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A key to SEO is setting realistic expectations. If you want to rank at the top, you should know this. Today I’m going to break down how much time you should spend on SEO in order to rank number one.
If you want to grow slow and steady, spend three to six hours doing research and creating content per week. Spend four hours in competitive research per month to identify new opportunities with keywords you are still not targeting, but that aren’t too competitive. I want you to spend another four hours optimizing for technical SEO per month. And you can do this through the Ubersuggest Site Audit report.
And if you want to grow aggressively, right, not slow and steady, but you want to grow aggressively, I want you to spend three hours a day doing research and creating content.
Spend a minimum of one hour per day, doing Link Building and Content Promotion. If you create a lot of content, you don’t ever promote it, you’re just not going to get the traffic no matter how good your content is. And then you need to spend at least three hours per week writing emails for your email subscribers and scheduling them.
And you can use tools like Hello Bar for that. You can use tools like OptinMonster for them. And you want to spend a minimum of three hours creating and scheduling content for your strongest social media platforms. Right, these platforms that you’re already doing well on, and you want to focus your attention on that. You could spend all your time on all the platforms out there, but we all know there’s not enough time in the day for that.
So do you want to know how I spend my time on SEO with the site that’s already established? Well, the way I spend my time is every single week I go onto Ubersuggest and I look for keyword opportunities. So on Ubersuggest I can type in my domain name, neilpatel, and there’s a report that looks at competitive domains and it shows me all the other competing domains. The keywords that I rank on that they also rank for.
Then I also look for all the keywords that they rank for, that I don’t rank for. And then I start looking at those keywords and seeing if they’re related enough for me to create content around. And then I start creating content around those pages.
And if you also have established website like me, the other big group of time that I spent a lot of energy on is I go onto Google search console. And I look for all the pages that are getting less traffic quarter over quarter, year over year. And if I can see trends of pages declining in traffic, I look for the keywords that are actually declining related to those pages.
The next thing that I spend time on is I make sure that my site is buttoned up from on-page SEO perspective. It doesn’t matter how much content creation that you have, or how much Link Building generation that you’re doing. If Google can’t crawl your website, you’re screwed. So I just make sure that my site’s buttoned up.
And if you create a project in Ubersuggest, it’ll automatically run a weekly site audit and tell you when there’s new errors that you need to fix and it shows them to you. So just fix those in priority because the ones that Ubersuggest presents first are the ones that you should fix first. Because they’ll have the biggest impact in growing your traffic.
And the last thing that I spend my time on when it comes to SEO, believe it or not, is collecting tons and tons of email. I found that if I build a brand, they call it the rule of seven in marketing. When someone sees or interacts with your brand seven times, they’re much more likely to evangelize it, buy your product, tell other people about it.
So by collecting emails, putting out more lead magnets, maybe blocking off part of my blog posts and say, put in your email to read the rest, by putting off free tools that allow me to collect emails and then sending out email blast.
Now, one thing that my team spends a lot of time on that I don’t, but this has helped my rankings is my team goes and updates a lot of my old content. And they just make sure it’s fresh and up-to-date, and still relevant.
And by doing that, we continue to maintain and grow on our SEO traffic. And that’s how established website should continually spend their time. You can also add in a lot of other tasks, but that’s where we spend the majority of our time to maintain and grow our traffic
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They say it takes six months to a year to start seeing SEO results. And you have to invest hundreds, if not thousands of hours to see results. But does it really have to be that way? Today, I’m going to break down how much time you really need to invest in SEO with a new website that has no traffic.
Look, you don’t need to do hundreds of different things or spend hundreds, if not thousands of hours on SEO to start seeing results. I’m not telling you you’re going to rank number one for terms like “credit cards” by putting in very little time, but you can start seeing results for keywords that aren’t as competitive, or long tailed key terms. And I’m going to break down what you need to do to start, for a new website, to start seeing results. And you can do this in a handful of hours each and every single week
When you’re starting a new website, you need to be focused on creating authority in your space. This means creating lots of content, and seeing how Google will respond to different topics that you approach. Watch your rankings over time, because if you pop out content, what you’ll find is it’ll either rank well, or it won’t. And some topics do well, and some don’t.
And when you start ranking higher with keywords on certain topics, write more about those topics. Don’t duplicate your content. And if you’ve been writing content keywords related to a topic that you haven’t been able to rank for, go and focus on other topics that are working.
What I want you to do is go to Ubersuggest, and put it in that keyword. And when you click on the Keyword Ideas report, it’ll show you are there key terms that are more longer tail that you could potentially target, and create content around that and see what happens. And when you’re on Ubersuggest, another thing that I want you to do is, in the keyword ideas report, you have the ability to put in your domain name on the right side, and it’ll show you keywords that you could potentially rank number one, or on page one for. And this will filter the keywords, that we are focusing on the right ones from day one. By now, once you’ve implemented some of these steps, you should be getting some traffic.
And now I want you to start using Google Search Console, which, funny enough, connects with Ubersuggest. And what you want to do within Google Search Console is look at the keywords that are getting a lot impressions and not enough clicks, and make sure you adapt your content to include those keywords, not just within your content, but within your title tag and your meta description.
And by doing that, you’re more likely to rank for some of those keywords that are getting tons of impressions, but not enough clicks, assuming that they’re related to the content on your website and the services or products that you have to offer.
A lot of people believe when you’re doing this process, you need to continually build a lot of links. And that’s not necessarily the case if you want to rank for long tail terms.
Now, keyword research, another two to three hours a month, and that’ll get you all the keywords you can be targeting, and you can even create lists of these keywords within Ubersuggest. And that’s a rough breakdown of where you can get started.
Now if you want a bonus tip on where you should spend some extra time, I would recommend going to Ubersuggest, putting in a URL, and looking at the site audit report. Look, if you have amazing content, but you have all these errors that prevent Google from crawling your website or indexing pages, how well do you think you’re going to rank? Not well at all, right? Because no matter how great your content is, they can’t crawl it, or understand it, or navigate through your site in an efficient way. You’re just not going to do that well.
Now this tip here, in Ubersuggest when you put in your URL and you look at the site audit report, this’ll tell you all the errors and what you need to fix. And the beautiful part is, you don’t have to do this every week, but just once a month, put a new URL, and look at all the issues, and look at the issues from top to bottom. Because in Ubersuggests, it breaks down the issues that are hurting your rankings more than others that’ll have the biggest impact.
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There are one to many SEO tools. It can be overwhelming. So today I’m going to break down my favorite four. Today I’m going to break down my four favorite SEO tools and the ones that are a time-waste.
Ubersuggest: https://neilpatel.com/ubersuggest/
Click Flow: https://www.clickflow.com/
Google: https://www.google.com/
Google trends: https://trends.google.com/trends/
____________________________________________
Number one, of course, Ubersuggest is one of my own tools. What I really love the most in Ubersuggest there’s a few features and I’m going to break them down, is whenever you’re doing keyword research in the keyword ideas report, you can click on this button, page one, ranking potential, and you put in your URL and it’ll tell you all the keywords that you can rank page one on, based on your domain authority, your on page SEO, how long your site’s been around.
So it’ll tell you what you actually have a shot to rank for right now. Right? And that’s great because SEO is a long game, but who doesn’t want to see more short-term results. The other feature that I really love in Ubersuggest is the competitor analysis. I can put in my domain name and my competitor’s domain name.
And it’ll show me all the keywords that they rank for the I don’t rank for. And it’ll also show me all the keywords that you know, I’m ranking for, that they’re also ranking for. And then you want to check out what are the keywords that they’re ranking for that you’re not even targeting because that’s a keyword gap. That’s your opportunities.
Another feature that I love in Ubersuggest is the back links opportunity report. And if someone’s linking to three of my competitors, you know that if they linked to three of my competitors, they don’t mind linking to other websites in my space. So if I take the time and hit them up, there’s a great chance that they’ll link back to me.
The next tool I like is Click Flow. It’s used to test your title tags and your meta description. This is great because a lot of times you can boost your rankings, not by building more links, but just getting more clicks. If everyone does a Google search for a keyword like dog shoes and they click on the second result, instead of the first result, it tells Google that no one wants a first result. They prefer the second result and they’ll switch the rankings.
The next tool I like, Google search console. It’s free. You can discover keywords that you need to double down on. Here’s what I mean by that. Go to Google search console, see the pages that are getting traffic.
Look for the keywords that you’re ranking for the bottom of page one, on page two, page three. And see if you’re using those keywords within your content. If not, if those keywords are relevant, integrate them, it’ll boost your rankings for those terms, helps you double down and you should see results within 30 days.
Of course, one of my last favorite tools is Google trends. It allows you to explore new opportunities and find a lot of great keywords and categories to go after, especially what’s trending. And what’s going on an upward trend versus a downward trend because you want to go after more keywords and terms that are on an upward trend.
As for a time-waste, you know, when you look at very technical SEO auditing tools, there’s a lot of them out there. It’s only worth it if you have huge websites with thousands of images, complex internal linking structures, unless you have a critical technical SEO problem.
Most of the time, you won’t need to be running lots of crazy in depth audits. You can do a lot for free within just the Ubersuggest, auto report. Now think about the ROI of your efforts. What’s working best in your SEO. Don’t spend time and money on all the tools and activities that aren’t really yielding those results. But for most of your day-to-day stuff, you’re not going to be using those features. You’re just going to be paying for stuff that you don’t use.
So instead, I want you to focus on what’s driving your ROI. Go look in your Google analytics, go look at what’s driving the conversions, your goals, what content, what channels. Focus more on that than wasting your time looking at 20 tools.
It’s not just about the cost. Cost isn’t the issue of the tools. The real issue with using too many tools is it’s a big time suck. If you spent your time on what’s generating your ROI, you’ll make more money.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
SEO Course for Beginners Hindi. Search Engine Optimization Tutorial 2021. Advanced SEO Full Course FREE. SEO Tutorial for Beginners in Hindi by Hitesh Gupta.
Timestamps:-
00;02;38;26
What is SEO
On Page and Off Page SEO
00;23;05;23
Types of SEO
White Hat SEO | Black Hat SEO | Grey Hat SEO
00;35;07;12
What is On Page SEO and Off Page SEO &
On Page SEO Activities and Off Page SEO Activities
00;41;45;21
How Search Engine Works
00;46;28;25
How to Choose Domain Name for SEO
How to Book Domain Name
00;56;36;16
How to Choose Best Web Hosting for SEO
& Different Types of Web Hosting
01;06;56;15
On Page SEO Tutorial for Beginners
& Importance of On Page SEO
01;11;23;13
Importance of Off Page SEO
01;13;52;14
What is TDL Domain &
What is SubDomain ?
01;15;47;22
Is Single Page Website Good for SEO or Not ?
01;20;52;03
What is Alexa Ranking in SEO ?
01;25;51;21
SEO Mistakes |
How to Improve On Page SEO &
Mistakes to Avoid in On Page SEO
01;38;03
How to Choose Keywords for SEO &
How to Find Right Keywords for SEO
01;42;40
How to Do Keyword Research for
SEO a Beginner’s Guide
01;54;32
How to Use Google Trends for SEO
02;17;38
What Are LSI Keywords ?
Latent Semantic Indexing Example
02;22;14
How to Use Google Suggest in SEO
Google Autocomplete Free Tool for SEO Keyword Research
02;23;43
How to Make SEO Friendly Website &
How to Make User Friendly Website
02;50;33
How to Optimize Website Content for SEO
& How to do Content Optimization in SEO
02;59;22
How to Check Content is Copied or Not
& How to Check Content Quality
03;03;20
Mobile Friendly Website Tips
& Responsive Website Tips
03;08;01
Best SEO Tools & Best Plugins,
Websites for SEO
03;15;41
How to Do SEO Audit of Website &
How to make Website Analysis Report
03;48;17
Page Speed Optimization Tips &
How to Speed up your Website
03;54;39
What is AMP Website ?
03;58;30
Google Search Console Tutorial in Hindi
How to Use Google Search Console
04;23;43
How to Submit Reconsideration Request for
Penalized Website in SEO
04;28;26
How to Get Google Updates
SEO Tips and Tricks
04;34;39
SEO Ranking Factors
How to Rank Website on Google First Page
04;48;31
CTR in SEO, How to Increase CTR in SEO
& How to Increase Organic Traffic to your Website
04;57;26
On Page SEO Strategy & On Page SEO Process
05;07;50
How to Create SEO Friendly URL
URL Optimization in SEO
05;15;02
Heading Tags in SEO H1 H2 H3 Tags
05;17;56
What is Canonical URL in Hindi ?
Canonicalization Issues in SEO
05;22;05
Meta Tags SEO in Hindi
How to update Meta Tags in WordPress
05;31;33
Is Comments, Sharing, Reviews and
Testimonials Helps in SEO Ranking ?
05;32;57
What is Internal Linking in SEO &
How to do Internal Linking in SEO, Internal Linking Strategy SEO
05;42;12
What is External Links in SEO
External Linking in On Page SEO
05;47;10
Image Optimization SEO in Hindi
Image Alt Tags for SEO
05;52;14
Breadcrumb Navigation in SEO
05;55;12
How to Install Yoast SEO Plugin In
& Yoast Meta Tags WordPress
06;02;14
How to Create Robots.txt File for SEO
& Robots txt Sitemap
06;05;48
How to Optimize your Website for Voice Search
What is Voice Search ?
06;12;17
Which Off Page SEO Mistakes to Avoid
& How to Fix SEO Issues
06;20;31
What are Broken Links & SEO Spam Links,
Lost Backlinks ? How to Remove Bad Backlinks from Website
06;25;57
How to Do Social Bookmarking for SEO &
How to Do Social Bookmarking Submission in SEO
06;34;30
How to Do Blog Submission in SEO FREE
& Blog Submission Sites
06;43;44
How to Do Image Submission in SEO
& Image Submission Sites in SEO
06;50;38
Google My Business Tutorial &
How to Add Business on Google My Business
07;09;40
Guest Posting SEO in Hindi
How to Do Guest Blog Posting & What is Guest Posting in SEO
07;14;22
How to Do Directory Submission in SEO Tutorial
What is Directory Submission in SEO
07;20;15
How to Do Classified Submission in SEO
Off Page SEO Techniques
07;27;07
How to Do Business Listing in SEO
& Business Listing Websites
07;32;41
How to Do Search Engine Submission
What is Search Engine Submission in SEO
07;36;52
How to Do Profile Creation in SEO
& Profile Creation Sites for SEO
07;47;29
How to Do Article Submission in SEO
& Article Submission Sites List
07;55;03
How to Submit Website to Google News,
What is Google News & Google News Approval ?
08;17;30
How to do PPT Submission in SEO &
Document Submission Off Page SEO
08;24;39
How to do Web 2.0 Submission &
Web 2.0 Link Building, Web 2.0 Sites List
08;36;28
Forum Posting & Forum Submission in SEO Hindi
08;43;38
How to do Infographic Submission in SEO
08;55;42
SEO Tools Tutorial
______________________________________________________________________________
SEO experts Joost de Valk & Jono Alderson will update you on relevant and recent SEO changes. Watch the recording of this webinar and you’ll have everything you need to know to kickstart your SEO strategy for the coming month! ✨
Google News
0:00 – What is on the agenda?
0:24 – New features in Google search
7:06 – Google Reader defunct, but you can ‘follow’ RSS feeds
8:18 – New help docs for SEO titles and descriptions
9:49 – Search On ’21
10:24 – MUM updates and new features
14:18 – AI is making information more useful
15:20 – New ways to shop on Google
17:31 – Search tools for evaluating information
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Бесплатный трафик и тема SEO 2021 интересует каждого специалиста. В этом видео я покажу, как сделана seo оптимизация сайта Стас Быков и покажу 7 шагов, которые ускоряют продвижение сайта в поисковых системах Яндекс и Google.
SEO’s tough and usually requires a big team. Wouldn’t it be great if there was a way to do SEO, when you’re a solo entrepreneur? Look, there is. Today I’m going to break down a realistic approach to SEO for busy solo entrepreneurs.
If you don’t have a big team or any team for that matter of fact, I want you to focus just on two things.
Number one, optimizing existing content and number two, creating new content. So let’s go over optimizing existing content first. First, use the Google search console. Google search console will show you, Hey, what content is getting impressions and which content is getting clicks and also shows your click-through rate.
And I want you to improve your click-through rate and the way you end up doing that is look at the keywords that are sitting on page two. Are those keywords in your title tag? Are they within your meta description? Is your title tag and meta-description, you know, very relevant from an appealing perspective. Think of copywriting.
The next thing I like doing is putting in the keywords that you’re seeing in Google search console within to those pages as well. So now that you just put them in your title tag and meta description, also put them within the content.
Second use Ubersuggest. Ubersuggest has a rank tracking feature that you can get started for free and you can see which ones of your keywords are getting more traction and less traction over time. It’ll tell you which keywords are getting more traction on mobile or even desktop device, or even in certain regions.
Another feature I want you to use in Ubersuggest is a content ideas report. This shows you all the other people that have content around similar keywords, like your competitors, and really make sure you there are social shares and the backlinks and the headlines that they’re using.
Third, use Google analytics. I want you to improve your dwell time. I want you to identify the content pieces that are underperforming and consolidate them with the pages that are doing well on the same topic.
Now let’s go over creating new content. First, let’s find keyword opportunities that you can rank for. Go to Ubersuggest, use a keyword ideas report, you can find in the left-hand navigation, and type in keywords related to your space.
Then I want you to go to the competitive analysis report in Ubersuggest. This is where you can put it in a competitor URL. It’ll show you their top pages by traffic show you the social shares for those pages and it’ll even show you all the keywords that the competitor’s page ranks for.
And then you can go over to their site and look at that page and be like, whoa, this is the content that they have. I can create something way better than this.
Second, let’s analyze your competitors for new keywords you want to target. You’ll see a report within Ubersuggest in the competitive analysis that just shows you all the keywords your competitors rank for.
The next feature in Ubersuggest you should check out is the SERP analysis within the keyword ideas report. And this will give you an idea of, Hey, this is how I create content that covers the whole topic.
Now that we’re going away from Ubersuggest what I want you to also focus on is writing content that is at least 50% better than everyone else who’s ranking for that keyword.
Now last but not least, I want to wrap up this video by covering a few other things that you should know. On-page SEO will produce better outcomes if you’re managing an older website. In the early days, you could pretty much solve your on-page SEO by just decreasing your load time.
And as you create new content, you want to work on your title tags, meta-description tags, heading tags, which just helps you rank. You want to have a site map.
And make sure that your robots are at TXT or your meta-tags, you’re not blocking any of the major crawlers or any pages that you shouldn’t be blocking.
And when it comes to creating content, you should be spending two to eight hours per week, depending on how competitive your niche is and how amazing your content needs to be in order to outperform your competition.
If your site’s really big, you could actually spend a lot of time on on-page SEO and it could be a daily thing. You may have people full-time focused on it.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
