I will give you a free 1 on 1 consultation
Shopify: https://www.effectiveecommerce.com/shopify
Onlinejobs.ph:https://www.effectiveecommerce.com/onlinejobs
Siteground: https://www.effectiveecommerce.com/siteground
Helium 10: https://www.effectiveecommerce.com/helium10
Jungle Scout: https://www.effectiveecommerce.com/junglescout
Web Hosting With Hostinger: https://effectiveecommerce.com/hostinger
Assume all links in the video & description are affiliate links and that by using them you are supporting the channel, so thank you!
👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
Did you notice your Amazon PPC performance dropping? There is a way to turn it around, even on a tough account.
In this video, Chris Rawlings goes through a real case study of a brand whose PPC performance was dropping and explains what were the different steps they took to change it, despite the market being very price-competitive and full of similarly looking products.
The approach their team used and additional insights Chris shares in this video can be used by any seller trying to fix unprofitable PPC campaigns.
______________
🎬 Other related videos:
▶️ GET MORE CLICKS to Your Amazon Listing Without Spending Money on PPC: https://youtu.be/491t4vptzSQ
▶️ Top Amazon PPC Campaign Configurations for Ranking, Profit and Sales Velocity: https://youtu.be/I_krnMLBUso
▶️ Watch more videos with Chris here: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql
👉 Join the next European Seller Conference – event for Amazon FBA sellers: https://eusecon.com/
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
______________
🔶 Topics covered in the video:
➤ 00:00 Intro
➤ 00:51 About Chris Rawlings
➤ 01:36 About the topic
➤ 02:32 Case study of a product
➤ 05:09 Challenges of advertising this product
➤ 07:44 Difficult keyword research
➤ 09:40 Focusing on TACos, not ACoS
➤ 11:32 What was the main focus when setting up PPC campaigns
➤ 13:44 Expansion phase campaigns
➤ 16:16 ASIN targeting is better than keyword targeting
➤ 17:21 Listing content adjustments
➤ 19:37 Retargeting
➤ 24:03 Advice to any seller who wants to fix PPC
➤ 28:46 Results
➤ 30:18 About PPC Challenge
______________
🔶 About CHRIS RAWLINGS
Chris Rawlings, CEO of Sophie Society the leader in ROI-driven PPC management for Amazon brands, trusted by industry leaders such as Private Label Masters, ASM, Titan Network, and thousands of 6, 7, 8, and 9-figure brands. Chris is a 7 figure seller himself and has overseen over 2,000 product launches on Amazon. He is known as the godfather of Amazon Product Launches.
👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
______________
🔶 Video host – LISETT LEES
Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently.
👉 Learn more about Lisett and how she helps Amazon FBA businesses: http://lisettlees.com/
____________
🔶 About AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
______________
🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
____________
** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
If you have ever run an ad on Amazon, you know how complicated and expensive it can be. Today we have a special guest Mina Elias who is going to help us change the way we perceive Amazon PPC and empower us to take back control and dominate our ads.
FREE DOWNLOADS:
1- ROADMAP TO YOUR FIRST SALE @ http://www.mommyincome.com/firstsale
2 – ROADMAP TO YOUR FIRST BUNDLE @ http://www.mommyincome.com/roadmap
3 – WHOLESALE VENDOR LIST @ http://www.mommyincome.com/vendors
LEARN HOW TO BUNDLE NOW!
Mommy Income #WholesaleBundleSystem™ http://www.mommyincome.com/system
RECOMMENDED RESOURCES AND TOOLS:
http://www.mommyincome.com/resources
Join our Private Facebook Group
http://www.mommyincome.com/joinus bring the code word #MINA
————————-
#mommyincome #theamazonfilespodcast
Want to Learn More?
It’s time to discover our Wholesale Bundle System™ that is your roadmap to bundling success! This course is packed with valuable information & tools to help you maximize your Amazon profits. The destination: freedom to spend less time sourcing products and to spend more time with your family. We give you the exact framework & strategy we use to create and sell wholesale bundles with massive success! http://www.mommyincome.com/system
🔥 DROPSHIPPING KEYS 2.0 – IL CORSO 🔥
👉 https://www.dropshippingkeys.com/
Come Creare un Business Dropshipping di Successo
170+ video step-by-step dove ti mostro le strategie che uso ogni giorno per portare traffico e vendite ai miei store 📈
👇 Scarica Gratis la checklist per avviare il tuo store Dropshipping senza perderti niente durante il percorso
https://www.dropshippingkeys.com/guidafreedrop
💯 ACCEDI AL GRUPPO “DROPSHIPPING SECRETS” 💯
👉 https://www.facebook.com/groups/367515287423371
🙇🏻♂️ IL MIO TOOL DI RICERCA PRODOTTI VINCENTI
👉 https://www.ecommkeys.com/
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
📈 TROVA PRODOTTI VINCENTI :
Ecomhunt: http://www.ecomhunt.com?afmc=t8
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
🗣 SEGUIMI SU INSTAGRAM !
Instagram: https://www.instagram.com/obiettivo1milione/
Instagram: https://www.instagram.com/sfceo/
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
🚀 I MIGLIORI VIDEO CON CUI PARTIRE :
Corso GRATIS di 1 ora: https://youtu.be/jr8S8RE60-U
Partire con €200: https://youtu.be/VU5bgaNg2Fo
Le basi del Dropshipping: https://youtu.be/Ex2Nj2utxN0
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
💰 VIDEO SUI MIEI RISULTATI :
$4,79K/Giorno Con Instagram: https://youtu.be/pweTSwKecPI
Strategia Da $146.708/Mese: https://youtu.be/6Jxrdsu7yA4
$47K in 10 Giorni In Dropshipping: https://youtu.be/Ma4bUdF9Zl8
$34,000+ in 1 mese col Drop: https://youtu.be/caOeDKI36Ek
😱 GUARDA QUESTI PRIMA DI PARTIRE :
7 Errori da evitare: https://youtu.be/oIxDUjGHNyg
Perchè stai fallendo: https://youtu.be/bHJp0L8_lsY
Porti traffico ma 0 vendite?: https://youtu.be/QOAg-Fcky2E
Il dropshipping è una truffa?: https://youtu.be/RXoTNOon8RU
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
👨💻 Come e perchè strutturare sequenze automatiche di email marketing per il tuo store dropshipping, lo vediamo nel video di oggi.
Se ignorerai anche le azioni che ti spiego in questo video, mi spiace per te, ti stai perdendo una fetta di profit importantissima!
Now you can create a sponsored brands video on Amazon in just a few minutes! Perpetua has recently released a new Video Creator feature to simplify the process so every seller is now able to create a video ad for their Amazon product listing. Try it now: https://perpetua.io/?utm_medium=affiliate&utm_source=orangeklik&utm_campaign=sbv-jls
_______________
🎬 Other related videos:
▶️ How to Improve Organic Ranking on Amazon by Using PPC: https://youtu.be/1n1lx32wPt0
▶️ Amazon Sponsored Brands Video vs. Amazon Video Ads: https://youtu.be/o6cEYK1URqY
👉 Find more interviews with Amazon service providers: https://orangeklik.com/
🤝 JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
_______________
Amazon sponsored brands video is definitely the most effective way to advertise your product. And now you can create your video ad in just a couple of minutes – Perpetua.io, an AI-powered optimization platform for sponsored ads on Amazon, has released a new Video Creator feature that enables sellers to create video ads for their product listings in a very fast and simple way.
👉 Try it now – the first video is for free when signing up for Perpetua.io:
https://perpetua.io/?utm_medium=affiliate&utm_source=orangeklik&utm_campaign=sbv-jls
_______________
Questions answered during the interview:
➤ 00:00 Introduction
➤ 01:48 What is a sponsored brand video?
➤ 03:13 Who can use sponsored brand videos? Is it available for everyone?
➤ 04:09 How to create a sponsored brand video in a couple of minutes?
➤ 08:18 Are videos made using the Perpetua feature approved by Amazon?
➤ 09:03 Are there any testings on how different types of videos work?
➤ 10:16 How to upload a video into your listing?
➤ 10:46 Why sellers should start using Amazon sponsored brand videos?
➤ 11:50 How much does it cost?
➤ 12:10 Is the new Perpetua’s feature available in European marketplaces?
➤ 12:51 A quick overview of Perpetua’s website
_______________
Video hosts – Lisett Lees and Augustas Kligys
🔶 About LISETT LEES
Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
🔶 About AUGUSTAS KLIGYS
Augustas is the founder of Orange Klik Company. Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions on his Youtube channel and organizing events for Amazon sellers.
______________
🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
_______________
** Affiliate disclaimer: some of the above links may be affiliate links, which may generate me a sales commission.
RESOURCES MENTIONED IN THIS VIDEO:
[+] APEX SELLER! We’re open for enrollment! Schedule a FREE 45-minute Discovery Call to see if we’re a good fit (spots are limited):
https://intoprofits.com/call
ABOUT THIS VIDEO:
There’s a lot of complexity and confusion surrounding Amazon PPC.
Most sellers focus mostly on what campaigns to launch…
But the area I notice them missing out on is campaign optimization.
In other words, what to do once a campaign is up and running?
Most sellers do an occasional check-in to optimize performance.
But the environment is never static and optimal PPC performance depends on frequent and consistent optimization…
And it’s one thing to manage all this work for a handful of products — it’s another thing entirely to manage it for 10+ SKU’s.
The complexity and amount of data points will make your head spin… and without the right kind of system it’s actually impossible to manage properly.
In this video I break campaign optimization down into the simplest possible terms, to get you totally clear on the key things that matter.
This is the first step. And you can manage these key things quite easily if you’re just starting out with a couple of SKU’s.
But if you’re an established seller with a larger business, I also discuss the complexity factor that comes with scale…
…and what it takes to do campaign management properly at scale, so you can get fantastic results across all SKU’s — even with 10,000+ data points to manage.
This information is literally saving many of my client’s $1,000´s in wasted ad spend each month (which software and agencies weren’t able to remove) — and it can do the same for you too.
HERE’S WHAT WE COVER:
– How to analyze your products and set targets to ensure campaigns are optimized for the greater good on Amazon (meaning total profit from paid + organic sales)
– What to do when a keyword / ASIN is not generating any sales?
– What to do when a keyword / ASIN is generating sales at a high ACoS?
– Why turning campaign optimization into a consistent weekly workflow is more important than anything else
– Why you must have the right type of system to optimize PPC at scale and how to acquire it
Check out the video and let me know what you think in the comments below?
Here’s the link to the full blog post which includes an mp3 and a transcript: https://intoprofits.com/channel/ppc-optimization
Wishing you success!
Daniel Audunsson & the team at IntoProfits.com.
If you enjoyed this video; comment, like and share it with others who may benefit.
For more videos like this delivered every week, subscribe to my channel here:
https://intoprofits.com/subscribe
To continue watching more videos about Amazon FBA private label and fundamental business concepts right now, check out my YouTube playlist here:
Thanks for watching!
MORE WAYS TO CONNECT:
Facebook: https://business.facebook.com/danielaudunssonlive
LinkedIn: https://www.linkedin.com/in/daniel-audunsson-81b3b27b
Twitter: https://twitter.com/DanielAudunsson
Instagram: https://www.instagram.com/danielaudunsson
IN THIS VIDEO WE DISCUSS:
amazon ppc optimization,amazon ppc optimization tutorial,amazon ppc optimization 2021, Daniel Audunsson, IntoProfits, Amazon FBA, Amazon private label, selling on Amazon, amazon ppc strategy, ppc advertising on amazon, ppc advanced strategies, FBA PPC Advertising Tutorial, amazon ppc tips, amazon ppc tricks, amazon ppc guide, amazon ppc explained, Optimize PPC, amazon ppc 2020, amazon ppc campaign optimization, optimize ppc campaigns amazon
👉 Get a 2-month free trial for sellerboard by using a coupon code DEMOMONDAYS: https://oklik.co/sellerboard
In the video, you will find a tutorial on how to use the newest sellerboard’s Amazon PPC dashboard and what features it has, including automated bidding recommendations, PPC profit data, ACoS, calculated expenses and fees, and more.
______________
🎬 Other related videos:
▶️ sellerboard Review: https://youtu.be/RJKXTunuD6o
▶️ sellerboard Alerts – How to Get Notifications for Amazon Product Listing Changes: https://youtu.be/Iy-PXG5ES4M
👉 More interviews with Amazon experts: https://orangeklik.com/
🤝 JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
______________
🔶 Questions answered in the video:
➤ 00:00 sellerboard Amazon PPC tutorial
➤ 00:52 About sellerboard
➤ 01:50 PPC profit dashboard tutorial where you can get your data such as:
– PPC sales
– Orders
– Promo
– Ad spend
– Refunds
– Amazon fees: FBA fees, Commission, Other Amazon fees
– COGs
– Expenses
– Profit
– Average CPC
– ACOS
➤ 06:22 Different Amazon PPC campaigns data overview – calculating profit for every keyword, ACoS, and break-even bids
➤ 10:10 When and how should you change the bid using sellerboard? Bidding recommendations
➤ 12:09 Configure bids and ACoS for each keyword – example
➤ 14:00 Who can use the sellerboard’s PPC dashboard?
➤ 14:55 Pricing
______________
🔶 About SELLERBOARD
sellerboard is a profit analytics and management accounting software for Amazon sellers.Their job is to make sure you know your true numbers in real-time. sellerboard takes all expenses into accounts, such as returns (including the cost of damaged returns), storage fees, long-term storage fees, inbound shipping, and about 70 other “hidden” Amazon fees and lets you drill down into every product, variation, fee, and any period of time. On top of this, sellerboard features an inventory manager with automated restock alerts, an email campaign tool for review generation, and the “Money Back” reports which you can use to request reimbursements from Amazon for lost and damaged products.
👉 Get a 2-month free trial for sellerboard. Use a coupon code DEMOMONDAYS and get an extended free trial: https://oklik.co/sellerboard
______________
🔶 About AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
______________
🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
______________
** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
👉 Get 10% off any Helium 10 plan LIFETIME using a discount coupon code ORANGE10: https://oklik.co/helium10
In this Helium 10 advertising tutorial, you will find out how to optimize your Amazon PPC campaigns using search term reports and Helium 10 Ads tool.
______________
🔶 Special Helium 10 offers:
➤ Get 10% discount for any Helium 10 plan LIFETIME using coupon code ORANGE10: https://oklik.co/helium10
➤ Get 50% discount for the 1st month of Helium 10 using coupon code ORANGE50: https://oklik.co/helium10
______________
🎬 Other related videos:
▶️ Helium 10 workshop series: https://www.youtube.com/playlist?list=PLMKjignId9Do8ruXsBsI_ThX3S5b2TONH
▶️ Helium 10 Keyword Research Tutorial and Ad Manager Explained: https://youtu.be/jnj5GSX88Aw
👉 More interviews with Amazon experts: https://orangeklik.com/
🤝 JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
______________
🔶 Questions answered in the video:
➤ 00:00 Optimizing Amazon PPC using Helium 10 Ads tool
➤ 00:58 How does Helium 10 help Amazon sellers
➤ 01:51 Seller Central vs Helium 10 Ads for Amazon PPC optimization
➤ 02:08 Download Amazon PPC report
➤ 02:57 Analyzing PPC report – find out what search terms your customers use
➤ 5:20 Helium 10 Ads analytics – filter PPC data by ACoS, spend, etc.
➤ 08:50 Managing negative keywords
➤ 12:20 What ASINS are showing up on your page as a search term
➤ 13:30 Making negative ASINS in auto campaigns
______________
🔶 About VINCE MONTERO, Product Manager at Helium 10
Vince Montero is the Product Manager for Helium 10’s PPC tool, ADS. During his 14 year career in digital marketing, he built his expertise around the latest ad-tech in both America and the UK spanning everything from Affiliate Marketing to Mobile Marketing at an app development firm.
As a consultant since 2016, he focused on helping individual Amazon sellers advertise effectively on Amazon and now brings that experience to Helium 10 with the goal of designing the ultimate PPC tool.
______________
🔶 About AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
______________
🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
______________
** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
Tools I recommend:
Sign up using one of the links below and I will give you a free 1 on 1 consultation
Shopify: https://www.effectiveecommerce.com/shopify
Onlinejobs.ph:https://www.effectiveecommerce.com/onlinejobs
Siteground: https://www.effectiveecommerce.com/siteground
Helium 10: https://www.effectiveecommerce.com/helium10
Jungle Scout: https://www.effectiveecommerce.com/junglescout
Assume all links in the video & description are affiliate links and that by using them you are supporting the channel, so thank you!
These 7 advanced Amazon PPC strategies will help you steal sales from your competitors, including product targeting, defense ASINs and product placement campaigns!
If you will decide to let RPGECOM manage your Amazon PPC campaigns, mention ORANGEKLIK and get a free product audit as well as 10% off the 1st month: https://rpgecom.com/en/
_______________
🔶 More videos about Amazon PPC:
▶️ Amazon Brand Advertising – How to Get Started: https://youtu.be/dn3CvjPQ5ls
▶️ Advanced Amazon PPC tips: https://youtu.be/-9A0P30Tbrs
👉 Find more interviews with Amazon service providers: https://orangeklik.com/
_______________
Topics covered in the video:
➤ 00:00 Introduction
➤ 04:49 Introducing 7 different tactics to on how to get sales from your competitors using PPC
➤ 05:10 Categories targeting campaign
➤ 07:57 How many categories does a seller need to start out with?
➤ 09:32 Individual products targeting campaign
➤ 12:03 Other ways to get direct ASINs from competitors
➤ 15:26 Related keywords (broad-phrase) campaign
➤ 17:29 Competitor brand keywords (broad) campaign
➤ 20:50 All listing low bid (broad) campaign
➤ 26:16 Defense ASINs campaign
➤28:37 Product placement optimization campaign
➤ 34:34 How to manage constant Amazon PPC optimization?
➤ 37:20 Are campaign and product targeting campaigns are available in all marketplaces?
➤ 38:13 Is targeting competitors’ brands comply with Amazon rules?
➤ 38:58 When to use a product placement optimization campaign?
_______________
🔶 About RPGECOM
Founded in early 2019, RPGECOM is the biggest and most advanced Amazon Services and PPC agency in Israel. The company provides A-Z professional and management solutions to PL sellers so as to big companies and corporates. Their vast experience, passionate team, advanced services & technologies provide an in-depth understanding of the correct and profitable decision-making processes, needed to set up a successful store on Amazon. RPGECOM was the first-ever Amazon Agency in Israel to raise Venture Capital to invest in Amazon brands.
👉 Get in touch with RPGECOM: http://ppcservice.rpgecom.com/orangeklik
_______________
🔶 Video host – Lisett Lees
Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
_______________
** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
