seo ranking

The Dumbest SEO Hack (That Works)

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Wouldn’t it be great if there was a dead simple SEO hack that would just help boost your rankings, but didn’t require that much work. You don’t have to be that technical. You don’t have to build links. You don’t have to worry about keywords and yet you can just increase your rankings, well there is. Today I’m going to break down the dumbest SEO hack.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
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When I talk about the dumbest SEO hack, I don’t mean it in a negative way. I say it’s dumb because it’s really dead simple. It’s really obvious, very few people do it and it just works. So this is the neilpatel.com blog, as you can tell by the URL up top, neilpatel.com/blog and I’m just going to go into one of my blog posts.

And as you scroll, and if you don’t have a blog you should consider adding one. You know, you see a normal blog post. You see comments at the very bottom as I scroll and then, you know, more people can leave comments if they want, through the comment box and you just see a footer navigation, but there’s something simple I did that just has really helped me boost my rankings.

What’s one thing that I did that just really helped me boost my rankings? What do you think it is? It’s actually this section here where it says guides. Okay, let’s go through them. I have a guide on digital marketing, online marketing, Google ad-words, Facebook advertising, remarketing, SEO, content marketing, growth hacking, social media marketing, affiliate marketing, conversion optimization, marketing automation.

Now let’s Google all of them in order. Digital marketing, so digital marketing. I rank somewhere at the top on page one. All right, what’s the next one? So one for one, online marketing. Online marketing the key word. All right, I’m somewhere at the top as well, there you go. Now let’s go to next one, Google ad words. Probably not at the top for that one because it’s a Google branded term but I’m probably decently ranked.

Search and watch, WordStream I’m on page one, okay. And that one’s not bad, 550,000 searches, $8.46 cost per click. Next one Facebook advertising, Facebook advertising. Again, probably not number one because I’m not Facebook, but where am I at? On page one, cool, all right.

Let’s see, remarketing, that’s a one-word keyword, that one may be a little bit tougher. Google at the top, Google, Google, WordStream there I am, page one, towards the top. Next one, SEO, all right. I already know I’m on page one for this. All right, what’s the next one? Content marketing, content marketing, where am I? There you go, what’s the next one? And you could be like, oh, Neil’s not incognito.

Well, let me type in content marketing in the incognito browser, let’s see where I am. Copy, that’s at the bottom of page one, see, still page one. All right, and now let’s go back to the word blogging. I doubt I’m on page one for blogging. I’m on page one for blogging, growth hacking. Growth hacking, opt-in monster, opt-in monster number four.

What’s the next one? Social media marketing, social media marketing. The next one after that’s affiliate marketing. Social media marketing, buffer, sprout social word stream. Who’s sweet, Neil Patel. Let’s type in affiliate marketing, Neil Patel. That was the next one on the list.

Conversion optimization, then marketing optimization or marking automation, conversion optimization. Let’s see if I’m on page one. There you go, and then marketing, it’s marketing automation I believe yeah.

Now when you’re doing this, don’t just add in the link, add in whatever makes sense. Like with some of these, you know, online marketing, it could’ve put internet marketing or it could’ve put different variations, but my audience calls it online marketing.

So I put what’s relevant. I don’t put the word search engine optimization because everyone calls it SEO. I didn’t put Google ads even though that gets searched a lot.

I put ad words because most the people I know still call it ad words. So I don’t emphasize on the keyword, but by putting a lot of internal link juice, it helps with the ranking. So try that out, it’s really simple.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

How SEO Will Change in 2021

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Google has over 3000 algorithm changes that they release each and every single year. That’s a lot of algorithm changes. You already know SEO changes so frequently because of the number of algorithm changes that Google releases. Now sure, most of them are small but these large ones can have a massive shift in your rankings. So how do you prepare for it in 2021? What else is going to change in 2021?

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
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The first thing you need to get used to and this is the first trend is that your rankings are going to Seesaw. But if you do the right things and you continually put the user first and you’re doing all the right SEO stuff, typically, if you fast forward a year from that day, your rankings will be up. Your traffic should be up as well, but you need to get used to them seesawing and be okay with that. That is going to be the new normal.

Trend number two, positioning will be more important than ever and that first spot is going to be the Holy Grail in which that’s what you need to shoot for and aim for. It’s going to be really hard to get there.

So you want to take that top spot because they’re putting in other stuff that decreases traffic. Now it doesn’t mean SEO is dead. There’s still more and more people coming online, more people using Google, more people searching, so you can still do well if you’re in position two or three or even on page one. But number one has a massive, huge difference from being on number two or number three or number four even if it’s still on page one.

Trend number three, user experience is now SEO. So if you want to do really well, you need to optimize for mobile. And I’m not just talking about paid speed or your links or can people read your site on mobile or is it loading fast? I’m talking about the overall experience. If you don’t optimize for experience, you’re going to lose in the long run.

Trend number four, the riches are going to be in the niches more than ever, especially with SEO. And here’s why. You need to focus on building niche sites. It’s not about building a Wikipedia type site. If you want to do that, that’s great but because there’s over a billion blogs and a ton of sites and a ton of competition, they want to rank authority sites more than ever and it typically, from what we’re seeing is people who focus on one niche tend to be better, well versed around that niche, not always the case, but in many cases. And they tend to be more of a quote unquote authority.

Trend number five, content length won’t matter as much. Get to the point with your content. So don’t obsess about word count or keyword density, obsess about the quality of your content and are you getting the user what they’re looking for as quick as possible.

Trend number six, you won’t have to build as many backings. So it’s better off just releasing your content, not building links and letting it happen organically. And then over time, sure do the manual outreach, but let your content sit there for three to four months before you even start that manual outreach.

Trend number seven, branding won’t be enough. You need to be a authority within your niche. So make sure you go and focus on being the end all, be all expert within whatever niche you’re in.

Now here’s a bonus trend for you. We’re seeing that businesses are going to have to start thinking about global SEO from day one. So from day one, you need to start thinking about global SEO as your strategy instead of just SEO within your region. And you’re going to have to look at things like translations and especially updating and repurposing your content in all of these regions as well.

Now, if you have any questions about the future of SEO or what’s happening, leave a comment below. I’ll answer it.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

How to Grow Your SEO Traffic by Updating Your Old Content

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You write all this amazing content, and after putting in months and months of hard work, you start getting rankings, but then you fast forward a year. A year later, what happens? Your traffic starts going down. Today I’m going to teach you how to grow your SEO traffic by updating your old content.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
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With all the content out there, Google is going to rank the content that doesn’t just have the most links or the best on-page SEO. More importantly, they’re going to rank the content that has the best user experience. And usually that means that’s the content that is fresh, up to date and the most relevant. With one of my earlier websites, Nutritionsecrets I no longer own it. I was able to build up literally over 100,000 visitors a month.

And the main strategy that I use wasn’t just cranking out new content, it was continually updating and expanding my old articles to get them more and more traffic.

So how do you go and update your old content and figure out which pieces to update? Which ones not to update? And heck how do you know what parts to update and how it works? Do you just add a sentence? Do you add in paragraphs? Do you add in more images, videos? Well, I’m going to walk you through that right now step-by-step.

The first thing I want you to do is to log into Google Search Console. And when you log in, you go to your website, I want you to click that on the pages link. You’ll see that, right? It’s already highlighted here under or right next to the queries.

The next thing I want you to do is adjust your date range. And you’re already on the pages section of Google Search Console, and I want you to sort by the last 28 days over the previous year. And when you do that, it’ll show you the articles that were the most popular to least popular in the previous year.

Now, going through that list, what you want to do is look for the posts that have lost traffic.

So there’s quite a few terms that I was getting more traffic from. So what you’ll want to do is start Googling those terms to see who’s ranking above you.

So let’s Google schema markup. As you can see, there’s an article by Moz, there’s an article by Search Engine Journal, then there’s Schema.org. And what you’ll want to do is click on each of those articles and analyze them and say, “Huh, what did they have that I don’t? What is making their article better than mine?” And you want to take that information for all the sites that rank above you, and then you’re going to want to modify your content. And you do this by making yours better than there’s.

You also want to delete anything that’s irrelevant. If something doesn’t make sense anymore, delete it.

When you update the article, I want you to also update the publish by date, so searching engines know it’s updated. And don’t just think about word count, think about user experience. You need to do what’s best for the user and not obsess or worry about word count.

And lastly, I recommend that you don’t change your URL. If you want to change your URL, that’s fine but just 301 redirect the old URL to the new one. And once you update it, go back into Search Console, type in your URL in the search bar at the top, it’ll start fetching the page and then boom, request it for indexing, and then you’re off into the races and within 30 days you should start seeing increase in SEO traffic to that page. It literally is that simple.

Now, if you need help updating your old content, you can check out my ad agency, Neil Patel Digital or go to NPdigital.com. Or if you have any questions and you want to do it yourself, that’s great as well, leave a comment below, we’ll answer it, I’ll help you out, and I’ll try to do my best to grow your SEO traffic as well.

If you enjoyed this video, like it, share it tell other people about it. And again, if you have any questions just leave a comment below and I’ll answer and help you out. Thank you for your time.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

BEST SEO TOOLS – TOP SEO Platforms Review.

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★ GET SERPSTAT BONUS ★ https://topsite.pro/serpstat
★ TOP-10 E-COMMERCE TOOLS ★ https://topsite.pro/best-seo-tools

Hi Guys!

If you do a quick internet search, you’ll find several SEO tools out there, but which is the best SEO tools? This is a bit tricky, especially if you don’t know what to look for.

In this video, I cover an in-depth review of top seo tools. If you have ever wondered if SEO tools – Serpstat was worth it or not, by the end of this video, hopefully, you’ll be able to decide whether or not it is right for you.

In my opinion, if you’re looking for a lead generation solution that is easy to use, cost-effective and performs well, then I think this is a great option for you.

If you’re curious to find out the best SEO tools, then take the time to watch this video now!

SEO 2020: So geht Suchmaschinenoptimierung heute

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Diesmal lernst du, worauf du bei Suchmaschinenoptimierung in 2020 achten musst und welche Trends du nicht verpassen darfst.

📖 Inhaltsverzeichnis:
2:07 – SEO-Rückblick 2019
11:14 – Expertise, Authoritativeness and Trustworthiness
23:31 – Links
32:23 – Content
1:10:22 – Architecture
1:24:02 – Evolution
1:38:05 – Key Take-Aways

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📰 Abonniere unseren Newsletter, um regelmäßig bewährte SEO-Tipps in deinem Posteingang zu erhalten:
https://www.evergreenmedia.at/seo-newsletter/

👋 Abonniere unseren Channel für weitere SEO-Tipps, Anleitungen und Tutorials:
https://www.youtube.com/subscription_center?add_user=4evergreenmedia

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📌 Kurzbeschreibung:
2019 war wieder einmal ein spannendes Jahr im SEO-Bereich, wobei sich an der Richtung von Google wenig bis gar nichts geändert hat. Trotzdem, es gibt viele Entwicklungen, besonders rund um Content Marketing, die man als Unternehmen nicht verpassen darf, wenn man sich später die Sichtbarkeit nicht teuer erkaufen will.

📺 Relevante Videos:
– Die 3 Phasen einer SEO-Kampagne: https://www.youtube.com/watch?v=iVwB2lFWENg
– Die neuen Linkattribute erklärt: https://www.youtube.com/watch?v=x8PwfYw0m-I
– Review Rich Results Update: https://www.youtube.com/watch?v=likLXFtknHs
– YouTube SEO 2020: https://www.youtube.com/watch?v=aSds1V27kec
– Website-Architektur: https://www.youtube.com/watch?v=YgIpD1UpN6M

🦉 Rückblick

Google Updates 2019
– 23 größere Google Updates bis zum 8. Dezember laut SEMRush
– Hier sind Updates, wie vom 7. November, nicht enthalten 😀
– Wir hatten große Core Updates rund um E-A-T.
– BERT und Natural Language Processing.
– Und tonnenweise sonstige Verbesserungen.

Es ändert sich ständig alles, oder?
– Eigentlich ändert sich nichts.
– Google will Nutzerzufriedenheit und Geld verdienen
– Quality Rater Guidelines = was die Algorithmen versuchen zu liefern.
– …aber sehr vereinfacht.
– SEO-fokussierte / nutzerzentrierte Inhalte + Brand/Links/Trust + Architecture = WIN

Baby Algorithmen und Darwinism in Search
– Wir alle kennen die groben Ranking-Faktoren.
– Relevance, Freshness, Trust, Authority, etc.
– Die einzelnen Werte werden dann miteinander multipliziert.
– Das Ergebnis entscheidet dann über dein Google Ranking.
– Auch SERP Features spielen um Plätze in den Top 10.
– Was funktioniert, wird mehr. Was nicht funktioniert, stirbt weg.
– Das heißt, ein richtig schlechter Wert hat massiven Einfluss.
– Das meinte ich auch in meinem Video über SEO-Phasen.
– Die Optimierung des richtigen Werts erscheint dann der “neue” heilige Gral.
– Quelle: https://www.searchenginejournal.com/how-google-search-ranking-works/307591/

🦉 Expertise, Authoritativeness and Trustworthiness

Was ist E-A-T?
– https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
– Expertise, Authoritativeness, and Trustworthiness
– Ein Begriff aus den Quality Rater Guidelines.
– E-A-T wird in jeder Version von Google noch mehr hervorgehoben.
– E-A-T ist als ganzheitlicher Wert zu betrachten, der viele einzelne Signale umfasst.
– Was in den Guidelines steht, ist die vereinfachte Variante der entsprechenden Algorithmen, laut Gary Illyes.
– E-A-T ist besonders wichtig für YMYL-Websites: Finanzen, Gesundheit, etc.

Es gibt keinen E-A-T Score
– Das ist eine der Lieblingsaussagen von Google.
– Wenn aber etwas bewertet wird, dann gibt es einen Score bzw. etwas kann verbessert werden.
– Außerdem gibt es in den Guidelines glasklare Anweisungen, was zu tun ist.
– Was stimmt: Es gibt keinen Quick Fix. Dafür sind die Signale zu komplex.

Maßnahmen für mehr E-A-T
– Der Main Content sollte von einem Experten geschrieben worden sein.
– Die Qualifikationen des Experten sollen klar ersichtlich sein.
– Auf der Website sind Informationen über die Verantwortlichen zu finden.
– Es gibt eine Kontaktmöglichkeit auf der Website.
– Einflussreiche Websites in deinem Bereich erwähnen dich.
– Ärzteprofile und Interviews
– HONcode / Gesundheitsinformationen im Internet
– Auszeichungen / Qualifikationen
– Letzte Prüfung
– Quellennachweise

Was in Bezug auf E-A-T funktioniert
– Unsere Erfahrung: E-A-T fokussiert vorrangig auf Links und Erwähnungen.
– Super spannende Korrelationsstudie von PathInteractive: https://www.pathinteractive.com/blog/seo/what-does-it-mean-to-have-good-e-a-t/
– Beipiel: 51% der Verlierer waren auch vom Fred Update in März 2017 betroffen.

Die Wahrscheinlichkeit, zu den Gewinnern zu gehören, steigt um:
– 24% durch Nennung der Quellen.
– 258% durch Content von qualifizierten Experten.
– 850% durch Auszeichnungen und Zertifikate auf der Website.

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🌐 Deutschland, Österreich, Schweiz, Deutsch, deutschsprachig

#Suchmaschinenoptimierung #SEO2020 #SEOTrends

Keyword Research Part 1 – SEO Unlocked – Free SEO Course with Neil Patel

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Welcome to another day of SEO Unlocked. Today is very exciting because we’re going to start the journey into keyword research. This is one of the most fundamental steps of SEO and the reason being is keywords is where it all starts. That’s how people find you.

RESOURCES & LINKS:
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Download the Musketeer Persona Worksheet: https://neilpatel.com/training/

SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG

Ubersuggest: https://neilpatel.com/ubersuggest/
Google Search Console: https://search.google.com/search-console/welcome
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Are you getting the right traffic?

As I mentioned, picking the right keywords will make you more money and picking the wrong ones will hurt you

You can use Ubersuggest, It’s a tool I built, there’s a free version of it that anyone can go and use and you can get tons of keywords ideas and it breaks it down not just based on popularity, but also what’s most likely going to convert and generate you revenue as well. And there’s tons of reports in it and I’ll show you how to use it over the period of this course.

When you go to Ubersuggest on the left-hand navigation side, you’ll see a link that says Keyword Ideas. When you type it in a keyword that you’re trying to go after anything related to your space such as like shaving or razors, it’ll tell you what’s popular, the cost per click, the SEO difficulty, that’s the word SD you see the abbreviation there or PD is paid difficulty.

When SEO difficulty is under 40 it’s easier to rank for, when it’s over 40 it gets harder and harder to rank for.

And on the right side of the keyword ideas report, it shows you all the people that are ranked for that keyword. How many visits are roughly getting from that keyword? How many backlinks they have?

And this will give you ideas of if a keyword is good, right?

In addition to that, if you don’t want to use Ubersuggest there’s many other ways you can go and find keywords out there.

Things like Wikipedia or other content pages around the web that have really detailed content can give you keyword ideas as well because these articles are filled with lucrative keywords.

You want to rank because you not only do you want traffic, but you need to be able to solve the customer’s problem. If you solve their problem, you’re much more likely to rank.

There’s really five steps to keyword success.
The first is you need to build your keyword list, then need to research your target musketeer, then you need to understand the keyword metrics. Next you need to match the customer journey and of course, last but not least, you need to refine your keyword list.

So first building a keyword list, you go to neilpatel.com/training and you’ll be able to download the PDF there and it breaks down how you can use it and what you need to do step by step.

Second, you need to research your target musketeer right? It’s all about researching that individual.

The other thing that I like doing is Ubersuggest, right? It’s a tool on neilpatel.com you can go to neil patel.com/ubersuggest or in the navigation just click on the Tools link and then Ubersuggest type in any keyword on the left-hand navigation once you go to the Keyword Ideas Report, you’ll see a list of suggestions.

You don’t want to just be reactive as a marketer or as an SEO, you want to be proactive and going after areas that people are going to be more interested in in the future.

You can also correlate intent through prepositions. And these are all long-term opportunities that you should be trying to rank for because these long-tail keywords, a lot of people aren’t thinking about them and yes they don’t drive the most amount of traffic today but six months from now, a year from now, it adds up and it can drive quite a bit in conversions.

Then of course there’s Social Shares, so on Ubersuggest whenever you type in a keyword on the left hand navigation, there’s a navigation button called Content Ideas.

So people are like, Hey Neil, it’s easy for you but hey, when you’re a new website and even if you get 10, 20, 50, 100 visitors, hey, it shows up in Google Search Console.

The other thing that you can do and this is what I love doing, is I like setting up a project on Ubersuggest and I put in my own website or you can put in your competitor’s website.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

The Only SEO Strategy You Need (2020)

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If you’re ready to become an SEO expert in 2020, then join over 1,000 other SEOs inside Gotch SEO Academy: https://www.gotchseo.com/seo-training/

Wondering how to rank on the 1st page of Google? You need a complete SEO strategy.

In this video, I’m going to show you my 4 Pillar SEO strategy that will get you to the first page of Google in 2020.

The key to succeeding with SEO is to have a big picture strategy. You can know all the tactics in the world, but if you don’t have a STRATEGY or process, you won’t be able to get results consistently.

This video gives you the process and framework you need to be successful.

Read the entire guide ➡️ https://bit.ly/2eTfMOV

—

💡 RESOURCES

– How to Build Backlinks in 2020 ➡️ https://bit.ly/29PoOGZ

– The Definitive Anchor Text Guide ➡️ https://bit.ly/1Lh6QIh

– WP Engine (20% Discount on 1st Month) ➡️ https://bit.ly/2Gp7bLk

👍 STAY IN TOUCH
– Twitter ➡️ https://twitter.com/nathangotch

#seo #searchengineoptimization #seostrategy

How Long Does SEO Take to Work For a New Website?

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How Long Does SEO Take to Work For a New Website? This is by far one of the most asked questions I get. Even when you do on-page SEO and build backlinks, it can take some time for it to start getting traffic from Google.

RESOURCES & LINKS:
____________________________________________
The Best FREE Traffic Sources for New Websites : https://youtu.be/X9Wk8K_TxlE

Ranking #1 With a New Website on Google in 2020 | Is it Even Possible? : https://youtu.be/91W0sa9Qfg8

The Fastest Ways to Bring Traffic to a New Website : https://youtu.be/LdnWx49LUJc
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► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

The #1 Biggest SEO Mistake Nearly Everyone Makes | Avoid This At All Costs

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Nearly everyone who’s trying to compete in SEO makes this mistake. They fail miserably because what they’re doing is nearly impossible to achieve. And yet, most people think that it’s the right approach. Today, I’m going to teach you the number one biggest SEO mistake nearly everyone makes and you should avoid at all costs.

RESOURCES & LINKS:
____________________________________________
Ubersuggest – https://neilpatel.com/ubersuggest/

SEO Mistakes to Avoid | 3 Black Hat Techniques That WILL Get You Banned from Google : https://youtu.be/CkPZk9i4SSY

5 Beginner SEO Mistakes That Are Ruining Your Website Traffic And What You Should Do Instead : https://youtu.be/yX20m5mprCE
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We’re in a time where SEO and digital marketing has become more saturated and more competitive than ever. With over a billion websites on the web, SEO is no longer an easy or open playing field.

A lot of times, I see many of these new websites making the same mistake that’ll ultimately give them little to no SEO result and just waste their time. What is it? It’s targeting keywords that are too competitive.

These days, effective keyword research is an increasingly important skill for digital marketers. Not only do they need to know how to develop a good keyword list, but using keyword research to find out what topics they should write about or what phrases they should be using while writing is super important, especially figuring out which ones aren’t competitive.

Nowadays, doing keyword research effectively is a top priority for any website or SEO. If you look up a competitive term, such as car insurance, you’ll likely see some big brands pop up. If you’re a new website, it’s going to be almost nearly impossible to compete with those brands. What’s the answer? Target long-tail keywords.

You’re missing out on a lot of search traffic if you’re not creating blog posts around longer search terms.

For example, let’s say you have a dog food business and you’re trying to break into the dog food online space. Most likely, you want to go after keywords like dogs, dog food, pet food, because that would get a lot of search traffic.

The monthly search volume for dog food is roughly 135,000 searches per month. But the pay difficulty is 100 and the SEO difficulty is 77. That’s incredibly high. Coming in as a new company, there’s very little to no chance that you’re going to rank well unless you have an established brand and high domain authority, which most new companies don’t.

Instead, you want to focus on long-tail keywords, like dog food for allergies or dog food for senior dogs. These keywords have a lower monthly search volume, but higher quality search traffic because they’re more specific and they’re going to convert because they’re more specific.

For example, dog food for allergies has a monthly search volume of 9,900 and a SEO difficulty of 38. That means it’s going to be easier to rank for. If you’re trying to figure out how you can rank for these terms or where to find them, check out Ubersuggest. Type in a head term that you’re thinking about going after, you don’t need to know the long-tail variations, just look at the head terms, type them in, and then go to the keyword ideas report.

It’ll give you all the other longer tail variations and it even breaks down the SEO difficulty. Look for terms that have an SEO difficulty score of 40 or under. Those’ll be easier for you to rank for.

You also want to look for ones that have volume at least in the few thousands per month because the volume doesn’t always mean clicks. And, when you do all of this, it’ll help give you more ideas and more ideas for you to produce content.

There’s also a questions tab on Ubersuggest, prepositions, comparisons. These are also more places where you can find more keyword ideas, more content ideas. That will drive keywords that convert into revenue.

On Ubersuggest, there’s a content ideas report. When you go very specific, it’ll show you all the content that’s already been created around the web-based on social shares, backlinks, and search traffic. It even tells you, when you look at the estimated visits, all the keywords that the article ranks for.

When you’re trying to figure out what keywords you should go after, also look at all the content pieces that have some of those similar keywords because this will give you ideas of what you can create that can help you not only generate traffic from all three, right? You don’t want to just generate traffic from Google.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
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#SEO #NeilPatel #DigitalMarketing

8 Things To Master in SEO – Do You Know Them?

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People really overthink and over-complicate SEO. But if I had to break it down to the bare minimum essentials that you need to master in order to get SEO, it wouldn’t be a lot. Today I’m going to break down eight things to master in SEO. Do you know them?

RESOURCES & LINKS:
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The Most On Demand Digital Marketing Skills in 2019 (High-Income Skills to Master) : https://youtu.be/yyitwdk4QmY
Ubersuggest – https://neilpatel.com/ubersuggest/
Rev.com – https://www.rev.com/
Trint.com – https://trint.com/
Problogger Jobs – https://problogger.com/jobs/
Upwork – https://www.upwork.com/
Yoast SEO – https://yoast.com/
Rank Math – https://rankmath.com/
Mailshake tool – https://mailshake.com/
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The first thing I want you to master is studying search results and competitors.

You can use Uber Suggests, you can type in any keyword and we’ll show you not only all the other similar keywords, but I’ll also show you who’s ranking in the top hundred positions. How many social shares they have, how many backlinks they have. How many other phrases that they’re ranking for, heck it even tells you all about their content as well.

The second thing that you need to do is start planning and strategizing.

What are the keywords that you can win versus the ones that are going to be a waste of time? Look, search volume is everything, you need to look at what people are ranking for, and see whether or not that you can replicate those kinds of metrics.

And Uber Suggests, if you look at the keyword ideas report, it tells you how a keyword is. Go after keywords that have an SEO difficulty score of less than 40. Those are easier to rank for.

Uber Suggests will also tell you how many backlinks you need to rank for any given keyword. And that’s integrated within the SEO difficulty score.

The next thing I want to cover is writing.

SEO is all about delivering what people need and doing a better job than anyone else. Writing content is going to be crucial to anyone running an SEO campaign, even if you’re outsourcing it.

The other thing that you need to know is basic HTML.

You’ll need this skill because you need to edit title tags, meta tags, you need to add schema markup like the FAQ schema markup, it’s a great way to get higher rankings. You also need a tracking code on your site like Google Analytics. And then hey, is that traffic converting into conversions, Google Analytics will tell you this. You need to figure out how you can structure your site.

If you don’t know basic HTML, you’re probably going to have to hire a developer.

The next thing you need to learn is analytics.

And remember, SEO is all about providing the best user experience. So you need to look at things like conversion rates per page and channel, bounce rates, time on site, traffic by channel and month over month growth rates. This will all help you determine how you can grow from an SEO standpoint, but from a user experience standpoint as well.

The next one, self-management, SEO is multi-faceted.

If you’re a bit lost, start off with the site audit report within Uber Suggests, because that site audit report will end up breaking down what you should focus your time on first, second, third, fourth, fifth, etc. based on what’s going to have the biggest impact to your ranking.

The next thing you need to do is be willing to constantly learn.

SEO changes rapidly and every day something different can happen to alter your industry, whether it’s Google doing an update, like the medic update, or just a general algorithm change, or hey, you have new competitors who are copying all of your schedules and doing it better than you.

You need to read each and every single day and learn from other people in your industry as well, even if that takes some time out of your day.

Most importantly, you need to write conclusions from your SEO experiments and understand what are the lessons that you can learn from each success and each failure that you have because not everything you’re doing is going to work out.

And last but not least cold outreach.

It’s important to master cold outreach, whether it’s by email, social media, or even phone calls. How do you pique a stranger’s interest and get them to link to you? How do you craft that introduction, that you’re so likable and approachable that people want to converse with you? How do you craft amazing subject lines? How do you persuade other people to take action? These are all skills that you need to master if you want to do well with cold outreach.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing