walmart

Q4 Amazon PPC Strategies | SSP #617

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In this episode, let’s talk about Dayparting, hourly bidding, what sellers can do to take advantage of AMC, and how to optimize your ads for this Q4 holiday season.

Could your e-commerce sales soar this Q4 with the right PPC strategy? Join us for a captivating session as we tap into the expertise of Jocelyn Jeffries, an account director at Pacvue, who enlightens us on the art of day parting and the transition to hourly bidding. As we gear up for peak shopping events like Black Friday and Cyber Week, we dive into setting actionable sales and customer acquisition goals. Jocelyn shares her valuable insights on leveraging Amazon Marketing Cloud for Amazon sellers, offering precision in optimizing your ad spend during these crucial periods.

Our discussion unfolds with a deep dive into the intricacies of campaign optimization, focusing on consumer behavior alignment with tools like Pacvue and Helium 10. We share strategies for product launches, transitioning smoothly from auto to manual campaigns, and the tactical use of long-tail keywords. The nuances of using negative, exact, and phrase-match keywords in broad campaigns come alive as we explore how these strategies can enhance ad performance through the extended shopping season and beyond.

We round off the episode by unpacking cost management strategies for PPC advertising during high-traffic events. Jocelyn offers her expertise on adjusting bids post-Black Friday to prevent overspending, the advantages of ASIN targeting, and competitor strategies. Lastly, we also spotlight the strategic advantages of leveraging AMC to optimize campaigns and increase your market share. This episode is packed with practical advice and expert guidance to refine your PPC strategies and make the most of Q4’s high-stakes holiday season.

In episode 617 of the Serious Sellers Podcast, Shivali and Jocelyn discuss:
01:35 – Optimizing Amazon PPC Strategies for Q4
07:37 – Day Parting for Ad Campaigns
12:05 – Optimizing Ad Campaign Strategies and Goals
16:14 – More Amazon PPC Strategies and Competitor Targeting
23:42 – Influencing Rufus AI Through Campaigns
25:05 – Amazon Marketing Cloud (AMC) for PPC Growth
27:28 – Increasing Market Share Through Aggressive Marketing

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Liazon Marketing – Understanding PPC campaign types on Amazon

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Understanding the different PPC (Pay-Per-Click) campaign types on Amazon is essential for creating effective advertising strategies to promote your products and drive sales. Here are the main PPC campaign types available on Amazon:

### 1. Sponsored Products:

– **Description**: Sponsored Products ads are keyword-targeted ads that appear within Amazon search results and on product detail pages. They allow sellers to promote individual products to shoppers actively searching for similar products.

– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your products.
– **Automatic Targeting**: Amazon automatically targets your ads to relevant customer searches based on your product information.

### 2. Sponsored Brands (Formerly Headline Search Ads):

– **Description**: Sponsored Brands ads are keyword-targeted ads that appear at the top of search results and showcase your brand logo, a custom headline, and multiple products from your brand. They are designed to increase brand visibility and drive consideration.

– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.

### 3. Sponsored Display:

– **Description**: Sponsored Display ads allow advertisers to target shoppers both on and off Amazon. These ads can appear on Amazon product detail pages, customer review pages, and off-Amazon websites and apps.

– **Targeting Options**:
– **Audience Targeting**: Target ads based on audience segments such as interests, shopping behavior, and past interactions with your products.
– **Product Targeting**: Target ads based on specific products, categories, or brands.

### 4. Sponsored Brands Video:

– **Description**: Sponsored Brands Video ads are video ads that appear in search results and showcase your brand and products. They allow advertisers to engage shoppers with immersive video content.

– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.

### Key Considerations for PPC Campaigns:

– **Budget and Bidding**: Set a daily budget and select a bidding strategy (automatic or manual) based on your advertising goals and budget constraints.

– **Keywords**: Conduct keyword research to identify relevant keywords for your products and incorporate them into your campaigns for better targeting.

– **Ad Creatives**: Create compelling ad creatives, including titles, images, and ad copy, to attract shoppers’ attention and drive clicks.

– **Monitoring and Optimization**: Regularly monitor your campaign performance and adjust your bids, keywords, and ad creatives based on performance data to improve ROI and achieve your advertising objectives.

Understanding the different PPC campaign types and how to leverage them effectively can help you reach your target audience, increase visibility, and drive sales on Amazon.

Walmart.com PPC Campaign & Listing Strategies | SSP 546

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Ever wonder what it takes to turn your Walmart product listings from lackluster to lucrative? Ryan King, the savvy CEO of BlueRyse, joins us on the airwaves to share his expert strategies for maximizing your presence on Walmart’s digital shelves. Together, we navigate the intricacies of PPC, the subtleties of listing optimization, and the crucial metrics that could make or break your profits. Ryan’s advice, drawn from the cutting-edge tools of Helium 10, affords a masterclass in finessing your financials and leveraging Walmart’s ever-growing online platform for unparalleled brand growth and diversification.

In the vast sea of selling at Walmart, standing out is an art form, and we’ve got the brushes and palette to help you paint a masterpiece with your product listings. Our journey reveals how to ensure your offerings are not just indexed, but also scoring high on Walmart’s listing quality score. We cover all bases from the precision of backend attributes to the finesse required in product type optimization. We also dissect the importance of competitive pricing and swift delivery, how to ace the A/B testing game, and even how Walmart’s fulfillment services can provide a much-needed boost in ranking.

As the curtain falls on this episode, we’ve left no stone unturned in the realm of Walmart PPC and the emerging tactics of brand conquesting. Imagine targeting competitor brand terms, a concept newly possible on Walmart, and the advantage it hands you in the grand chessboard of ecommerce. Wrapping up with a flourish, we dabble in the complexities of SEM strategies and the nuances of bidding wars, closing with a heartfelt word of thanks to Ryan for his insights. So, tune in and equip yourself with the secrets to selling success on one of the world’s most formidable marketplaces.

In episode 546 of the Serious Sellers Podcast, Carrie and Ryan discuss:

00:00 – Walmart Listing Optimization for Increased Sales
01:47 – Expert Insights on Walmart Brand Performance
04:54 – Leveraging Social Proof in E-Commerce
08:58 – Optimizing Search Terms on E-Commerce Platforms
12:48 – Maximizing eCommerce Channel Expansion
18:07 – PPC Strategies & Updates for Walmart
24:19 – Untapped Brand Defense Opportunities
29:42 – Expanding Opportunities in Walmart Marketplace
32:36 – Optimizing Walmart PPC Bidding Strategies
36:26 – Tips for Completing Applications Successfully
40:00 – Secret Strategies Ryan Uses

Amazon PPC Strategy Discussion | SSP #535

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In this episode, we talk about a variety of different things related to Amazon PPC like how to do keyword research, setting up your campaigns, recommendations for launching, and what kind of key metrics to look out for.

Listen to the Serious Sellers Podcast on your favorite platform:

â–ş https://podcasts.apple.com/us/podcast/id1453455876

â–ş Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

Ever felt like you’re just one PPC secret away from skyrocketing your Amazon or Walmart sales? Madalina from eComcy joins us on this month’s TACoS Tuesday program to lift the veil on advanced advertising tactics that could very well be your game-changer. From initiating precise exact-match campaigns to harnessing the untapped potential of broad match types, we cover the A-Z of creating a strategy that not only speaks to your product’s strengths but also steals the spotlight from your competitors. Using Helium 10 tools like Cerebro and Magnet, Madalina walks us through the art of strategic competitive analysis, ensuring your keyword lists are as refined as they are effective.

Bid management can often feel like walking a tightrope, but with insights from our guest expert and the aid of Adtomic, we transform this balancing act into a calculated dance of numbers and intuition. Discover how the blend of automated suggestions and manual adjustments can refine your campaigns to an unparalleled level of precision. Madalina doesn’t stop there—she dissects the significance of match types, niche-specific benchmarks, and the pivotal role they play in the fluctuating realm of click-through and conversion rates.

Wrapping up, we look into the crystal ball of keyword volumes and campaign management, offering a blueprint for structuring your campaigns so that they work smarter, not harder. Whether you’re dealing with keywords that command their own stage or those that perform better in an ensemble, Madalina’s methodical approach to campaign structure ensures you’ll stay in control while maximizing efficiency. As an added bonus, we touch on the experiences of Walmart sellers, inviting a broader discussion on the adaptability of these strategies across platforms. Tune in for a wealth of knowledge that’s sure to give your Amazon PPC efforts that extra edge.

In episode 535 of the Serious Sellers Podcast, Shivali and Madalina discuss:

00:00 – PPC Strategies and Campaign Optimization
02:21 – eComcy’s Approach to PPC Campaigns
08:21 – Strategies for Launching PPC Campaigns
12:29 – Relative Rank Filters and Adjusting Strategy
13:32 – Improve Amazon Rank and PPC Campaigns
20:38 – Advertising Strategies for Amazon Sellers
23:11 – Advertise With General Category Terms
26:31 – Considering State-Specific Strategies for Sales
31:29 – Using Free Retail Space and Placements

Walmart PPC Ads Tutorial: How to Optimize Auto Campaign Keywords

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A step-by-step guide, Walmart PPC Ads Tutorial: How to Optimize Auto Campaign Keywords.

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Sell on Walmart marketplace before it’s too late; now is the best time to start exploring Walmart and selling your already existent products!

In this how to rank walmart product video, I will be sharing how to optimize your Walmart PPC and increase your Walmart ads. I will be showing the step-by-step guide on how to optimize your auto campaign keywords in seller central Walmart so you can jumpstart selling your products on the platform.

As a fellow eCommerce seller, I’m more than happy to share my Walmart advertising knowledge with everyone. Hope this helps!
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Sections:

0:00 Intro
2:31 How to Optimize Walmart Auto Campaign Keywords
9:54 Outro

DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

How to Enable Walmart PPC Seller Central Advertising

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To activate Walmart Ads:
You will need to email WPASales@walmart.com answering the following:
Company name:
Contact information (your name, phone number, and email):
Number of SKUs (offered by your business on Walmart.com):
Product category (the primary category of products sold by your business):
Primary campaign objective:
Target audience:
Desired advertising plan (annual, seasonal, etc.):
Anticipated budget:
And then provide:
· Legacy Seller ID: attaching pictures of how to locate your seller ID start by going to your product detail page on Walmart

· Tax ID:

· Seller Center Admin Email (the main and/or admin email address for your Seller Center account) and their full name