The NEW Way to Win On Social Media in 2025

Get my free blueprint for making viral videos (700K+ followers, 1B+ views): https://viralityblueprint.com

In this video, I walkthrough the 6 biggest social media trends/shifts that will create massive opportunities in the coming years.

If you want to better understand where the puck is going and how to take advantage, watch this video.

Video Time Stamps:
0:00 Intro
0:39 Variety shows to TV networks
5:15 The future of online business (Traffic, Funnel, Product)
7:28 Big influencers are in trouble
10:09 Private communities
12:22 The age of AI content
17:13 Embedded affiliate programs

Top Content Resources:
1. If you want to get an edge as a creator & learn about content trends before everyone else, I share everything I find here for free: Content Department (https://content.game)

2. If you’re interested in learning how to level up your own short-form content, I made a free community with video lessons like this one. Here’s a free invite link: https://skool.com/wavyworld

3. I’m building a storytelling assistant that will help you make better content faster (will save 30-60 mins per video). It’s currently waitlist only. Anyone on this waitlist will receive our launch pricing: https://sandcastles.ai

4. If you make videos and you want to hire an editor like mine, fill out this form: https://forms.gle/TAYRJkV116Q5xois9

5. I’m building a premium academy to help creators make $10K/month from short-form. Super limited availability: https://shortform.academy

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Social Media Strategies every Gym Owner needs now | The Playbook| Dennis Yu.

In this special mid-week podcast, brought to you by Escape Fitness, we delve into the strategies that amplify a gym’s digital presence and drive real business results with today’s guest, Dennis Yu, one of the world’s foremost authorities on leveraging digital marketing for success.

Here, Dennis shares his decades of expertise, delivering actionable insights on how gyms can build stronger community connections by collecting, curating, and sharing hyper-localized digital content. Whether you’re a gym owner or operator, this conversation is packed with invaluable advice to attract more members and deepen engagement with local populations.

Dennis Yu is the Chief Technology Officer at BlitzMetrics and co-author of the best-selling book The Definitive Guide to TikTok Ads. A seasoned international speaker, Dennis has presented in over 20 countries and worked with iconic brands like Nike, Red Bull, and the Golden State Warriors. His insights have been featured in CNN, The Wall Street Journal, The Washington Post, NPR, and The Los Angeles Times. He also holds a Bachelor’s degree in Finance from Southern Methodist University and a degree in Economics from the London School of Economics.

In this Episode, we discuss:
• The ‘hidden’ data-value that led to the multi-billion dollar sale of Visio to Walmart.
• The ‘dollar a day’ marketing strategy.
• Google and YouTube as social media networks.
• Reviews and recommendations – do they deliver value?
• Hacks to encourage member reviews.
• Setting up Google Pages for success.
• Localization and personalization – the key to online visibility.
• Successfully organizing content across multiple social media platforms.
• Engagement and content strategy.
• Traditional marketing vs. digital marketing – which works best?
• The power of micro podcasts.

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0:00 Intro
0:29 The ‘hidden’ data-value that led to the multi-billion dollar sale of Visio to Walmart
1:12 Using hardware as the gateway to data collection
2:21 Explaining the ‘dollar a day’ marketing strategy
7:10 Google and YouTube as social media networks
8:15 How influential are posted reviews and recommendations?
10:55 Hacks that encourage members to post reviews
13:06 Setting up Google Pages for success
18:06 Signals Google loves – localization and personalization
19:09 Organizing online information for optimal effect
25:17 How to organize content across multiple social media platforms
27:27 Engagement and content strategy
33:29 Traditional marketing vs digital marketing – which works best?
34:49 The power of micro podcasts

“Social Media BANNED!” – Heated Debate Over Australia’s CONTROVERSIAL Social Media Ban For Kids

Patrick, Tom, and Rob discuss the implications of laws against teenagers in social media as Australia bans social media for citizens under-16s, sparking debate on privacy vs. child safety.

WATCH THE WHOLE PODCAST:
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Political momentum to ban children from social media is growing | 7.30

The country’s first-ever social media summit has begun. Political momentum to ban children from online platforms has been growing but not all experts agree that’s the best solution. Kamin Gock reports.

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Social Media Creator Taylor Rousseau Grigg Dead at 25

Family has confirmed that TikTokker Taylor Rousseau Grigg has died. Over 1.4 million people followed Taylor as she navigated life as a young wife and aspiring model. Taylor’s husband, Cameron Grigg, gave her fans the sad news on social media. Her family says Taylor’s passing was “sudden and unexpected,” adding the detail that her body is being sustained by machines until her organs can be donated. Taylor Rousseau Grigg was 25 years old.

Social Media is secretly becoming a Casino.

The manipulative tactics that social media uses to keep you addicted 🧐
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get off the internet, it’s destroying your identity.

Get off the internet, it’s destroying your identity! Two years ago I deleted all social media, and my life has drastically changed. No more endless scrolling, no more oversharing, no more worrying over aesthetics and trends and how to fit in. I’ve never felt more alive. Here’s how it happened…

let’s be friends!
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tags: social media, instagram, tiktok, delete social media, get off the internet, stan culture, twitter, Pinterest, spotify, 800 days of no social media, i deleted social media, taking my life back, aesthetics, cottage core, clean girl, tomato girl, pinterest board, playlists, gillian laird, stay off the internet, take back your identity, identity issues, self-discovery, healing journey, why you should delete social media, early 20s diaries, vlog, commentary, discussion, chronically online, chronically online girl, fangirl, 2 years of no social media, social media detox

Social media collects, sells more personal data than most realize, study finds

A Federal Trade Commission study found social media platforms like Meta, YouTube and TikTok engage in “vast surveillance” of consumers and profit from the data by selling it to advertisers. New York Times reporter joins CBS News to discuss the findings.

CBS News 24/7 is the premier anchored streaming news service from CBS News and Stations that is available free to everyone with access to the internet and is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations’ top anchors and correspondents working locally, nationally and around the globe. It is available on more than 30 platforms across mobile, desktop and connected TVs for free, as well as CBSNews.com and Paramount+ and live in 91 countries.

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Liazon Marketing – Keyword research and PPC optimization

Get 20% OFF HELIUM 10 for 6 months HERE with COUPON CODE [LIAZON6M20]
AT CHECKOUT or use this direct link: https://bit.ly/4bWtaJC

Keyword research and PPC (Pay-Per-Click) optimization are crucial components of a successful Amazon advertising strategy. Here’s how you can effectively conduct keyword research and optimize your PPC campaigns:

### Keyword Research:

1. **Utilize Keyword Tools**: Use keyword research tools such as Helium 10, Jungle Scout, or AMZScout to identify relevant keywords for your products. These tools provide data on search volume, competition level, and relevance, helping you prioritize the most valuable keywords.

2. **Analyze Competitor Listings**: Study the listings of your competitors to uncover the keywords they are targeting. Tools like Helium 10’s Cerebro allow you to perform reverse ASIN lookups to identify the keywords driving their traffic and sales.

3. **Long-Tail Keywords**: Target long-tail keywords, which are longer and more specific phrases that typically have lower competition but higher conversion rates. Long-tail keywords can help you reach niche audiences and attract highly motivated buyers.

4. **Use Amazon’s Search Bar**: Start typing relevant keywords related to your product in Amazon’s search bar and pay attention to the autocomplete suggestions. These suggestions can give you insights into popular search terms used by customers.

5. **Customer Reviews and Feedback**: Analyze customer reviews and feedback for your product and similar products to identify common language and keywords used by customers. Incorporate these keywords into your listings to improve relevance and visibility.

### PPC Optimization:

1. **Set Clear Goals**: Define clear goals for your PPC campaigns, whether it’s increasing sales, improving brand visibility, or maximizing profitability. Your PPC strategy should align with these goals.

2. **Keyword Segmentation**: Organize your keywords into tightly themed ad groups to improve relevancy and ad performance. Group related keywords together and create separate campaigns or ad groups for different product categories or target audiences.

3. **Use Match Types**: Utilize different match types (broad, phrase, exact, and negative) to control the visibility of your ads and target specific search queries more effectively. Experiment with match types to find the right balance between reach and precision.

4. **Optimize Bids**: Regularly monitor and adjust your keyword bids based on performance data to maximize ROI. Increase bids for high-performing keywords that drive sales and decrease bids for underperforming keywords to minimize wasted spend.

5. **Ad Copy Optimization**: Write compelling ad copy that highlights the unique selling points of your product and encourages clicks. Test different ad headlines, descriptions, and calls-to-action to improve ad performance and CTR (Click-Through Rate).

6. **Use Negative Keywords**: Identify and add negative keywords to your campaigns to exclude irrelevant search terms and prevent wasted spend on non-converting clicks. Regularly review search term reports to identify new negative keywords to add to your campaigns.

7. **Monitor and Adjust**: Continuously monitor the performance of your PPC campaigns and make adjustments as needed. Analyze key metrics such as CTR, conversion rate, ACOS (Advertising Cost of Sales), and ROAS (Return on Ad Spend) to identify areas for improvement and optimization.

By implementing these keyword research and PPC optimization strategies, you can improve the effectiveness of your Amazon advertising campaigns and drive more traffic and sales for your products.