How to structure your Amazon PPC campaigns from scratch
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Welcome to the eCommerce Lab Podcast! In this unmissable episode, we feature Noemi Boloja, Co-Founder of ScaleWave.io and a renowned expert in helping 6- and 7-figure brands double their Amazon sales by using advanced PPC ad strategies.
This time, Noemi will teach us how to structure your Amazon PPC campaigns from scratch. From creating a solid foundation to optimizing ads to maximize ROI, you’ll learn the key steps to launching effective and scalable campaigns.
If you’re looking for a practical way to increase your Amazon sales, this is your chance to learn from one of the best in the industry. Don’t miss this step-by-step guide to mastering PPC from the start! 🚀
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About Scale Wave: https://scalewave.io/
More video: https://www.youtube.com/watch?v=AbsHKKoeRes
I turned Amazon FBA PPC adverts OFF for 7 days and this is the shocking impact it had on my product sales and keyword ranks! Amazon sponsored ads are vital to success when selling on Amazon, however, they can also prevent you from making money on Amazon if they aren’t managed correctly.
Amazon FBA beginners often struggle with Amazon FBA PPC optimization as they are unsure how much they can reduce their PPC budget or whether they can pause it altogether.
I recommend that all Amazon sellers track their keyword ranks (organic and sponsored) by using the Keyword Tracker tool from Helium 10.
Tracking keyword rankings makes it easier to accurately assess the impact of PPC optimisations and changes. Relying on sales data alone isn’t enough, sales can ebb and flow on Amazon and may not accurately reflect directly reflect which direction keyword rankings are actually heading.
If you would like to see the Amazon FBA PPC launch strategy that I used to launch my Amazon FBA products and get ranked on the first page, I would recommend watching my Amazon FBA PPC tutorial video: https://www.youtube.com/watch?v=md-ApYkOJCw
Have you ever tried switching off Amazon Pay Per Click advertising? Let us know what happened in the comments below! !
Gear up for an epic Amazon PPC AMA session with My Amazon Guy’s VP of Marketing, Kevin Sanderson, joined by the advertising wizard Andy Craig, Founder of AdHabit.
Prepare to have your strategy playbook rewritten with game-changing insights.
Here’s why this session is a game-changer:
↳ Capture groundbreaking tactics to supercharge your Amazon campaigns
↳ Learn from Kevin Sanderson’s expert playbook on driving success
↳ Interactive Q&A with Amazon marketing royalty – bring your toughest questions!
This podcast is where true Amazon legends are made.
Save the date, prep your questions, and get ready to join the elite!
Step into the arena where Amazon marketing champions are forged!
Timestamps:
00:00 – Introduction to PPC Advertising on Amazon
10:29 – Introduction of Guest Expert Andy Craig from Ad Habit
11:27 – Importance of Being Proactive with Amazon Ads
12:01 – Interactive Session: Viewer Participation with Emojis
12:46 – Andy Craig Shares His Background in Amazon Advertising
17:13 – Turning Viewer Frowns Upside Down: Improving Ad Performance
18:12 – Q&A Session Begins: Tailoring PPC Campaigns for Success
19:00 – Addressing Budget Allocation for PPC Campaigns
20:27 – Optimizing Auto Campaigns: Splitting for Better Control
22:43 – Advertising Strategies for Repeat Purchase Products
24:53 – Budget Management and Prioritizing Campaigns Based on Performance
26:26 – Effective Budgeting for High and Low ACoS Campaigns
27:36 – Understanding ACOS and TACOS in Campaign Optimization
29:16 – Strategies for Handling High ACOS Campaigns
30:15 – Utilizing Negative Keywords and Dealing with Non-Converting Keywords
30:51 – Strategies for Setting Cost-Per-Acquisition Goals
32:49 – Tracking and Optimizing Amazon PPC Campaigns Effectively
35:46 – Managing Keywords for Optimal PPC Performance
37:45 – The Role of Category Targeting in Amazon PPC
38:43 – Keeping TACOS in Mind While Optimizing Campaigns
40:37 – Understanding the Stages of PPC: Launch, Grow, Maintain
43:55 – Key Metrics for Business Growth and Understanding Placement Modifiers
44:21 – Strategies for Bidding Competitively in Amazon PPC Auctions
47:16 – Category Targeting Strategies and Refinements
47:58 – Emphasis on Exact Match Product Targeting for New Sellers
48:25 – Key Metrics for Business Growth Beyond ACOS and ROAS
49:33 – Understanding Placement Modifiers for PPC Campaigns
50:47 – Strategies for Competitive Bidding in Amazon PPC
53:02 – Effectiveness of Expanded Product Targeting in Campaigns
54:06 – Resources for Learning Amazon PPC Strategies
55:06 – The Importance of Testing and Learning from PPC Campaigns
56:12 – Managing Expectations and Emotions in PPC Campaign Management
57:20 – Beware of Shiny Object Syndrome with New Amazon Features
57:57 – PPC Strategies for Launching Similar Products
59:05 – Budget Optimization and Allocation Among Different Sponsored Ad Types
1:00:01 – Setting and Understanding Budget Recommendations
1:01:08 – Importance of Bid Over Budget in Campaign Optimization
1:02:47 – Lack of Impressions for a Targeted Keyword and Possible Solutions
1:05:57 – Discussion on Negating Keywords in Auto Campaigns for Better Control
5 Advanced Amazon PPC strategies you should be trying in 2024 with Brett Bercaw from FBAexcel. Learn about Amazon FBA 2023 with Norm Farrar on the Lunch With Norm Podcast!
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More about Brett…
Ohio State Engineer grad. Spent 10 years working long hours moving up the corporate ladder making other people money. Finally got tired of working for the man so I quit my corporate job in 2021 and now focused on building Amazon brands while helping other sellers scale theirs through FBAexcel and AMZrolodex services.
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About Lunch with Norm
Lunch With Norm is your resource for everything from amazon, to e-commerce, to digital marketing, to social media, all in the form of a Livestream podcast. Our aim is to arm the small business owner with the latest tools and advice from the experts that are making waves in the online space. Tune in to our Facebook page each week to have your questions answered live and on air. We want our listeners to walk away from each episode with actionable advice, you won’t get rich quick, but you will be able to take what you learn from this show and immediately apply it to your own business. Learn. Take action. Maximize your Business.
Who is the Beard Guy?
Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential.
When Norm isn’t traveling the world speaking at some of the largest e-commerce events or mentoring amazon sellers, he focuses his time on his four businesses. As if he wasn’t busy enough, Norm also hosts a weekly Live Show on Facebook and YouTube where he shares his thoughts on Amazon and E-Commerce with other Industry experts.
Norm’s new podcast I Know This Guy…. is now available for listeners. Norm hosts an interview podcast with compelling people from all walks of life, everyone has a story that the world needs to hear.
If you have any questions, feel free to post them in the comments.
Come back every Monday, Wednesday, and Friday at 12:00 pm for a regular scheduled “Lunch with Norm” where Norm sits down with Industry experts!
#Podcast #AmazonSeller #AmazonFBABusiness
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon’s Terms of Service is always changing. Make sure you are following relevant up-to-date information.
👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
Most sellers either do nothing to prepare their Amazon PPC advertising for Q4 or do things that do not work. In this session, Chris Rawlings will walk you through how he sets up his brands to have excellent Q4 sales utilizing PPC.
You will learn all about bidding strategies, creatives, campaign types, targeting, and budgets. Helpful for brands of every scale whether just launched or well-established, this session will put your brand on the path to dominating profitably this Q4.
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🎬 Other related videos:
▶️ Get Adapted to Amazon’s Algorithm! New Methods for FBA Advertising and Conversion Rate: https://youtu.be/FAmsR9iTAA8
▶️ How to Use the Amazon Honeymoon Period for a Great Product Launch?: https://youtube.com/live/F9cv601NN3w
▶️ Find more videos with Chris in this playlist: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql
👉 Join the next European Seller Conference – an event for Amazon FBA sellers: https://eusecon.com/
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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🔶 Topics covered in the video:
➤ 00:00 Intro
➤ 01:58 About Chris Rawlings
➤ 05:30 Q4 arbitrage
➤ 08:25 How ranking and sales are different during Q4
➤ 10:34 Keywords
➤ 18:42 Optimize thumbnail and listing with relevant keywords
➤ 31:19 Virtual bundles
➤ 32:24 Custom creatives for PPC
➤ 41:16 Badges
➤ 42:48 Pricing
➤ 44:17 Shielding – something everyone should do
➤ 50:51 Holiday-centered posts
➤ 52:22 Sponsored display remarketing
➤ 55:47 Self-targeted product placement
➤ 59:08 Inventory management
➤ 01:00:29 Join the PPC Challenge
➤ 01:07:07 Should you launch in Q4?
➤ 01:09:45 Should you use fixed bids?
➤ 01:12:01 How to find high-converting keywords?
➤ 01:13:30 How to forecast the sales?
➤ 01:15:49 How to do split testing?
➤ 01:19:40 Why Amazon doesn’t show the Q&A section?
➤ 01:21:52 Should you give up on high ACoS keywords?
➤ 01:25:14 Formula for inventory forecasting
➤ 01:26:29 Why does my brand name get excluded in sponsored product exact match campaigns?
➤ 01:27:58 How to manage up and down bidding?
➤ 01:31:06 About PPC Challenge
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🔶 About CHRIS RAWLINGS
Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon.
With brands reaching out to him for help in figuring out the highly competitive Amazon landscape, Chris facilitated over 1,500 product launches and listing optimizations while helping over 400 companies dominate Amazon’s US, EU, and Japan markets, which lead to the founding of Sophie Society in 2019. Sophie is an Amazon service provider unlike any other, built on scientific principles and truth-finding via a constant feedback loop.
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🔶 About PROFITABLE PPC CHALLENGE
The Profitable PPC Challenge is a 5-day Online PPC coaching event where attendees receive personalized coaching from Chris and his team, helping them to overcome their major blockers, and more importantly, giving the PPC knowledge and skills needed to transform their Amazon business and their lives.
👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
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🔶 Video host – LISETT LEES
Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently.
👉 Learn more about Lisett and how she helps Amazon FBA businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
Get a 10% discount on the full Amazon Advertising Academy using code ‘YT10’: https://course.incrementumdigital.com/
Incrementum Digital’s Amazon Advertising Academy Course is finally out! To celebrate the release we have shared the first module of the full course for free. Mansour Norouzi and Liran Hirschkorn will be teaching you everything you need to know about Amazon advertising. Whether you want to launch PPC ads for your own Amazon store, or learn to work as a PPC manager at an agency, this video is perfect for you. The information here is from our Amazon Advertising Academy course that costs $2,000 dollars, and we’ll be giving you this portion today for free! This video is designed to be a complete tutorial, walking you through the Amazon advertising dashboard and showing you everything you need to know. We’ll also do a step by step keyword research that you haven’t seen anywhere else, without using any paid tools, as well as an A-Z on how to create ppc campaigns with all ad types. Most tutorials out there are old, so this video today is fully up to date and will provide you with everything you need to build a strong PPC foundation.Enjoy!
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Incrementum Digital is the growth engine to your brand on Amazon. We drive better business outcomes for your Amazon brand with a proven approach to digital marketing, PPC management, creative services, and customer experience, powered by technology and the smartest marketing minds around the globe.
Partnering with our team is like growing an entire e-commerce business overnight. Focus on important areas of your organization by having a certified team of over 100 dedicated Amazon experts leveraging the best strategies, latest data, and technologies to surge your business to new heights.
🎉 Brace Yourself for the Ultimate Amazon Ask Me Anything (AMA) Livestream Extravaganza, starring the dynamic duo of Marissa Linzey and Elizabeth Greene!
🔥 Ignite Your Amazon Campaigns and Catapult Your Advertising Prowess to New Heights! Look No Further! Prepare to Immerse Yourself in an Electrifying AMA Experience, featuring the Brilliant Mind, Elizabeth Greene, the Powerhouse behind junglr.
🌐 Dive into the World of Amazon Ads Mastery at https://www.junglr.com/ – Where Triumph is the Destination, and ACoS is just a stat on the journey.
📊 Embark on a Revolutionary Amazon Advertising Odyssey, Elevate Problem-Solving to Artistry, and Carve the Path to Unprecedented Triumph! Join Us for this Unmissable AMA Session, and Let’s Redefine Success Together!
