segmentation

Email, Chatbots, and CRM: Automation for Communities and Membership Sites | Webinar

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In the webinar, we discovered how to leverage automation to grow and engage an online communities effectively. Jaco Prinsloo shared strategies for integrating email campaigns, chatbots, and CRM systems to streamline communication, nurture members, and boost engagement. We learned how to set up automated workflows that save time while keeping your community active and satisfied. The session also covered best practices for personalization, segmentation, and retention, helping you turn casual members into loyal participants.

#Automation #EmailMarketing #Chatbots #CRM #MembershipSites

On the agenda:
💬 Practical use cases of Email, Chatbots, and CRM in action.
💬 How to automate onboarding, engagement, renewals, and partner promotions.
💬 Learn how to reduce manual work while keeping members engaged and connected.

Speaker:
Jaco Prinsloo, Founder of Nexlo Technology Solutions and Commix Digital

📒 Jaco’s slides: https://go.sendpul.se/tyhF

00:00:00 Welcome and introduction
00:01:02 Agenda overview
00:02:27 About the speaker and platform philosophy
00:04:00 Defining community and platform ownership
00:05:16 Why build your own community platform?
00:08:31 Benefits of community platform ownership
00:09:47 The need for automation
00:12:10 Common pain points and solutions
00:13:13 Why choose SendPulse
00:15:13 Key tools overview
00:16:24 Automating platform processes
00:18:41 Examples of automation in action
00:21:56 Emergency integrations and digital passes
00:24:45 Event ticketing and membership cards
00:27:04 Maintenance requests and club management
00:28:08 Member-only content and access controls
00:29:12 Ideas for creative automation
00:31:00 Live Q&A – reactivating members
00:32:01 Live Q&A – personalized onboarding
00:33:13 Live Q&A – why SendPulse stands out
00:34:42 Live Q&A – communication frequency
00:35:59 Live Q&A – multi-channel automations
00:37:20 Live Q&A – top time-saving automation
00:39:02 Live Q&A – testing your automations
00:40:13 Closing thoughts and key takeaways

Marketing & Sales Automation Platform: https://sendpulse.com
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👋 Follow us:
◾️ Instagram: https://www.instagram.com/sendpulse​​​​
◾️ Facebook: https://www.facebook.com/SendPulse​​​​
◾️ Linkedin: https://www.linkedin.com/company/9359878/
🎓 Free courses on digital marketing https://academy.sendpulse.com/en
💙 Join SendPulse Community https://community.sendpulse.com/

How to Master Email Marketing: Achieve 50% Opens & Grow Your Audience | Des Brown | Glasp Talk #47

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This is the forty-seventh session of Glasp Talk!
Glasp Talk delves deep into intimate interviews with luminaries from various fields, unraveling their genuine emotions, experiences, and the stories behind them.

Today’s guest is Des Brown, a dynamic force in digital marketing who currently serves as Commercial Lead at Prebo Digital, one of Africa’s top performance agencies. He’s also the founder of Email Expert Africa, a thriving community empowering solopreneurs, creators, and businesses to master the art of email marketing. Drawing on more than a decade of hands-on experience in digital strategy, marketing operations, and client success, Des brings a treasure trove of insights into building impactful email campaigns that truly resonate.

In this interview, Des shares firsthand how he helps brands achieve high delivery and deliverability rates, craft personalized emails that keep audiences engaged, and strategically time mailings for maximum click-through. He explains re-engagement best practices to rekindle inactive subscribers, outlines how to harness AI for segmentation, and underscores why a solid technical setup—SPF, DKIM, and DMARC—is essential for hitting the inbox. Des also candidly talks about balancing brand growth on platforms like LinkedIn with the long-term power of email, and how consistent, audience-first communication fosters trust and loyalty.

Tune in to discover how to optimize your email marketing efforts, whether you’re just starting or looking to refine an existing approach. By putting your subscribers first and consistently delivering value, you’ll learn how to generate strong engagement, nurture lasting customer relationships, and scale your digital presence across borders. Enjoy the conversation!

Follow Des Brown on social:
X: https://x.com/emailexpertAFR
LinkedIn: https://www.linkedin.com/in/desbrownsa/
Website: https://www.emailexpertafrica.com/
Linktree: https://linktr.ee/emailexpertafrica

Read the transcript:
https://blog.glasp.co/how-to-master-email-marketing-achieve-50-opens-grow-your-audience-des-brown-glasp-talk-47/

Read the summary:
https://glasp.co/youtube/p/how-to-master-email-marketing-achieve-50-opens-grow-your-audience-des-brown-glasp-talk-47

Webinar: 2023 Email Marketing Best Practices & Trends

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– Make a New Year’s resolution this year to reinvigorate your utility’s marketing strategy by learning what trends and best practices will be at the forefront in 2023.

A full year of Apple’s privacy changes has come and gone, marketing texts are trending, and voice response and chat boxes continue to be hot topics of conversation.

Join us as we discuss what performance metrics to track and pay attention to, how to benchmark your email success and ways to increase customer engagement.

In Questline Digital’s November webinar, expert speakers Brian Lindamood, VP of Content and Marketing Strategy, and Nina Cummins, Account Director, share insights covering:

– 2023 email trends and best practices
– Key email metrics to pay attention to (beyond open rate!)
– Privacy technologies and their impact
– SMS marketing
– And much more!

For more information on Questline Digital’s digital marketing solutions, check out our website: https://www.questline.com/solutions/digital-marketing/