Do you want to become a professional Digital Marketer with high -paying job?
Want to become the next-gen digital marketer with guaranteed job opportunities, then check out the MyCaptain Digital Marketing course: https://bit.ly/3GBcMzQ
Join the next batch of MyCaptain Digital Marketing Pro course with guaranteed job opportunities.
Having a PPC Interview coming up and worried about the interview questions, we have got you covered!
You’ve polished your digital marketing resume, created standout cover letters and submitted numerous job applications. What’s next? The dynamics of looking for a job in digital marketing change significantly once you hear back from a potential employer. You’re getting closer to your objective, and the only thing standing in your way now is the interview, which is the biggest of all the obstacles. You may learn more about digital marketing interview questions by watching this video.
Interviewing for a position in digital marketing can be intimidating, especially if you’re new to the field. There are terms you need to become familiar with, questions to answer, skills you need to show off, and many more difficulties. It should come as no surprise that even the most seasoned digital marketing experts occasionally face anxiety during job interviews.
There is no way around the measurement component that will be a part of any digital marketing function. You might discover yourself utilizing Google Analytics, social media, or the web. You must therefore demonstrate that you are capable of using and comprehending the analytics.
No need to fear, Mycaptain is here to help you!
Want to become the next-gen digital marketer with guaranteed job opportunities, then check out the MyCaptain Digital Marketing course: http://bit.ly/3kf0DIE
TIMESTAMPS
00:00 Cracking the PPC Job Interview
0.44: Understanding PPC Marketing
1.57: Ad Auction
3.27: Keyword Strategy
4.47: Quality score
6.12: Ad extensions
Let’s first understand what exactly is PPC marketing
Pay Per Click (PPC) is an advertising model that allows advertisers to promote their products or services on YouTube and other video platforms. With PPC, you pay for each click your ad receives, meaning that you’re only charged when a potential customer clicks on your ad and visits your website, views a product page, or engages with the content of the video. This helps ensure that you’re targeting the right people who are likely to be interested in what you have to offer. PPC is a great way to get more visibility on your videos and drive traffic back to your site.
Let us give you a few common questions which are being asked during PPC Interview
1. What is the meaning of digital marketing?
2. What according to you is PPC marketing
3. Can you please tell me how an Ad auction works?
4. Tell me about your experience with PPC ads?
5. What keyword strategy do you recommend for your brand?
6.7.What is the Keyword match type?
8. What are ad extensions and how can I use them?
9. What is Ad rank?
10. What is an Ad campaign?
Watch this video till the end to get results. I hope this will help you to crack your digital marketing job interviews.
About MyCaptain:
MyCaptain is the only school for new-age creators and marketers. Your source for all things content and marketing.
Through the episodes, we wish to inform, educate and upskill the future generation of marketers and content creators.
At MyCaptain, we can pursue our dream careers with LIVE online courses that focus on career development and are extremely outcome driven.
Industry Experts from top brands like Meesho, Zomato, CRED, Uber, Amazon, Lenskart and more come together to help us achieve our dream jobs. With Garuntee Job or Placement assistance in the fields of Digital Marketing, UI/UX Design and Content and Copywriting be ready to take the leap.
With immense focus on quality and learning outcomes, the LIVE courses see industry-leading completion rates with over 70% users happy to recommend MyCaptain to their peers.
MyCaptain is a community of 2,00,000+ learners who are redefining their careers by taking the right steps. We empower our mentees to learn from the best in the industry and provide practical knowledge.
Follow MyCaptain on Instagram: https://www.instagram.com/mycaptainof…
Follow MyCaptain on LinkedIn: https://www.linkedin.com/company/myca…
Join the MyCaptain community on Discord: http://bit.ly/3wf0mZk
Want to become the next-gen digital marketer with guaranteed job opportunities, then check out the MyCaptain Digital Marketing course: https://bit.ly/3w7j4oS
Want to master the SEO Game? This video has everything that you need to know.
The Indian digital marketing and content creation landscape is buzzing and how!
Whether it’s advertising, news, entertainment, gaming, cooking, fashion, education, social, short videos, or story-telling, everything is blowing up.
In this video, our trainer will take you through the top 5 important questions that might be asked during an interview.
Search Engine Optimization (SEO) is a strategy to improve the ranking of a website. It is an unpaid ranking factor that is so wide, but if you are a fresher and looking for job opportunities in this sector, watch these SEO interview questions for 2023. This video also features a professional SEO Consultant discussing the importance of SEO in digital marketing, how to improve website rankings and strategies for optimizing digital content. The consultant explains how search engine algorithms work and how to create meaningful titles and descriptions to increase visibility. He also offers advice on using keywords correctly and creating a website architecture that’s easy for search engine crawlers to navigate. The interview provides valuable insight into the world of SEO for anyone interested in learning more about the topic.
This video will help you a lot if you are thinking about how to crack an SEO interview. Learn with the best and crack any interview if you are looking for SEO interview questions for freshers.
TIMESTAMPS
00:48 Why is SEO important for businesses?
02:14 What are the most important factors responsible for higher ranking
04:00 What is more important DA or PA?
05:21 How do you measure the success of SEO?
06:54 Name some of the best tools for SEO and why do you think they are valuable?
SEO for beginners questions can be like this :
What is SEO?
How did you learn SEO?
Tell me something about backlinks?
What is the difference between Google Search Console and Google Analytics?
Tell me something about on-page, off-page, and technical SEO?
About MyCaptain:
MyCaptain is the only school for new age creators and marketers. Your source for all things content and marketing.
Through the episodes we wish to inform, educate and upskill the future generation of marketers and content creators.
At MyCaptain, we can pursue our dream careers with LIVE online courses that focus on career development and are extremely outcome driven.
Industry Experts from top brands like Meesho, Zomato, CRED, Uber, Amazon, Lenskart and more come together to help us achieve our dream jobs. With Garuntee Job or Placement assistance in the fields of Digital Marketing, UI/UX Design and Content and Copywriting be ready to take the leap.
With immense focus on quality and learning outcomes, the LIVE courses see industry-leading completion rates with over 70% users happy to recommend MyCaptain to their peers.
MyCaptain is a community of 2,00,000+ learners who are redefining their careers by taking the right steps. We empower our mentees to learn from the best in the industry and provide practical knowledge.
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💥 Support our sponsors: https://seonitro.com – Patented backlinking software!💥
🎤 SEO Knowledge Bomb Podcast https://seo.video/podcast just launched! 5-min recaps of every episode.
Google updated their documentation around Googlebot. Some tips include:
Limit large file access – Googlebot will only crawl the first 15MB of large HTML/text files. Split up very large files if needed to control what content gets indexed.
Use robots.txt for broad access control – Leverage robots.txt to selectively block subfolders rather than blocking all of Googlebot if you only want to restrict portions of your site.
Eat Signals explained by Cyrus Shepard as a Google Search Rater
Descriptive navigations has been a tactic I’ve been using for some time.
You pas smore link value with descriptive navigation options
Cyrus SEO Video Show episode is filled with click through rate knowledge bombs be sure to check that out.
How to determine helpful content on your website with Marie Haynes
A great tip to find helpful content you can edit is by using GSC to find keywords you are ranking for with no engagement
Try clustering all your GSC keywords.
This I great method to identify some helpful content gaps for your create new content around.
Awesome data sources for your content by Matt Diggity
Those are some great data sources for you to create newsworthy content with digital pr.
If you don’t know, I’ve been learning digital pr with a new podcast I started.
You can go to it on youtube.com/@magicpr
Data journalism is new skill I’m trying to develop.
Sam Oh shows us how to get more backlinks with free tools.
Speaking of Ahrefs, this bring me to my favorite par to of the show.
Please ask question on topic and I will address them in the order that they received.
Before we get started he is a word from our sponsor.
===
Patrick is an SEO professional located in Raleigh, NC.
He is the Brand Ambassador, Technical SEO, and Product Advisor at Ahrefs
He is an organizer for the Raleigh SEO Meetup
He currently writes on Ahrefs blog and have contributed to Search Engine Land, Marketing Land, and Search Engine Journal.
He speaks at search conferences like SMX, Pubcon, UnGagged.
He is a moderator for /r/TechSEO on Reddit.
He was a Finalist for SEO Speaker of the Year and SEO Contributor of the Year at the 2018 Search Engine Land Awards.
Please welcome Patrick Stox!
===
My SEO Software & Services Stack:
———————————————
👉 Cora SEO Software (25% off) – https://seo.video/cora
👉 Page Optimizer Pro – https://seo.video/pop
👉 TubeBuddy YouTube SEO – https://seo.video/tubebuddy
———————————————
#SEO #SearchEngineOptimization #SEOvideoSHOW
Follow us:
https://youtube.seo.video Tweets by seovideoshow
https://www.facebook.com/seovideoshow
https://www.linkedin.com/company/seovideoshow
https://g.page/seovideoshow
Chat live:
https://seo.video/discord
Contact us:
Paul Andre “DRE” de Vera
web: https://seo.video
email: dre@seo.video
phone: (323) 523-5122
Andrew Ansley EP 170💥 Support our sponsors: https://magicpr.com – Use code “seovideoshow” for 10% off 💥 https://seonitro.com – patented backlink software
🎤 SEO Knowledge Bomb Podcast https://seo.video/podcast just launched! 5-min recaps of every episode.
Google changed to show video thumbnails next to results only on the main Google Search results page when the video is the main content of a page.
This week, they are extending this change to search results in Video mode to better connect users with the video content they want.
Google has been showing love for video for the past couple of years, and I expect video to be more critical in 2024
Most of the case studies in Google Search Central are about video content in Google.
Video is the ultimate way to share authentic experiences.
Three tips for debugging technical problems in Google Search
You’re not an SEO if you don’t use Google Search Console.
If there is one tool in the world that can give you all the insights you need for free, it is GSC.
Link Building for Local Businesses on Whiteboard Friday
Local citations may not be as influential as topical and local links, but do not rule them out.
They are cheap and take no effort with the right provider.
A past guest mentioned he gets 800 citations right off the bat and starts working on obtaining local and topical links.
Here is a simple local SEO photo hack!
https://www.youtube.com/shorts/OLPDsOPA5aU
This is similar to creating a Things to do in City type of content on your site, pair that with schema markup and your local business site because of an authority in the area.
How do you define signal diversity?
https://www.youtube.com/live/7vinkBvX7sE?si=8CfJsfL6sZriFIm8&t=1666
Factor diversity has been a part of my SEO process when ranking pages.
Cora is an excellent tool for this practice, but you can use any tool that measures on-page factors.
Find all your zero uses of a certain factor, keywords, or entities, and add it at least once.
Speaking of entities, this brings me to my favorite part of the show.
Please ask questions on the topic, and I will address them in the order they are received.
Before we introduce Duce, our guest, here is a word from our sponsor!
===
Andrew is a data-driven SEO and content marketer.
He sold his agency to focus on directing organic marketing efforts for enterprise businesses.
He’s written SEO-specific 10k+ word mega guides for SEO software companies.
He sold hundreds of copies of his underground local SEO ranking SOP.
He is currently working full-time as the Director of Content and Communications.
He ranks #1 for entity SEO.
Please welcome Andrew Ansley!
===
My SEO Software & Services Stack:
———————————————
👉 Cora SEO Software (25% off) – https://seo.video/cora
👉 Page Optimizer Pro – https://seo.video/pop
👉 TubeBuddy YouTube SEO – https://seo.video/tubebuddy
———————————————
#SEO #SearchEngineOptimization #SEOvideoSHOW
Follow us:
https://youtube.seo.video Tweets by seovideoshow
https://www.facebook.com/seovideoshow
https://www.linkedin.com/company/seovideoshow
https://g.page/seovideoshow
Chat live:
https://seo.video/discord
Contact us:
Paul Andre “DRE” de Vera
web: https://seo.video
email: dre@seo.video
phone: (323) 523-5122
DC Glenn EP 164 💥 Support our sponsors: https://magicpr.com 💥 Use code “seovideoshow” for 10% off 💥 https://seorockstars.us 💥
🎤 SEO Knowledge Bomb Podcast https://seo.video/podcast just launched! 5-min recaps of every episode.
There were no significant updates from Google this week other than completing the October 2023 spam update.
So now you can start your investigations.
Jaume Ros posted on the SEM rush channel How to Build High-Quality Backlinks: 4 Proven SEO Strategies.
Let’s check one out.
A great free tool I use to find Brand mentions is talkwalker.com. Be sure to check that out.
How to Pick a Niche for Your SEO Business by Nathan Goth
https://www.youtube.com/shorts/Una5jmC6UPo
Great advice from Nathan, and if you didn’t know, Nathan just released a new book called The SEO Entrepreneur.
He was also a past guest of the show, so be sure to search for him on the channel.
Learn How to Get SEO Resources and Support by Aleyda Solis
When I was at Workday, I created tiger teams in each area of the business to help champion SEO.
For example, I would get a workmate from each team, like the content team, the demand team, and the digital marketing team, and have regular reporting and strategy meetings and do exactly what Aleyda was referring to and show them the impact of what they are doing is increasing business with SEO so they can relay it to other team members and get them excited.
2023 E-E-A-T Google Knowledge Graph Update (codename Killer Whale) by Jason Barnard
Someone who has a beautiful knowledge panel and brand entity is my guest today.
Please ask questions on the topic, and I will address them in the order they are received.
Before we get started, here is a word from our sponsor https://magicpr.com
===
DC has been in the music industry for 3+ decades and has an obsession with SEO
He made musical history as DC The Brain Supreme of Tag Team with his multi-platinum hit single and album “ Whoomp… There Is! ”
He has his own digital marketing company called CLG Investments Inc.
He is an entrepreneur at heart; he has a passion for empowering, educating, and leaving a legacy of inspiration for his fellow artists.
Please welcome DC The Brain Supreme!
===
My SEO Software & Services Stack:
———————————————
👉 Cora SEO Software (25% off) – https://seo.video/cora
👉 Page Optimizer Pro – https://seo.video/pop
👉 TubeBuddy YouTube SEO – https://seo.video/tubebuddy
———————————————
#SEO #SearchEngineOptimization #SEOvideoSHOW
Follow us:
https://youtube.seo.video Tweets by seovideoshow
https://www.facebook.com/seovideoshow
https://www.linkedin.com/company/seovideoshow
https://g.page/seovideoshow
Chat live:
https://seo.video/discord
Contact us:
Paul Andre “DRE” de Vera
web: https://seo.video
email: dre@seo.video
phone: (323) 523-5122
Nick Swan EP 160 💥 Support our sponsors: https://magicpr.com 💥 Use code “seovideoshow” for 10% off 💥 https://seorockstars.us 💥 Use code code “SEOLOVE” for early bird pricing
🎤 SEO Knowledge Bomb Podcast https://seo.video/podcast just launched! 5-min recaps of every episode.
Google updated its documentation on Debugging drops in Google Search traffic.
The documentation covers Site-level technical issues, Seasonality, Page-level technical issues, and Reporting glitches.
The link is in the description
https://developers.google.com/search/docs/monitor-debug/debugging-search-traffic-drops
How Google Search sees your site’s content
With the release of site names, I feel adding your site name to your meta title is less important.
I recently disagreed with an SEO agency I was working with who insisted we put the pipe site name in the meta title.
I feel the meta title real estate can be used more effectively where you can use your Brand in the meta title rather than a pipe site name
What are your thoughts? Leave a comment in the chat.
How to link back to your money pages from press releases by Randy Rohde
https://www.youtube.com/shorts/yGiKJbKoMzc
Press releases are a big part of my SEO ranking process. After the episode with Terry Samuels, I started stacking press releases and have been getting great results.
If you need a discount on high-quality press releases, use code “SEOVIDEOSHOW” at magicpr.com
How to optimize media on Google Discover on Crawling Mondays
If you want your videos to rank on Google, check out my tip in the SEO in 2023 book.
At a high level, SEO optimizes your video scripts. Use POP or CORA
on your video script for your target keyword.
So far, I’ve 100% ranked on page 1 on Google with a YouTube video optimizing my script.
Ninja image at the fold SEO hack by Eric Lancheres.
https://www.youtube.com/shorts/6p_zIzNMhlk
It’s a great SEO hack, and will definitely test out.
Speaking of tests, that brings me to my favorite part of the show!
Please ask questions on the topic, and I will address them in the order they are received.
Before we introduce our guest, here is a word from our sponsor.
===
Nick has been building websites doing SEO and online marketing since 1998.
Most of the time he has been working on his businesses and writing articles about SEO
In 2017, he started building his internal tool to help with archiving Google Search Console data, which has ended up becoming SEOTesting.com.
Please welcome the founder of SEOTeseting.com, Nick Swan!
===
#SEO #SearchEngineOptimization #SEOvideoSHOW
Follow us:
https://youtube.seo.video Tweets by seovideoshow
https://www.facebook.com/seovideoshow
https://www.linkedin.com/company/seovideoshow
https://g.page/seovideoshow
Chat live:
https://seo.video/discord
Contact us:
Paul Andre “DRE” de Vera
web: https://seo.video
email: dre@seo.video
phone: (323) 523-5122
💥 Support our sponsor: https://magicpr.com 💥 Use code “seovideoshow” for 10% off 💥
20% Off Coupon Code for Rank-Jacker.com for The SEO Video Show Audience: “TSS20OFF”
Link to free eBook: http://rank-jacker.com/ebook/Structured-Approach-To-Link-Building.pdf
Search Off the Record ep 63 was published this past week.
In this episode of Search, Martin, John, and Danny help content creators everywhere focus on the value they bring into the digital world.
From changing ranking systems to updated documentation, the Google Search team discusses their holistic approach to SEO, ranking, and more!
.CSV files are now indexable in Google. I added a link to file types indexable by Google in the description
https://developers.google.com/search/docs/crawling-indexing/indexable-file-types?hl=en
These are all great ways to publish content and get backlinks.
CTA’s for your Buyer’s Journey and User Intent keywords by MOZ
All SEO strategies must map keywords by user intent and buyer’s journey.
If you can hit your ideal customer at every stage, your chances of converting are exceptionally high.
Three Pillars of Technical SEO by Kristina Azarenko
To sum up, her three pillars let Google easily find, crawl, and index the content you want to rank.
Don’t let Google index or crawl the content you do not want to be ranked.
Provide a good website and page experience.
600% Increase Your Google Ranking Without Breaking The Bank by Eric Siu
Be sure to watch the rest of the video; Eric goes over a quick tutorial using ChatGPT for you to get started with programmatic SEO
ZERO Backlink SEO Strategy for Massive Google Traffic by Matt Diggity
I know the last video ranked without backlinks, but we all know it’s a lot easier to rank with backlinks.
This brings me to my favorite part of the show.
Please ask questions on the topic, and I will address them in the order they are received.
Before I introduce our guest, here is a word from our sponsor.
===
Amit has spent his career working in Sales & Marketing for some of the best Multi-National Brands
He is a professional bringing core marketing concepts to create synergy with SEO
He has been the guiding force behind Content & Sales Outreach campaigns at Rank Jacker
He’s served over 100 Agencies.
He has impacted over $89M in revenue.
Please welcome the co-founder of Rank Jacker, Amit Kumar!
#SEO #SearchEngineOptimization #SEOvideoSHOW
Follow us:
https://youtube.seo.video Tweets by seovideoshow
https://www.facebook.com/seovideoshow
https://www.linkedin.com/company/seovideoshow
https://g.page/seovideoshow
Chat live:
https://seo.video/discord
Contact us:
Paul Andre “DRE” de Vera
web: https://seo.video
email: dre@seo.video
phone: (323) 523-5122
Boost Your Views: Learn to Write YouTube SEO Titles & Descriptions Using ChatGPT!
⭐️Write YouTube SEO Titles & Descriptions – https://pr.tools
🚀Boost your YouTube success with the power of AI! Welcome to our detailed guide on how to write high-performing YouTube SEO titles and descriptions using ChatGPT prompts. Learn from the best, implement easily, and watch your views soar!🚀
👉 Introduction:
Are you struggling to attract views to your YouTube videos? Your solution might be just a title or description away. In this video, we demystify the process of creating SEO-friendly titles and descriptions using ChatGPT prompts. With these techniques, your videos could reach more viewers and gain higher visibility.
🔍 Video Content:
We dive into everything you need to know, from understanding the basics of YouTube SEO, to effectively implementing ChatGPT into your title and description creation. You’ll get insider tips on keyword research, compelling phrasing, and best practices for creating click-worthy titles and descriptions. Plus, we cover case studies of the most successful YouTubers who’ve boosted their views through clever SEO practices.
🔔 Call to Action:
Enjoyed the video? Smash that LIKE button, SUBSCRIBE to our channel, and SHARE this video with anyone who might benefit from it. Your support allows us to keep delivering quality content like this!
Thank you for watching! Remember, your YouTube success starts with a powerful SEO strategy. Let’s boost those views together!
