Web designers often think that content doesn’t matter as much as the design. But content complements both design and design complements content, and knowing how to handle both is valuable.
As you’ll see in this video, we’ll help you to better understand SEO so you can use it to help your clients’ websites. Enjoy!
–
Timestamp:
00:00 Introduction
00:26 The problem
01:00 SEO Tools
01:35 Set different criteria 01:37 Criteria #1 – Search Volume
01:53 Criteria #2 – Keyword Difficulty
02:28 Criteria #3 – Search Intent
03:36 The strategy
03:55 Example: Web Design
04:09 Keyword Mapping
04:53 Top priority
05:30 Conclusion
–
Where to find Ashley:
www.instagram.com/lalucacreative/
–
Learn how to build custom websites with Webflow FAST:
https://bit.ly/WebflowWebclass2020
–
Find me on other social media platforms:
Instagram: https://www.instagram.com/ransegall/
Twitter: http://twitter.com/ransegall
LinkedIn: https://www.linkedin.com/in/ran-segall-0b582a33/
–
Gear & Book Recommendations: http://bit.ly/2ohFOuj
Do you want to learn how to drive a thousand E-commerce sales from SEO without being a SEO expert? Well, today I’m going to teach you how. Today I’m going to break down four E-commerce SEO techniques for beginners.
RESOURCES & LINKS:
____________________________________________
Google Merchant: https://www.google.com/retail/solutions/merchant-center/
Now I have a question for you, I want you to leave a comment below so that way I know how to better help you out. How many sales are you getting per month from your E-commerce store? If it’s zero, that’s okay. I know I need to help you a little bit more to then. If it’s a hundred or a thousand, let me know whatever the number is below on a monthly basis what you’re getting in sales, and I’ll make sure I’ll help you out whenever you need it.
So step one, Google Merchant. It gives you free exposure, free organic traffic in the Google Shopping tab. There’s integrations with a lot of E-commerce platforms that can help you generate your shopping feed automatically and even submit it for you automatically to Google Merchant.
Step two, Product Page SEO. Don’t focus on search volume in your keyword research process focus on keywords with transactional intent. Just keep this in mind.
And if you’re struggling to find these transactional keywords, you can type in head terms like laptop, those one or two word keyword phrases within a Ubersuggest.com, and when you type it in, it’ll give you a whole laundry list of ideas in the keyword ideas report.
So when you’re on Ubersuggest, once you type in your keyword in the left-hand navigation you’ll see keyword ideas, you click on it and you’ll see all the recommendations related to laptops. And there’s even questions there, preposition, comparison keywords. A lot of these will be transactional-based keywords that aren’t that competitive don’t drive as much volume, but they’ll definitely drive your revenue.
You also get to keep in mind your title meta description. You want to include the brand of the pack there. You want to include the name of the product there and include the model number as well or anything else that differentiates your product or makes it unique and helps us stand out from competitors who may be selling similar products.
And of course you want to add structured data, add FAQ content, so that way people know, Hey, here’s the FAQ’s but Google can also pull that in. You want to share real testimonials not fake ones, real ones, the more detailed with images, even better.
And you also want to write unique product descriptions optimized for both SEO and Conversions. And this one’s a big mistake that I see people making because when they’re writing product descriptions, a lot of times they’re selling the same product that other people have to offer.
Step three, minimize your load time and maximize your site speed. We talked about this a little bit, but just think about it.
You can use a Google page speed insights, putting your URL, or heck you can even go into Ubersuggest, put your URL, check out the site audit report. And in that site audit report, it pulls a lot of stuff from Google’s core vitals updates and ensures that your website is doing all the things that you need to do from an on-page perspective, as well as a site speed perspective.
So you can do well from both mobile devices and desktop devices and even tablet devices.
Step four, create relevant URL structures. A lot of people in E-commerce for some reason, they put numbers in the URL. I don’t know why I’m not some model number or the pack has a number in there. You should avoid that. You want to include keywords that are relevant to your product because that’s how you’re going to get the most traffic in the long run.
And keep in mind, you don’t want your URLs too long. When your URLs are really really long, Google thinks that when someone types in a really, really long query, your URL should rank, but then when someone types in one or two words that are part of your URL, but not everything in there, what you’ll find is as harder for you to rank, even when your webpage is a perfect fit for that keyword query that someone just typed in.
So when in doubt, try to keep your URLs more shorter than longer. Now, if you need help with your E-commerce SEO, check out our add agency, NP digital. Well funny enough, over 40% of our clients are in the E-commerce space and we love helping them grow their traffic, as well as through SEO, paid ads and content and all the other services out there that you may need.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Did you know that big brands replicate a very similar SEO strategy to each other? Do you want to know what it is? Today I’m going to break down seven secrets you can learn from big brands.
RESOURCES & LINKS:
____________________________________________
The ONLY Features You Need to Use in SEO Tools: https://youtu.be/uWxyKa7osh4
Social Media Marketing Tips For Every Brand (And What You Should Avoid at All Costs): https://youtu.be/FbBVrn_zaUk
Number one, the brand itself is the main driver of SEO traffic. Keyword search value comparison, just look at this keyword, Nike, over five million searches a month versus shoes, 1.2 million, that’s just in the United States. In other words, more people are searching for Nike than they are for shoes. That’s the power of brand building. When you do things like TV advertising, radio advertising, social media advertising, content marketing, whenever you create a good product or service, that’ll help your brand progress, and that also helps your SEO.
Number two, they don’t have to build backlinks. See, most big brands will get backlinks without having to do any form of cold outreach. And all they have to really do is give PR, talk about stock earnings, release new products, they don’t really have to do much, and that’s how they’re getting backlinks.
And this leads me into my third point; they do tons and tons of PR, but it’s not for SEO, it’s for product sales. So let’s say Nike wants to release a new version of the Air Jordans, doing a big PR campaign will get that demand going so people are waiting in line and those shoes will sell out right when they come out. Same with Apple. They create all this pent up demand before they do their launch. And it just works extremely well. So PR is a really good strategy, and you should consider doing PR, there’s a lot of performance based PR agencies like PR Serve where they only charge you if they get you PR.
Number four, they invest in content at scale. You think of companies like Apple, you’re like, Neil, Apple doesn’t have much content. Even on NeilPatel.com I have thousands of pages, nowhere near Nike, or Apple, or Amazon, or any of these big guys, but over time I’ll have more and more pages, and that really helps getting more traffic assuming the pages are high in quality.
Number five, they leverage localization and translations to as many languages as possible in several international markets. Here’s the thing that people don’t tell you; SEO in English is competitive, SEO in languages like Portuguese or Hindi, or Swahili, not as competitive. So consider translating and transcribing your content because in these other regions there are buyers and people with money.
So you’re missing out on a huge chunk of traffic. NeilPattel.com you’ll see my content in German, Portuguese, Spanish, English, some even in Italian and German, and the list goes on and on. I even have certain pages in Japanese and Mandarin. I really have leveraged international translation because it brings more revenue, and more traffic.
Number six, they don’t have to do, and often don’t do as much SEO optimization. Because searchers will have their search intent mapped when they end up on the official page of their brand, Google will keep sending people their way. Their domain authority is so high that even making some mistakes, they’ll still rank high. Just think about it this way; when you go to Apple you know what you’re looking for.
You go there, you typically will buy some Airpods, or a phone, or a laptop, but the intent is there. So think about user experience and make sure that you are putting the user first and not Google first. And yes, in the short run that may not get you the rankings you want, but in the long run, it will.
Seven; they’re slow to change. Big companies are slow in decision making, it’s just how they are, and that’s okay. And with your business, you have to remember, you’re going to be faster than them, and that’s a good thing, but when big companies are slow, a lot of them, what they end up doing is, they really look at the data and they think about what changes to make.
And that really helps them because when they make changes a lot of times they’re much more calculated than startups, they’re just gun slinging and doing experiments.
Now that doesn’t mean you shouldn’t do experiments, or you should move slow, it just more so means that you should look at the data just like the big companies do.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
In this video, We are explaining about Complete SEO (On-Page, Off-Page &Technical SEO) in 2 Hours – SEO Project for Beginners Level. Please do watch the complete video for in-depth information.
Link to our “English Youtube Channel”: https://bit.ly/2M3oYOs
WsCubeTech – Digital Marketing Agency & Institute.
✔ We can help you to create a Digital Marketing plan to take your business to new heights.
✔ Offering Job Oriented Most Latest, Updated, and advanced Digital Marketing Courses with Practical, Hands-on Live Projects Training & Exposure.
For More information : Call us at : +91- 92696-98122
Or visit at https://www.wscubetech.com/
There is a complete playlist of Digital Marketing Interview Tips & Tricks available –
https://www.youtube.com/playlist?list=PLjVLYmrlmjGdqW94JhlxY7mFJDcuFu5
There is a complete playlist of Facebook Ads available –
Link: https://www.youtube.com/playlist?list=PLjVLYmrlmjGfy_q8_BLTxHfFAzEId3fVn
There is a complete playlist of Twitter Ads available.
Link: https://www.youtube.com/playlist?list=PLjVLYmrlmjGdSl7Z4me044-x_KfgyRpkU
This video is the ultimate SEO tutorial for beginners. Today you’ll get full access to our complete SEO checklist for 2020.
If you’re new to search engine optimization, and want to learn how to rank #1 on Google, this SEO tutorial is for you. I’m going to explain the basics of SEO in a way that makes it simple and above all actionable.
First, I’ll explain the SEO basics, so you know what SERP means and the three basic categories of search terms.
Then, I’ll walk you through keyword research. This is where you’ll learn how to find keywords that potential customers interested in your products are searching for every day. I’ll even show you some of the best SEO tools to streamline the process.
Thirdly, I’ll show you how to optimize your e-commerce site using on-page SEO strategies. This is where we’ll get into basic technical SEO, so you can optimize your Title Tags, Meta Descriptions, URL’s, and Images. This will allow you to create content on your Shopify store that is primed to rank on the first page of Google.
If you watch this SEO beginner’s guide and begin to action these steps you’ll be on your way to increasing organic traffic to your Shopify store fast!
— TIMESTAMPS —
00:00 SEO For Beginners: How to Get More Organic Traffic
01:07 SEO Basics
03:11 Keyword Research
04:06 SEO Tools
07:24 Site Structure
08:52 Common Mistakes SEO Beginners Make
10:15 On-Page SEO
16:31 Back-Links
— FREE WEBINAR —
Want to learn even more? In this Marketing 101 webinar you’ll learn what big ecommerce brands do to drive sales and grow their businesses all through simple and actionable strategies you can implement today into your business.
► Sign up for free here: https://bit.ly/3loJszA
— FREE COURSE —
This course is designed for ecommerce entrepreneurs who want to learn the fundamentals fast. Gain a thorough understanding of SEO concepts, and learn the repeatable 3-step framework that you can use to grow your business with SEO.
► SEO Training for Beginners: https://bit.ly/3lTs3PV
— RESOURCES —
► The Beginner’s Guide to Ecommerce SEO: https://bit.ly/2DLTwSN
► What Is SEO Marketing? https://bit.ly/3gBelyY
► Keyword Research Essentials: How to Find the Search Terms Your Customers Use: https://bit.ly/31ovlCg
— FREE TRIAL —
Build your home based business using a 14 day FREE trial of Shopify , one platform with all the ecommerce features you need to start, run, and grow your business.
►https://bit.ly/357SdaP
Become an SEO master with this toolset for under $75
For anyone looking to establish an online brand, finding and reaching out to your target audience directly can be a daunting task. After all, how do you know which keywords or topics will reach directly to them? If you don’t have a degree in marketing, it can…
