segmentation

How to Master Email Marketing: Achieve 50% Opens & Grow Your Audience | Des Brown | Glasp Talk #47

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This is the forty-seventh session of Glasp Talk!
Glasp Talk delves deep into intimate interviews with luminaries from various fields, unraveling their genuine emotions, experiences, and the stories behind them.

Today’s guest is Des Brown, a dynamic force in digital marketing who currently serves as Commercial Lead at Prebo Digital, one of Africa’s top performance agencies. He’s also the founder of Email Expert Africa, a thriving community empowering solopreneurs, creators, and businesses to master the art of email marketing. Drawing on more than a decade of hands-on experience in digital strategy, marketing operations, and client success, Des brings a treasure trove of insights into building impactful email campaigns that truly resonate.

In this interview, Des shares firsthand how he helps brands achieve high delivery and deliverability rates, craft personalized emails that keep audiences engaged, and strategically time mailings for maximum click-through. He explains re-engagement best practices to rekindle inactive subscribers, outlines how to harness AI for segmentation, and underscores why a solid technical setup—SPF, DKIM, and DMARC—is essential for hitting the inbox. Des also candidly talks about balancing brand growth on platforms like LinkedIn with the long-term power of email, and how consistent, audience-first communication fosters trust and loyalty.

Tune in to discover how to optimize your email marketing efforts, whether you’re just starting or looking to refine an existing approach. By putting your subscribers first and consistently delivering value, you’ll learn how to generate strong engagement, nurture lasting customer relationships, and scale your digital presence across borders. Enjoy the conversation!

Follow Des Brown on social:
X: https://x.com/emailexpertAFR
LinkedIn: https://www.linkedin.com/in/desbrownsa/
Website: https://www.emailexpertafrica.com/
Linktree: https://linktr.ee/emailexpertafrica

Read the transcript:
https://blog.glasp.co/how-to-master-email-marketing-achieve-50-opens-grow-your-audience-des-brown-glasp-talk-47/

Read the summary:
https://glasp.co/youtube/p/how-to-master-email-marketing-achieve-50-opens-grow-your-audience-des-brown-glasp-talk-47

Webinar: 2023 Email Marketing Best Practices & Trends

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– Make a New Year’s resolution this year to reinvigorate your utility’s marketing strategy by learning what trends and best practices will be at the forefront in 2023.

A full year of Apple’s privacy changes has come and gone, marketing texts are trending, and voice response and chat boxes continue to be hot topics of conversation.

Join us as we discuss what performance metrics to track and pay attention to, how to benchmark your email success and ways to increase customer engagement.

In Questline Digital’s November webinar, expert speakers Brian Lindamood, VP of Content and Marketing Strategy, and Nina Cummins, Account Director, share insights covering:

– 2023 email trends and best practices
– Key email metrics to pay attention to (beyond open rate!)
– Privacy technologies and their impact
– SMS marketing
– And much more!

For more information on Questline Digital’s digital marketing solutions, check out our website: https://www.questline.com/solutions/digital-marketing/