Amazon PPC for Product Launch and Campaign Optimization | SSP #589

In this TACoS Tuesday episode, our Amazon PPC expert guest will be talking about strategies for launching with paid ads, campaign optimization for profitability, and how to find the best keywords for your campaigns.

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► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
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Are you still using the same Amazon PPC strategies you started with? Join us as Vincenzo Toscano from Ecomcy breaks down the evolution of Amazon PPC campaigns, sharing expert tips for launching and optimizing campaigns for maximum profitability. Vincenzo offers insights on how to adapt your strategies as your business grows and reveals common mistakes sellers make, like applying the same tactics across different stages of a product’s lifecycle. From keyword adjustments to bid optimization, you’ll get a comprehensive guide to staying competitive.

Explore the crucial role of keyword optimization during a product launch with Vincenzo’s actionable advice. Discover how focusing on exact-match keywords and leveraging tools like Helium 10’s Cerebro can amplify your product’s success. Learn about the importance of the honeymoon period, and why organic positioning should be prioritized to build a solid foundation for future campaigns. With Vincenzo’s guidance, you’ll be armed with the knowledge to set up effective campaigns right from the start.

Get to grips with the hierarchy of PPC campaign types and how to set ACoS goals tailored to your product’s lifecycle with Vincenzo’s expert insights. Dive into strategies for targeting specific ASINs, managing product variations, and maintaining higher bids for exact-match keywords to ensure visibility. Vincenzo also shares his approach to handling irrelevant search terms and optimizing campaign performance. To wrap up, learn how to connect with Vincenzo and his agency, Ecomcy, for further consultation and support, making this episode an invaluable resource for serious Amazon sellers.

In episode 589 of the Serious Sellers Podcast, Carrie and Vincenzo discuss:
00:00 – Strategies for Launching With Amazon PPC
02:52 – PPC Tips for Successful Launch
04:08 – Optimizing Amazon PPC Keywords for Success
10:47 – Keyword Research and Profitability Analysis
15:07 – PPC Strategy Hierarchy and ACoS Goals
19:23 – Optimizing ACoS for Amazon Sales
25:20 – Scaling Product With PPC Campaigns
26:48 – Optimizing ASIN Targeting for PPC
29:33 – Keyword Variation Strategy for Campaigns
30:49 – Connecting With Vincenzo and Ecomcy

✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

Email Marketing tips for 2024 and crush your competition

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A web designer is responsible for creating the design and layout of a website or web pages. Unlike web developers, who specialise in creating new websites’ structures and the code that forms these, web designers tend to focus on the visual aspects of a site, such as its layout and its usability. However, there can be crossover between these two roles.
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Social Media Parents Must Be Stopped

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Thanks to Secretlab for being the title sponsor of LMG Clips this year! Check out their ergonomic gaming chairs at the link above. Your back will thank you!

The first “social media babies” are hitting adulthood and pushing back on parental oversharing and the commodification of childhood.

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your step-by-step guide to taking social media from a HOBBY to a CAREER

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The Guide Includes:
1. How to Start Creating
2. Content Planner
3. Growth Hacks 
4. Equipment Recommendations
5. Branding 
6. Brand Pitch Templates & Tips
7. Editing Tips
8. Photography Tips
9. Must-have apps
10. Brand Deal Tips
11. Revenue Advice
12. Management FAQ’s
13. Harnessing Your Why 

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how do you expect to get ahead if you won’t even get started…?

your step-by-step guide to taking social media from a HOBBY to a CAREER

SEO Is Destroying the Internet

CNET deletes thousands of articles while chasing SEO ranking.

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The benefits of email marketing

When a subscriber opens an email in their inbox, it leads to more sales than any other marketing tactic.

Social media, SEO, and paid marketing can’t beat the proven benefits of email marketing.

Email marketing is the best way for creators to build relationships with their audience. It’s a direct line of contact between a creator (you) and an email subscriber (your audience). Nothing stands between the two of you, making it a very effective way to build your business and increase your conversions.

Watch this video to find out how you can start using email marketing to connecting with your followers and start growing your business.

To read more about how to use email marketing, check out our email marketing guide at http://convertk.it/benefits-of-email-marketing-yt.

Musicbed SyncID: MB016U20MGDGUOH

ConvertKit’s mission is to help creators earn a living online through our free audience building and email marketing software. Get the inspiration you need to dream big, create more, and build your business right here.
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Email Marketing is DEAD

For years, people have been saying that email marketing is dead. It’s NOT! Want to know the secret to successful email marketing? Send emails to people who actually want to receive them, not just a bunch of people who don’t give a crap about what you’re talking about. A targeted list of people who have bought something is worth WAY more than a list of people who signed up for a freebie.

Want more leads? Get this book, Copywriting Secrets, FREE: https://CopywritingSecrets.com

Build Your Clothing Brands Email List FAST: Rob’s Secret Email Marketing Strategy Revealed

*** Show Notes ***

Clothing Brand Marketing Course:
https://clothingbrandmarketing.com/

Design Crowd (DISCOUNT CODE – “APPAREL”): https://www.designcrowd.com/apparel

Book A Brand Review: https://www.apparelsuccess.com/

Facebook Group: https://www.facebook.com/groups/243380772810772/

QUESTION — Have a question about how to run your clothing brand? Post in comments section of this video!

About This Video:

In this video, Rob talks about how to grow your email list for your clothing brand, t shirt brand, streetwear brand, fashion line, etc! Rob lays out a detailed strategy for growing your email list and gaining more email subscribers. This is how to collect more emails so that you can market your clothing to them and inevitably sell more clothing. Email marketing strategies revealed!

Email Marketing Campaign Tutorial For Maximum Growth

If you have a list of potential customers for your business, email is the single best way to engage them and stay top of mind while they think things over. I want to show you a really simple, automated email marketing campaign you can use in your business to move cold prospects through every important stage toward becoming an actual paying customer. I won’t leave anything out, and you’ll be able to see how truly easy it is to establish yourself as an expert in your field, and dramatically shorten your sales cycle.

Upwork: https://www.upwork.com/
Drip: https://www.drip.com/

Access my FREE mini-course “How to Guarantee Website ROI” here: http://thedeependdesign.com/roi

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Email Marketing in the Digital Age – April Mullen

Do you know why Email has the best ROI of almost any digital marketing tactic?
How to effectively collect new email addresses and create solid email campaigns in this new world of online marketing.

April Mullen is a Sr. Marketing Strategist at Selligent. She is also an adjunct professor at the Universty of Missouri – St. Louis teaching an email marketing course.

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