seo optimization

The ONLY Features You Need to Use in SEO Tools

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Are you getting overwhelmed with your SEO reports and all the tools? There are so many out there. Well, don’t worry. You’re not alone. Today, I’m going to break down the only features you need to use in SEO tools.Don’t get bogged down by reports and features and tools. That do very little to actually get you more rankings. I’m going to break down four main features and reports that you need to rank higher. And here’s best of all, you can do pretty much all of this in Ubersuggest.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
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You can find it in neilpatel.com/ubersuggest, or just go to ubersuggest.com. And you can do literally most of this stuff for free in Ubersuggest. That’s what’s great. So in that sense, we’ll go down the four main features you need to use and how you can do it for free.

So, let’s dive right in. Number one, Rank Tracking, Look, on Google, if you don’t know what your rankings are, if they’re going up or if they’re going down, or how things are improving or declining, how are you going to improve? Those things are really important, right? Be here’s the thing with SEO, it’s a long game.

And Rank Tracking shows you that, and it can track your rankings on a daily basis and a weekly basis, whatever you prefer. And you can even track your rankings on mobile devices and desktop. You can do the all in Ubersuggest for free. And what’s cool about that is that way you can see how you’re performing on different device types. And it tells you when you’re doing SEO, what’s working and what isn’t.

The second thing that you need to look at with these SEO tools is Competitive Analysis. Competitive Analysis tells you what your competitors are doing and what’s working for them. Look, you don’t want to recreate the wheel. You want to do what’s working for others, and just do it better. Why start from scratch?

And what’s cool is, you can see the keywords by clicking on the Keywords button and you’ll see all the keywords that that page ranked for. And that’ll tell you, hey, should I also create a page that’s very similar. Well, if I do, now I know what keywords to go after because it’s related to my business and it can also drive me sales.

And another cool feature is you can also see all the backlinks that are driven to that page. All the other sites that are link into your competitor’s page. Because here’s the thing, if someone wants to link to your competitor, they’re probably willing to link to you too.

So now, you got a list of links going to your competitors. So, you can create a better page than that’s more thorough, go after all their keywords, and you can also hit up all the people linking to them and ask them to link to you too.

The other cool thing that I like about the Competitive Analysis report on Ubersuggest, you can see how much traffic your competitors getting. If they’re getting more traffic month over month or less traffic month over month, because Google is doing so many updates.

The third report that you need to look at and feature within these SEO tools is Keyword Ideas. Now, the Keyword Ideas report in Ubersuggest gives you all these ideas that you can go after.

So, you want to go after popular keywords. And what’s cool about the Ubersuggest Keyword Ideas report, you can actually filter it by some any region, such as United States or Canada, or UK, or India, or Brazil, or even South Korea.

And within the Keyword Ideas report in Ubersuggest, there’s also a Content Ideas report. What that’ll show you all the content that you can write about that are related to those keywords. So, you can see what’s popular on Facebook, what’s popular on Pinterest, what’s popular from the backlinks perspective, and what’s even popular from an organic SEO perspective.

The last factor, and this is number four, is Backlinks. If you don’t get people linking to you, you’re not going to do well. Backlinks are like votes.

So, you want to get ideally bigger sites linking to you and more relevant sites. And you can use the Backlinks report within Ubersuggest. And what’s cool is they have a Backlink Opportunity report more specifically, where you can put in your URL and then your competitor URLs. And it’ll show you all the people that linked to your competitors, but don’t link to you.

Because if someone links to not just one but two, three, four of your competitors and they don’t link to you, the chances are they don’t mind linking to other people in your space because they’re already linked to lots of your competitors.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
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Is It Too Late to Start Doing SEO in 2021? (You May Not Like The Answer 😬)

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People say SEO is dead, but we all know that isn’t the case because it drives so much revenue. The real question is, is it too saturated? Today I’m going to break down if it’s too late to start doing SEO in 2021. You’re probably not going to like the answer.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
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The answer is yes and no, it is too late. And it is also not too late to start SEO and I’ll break down why I’m saying yes and no.

So the first part, why is it to late? Well, all the companies with billions of dollars in budget are already doing SEO and they’ve been doing it for a long time. We see the majority of the large corporations out there, so it makes it really competitive. And when you look at most niches, there are very dominated by really high authority websites. And you’re seeing that these bigger and bigger sites are taking up massive amounts of ranking, even if their site doesn’t focus on a specific niche.

A conversion funnel is a way or path that you guide people to get them to convert, a great example of conversion funnels that works is click funnels, it’s a software and they have examples of all the funnels out there that work for different industries. So check it out, it’ll at least give you ideas whether you use a product or not.

So from that aspect, SEO, saturate, it still works. It’s saturated. Now it doesn’t mean SEO doesn’t work. It just means you have to be patient and give it more time. It’s still one of the highest ROI channels out there.

The second thing is topic clusters really are the key strategy visas when it comes to content marketing. A great example of this is if I’m talking about SEO, I would break down everything related to SEO, from link building to on-page SEO, to Google core web vitals of page speed.

And even though page speed isn’t necessarily a keyword that you would assume should they test you, it is because it’s a factor within SEO. That’s what I mean by topic clusters, check out the beginner’s guide to SEO by Moz.

And if I were to do SEO today, I would start off with the keyword ideas report with an Ubersuggest. So if you go to Uber says typing a keyword related to your industry. And once you type a keyword to your industry, you’ll see this report. It’ll show you your traffic for that keyword, how many people search for it on mobile or desktop devices.

And then the left hand navigation, you’ll see this option called keyword ideas, click on that. And when you click on that, you’ll see this report of all these keywords from ones from Google suggest for related keywords or question related to keywords that you could potentially rank for that could be good.

Now remember how I said earlier that SEO is saturated and it’s more competitive. Well, if you’re logged into Ubersuggest, if not, just sign in, there’s this option that says keywords I can rank for that’s on this exact report. If you click that and you put in your domain, it’ll filter all the keyword ideas on that report and show you which ones are most relevant for you that are good fit that you can rank for.

Now, I want you to filter them based on the attack what’s relevant for your product or service that you’re selling, by doing that, you’re then focusing your SEO efforts on ones that are easy to rank for based on how new or old your site is, based on how many backlinks you already have, Ubersays, we’ll figure all that out for you and do the equation and come up with the right keywords that you should rank for, but you need to make sure you pick the ones that have the best opportunities.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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#SEO #NeilPatel #DigitalMarketing

Is SEO Really Working For You?

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You spent all this time doing SEO, but how do you know if it’s really working out? Today I’m going to break down if SEO is working for you.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
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Now, it’s obvious you’re already starting to rank high on page one, you’re getting more traffic and you’re getting more sales, but there’s this weird honeymoon period when you’re doing SEO, the first two, three months, sometimes even six months, you’re not getting the results you want, and you’re putting all this time, effort and money into SEO, and the question is, “Should you continually be spending that money? Is it really worth it?” And there’s a specific way you can see if SEO is working for you.

So first off, I want you to head to Ubersuggest neilpatel.com/ubersuggest, you can type in your domain name, like I’m typing in neilpatel here, and you’ll see Ubersuggest load.

Now, if you have a brand new site, you may not see a graph like this. If you do see a graph, your ideal goal is for it to be going up and to the right. That’s the first leading indicator that SEO is working for you. If it’s flat, doesn’t mean all hope is lost. If it’s going down, again doesn’t mean all hope is lost. There’s ways to reverse that, but more so you want to figure out if SEO is working for you and the he easiest way is to first see if the graph is going up and to the right.

The second thing that you can end up doing to see if SEO is working for you is I want you to click on the dashboard link on the left side of Ubersuggest. If it requests you to log in, make sure you go and log in, and I want you to click on new project or create a project. You put it in a URL. So I’m going to end up putting in one of my company websites, Np Digital, and then click next, type in the cities that you’re going after. For me, I’m going after United States, and click next.

The next thing you’re going to want to do is put in your keywords. So, as you can see here, it’ll give you a list of recommended keywords. If you’re a brand new website, you may not have that. So, I’m going to type in keywords like SEO, that I may be targeting. I’m going to type in keywords like marketing, SEO company, and then the next thing I’m going to do on the next page is going to say track my competitors. Some of these may be your competitors, some of them may not. It’s pulling based on common keywords.

Now this project is brand new, so let me go over to the Neil Patel project. All you have to do is on your dashboard, click see more, under tracked keywords, and you can see your rankings over time. You may see a gray box like this, if you’re doing just, if you just started, because you won’t have too many results when it comes to rank tracking.

If you have been doing it for awhile you can change your date range, like I do last month, and you can see Marketplace Facebook, and the keyword I may be tracking is LinkedIn, and you can see if it’s going up or down over time. That’ll give you a good idea if SEO is working for you. And you can continually add keywords, like I can add the keyword, SEO company.

I can add another keyword like SEO, and then I just click start tracking my rankings, and it’ll take a bit, because Ubersuggest says has to crawl, but as Ubersuggest crawls, you’ll end up being able to quickly see, all right, what am I rankings? And as you can see is pretty quickly here, right? SEO, that’s my rankings for it. SEO company.

Even though your traffic’s not going up, if your rankings are going up, that’s a good leading indicator that SEO is working for you. So that’s how I judge if SEO is working. Once you’re getting the traffic, then I look at conversion rates, but for now I recommend creating a project in Ubersuggest, tracking the main keywords that you’re going after, so that way you can see leading indicators of SEO is working for you.

Keep in mind, if you’re not raking in the top hundred, you’ll just see a little dash, a little line like that.

If you’re ranking in the top hundred, you’ll see a number, and the more greens you see over time, the better off, and I recommend you daily rank tracking because, as I mentioned, Google does on average over eight algorithm changes per day, even though most of them are small. It’ll give you a better understanding of what is happening.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #ContentMarketing #DigitalMarketing

Rank #1 on Google Using 7 Free SEO Tools | Neil Patel

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In today’s tutorial I’m going to share with you 7 free tools that will help you rank #1 on Google. Learn these SEO optimization techniques and skyrocket your rankings on Google! If you’re new to the world of SEO (search engine optimization), these seven free tools will go a long way in helping you formulate a strategy for reaching your goals.

Google Neil Patel
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RESOURCES & LINKS:

Google Search Console: https://search.google.com/search-console/about

Ubersuggest: https://neilpatel.com/ubersuggest/

Yoast SEO Plugin: https://yoast.com/wordpress/plugins/seo/

Websiteresponsivetest.com: http://www.websiteresponsivetest.com/

Google Trends: https://trends.google.com/trends

Google PageSpeed insights: https://developers.google.com/speed/pagespeed/insights/

Keywords Everywhere: https://keywordseverywhere.com/

Read more SEO tips on my blog: https://neilpatel.com/blog
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Tool #1. Google Search Console

Google Search Console will show you all the keywords that you’re ranking for that are driving the majority of your traffic.

By creating your own headline or title tag that’s more appealing, as well as including the keyword, you’re more likely to get clicks.

Tool #2. Ubersuggest

Google Search Console has already showed you what keywords you’re getting traffic for. If you plug these keywords into Ubersuggest, it will show you all the long tail variations of those keywords. If you already rank for the headterms, it’s really easy to rank for the long tail terms.

Tool #3. Yoast SEO Plugin

This plugin will make your life so much easier if you run your website on WordPress.

Yoast SEO Plugin will help you optimize your code, title tags, meta description and create a XML sitemap.

Tool #4. Websiteresponsivetest.com

Your site needs to be mobile compatible and putting your website into this tool will tell you, if your website is responsive and mobile friendly.

Tool #5. Google Trends

By creating a brand, you’re going to do better on Google.

And Google Trends shows you how your brand is doing compared to other people. You want the bigger brand and Google Trends will show this.

Tool #6. Google PageSpeed insights

More people use Google on their mobile devices than on their desktop computers. That’s why speed is so important. Google has an index just for mobile sites. So, you want to ensure that your website loads as fast as possible.

Tool #7. Keywords Everywhere

Keywords Everywhere plugin will show you how many people are searching for your terms and related keywords as you’re using Google. It’ll give you more keyword ideas, because you can see the search volume and how good some of these keywords are.

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

#NeilPatel #seo #seotips

Introduction to SEO and Why It’s Important – SEO Unlocked – Free SEO Course with Neil Patel

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This is the second lesson of my free SEO course called SEO Unlocked. Today I’m going to be going over SEO and why it’s important. Did you know that 93% of online experiences start with a search engine? You may think, “All right, there are these search engines out there.” “Yeah, sure we know Google.” But for a minute, just think about how many times you go on Google or search, or YouTube and search, or Kayak and look for hotels or flights, there are search engines all around us and we’re constantly using them. Before we get started into going over SEO, there are a few things I wanted to cover: There’s a lot of people saying false information out there, so I wanted to play a little fun little game called Fact or Fiction.

RESOURCES & LINKS:
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Download the course materials: https://neilpatel.com/training

Ubersuggest: https://neilpatel.com/ubersuggest/

Google Page Speed Insights: https://developers.google.com/speed/pagespeed/insights/
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The first one: My industry is too hard to get ranked in.
Second one: Only big companies can do well on Google. Then I always hear, the more pages I have, the better.

Now let’s go over all five of them.

The first one: It doesn’t matter what industry you’re in, you can always rank on Google.

Now, of course, creating an account on Google Search Console and submitting your sitemap isn’t a bad thing to do. And you don’t need to spend a ton of money to win online, and that’s why I started to get into SEO.

There are three main keys that you really need to understand if you want to win online.

The first is, why is SEO so important? Look, SEO’s a process of optimizing any given search word, or term, for a search engine on your site. So no matter what time of the day or what country people are in, when they’re searching, you can be found, you’re getting that traffic, and some of it will end up converting into sales.

The next key to winning online is choosing your battleground. They dominate search on all landscapes. So when you look at the desktop, they’re an estimated 4.5 billion active internet users, and Google’s search share for desktop is 87%. That’s roughly 8.7 out of 10! That’s an amazing result.

And just being on there isn’t enough. Your position is everything! Over 31.7% of people click on position one, according to Advanced Web Ranking.

The third key, which is unlocking the SEO factors to win online.

One thing that you can do is go to Ubersuggest, click on the Site Audit Report in the left-hand navigation, once you’re there, and look at your website, and it’ll breakdown the factors that Google is looking at.

You’re probably wondering, “Hey Neil, this is all great, “but what’s the Holy Grail of SEO?” “What’s that silver bullet?” Well there’s not really a silver bullet. It’s a lot of little things that add up, and I’m going to go over them.

One of them is Page Speed. For every second delay means roughly 7% reduction in conversions, according to HubSpot. So you want to make sure your site loads fast.

The next thing I want you to look at is Mobile User Experience. Look, the number of people that are using mobile devices is continually going up. So much so that Google has a mobile-first index.

The next factor that I want you to look at is Topical Content. The more detail that you go into on each page around the same topic, the better you’re going to end up ranking. Versus if you go really broad and cover a lot of random topics, but you don’t go in-depth on all of them.

Another factor and this is from Ahrefs, it’s all about URL Length. The longer your URL length, the lower your rankings are. So you want to keep your URL short and to the point.

Another thing to look at is Content Length. Generally speaking, the longer your content, the more social shares you’re going to end up getting, the better you’re going to end up doing.

Backlinks are another big factor. And as you can see from this chart by Ahrefs, backlinks have more of an impact on your rankings than On-page SEO; that’s getting sites to link to you, it’s super important.

And one thing that very few SEO’s looks at is the power of brand and user signals. The ex-CEO of Google once said, “Brands are the solution, not the problem.” “Brands are how you sort out the cesspool.”

These days security is a big issue as well, so you want to make sure you’re using an SSL Certificate, so that way you get that HTTPS. Because when people go to your website and you’re not using SSL, you’re more likely to get a warning.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

How Long Does SEO Take to Work For a New Website?

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How Long Does SEO Take to Work For a New Website? This is by far one of the most asked questions I get. Even when you do on-page SEO and build backlinks, it can take some time for it to start getting traffic from Google.

RESOURCES & LINKS:
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The Best FREE Traffic Sources for New Websites : https://youtu.be/X9Wk8K_TxlE

Ranking #1 With a New Website on Google in 2020 | Is it Even Possible? : https://youtu.be/91W0sa9Qfg8

The Fastest Ways to Bring Traffic to a New Website : https://youtu.be/LdnWx49LUJc
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► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

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SEO Made Easy: Ranking in Less than 5 Minutes a Day

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When you think about SEO, the first thing that probably comes to your mind is that it’s time consuming and tough. But the truth is that it isn’t something that has to be incredibly difficult. SEO is mostly about performing specific, simple tasks. In this video, I’m going to teach you some SEO strategies that you can do in just a few minutes a day. These simple strategies can bring you bigger results over the long term than an extensive monthly SEO routine and will also help you save time while increasing your visibility and growing your business.

👉 Want Wes’ 1-on-1 help with your website, or with your digital marketing? Schedule a 60 minute kickstart meeting here: https://wesmcdowell.com/kickstart/

🎬 Register for the FREE On-demand video masterclass training, “Create & Launch Your Own Profitable Client Generating Website!” Just go to: https://wesmcdowell.com/training

🎧 Listen to Wes’ ‘The Profitable Website’ Podcast: https://wesmcdowell.com/subscribe/

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21 Point On-Page SEO Checklist (Rank #1 In 2020)

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New on-page SEO checklist for 2020! In this video, I’m giving you the perfect 21 point on-page SEO checklist for 2020.

Things have really changed this year, and I think the biggest changes are yet to come. This video will take you through a step-by-step process to prepare the perfect strategy for the new year.

Here’s what we’ll cover in the on-page SEO checklist:

►Search + intent. This is one of the biggest changes we’ve seen in SEO. It’s no longer just about keywords and queries; it’s all about intent.
►Make sure that the keywords you select and the content you create is better than what’s ranking #1 in the search results.
►General on-page optimization still matters. Continue to pay attention to titles, descriptions, H1s and H2s, images, etc.
►Generate reviews to add fresh content your site and better your brand’s reputation.
►Enable comments (but keep a close eye on them!)
►Add FAQs to increase conversion rates.
►And if you do at FAQs, make sure they’re 100% up-to-date.
►Emphasize your E-A-T (expertise, authority, trust). This is now a huge part of Google’s algorithm, so make sure you take the necessary steps.
►Create content hubs around your most important terms.
►Use schema on your pages. Recommended schema includes organizational, FAQ, review, and local.
►Pay attention to your page speed (and taking steps to increase it if necessary).
►Use Google’s Mobile Testing Tool to make sure your site translates well to mobile.
►If you use Ajax or Javascript, run a Fetch as Googlebot to make sure that the page validates.
►Run a Server Header Checker to make sure it’s returning a 200 OK.
►Do a robots.txt test to make sure your pages aren’t blocked.
►Check the code for res canonicals or noindex to make sure the right pages are ranking.
►Search for your content online to see if anyone has stolen it.
►Check for manual actions inside Google Search Console.
►Check the URL Removal Tool in Google Search Console to make sure you page can still rank inside of Google.
►Set up reporting using tools like SEMRush and Google Analytics.
►Don’t forget to monitor spammy links!

Did you like the on-page SEO checklist? Comment below.
https://ignitevisibility.com/complete-page-seo-checklist-2018/
https://ignitevisibility.com/services/seo/
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My 7 Favorite Free SEO Tools to Get Page 1 Rankings on Google

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My 7 Favorite Free SEO Tools to Get Page #1 Rankings on Google | SEO takes too much time to do it manually, and if you unautomate a big chunk of your SEO work, you don’t need to break the bank to do it. Over the last sixteen years of being a SEO, I figured out the right tools to use to help you rank number one on Google. Today, I’m going to share my seven favorite free SEO tools that’ll help you get on page one of Google.

RESOURCES & LINKS:
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Mailchimp – Mailchimp.com
ConvertKit -https://convertkit.com/
Ubersuggest – ubersuggest.org
MozBar – https://moz.com/
Reddit – https://www.reddit.com/
Quora – https://www.quora.com/
Yahoo! – https://br.yahoo.com/
Panguin – https://barracuda.digital/panguin-seo-tool/
Markup Helper – https://www.google.com/webmasters/markup-helper/
Ubersuggest Keyword Ideas – https://neilpatel.com/ubersuggest/
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Now, before I dive into the tools, I’m going to break down them into three main categories. They’re going to be keyword research, then I’m going to go into link building, and then technical SEO.

So the tools will fit into one of those three categories. So let’s first start with keyword research.

The first tool I have for you is FAQ Fox. Most people think only as keywords instead of thinking of problem.

When someone’s looking for a new phone, chances are they’re not satisfied with their old phone. When someone’s looking up a math equation, chances are they don’t know the solution, hence, they’re looking it up.

FAQ Fox finds you questions that people want to be answered based on specific site that you want information from.

The second tool that I have for you is Ubersuggest Keyword Ideas. Ubersuggest has recently expanded its database from being a simple keyword tool where it has just basic terms, seed terms like marketing, to now over 1.2 million suggestions per keyword.

My favorite feature within the Keyword Ideas Report is the Comparisons Report, and the reason being is it’ll give you all the keywords that are comparison-based.

Typically, when someone’s searching for comparison-based keywords such as “Mailchimp versus ConvertKit,” they’ve already determined that they’re going to make a purchase.

The question is, what solution are they going to make?

Now, with Ubersuggest, it also shows you the search volume, the paid difficulty, the organic difficulty, and it even shows you all the other sites that are ranking, as well as how many backlinks they have, as well as social shares.

The second category of tools I have for you are related to link building. One of my favorite tools out there is a MozBar.

So the more authority that these sites have, and the more relevant they are, and when they link to you, it’s going to do way better than, let’s say, if Joe the Plumber linked to you.

See, with the MozBar, whenever you visit any website, it’ll tell you their domain authority and their page authority. It’s great to know which sites you should be focusing on when it comes to your link building versus which sites you need to ignore because it’s just not worth the time and effort.

The next tool I have for you is Backlinks by Ubersuggest. It’s another great tool!

All you have to do is go to Ubersuggest, type in a URL, click on the Backlinks button in the left navigation. When you do that, you’ll see the Backlinks Report. It’ll tell you the domain score of the site. It’ll tell you the authority of all the URLs linking to that site. It’ll even tell you the anchor text, the link growth over time, how many new links are getting over each and every single day, and how many links are losing each and every single day.

You’ll even see anchor text. You’ll even see things like how many no follow links a website has versus do follow, when these links first came to that site, when they link out. You’ll see when the link is also lost, the exact date.

Now, what I mainly use the Ubersuggest Backlinks Report for is typing in my competitor URLs, seeing what pages on their site are popular, what’s getting the most links, and I typically start from there.

The third category of tools I have for you are related to technical SEO. So let’s start with the Panguin Tool.

The next tool I have for you is Structured Data Markup Helper.

Look, if you want to maximize your voice traffics, over 50% of the searches now are voice-based, this will help. If you want things like rich snippets,if you want those star ratings, you need Structure Markup.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

STOP Paying for SEO Tools – The Only 4 Tools You Need to Rank #1 in Google

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STOP Paying for SEO Tools – The Only 4 Tools You Need to Rank #1 in Google | When I got started in SEO, there were dozen of tools out there. They were all expensive, and, hey, unless you wanted rankings, you would have to pay for one of these tools. But times have changed. There’s not just dozens of tools now, there’s hundreds of tools. And because of that, there’s a lot of free ones as well. Today, I’m going to breakdown why you should stop paying for SEO tools, and only use these four free tools if you want to rank number one on Google.

RESOURCES & LINKS:
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Google Search Console – https://search.google.com/search-console/about
Structured Data Markup Helper – https://www.google.com/webmasters/markup-helper/
Google Trends – https://trends.google.com/trends/
Hello Bar – https://www.hellobar.com/
Mailchimp – https://mailchimp.com/
Subscribers – https://subscribers.com/
Ubersuggest – ubersuggest.org
Moz – moz.com
SEMrush – https://www.semrush.com/
Jumpshot – https://www.jumpshot.com/
Ahrefs – https://ahrefs.com/
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So, tool number one. You ready for this? Google Search Console.

Here’s what I love Google Search Console for. I do a comparison of my traffic right now, for the last 30 days, to my traffic six months ago. And I look for the pages that have the biggest drop off in impressions and clicks. I now know that these are the pages that I need to go back on my site, go and adjust and update.

You may add some videos if you think that helps improve the experience. You delete the stuff that doesn’t make sense. You shorn out the fluff, because sometimes, you may have just long articles because you were trying keyword stuff.

The second tool I have for you is Structured Data Markup Helper. Look, if you want those star ratings on your site, you want to be included in the rich snippets, you want your listing to stand out, you got to use structured data.

But how do you use structured data? Well, it’s complicated because depending on the type of website you have, the structured data is going to look different.

So that way, when someone’s doing a search on Google, they can see all those little breadcrumbs, and that helps increase your click-through rate.

The third tool I have for you, Google Trends. This is super important. The reason being is if your brand continually gets searched more and more, you’ll notice that your rankings increase. So, it’s all about brand building. And you’ll find, “Hey, Neil, “why do I need to increase my brand?” Well, Google, Facebook, and all the social sites out there have issues of fake news.

And Google Trends shows you that.

Now, last but not least, another free tool, Ubersuggest. If you want to do SEO, Ubersuggest has the features of Moz, SEMrush, Ahrefs, pretty much the majority 80 plus percent of their features for free.

So, if you want to site audit, well there’s an SEO audit report in Ubersuggest that breaks down your load time, your title tags, your meta description, your code errors, your URL issues, your redirect issues.

And it tells you how to fix each of them. And it breaks down in priority on which ones you should change first to get the maximum amount of traffic. You’re looking for more keywords to go after? Ubersuggest also has a keyword ideas report.

And the keyword ideas report shows you all the keywords that you can go after. According to Jumpshot, roughly 49% of the searches that happen on Google get no clicks. Well, with Ubersuggest, they’ll show you keywords that are based on questions, comparisons, prepositions.

These are all high intent keywords. So if you after them in your copy, you’ll find that you’ll get more clicks, more traffic, and those visitors that are aligning on your site will convert because you’re not just going after generic keywords now. There’s also backlinks report.

You can put in any URL of your competitor or your site. Shows you who links to them. And then you can hit up all those people, assume you put in a competitor URL, and ask them to link back to your site if your content’s better.

This will give you an idea of the type of content you should produce versus the type of content you shouldn’t produce.

And, of course, last but not least, there’s a traffic analyzer report that shows you how much traffic your competitors are getting versus you. So you have a rough comparison of what you need to do to improve your traffic.

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