Looking to audit your pay-per-click (PPC) ads? Don’t start your PPC audit until you watch this video!
PPC expert Adam goes over 8 steps you should follow when auditing all of your PPC campaigns, including ads running on Google Ads (formerly Google AdWords), Amazon, and any social media platform.
When you say you want to conduct a PPC audit, this means you need to audit all of your PPC ads. Make sure you know which platforms you use for digital advertising so you don’t miss a thing.
What is a PPC audit, you ask?
Basically, when you audit your PPC campaigns, you analyze the performance of all of your ads. The most important thing you need to track is if you’re seeing a positive return on ad spend. If you’re spending more on ads than you’re making in revenue from the ads, it’s time to reevaluate your campaigns (or partner with an agency like WebFX that will do it for you).
During your PPC audit, you’ll also evaluate how people are interacting with your ads. Maybe you’re not targeting the right audience or your ad copy isn’t resonating with the people you’re trying to reach.
This will all be determined in a thorough PPC audit.
The 8 steps to a PPC audit (with timestamps) are:
1. Determine a period of time to audit // 00:01:02
2. Export your PPC campaign data // 00:01:31
3. Record bid and budget information // 00:01:50
4. Review your quality score // 00:02:21
5. Dive into your ad click-through rate and conversion rate // 00:02:59
6. Analyze your ad targeting // 00:03:32
7. Analyze the content of your ads // 00:04:28
8. Use your PPC audit findings to make changes // 00:05:08
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