SEO vs GEO Whats the real difference?

You’re not the only one who is confused!
Here’s a quick visual breakdown of the differences, and where they overlap.

Good news? Saffron Edge helps you get both right so your content actually drives pipeline.

Subscribe @Saffron_Edge for marketing frameworks that move revenue, not just traffic.

#seo #geo #digitalmarketing #b2bmarketing #contentstrategy #growthmarketing #pipelinegrowth #marketingframeworks #saasmarketing #saffronedge #demandgeneration #fullfunnelmarketing #searchengineoptimization #seogeo #aiseo #seoupdates

Copy This SEO Strategy, It’ll Blow Up Your Business

If you want your business to dominate search results everywhere your customers are looking, this video is your roadmap.

SEO isn’t just about ranking on Google anymore. Customers are searching billions of times a day across YouTube, TikTok, Amazon, LinkedIn, Reddit — and now AI tools like ChatGPT and Perplexity. If you’re not showing up there, you’re invisible where buying decisions are being made.

In this video, I reveal a 5-step SEO strategy my award-winning agency uses to help brands rank #1 across all platforms and AI engines.

You’ll learn how to:

– Understand why search has changed forever
– Map the new customer journey across platforms
– Build an SEO system that works for both humans and AI
– Create content ecosystems that get cited in AI tools
– Measure and adapt faster than your competitors

The businesses that master this strategy will gain an edge they can ride for years.

Chapters

00:00 – Why SEO Is Bigger Than Google
00:40 – Why Search Has Changed Forever
01:54 – The New Customer Journey
03:07 – The 5-Step SEO Strategy
04:49 – Get Your Business Information Consistent
06:40 – Create Content That Fits Each Platform
09:51 – Build the Technical Layer That Powers It
11:34 – Measure, Test, and Optimize

Want my team to build and run this strategy for your business? Go to http://npdigital.com and book a free consultation.

We’ve helped some of the biggest brands in the world show up in AI search, dominate social platforms, and future-proof their SEO. Instead of playing catch-up two years from now, you can lead this shift today.

SEOを今やるべき?マーケ施策判断の最適解はコレ

■配布資料:SEO対策の教科書【完全版】
無料ダウンロードはこちらから
https://www.lany.co.jp/useful-materials/seo-youtube-slide

■LANYのSEOコンサルティングは下記よりお気軽にお問い合わせください!
https://www.lany.co.jp/service/digitalmarketing/seo-consulting

■LANYのLLMOコンサルティングは下記よりお気軽にお問い合わせください!
https://www.lany.co.jp/service/digitalmarketing/llmo

結論を急ぐ前に…!
あなたの事業が今、「本当にSEOにリソースを投下すべきか」を見極める判断軸とは?

「SEOか、広告か、他の施策か?」
限られた予算と人員を無駄にしないため、どのチャネルに注力すべきか、冷静な判断が必要です。

本動画では、株式会社LANYのコンテンツSEO事業責任者・浅井が、
勘や経験則ではない再現性の高い論理的なフレームワークを用い、施策選択の最適解を導き出す方法を徹底解説。

ボトルネックは本当に集客なのか?などを構造的に見抜くための検証ステップをご紹介します。
闇雲にトレンドや知っている施策に投資する前に、本動画で施策選択の最適解をぜひ見つけてください!

▼目次
==========
00:00 OP
00:35 各マーケティングチャネルの復習
03:54 SEOをやるべきなのかを判断する
10:16 「課題設定」をして適切な対策を考える
12:51 まとめ
==========

【予約受付中のウェビナー情報】
【無料セッション】生成AI時代の検索に備える、LLMO個別壁打ち会
平日 10:00 〜 19:00 各回30分
https://www.lany.co.jp/event/2025-LLMO-consultation

【無料ウェビナー】AI検索対策の最前線!『強いLLMO』著者が質問に答える、LANY LLMOオフィスアワー
2025年9月30日(火)12:30〜13:00
https://www.lany.co.jp/event/2025-09-30

【無料ウェビナー/オフラインイベント】Ahrefsを使ったLLMO/SEO診断 ー強いLLMOとはー(LANY × Ahrefs)
2025年10月2日(木)18:30〜20:15(18:00 受付開始)
https://www.lany.co.jp/event/2025-10-02

【無料アーカイブ配信】
AI Overviews徹底解説|AIに引用されるSEO━表出ロジックとコンテンツ設計の最前線(AIO対策プロンプト集特典付き)
①2025年9月24日(水)14:00〜15:00
②2025年10月1日(水)12:00〜13:00
https://www.lany.co.jp/event/2025-09-24

【無料メルマガ】
週に3回SEOのお役立ち情報をお届けする購読者数4,200人超えの人気メルマガ!
✅SEO最新情報をキャッチアップできる
✅SEO成功事例や限定Tipsが届く
✅限定ウェビナーの情報がいち早く届く
SEO初心者・企業のSEO担当者の方まで役立つ内容で完全無料のため、ぜひご登録ください!
https://www.lany.co.jp/mailmag

■毎週火曜朝8:30「おはデジ」生放送中!
最新のSEO NEWS、AI関連NEWSなど、マーケターに役立つ最新トピックを
朝の15分でサクッとGETできる番組をはじめました!
LIVE中のご質問も受け付けておりますので、ぜひチャットにてご質問ください!
https://www.youtube.com/@seolany4066/streams

■今回の動画の関連動画
==========






==========

■今回の動画の関連記事(LANYブログ)
==========
・【2025年】SEO対策とは?基本的な仕組みや施策、上位表示の方法を事例に基づき解説
https://www.lany.co.jp/blog/what-is-seo
・【完全版】トピッククラスターモデルとは?作り方とSEO的メリットを事例付きで解説
https://www.lany.co.jp/blog/topic-clusters
・AI Overviewsとは?SGEとの違いやSEOへの影響を解説
https://www.lany.co.jp/blog/ai-overview
・LLMOとは?SEOとの違いや生成AI時代の対策方法をわかりやすく解説
https://www.lany.co.jp/blog/llmo-aio
・被リンク獲得方法17選|SEO効果が高い良質な被リンクの増やし方
https://www.lany.co.jp/blog/backlink
==========

◼︎最新情報
LANY3冊目の書籍が発売決定!
タイトル「強いLLMO AI検索で選ばれるためのマーケティングガイド」【期間限定特典あり】
ご予約はこちらから!
Amazonリンク:https://www.amazon.co.jp/dp/429520806X/

■書籍
『強いSEO』のご購入はこちらから!
https://amzn.asia/d/bOGvQSB

『強いBtoBマーケティング 起業から5年、アウトバウンド営業なしで年平均成長率185%を達成した手法』のご購入はこちらから!

■サービス概要資料のダウンロードはこちらから
https://www.lany.co.jp/useful-materials/useful-materials_service

■【お問い合わせ】
SEOコンサルティングのご依頼・ご相談はこちらから
https://www.lany.co.jp/service/digitalmarketing/seo-consulting

LANY式SEO記事制作サービスのご依頼・ご相談はこちらから
https://www.lany.co.jp/service/digitalmarketing/writing

【出演】
■浅井優太(あさいゆうた)
https://x.com/_tarotarochan
株式会社LANY 役員 / SEOコンサルタント
LANYにてコンテンツSEOを中心に各種プロジェクトに従事。
記事作成代行やオウンドメディア運営代行にてお客様のプロジェクトも多数推進。
コンテンツSEOの豊富な知見や経験と丁寧なコミュニケーションで、中長期的なお付き合いでお客様のサイトのSEO改善に貢献している。

■SEOブログ:https://www.lany.co.jp/blog
多くの方が疑問に思うSEOの概念について、無料ブログにて発信しています。週一ペースで更新していますので、ぜひチェックしてみてください。

■SEOおたくとは?
株式会社LANY 代表取締役 / SEOコンサルタント
国内最大規模のHRサービスのインハウスSEOに4年間従事。
個人でも複数のサイト運営や100社を超える企業のSEOコンサルティングを実践。
大規模サイトのSEOを強みとし、大規模データベース型サイトや大規模メディアを中心にコンサルティングを実践中。
ニューヨークへの留学経験やTOEIC935点の英語力を活かして、海外の最新SEO情報をキャッチアップし、皆様にお届けすることを使命としています。

■採用情報はこちらから
https://www.lany.co.jp/recruit-career

▼チャンネル登録がまだの方は登録よろしくお願いします!
https://www.youtube.com/@seolany4066

また、高評価と今後動画にして欲しい内容はコメント欄で募集しています!よろしくお願いします。

#SEO対策 #SEO #ai活用 #SEOおたく #生成ai #マーケティング #デジタルマーケティング #BtoB #LANY

Google Kills 100-Result Pages: SEO Tools in Chaos

E809: Google just killed the &num=100 parameter – no more 100-result SERPs.

Search results are now capped at 10 per page, and the fallout is shaking the SEO industry.

Rank tracking tools like Ahrefs and Semrush are struggling, Google Search Console data looks broken, and SEOs everywhere are scrambling to make sense of the changes.

In this episode, I break down:
– Why Google removed 100-result pages (and what it means)
– How this impacts impressions, rankings, and reporting
– The real effect on SEO tools and data accuracy
– What SEOs should focus on moving forward

If your impressions tanked overnight or your rank tracking went haywire, this is why. Here’s everything you need to know about Google’s latest curveball.

⭐️ Ahrefs post – https://x.com/ahrefs/status/1968832257109508208

⭐️ Chris Long’s post – https://www.linkedin.com/posts/chris-long-marketing_seo-psa-if-you-see-a-huge-drop-in-impressions-activity-7373322250575560704-5Z57/

⭐️ Reddit discussion – https://www.reddit.com/r/SEO/comments/1nkz6jt/from_ahrefs/

💎 Compact Keywords – My SEO Course – Get paying customers through SEO – Clear step-by-step video breakdowns – SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 SEO Panic: Google’s New SERP Cap
00:21 Impact on Rank Trackers and SEO Tools
01:03 Community Reactions and Concerns
02:09 Technical Implications of the Change
04:30 Expert Opinions and Future Outlook
05:10 Adapting SEO Strategies
08:46 Final Thoughts and Episode Wrap-Up

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #digitalmarketing #marketingnews

Masterclass : SEO & IA

Le SEO est en train de muter et les LLM redessinent nos stratégies B2B.
Quel est le nouveau playbook SEO pour 2025-2030 ?

👉 La question n’est plus “comment ranker sur Google”, mais de comprendre le sujet et prendre les bonnes décisions stratégiques face au développement de l’IA dans le SEO.

🎙️ Expert **: @ Victor Da Silva**, Expert & Consultant SEO
📅 Vendredi 19 septembre → de 11H à 12H30
📍 En ligne (inscription gratuite)

✅ Au programme :
– Impact de l’IA sur les habitudes de recherche et sur le SEO
– Fonctionnement de la recherche LLM
– Comment ranker dans les LLM (GEO)
– Tester des hacks et méthodes expérimentales

90 minutes de contenu pur SEO + Q&A pour répondre à vos questions.

👇

SEO Basics Explained in Hindi | On-Page, Off-Page & Technical SEO #DigitalMarketing #SEO #Experts

SEO – The game of visibility 🔍
Google par top rank ka matlab hai credibility + customers.
For more digital marketing videos, please subscribe & share this video.

#SEO #SEOBasics #SEOHindi #DigitalMarketing #GoogleRanking #OnPageSEO #OffPageSEO #TechnicalSEO #LearnSEO #SEOForBeginners #SearchEngineOptimization #SEOTips #SEO2025 #DigitalMarketingInHindi #WebsiteTraffic #OnlineBusiness #BusinessGrowth #GoogleSEO #SEOExplained #MarketingTips #SEOForStudents #CareerInSEO #DigitalIndia #DigitalMarketingTips #HowToRankOnGoogle #SEOTraining #SearchEngineMarketing #OrganicTraffic #YouTubeShorts #OnlineMarketing #SEOMadeSimple

Small SEO Habits, Big Real Estate Wins with Eric Engelbert Part 1

Want to attract more buyers and sellers without paying for ads? In this episode of /RealEstate, host Chris Whitling sits down with Orange County agent Eric Engelbert to break down how consistent SEO habits can transform your business.

Eric shares how his weekly Orange County Housing Report ranks on Google next to billion-dollar companies like Zillow and Redfin and how long-tail keywords like “single-level homes in Costa Mesa” drive targeted, motivated leads.

You’ll learn:
– Why local market reports are a goldmine for real estate SEO
– How long-tail keywords beat out big portals
– The simple weekly habits that build predictable growth

Discover how small SEO habits can create big wins for real estate agents.

For additional information check out our blog post for this episode here: https://www.realgeeks.com/blog/small-seo-habits-big-real-estate-wins-part-1

Don’t miss Part 2 of our conversation with Eric on October 1st: https://youtu.be/-skwK3-e9EE

SEO → AEO → GEO: What Changing NOW.

Hop on the waitlist for the SEO course updates here: http://bit.ly/46paa4v

What is GEO, and why does it matter for your business in 2025? In this video, we’re breaking down how search is evolving from traditional SEO to AEO (answer engine optimization) and now GEO, or generative engine optimization. If your website traffic has dropped, or if you’ve noticed fewer people clicking through from Google, this could explain why.

More and more people are skipping Google completely and heading straight to tools like ChatGPT, Claude, or Gemini to ask their questions. That means the way your business shows up online needs to shift, too. You might be ranking number one on Google but still not appear at all in an AI-generated list or answer. That’s the gap we’re talking about today.

The truth is, GEO is still brand new. AI platforms don’t give us much insight into how their recommendations work, which makes it tricky to know what actually helps. Right now, the best approach is to test what works, track what changes, and share findings along the way. That’s what this video series is all about.

00:00 SEO, AEO, and GEO: What Are They?
01:18 What SEO Means for Small Businesses
03:28 What Is AEO and Why It Matters
05:52 What Is GEO and How AI Changes Search
08:08 SEO vs AEO vs GEO: Key Differences and Strategy Tips
09:07 Quick GEO Test You Can Try Today

// FAVORITE TOOLS
ConvertKit for Email Marketing: https://localcreative.co/convertkit
Circle for Hosting My Online Community: https://localcreative.co/circle
HoneyBook for Client Management (50% Off): https://localcreative.co/honeybook
Showit for Web Design (Get 1 Month Free): https://localcreative.co/showit
Squarespace for Web Design (Code: PARTNER10) https://localcreative.co/squarespace
Podia for Selling Digital Products & Courses: https://localcreative.co/podia
Canva for Graphic Design: https://localcreative.co/canva
Planoly for Scheduling Social Posts: https://localcreative.co/planoly
Music for My YouTube Videos: https://localcreative.co/epidemicsound
Loom for Screen Recording: https://localcreative.co/loom

// MY YOUTUBE VIDEO SETUP
All the gear I use to make these videos: https://localcreative.co/shop-video
Descript for Video Editing: https://localcreative.co/edit
Ecamm Live for Recording to My Computer: https://localcreative.co/ecamm
Background Music for Videos: https://localcreative.co/epidemicsound

// FOLLOW ALONG
Website: https://localcreative.co/
Instagram: https://www.instagram.com/localcreative.co/
Facebook Page: https://www.facebook.com/localcreativeco
TikTok: https://www.tiktok.com/@localcreative

I may receive a small commission if you sign up for any of these tools/apps using the links here, but I only share because I personally use and highly recommend these products.

SEO Full Course 2025 | SEO Tutorial for Beginners | SEO Training | SEO Explained | Simplilearn

🔥Purdue – Post Graduate Program in Digital Marketing – https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=mk41CIbi47k&utm_medium=Lives&utm_source=Youtube
🔥Digital Marketing Specialist – https://www.simplilearn.com/master-in-digital-marketing?utm_campaign=mk41CIbi47k&utm_medium=Lives&utm_source=Youtube
🔥Professional Certification in Digital Marketing (India Only) – https://www.simplilearn.com/professional-digital-marketing-program?utm_campaign=mk41CIbi47k&utm_medium=Lives&utm_source=Youtube

This SEO Full Course 2025 provides a structured learning path to mastering Search Engine Optimization (SEO) and its related concepts. The course begins with the fundamentals of SEO, including how search engines rank websites and essential SEO strategies for beginners. It then explores digital marketing fundamentals, key trends, and certifications to enhance career growth. Advanced topics such as ranking #1 on Google, keyword research, SEO audits, and Google Ads are covered in depth. Learners will gain expertise in on-page and off-page SEO, along with insights on how ChatGPT simplifies SEO tasks. The course also covers local SEO with Google My Business, content marketing strategies, and YouTube SEO optimization. Additionally, a MailChimp tutorial is included to help integrate SEO with email marketing. The course concludes with a discussion on ChatGPT as a search engine, providing a future-ready perspective on AI-powered SEO

Following are the topics covered in the Digital Marketing Full Course By Simplilearn:

00:00:00 – Introduction to SEO Full Course 2025
00:02:54 – What Is SEO for Beginners
00:51:42 – What Is Google Ads
01:03:21 – Aeo vs SEO
01:17:33 – Keyword Research Tutorial
01:26:14 – How to Rank #1 on Google
05:14:37 – Conduct SEO Audit
05:25:28 – Google My Business
05:45:26 – ChatGPT Made SEO Easy
06:12:52 – Mailchimp Tutorial for Beginners
06:35:46 – YouTube SEO Optimization
06:56:33 – ChatGPT Search Engine
07:05:35 – Top SEO Interview Questions
07:33:49 – Top 6 Digital Marketing Trends

Subscribe to our channel for more Digital Marketing tutorial videos: https://www.youtube.com/user/Simplilearn?sub_confirmation=1

Watch more videos on Digital Marketing Course: https://www.youtube.com/watch?v=ZVuHLPl69mM&list=PLEiEAq2VkUULa5aOQmO_al2VVmhC-eqeI

#seo #searchengineoptimization #ranking #digitalmarketing #seotraining #seotutorialforbeginners #seocourse #seotraining #simplilearn #2025

➡️ About Post Graduate Program In Digital Marketing:
Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills.

Key Features
✅ Simplilearn’s JobAssist helps you get noticed by top hiring companies
✅ Joint Purdue-Simplilearn Digital Marketer Certificate
✅ Build your website & learn real-world hands-on digital marketing techniques
✅ Master sessions by Meta Blueprint trainer
✅ 6-credit transfer for the Purdue Online MS in Communication program
✅ Meta Certified Digital Marketing Associate exam voucher worth USD $99
✅ 5 Capstone problem statements and 15+ course-end projects
✅ 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
✅ 35+ digital marketing tools
✅ Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs)

Skills Covered
✅ Website Creation
✅ Behavioral Marketing
✅ Keyword Research
✅ Search Engine Optimization
✅ Search Engine Marketing
✅ Campaign Management
✅ Social Media Marketing
✅ Mobile Marketing
✅ Content Marketing
✅ Content Strategy
✅ Strategies for Paid Campaigns
✅ Analytics ROI and Evaluation
✅ AI Automation and Emerging Technology

Learn more at: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=mk41CIbi47k&utm_medium=Lives&utm_source=youtube