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Welcome! In this video, I’m going to show you how to set up an email marketing funnel for your Shopify store. We’ll break down what email marketing is all about, how to collect email subscribers, how to build pop-up sign up forms, how to create important email automations for your e-commerce store, and how to actually do all of this step-by-step using my favorite email platform!
This video includes:
Email marketing tutorial for beginners
Email marketing guide for Shopify stores
Setting up e-commerce email automations step-by-step
Driving traffic to your Shopify store with emails
Using emails to get more returning customers
How to collect subscribers
How to create a pop-up sign-up form
Unlock the power of an highly underutilized email marketing strategy that increases ROI, conversions, and brand loyalty. It’s a strategy you’re probably not using yet, but should be.
In this video I’ll walk you through five different examples of how brands are using this strategy with much success, including Sprinkles Cupcakes, Royal Caribbean, and Beyonce’s haircare brand Cecred.
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▶️ Related Videos
7 Brands that nailed inclusive marketing – https://www.youtube.com/watch?v=wJCL6TLOwno&t=15s
Marketing to Hispanic consumers: How to do it the right way – https://www.youtube.com/watch?v=hpRohRjAL2A
👇🏾 Work With Me
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00:01 – The strategy more brands with email marketing to increase conversions
00:54 – Example 1: Sprinkles Cupcakes
02:56 – Example 2: Royal Caribbean
04:25 – Example 3 – Beyonce’s Cecred
05:42 – Example 4 – Tarzan Kay
06:40 – Example 5 – Mindstream
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Want to level up your email marketing without spending hours writing every campaign? 🚀 In this tutorial, I’ll show you how to use AI email marketing tools to automate your emails, improve open rates, and drive more conversions.
🤖 Email Marketing ChatGpt Prompt:
You are an expert email marketing copywriter.
Here is the information you’ll need to build the campaign:
## 2. Company Information
– Company Name: [INSERT COMPANY NAME]
– Industry/Niche: [INSERT INDUSTRY]
– Brand Voice/Tone (e.g., professional, friendly, humorous, authoritative, casual): [INSERT TONE]
– Slogan/Tagline (if any): [INSERT]
## 3. Campaign Purpose
– What is the main goal of this campaign? (e.g., nurture leads, promote new product, upsell, re-engagement, event promotion): [INSERT PURPOSE]
## 4. Target Audience
– Who are the recipients? (demographics, psychographics, pain points, desires, objections): [INSERT DETAILS]
## 5. Offer/Product/Service
– What are we promoting? [INSERT PRODUCT/SERVICE]
– Benefits/Features: [INSERT DETAILS]
– Price Point (if applicable): [INSERT PRICE]
– Unique Differentiators (why choose this over competitors): [INSERT DETAILS]
## 6. Call-to-Action
– What action should readers take? (e.g., book a call, sign up, purchase, register for webinar): [INSERT CTA]
– Special Links/Affiliate Codes to include: [INSERT]
## 7. Campaign Structure
– Number of Emails: [10–50]
– Sequence Style (educational, promotional, storytelling, testimonial-driven, or mix): [INSERT STYLE]
– Scheduling/Timing (e.g., daily, weekly, every 3 days, tied to event date): [INSERT TIMING]
## 8. Assets to Use
– Testimonials: [INSERT IF AVAILABLE]
– Case Studies: [INSERT IF AVAILABLE]
– Bonuses/Guarantees: [INSERT IF AVAILABLE]
– Videos/Links/Resources: [INSERT IF AVAILABLE]
## 9. Personalization
– Dynamic fields to use (e.g., {{contact.first_name}}, {{company}}, etc.): [INSERT FIELDS]
Once the form above is completed, generate the campaign with:
1. Numbered sequence of emails (in order).
2. For each email, include:
• Unique Subject Line (different from all others).
• Unique Email Body Copy that:
• Expands on the campaign purpose in a new way.
• Reflects the brand voice/tone provided.
• Addresses at least one specific customer pain point, desire, or objection not yet covered in the other emails.
• Builds on previous emails to move the prospect closer to the campaign’s main goal.
• Sincere Closing/Response signed off with:
• The sender’s Name
• Their Role/Title
• The Company Name
3. Export the full campaign into a downloadable Word document (.docx) containing all emails.
You’ll learn:
✅ How AI writes personalized subject lines & content
✅ Step-by-step setup for AI-powered email campaigns
✅ The best AI tools for email marketing in 2025
✅ Tips to boost engagement and sales with smarter automation
Whether you’re a beginner or already running campaigns, this guide will help you save time and get better results using AI.#AIEmailMarketing #EmailMarketingTips #MarketingAutomation #AIMarketing #DigitalMarketing
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Create a Compliant Introductory Email Sequence 📧
Using the platform we’re currently on (GoHighLevel), you can send up to 1,000 emails safely.
💡 Step 1: Make sure your email copy is legally compliant—get it reviewed by experts like Lloyd.
📋 Step 2: Build an introductory sequence that tells prospects:
Who you are
What you do
Who you help
How you help
✅ Goal: Engage leads professionally from the very first email while staying fully compliant.
From $2,000 to $25,000 in monthly email revenue – with the exact same list size. No new products. No platform switch. Just one key change: implementing the email funnel framework I show in this video
🎁 Start on Klaviyo for free: https://bit.ly/3pPzRH0
🚀 Useful materials
• Join Kasey’s Ecomm Email School: https://dtcschool.org
• Use our blueprints for your e-commerce email flows: http://flowmaster.vip
• Steal the best subject lines (my personal vault): https://luckandco.agency/subject-lines-ecommerce-freebie/
🎬 More videos on email marketing:
• Email Design Best Practices | Responsive Email Design → https://youtu.be/GSZ16Pwn4n8
• How to set up Klaviyo | Email Marketing Tutorial For Beginners → https://youtu.be/Bjo1gspJutc
• 5 MUST-HAVE email flows for your ecommerce brand → https://youtu.be/YLY7cUiRSHI
We all know what those robotic emails look like a mile away.
What if you could train AI to write emails that sound exactly like you wrote them in just a few minutes?
In this video, I’m breaking down my step-by-step system for creating an AI that writes in your voice.
Not some lame robot voice. YOUR voice.
Works with Claude, ChatGPT, or whatever AI writing tool you like.
——————————-
WHAT TO WATCH NEXT 📹
——————————-
WANT MORE FROM ME? 📲
Get my full AI email marketing system 👉 https://doubleyourcoursesales.com/convert-every-lead
Subscribe to the channel 👉 https://www.youtube.com/c/bricegump
——————————-
WHO AM I 👽🤓✌️
Back in 2015 I built an ad agency helping experts, coaches, and course creators scale their digital products online.
After working with 70+ clients and generating millions in sales, I realized something a lot of agencies missed:
Running ads isn’t enough.
Most online businesses don’t just need traffic.
They need a streamlined system that attracts new customers from start to finish.
Today I help founders use AI to streamline their marketing, save time, and get more consistent sales.
I also make YouTube videos to share what I do.
——————————-
Alternative Titles Ideas (for the algo):
Train AI to Write Emails That Sound Human | Email Marketing Automation
How to Create Personalized AI Email Marketing
AI Writing Guide For Personalized Email Marketing Content
Click above title above to watch the FULL VIDEO! ☝🏼
👉 BEST Current Shopify deal linked in full video’s description ↑
I’ll show you how to grow your Shopify store with an email marketing funnel. If you have no idea about email marketing, stick around, we are going to take it step-by-step. This is actually how I got my very first sale on Shopify! To learn more, click the title above to go to the full video.
The goal here is to help you boost your sales with new customers, and also to grow your returning customer base so that existing customers also come back to buy more.
We’re basically going to be using these emails as a very direct way to communicate with our customers.
We can use it to share special offers, discounts, to announce product launches, or even just to present our existing catalog.
We’re also going to use it to send recovery emails, so called post-purchase emails to cross-sell and upsell products.
And the tool I’m going to show you makes everything super easy and intuitive.
In this video, I explain how and why email marketing works when you use a sales funnel. After watching this 5-minute video you’ll understand the principles of why this works every time no matter what product or service you are promoting. Create a sales funnel and share it with your target audience. It really is that simple.
Click the link below for more info on my $25 sales funnel that pays you 80% commissions
https://gotoinfo.at/25dollarfunnel
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⭐️ AFFILIATE DISCLOSURE:
Be aware that some of the links in this video and its description are affiliate links and if you go through them to make a purchase I will earn a commission. Keep in mind that I link these companies and their products because of their quality and not because of the commission I receive from your purchases. The decision is yours, and whether or not you decide to buy something is completely up to you.
⭐️ EARNINGS DISCLAIMER:
If any of my videos show me earning money, then please understand that any such video is for educational purposes only and my results are not typical. There is no guarantee that you will earn any money using the techniques, services, or ideas mentioned in my videos.
⭐️ NOT FINANCIAL ADVICE:
I am not a financial advisor and anything that I say on this YouTube channel should not be seen as financial advice. Your level of success in attaining the results shown in any of my videos will require hard work, experience, and knowledge. I take reasonable steps to ensure that any information in my videos is accurate, but I cannot represent that any websites mentioned in my videos are free from errors.
In the world of digital marketing, businesses are constantly searching for the most effective strategies to attract customers and boost sales. Two popular methods are Pay-Per-Click (PPC) traffic and buying leads. Both approaches have their own advantages and disadvantages, and understanding these can help you choose the right strategy for your business needs. In this video, we will delve into the differences between PPC traffic and buying leads, their respective benefits, drawbacks, and how they can impact your overall marketing success.
1. Understanding PPC Traffic
PPC traffic is a form of online advertising where businesses pay a fee each time their ad is clicked. It’s commonly associated with search engines like Google, where ads appear at the top of search results, as well as social media platforms. Here are some key advantages of using PPC traffic:
Immediate Results: One of the most significant benefits of PPC is the speed at which you can generate traffic. Once your ads are set up and approved, you can start receiving clicks almost instantly, which can lead to immediate sales opportunities.
Targeted Audience: PPC allows for precise targeting based on various criteria, including demographics, location, interests, and behaviors. This means you can reach potential customers who are more likely to convert, maximizing your return on investment (ROI).
Control Over Budget: With PPC campaigns, you have complete control over your advertising budget. You can set daily or monthly spending limits and adjust bids to ensure that you’re not overspending. This flexibility helps in managing marketing costs effectively.
Measurable Results: PPC platforms provide detailed analytics that allows you to track the performance of your ads. You can monitor metrics such as click-through rates (CTR), conversion rates, and overall ROI, enabling you to optimize campaigns for better results.
However, there are challenges associated with PPC traffic:
Cost: While PPC can deliver quick results, it can also be expensive, especially in competitive industries where cost-per-click (CPC) rates can skyrocket. Businesses need to carefully manage their budgets to avoid overspending.
Potential for Low Engagement: Leads that are purchased may not have the same level of engagement as those generated through your own marketing efforts. This can lead to lower conversion rates and a lack of rapport with potential customers.
3. Key Comparisons: PPC Traffic vs. Buying Leads
When deciding between PPC traffic and buying leads, consider the following factors:
Speed of Results: If you need immediate traffic and sales, PPC may be the better option as it can generate clicks and leads quickly. Buying leads may take longer to reach out and convert, as the quality and engagement can vary.
Budget Considerations: Evaluate your budget for marketing efforts. PPC requires ongoing investment, while buying leads may offer a one-time cost for a list. Assess which option aligns better with your financial strategy.
Target Audience: Consider how well you understand your target audience. PPC allows for more refined targeting, while bought leads may require additional qualification to ensure they fit your ideal customer profile.
Long-Term vs. Short-Term Focus: If you’re looking for a sustainable marketing strategy that builds over time, investing in PPC can help create brand visibility and recognition. On the other hand, buying leads may provide a quick influx of potential customers without building long-term brand loyalty.
4. Conclusion: Making the Right Choice for Your Business
Both PPC traffic and buying leads can be effective strategies for generating sales, but the best choice depends on your specific business needs and goals. Here are some final thoughts:
If your priority is immediate results and you have the budget for ongoing advertising, PPC traffic may be the most effective choice. The ability to target specific audiences and track performance can lead to better ROI.
If you’re looking for a more cost-effective solution with access to potential customers who are already interested, consider buying leads. Just ensure that you source high-quality leads to maximize your chances of conversion.
Ultimately, you may find that a combination of both strategies works best for your business. By leveraging the strengths of PPC and buying leads, you can create a comprehensive marketing approach that drives sales and builds brand awareness.
Call to Action:
What strategies have you used for generating sales? Share your experiences in the comments below! Don’t forget to like, subscribe, and hit the notification bell for more marketing tips and insights!
Timestamps:
0:00 Introduction
1:15 Understanding PPC Traffic
3:30 Exploring Buying Leads
5:45 Key Comparisons: PPC vs. Buying Leads
7:00 Conclusion: Making the Right Choice
Hashtags:
#PPC #LeadGeneration #DigitalMarketing #SalesStrategy #OnlineAdvertising #MarketingTips #BusinessGrowth
