search volume

Top 2 keyword research tools for SEO

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What are keyword research tools and how to use them?

Keyword research tools are software applications that help you identify relevant keywords that people use to search for information online. These tools provide valuable insights into search volume, competition, and related keywords, which are crucial for improving your website’s search engine optimization (SEO) and attracting more organic traffic.  

Here’s how to use keyword research tools:

1. Choose a Keyword Research Tool:

*Free Tools:*
– Google Keyword Planner: (Limited free version) Provides search volume data and keyword suggestions.  
– Google Trends: Shows trends in search interest over time.  
– AnswerThePublic: Visualizes related questions people ask around a specific topic.  
– Ubersuggest: Offers basic keyword suggestions and search volume data.  

*Paid Tools (more advanced features)*:
– Ahrefs: Comprehensive tool with in-depth data on search volume, keyword difficulty, competitor analysis, and more.
– Semrush: Similar to Ahrefs, offering a wide range of SEO tools, including keyword research.  
– Moz Keyword Explorer: Provides data on keyword difficulty, search volume, and SERP analysis.  

2. Enter Seed Keywords: Start with a few relevant keywords related to your topic (e.g., “best coffee makers,” “learn to play guitar,” “healthy recipes”).

3.. Generate Keyword Ideas: Use the tool to generate a list of related keywords, including:
– Long-tail keywords: More specific and longer phrases (e.g., “best coffee makers for under $100,” “beginner guitar lessons for adults,” “healthy vegan recipes for weight loss”).  
– Related keywords: Keywords that are semantically related to your seed keywords.  
– Competitor keywords: Keywords that your competitors are ranking for.  

4. Analyze Keyword Data:
– Search Volume: Determine how many times a particular keyword is searched for each month.  
– Keyword Difficulty: Assess how competitive it is to rank for a particular keyword.
– Competition: Analyze who is currently ranking for the top keywords.

5. Select the Best Keywords: Choose keywords that:
– Have high search volume.
– Are relevant to your target audience.
– Have moderate competition.

6. Use Keywords in Your Content:
– Incorporate keywords naturally into your website content (titles, headings, subheadings, body text, image alt text).  
– Use keywords in your blog posts, articles, and other online content.

By effectively using keyword research tools, you can improve your website’s visibility in search engine results pages (SERPs), attract more organic traffic, and ultimately achieve your business goals.  

#seo #seotips #keywordresearch

An SEO Tip That Just Works (Especially If You Are a Beginner)

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An SEO tip that just works, especially if you’re a beginner. People say SEO’s hard and complicated, but it doesn’t have to be. Even if you are a beginner, you can get tons of traffic to your website through simple strategies. And today I want to start you off with one.

RESOURCES & LINKS:
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Quora: https://quora.com/
AnswerThePublic: https://answerthepublic.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
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First off, have you ever heard of the site Quora? It’s a simple question-and-answer site and it’s super popular. So popular, it’s one of the top hundred websites in the world, according to Similarweb. So how do you get that traffic that Quora gets? Well, it’s simple. They just answer questions that people are curious on. These questions are long tail keywords. In other words, they contain many keywords. Best of all, they aren’t competitive. It’s easy to rank for questions because no one is targeting them.

So how do you find these question based keywords in your industry? Well, have you heard of a tool called AnswerThePublic? It’s a tool that shows you all the popular questions that people are asking. Head over to AnswerThePublic, type in the keyword related to your space and hit Search. You’ll then get a list of all the questions that are popular within your space.

Now, if you want to see their search volume, you can type in any of those questions into Ubersugggest and it’ll tell you how many people search for them on a monthly basis. But before you go and write content on all those keywords, there are a few things that you need to know.

First, make each question a unique page, assuming you have enough content to write about. And when I mean enough content, I’m talking about hundreds of words, ideally 300 plus, if you can do even more than that, like 400, 500 a 1,0000, even better. But don’t just add fluff.

Second, you need to have an amazing answer. For example, I wouldn’t create a page answering the question of what’s two plus two, because everyone knows it’s four. And if not, they can just Google it. And it’s one word or one letter or one number more.

So which is just four, right? There’s not much content to create on that. But if I had a sports website, I may answer the question of what is it like to be Olympian? And my answer would be very detailed. From what it’s like to train, how long it takes to be Olympian. What kind of diets do you have to be on? What is it like to win or even lose? And how do you earn money as Olympian? Right? I don’t see Olympians getting shoe contracts like Michael Jordan. I would even break down how hard it is to be one. And the amount of people that try and like the percentage that you’ll actually have to be Olympian. So that way it gives people a perspective on how hard it is.

Third, you want to continually update your answers as things change. Just think of Wikipedia. It is the ninth most popular site in the world. Why? Because they keep their content updated. For reference, most topics there are more pieces of content than searchers.

For example, there are 165 searches a month for their term dog food in the United States, yet there are 2.6 billion results. You think all those searchers are going to go through 2.6 billion results? No, Google doesn’t even show them all because they know people don’t really go past the first page. Maybe the second page, rarely the third page, which means search engines have their pickings when it comes to determine what sites to rank. So make it easy for a search engine. Keep your content up to date because they’d rather show updated pieces of content versus ones that are years and outdated.

Fourth, promote your content. You don’t have to spend add money to do this. It’s as simple as sharing it on the social web or linking that newly created answer from some other webpage on your website that’s related to it.

Fifth, you have to do this with a lot of questions. Now I know this is not what you want to hear but this is how you’re going to do well. There isn’t a specific number of questions that you need to create content around and you can’t really do it with five or even 10 questions because that won’t get you much traffic in the long run. But if you do this with a thousand questions or even a hundred, you’ll notice nice traffic gains, and the more, the better, assuming you can create amazing answers to those questions.

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#SEO #NeilPatel #DigitalMarketing