search marketing – Ever Green

Case Study: Unlocking New Ways to Test and Optimize Email Campaigns

April 15, 2024 by Admin

LegalZoom will delve into strategies and tools that has enabled them to unlock interesting insights and findings that were applied to campaigns. Debbie will explore ways they have optimized journeys and audience segmentation to drive measurable and meaningful results.
PRESENTER
Debbie Gee, Senior Lifecycle Marketing Manager, LegalZoom

Patrick Stox 🤫 Ahrefs SEO Secrets You Should Know

February 5, 2024 by Admin

💥 Support our sponsors: https://seonitro.com – Patented backlinking software!💥

🎤 SEO Knowledge Bomb Podcast https://seo.video/podcast just launched! 5-min recaps of every episode.

Google updated their documentation around Googlebot. Some tips include:

Limit large file access – Googlebot will only crawl the first 15MB of large HTML/text files. Split up very large files if needed to control what content gets indexed.

Use robots.txt for broad access control – Leverage robots.txt to selectively block subfolders rather than blocking all of Googlebot if you only want to restrict portions of your site.

Eat Signals explained by Cyrus Shepard as a Google Search Rater

Descriptive navigations has been a tactic I’ve been using for some time.

You pas smore link value with descriptive navigation options

Cyrus SEO Video Show episode is filled with click through rate knowledge bombs be sure to check that out.

How to determine helpful content on your website with Marie Haynes

A great tip to find helpful content you can edit is by using GSC to find keywords you are ranking for with no engagement

Try clustering all your GSC keywords.

This I great method to identify some helpful content gaps for your create new content around.

Awesome data sources for your content by Matt Diggity

Those are some great data sources for you to create newsworthy content with digital pr.

If you don’t know, I’ve been learning digital pr with a new podcast I started.

You can go to it on youtube.com/@magicpr

Data journalism is new skill I’m trying to develop.

Sam Oh shows us how to get more backlinks with free tools.

Speaking of Ahrefs, this bring me to my favorite par to of the show.

Please ask question on topic and I will address them in the order that they received.

Before we get started he is a word from our sponsor.

===

Patrick is an SEO professional located in Raleigh, NC.

He is the Brand Ambassador, Technical SEO, and Product Advisor at Ahrefs

He is an organizer for the Raleigh SEO Meetup

He currently writes on Ahrefs blog and have contributed to Search Engine Land, Marketing Land, and Search Engine Journal.

He speaks at search conferences like SMX, Pubcon, UnGagged.

He is a moderator for /r/TechSEO on Reddit.

He was a Finalist for SEO Speaker of the Year and SEO Contributor of the Year at the 2018 Search Engine Land Awards.

Please welcome Patrick Stox!

===

My SEO Software & Services Stack:
———————————————
👉 Cora SEO Software (25% off) – https://seo.video/cora
👉 Page Optimizer Pro – https://seo.video/pop
👉 TubeBuddy YouTube SEO – https://seo.video/tubebuddy
———————————————

#SEO #SearchEngineOptimization #SEOvideoSHOW

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Andrew Ansley 📈 Increase Rankings with Entity SEO

December 10, 2023 by Admin

Andrew Ansley EP 170💥 Support our sponsors: https://magicpr.com – Use code “seovideoshow” for 10% off 💥 https://seonitro.com – patented backlink software

🎤 SEO Knowledge Bomb Podcast https://seo.video/podcast just launched! 5-min recaps of every episode.

Google changed to show video thumbnails next to results only on the main Google Search results page when the video is the main content of a page.

This week, they are extending this change to search results in Video mode to better connect users with the video content they want.

Google has been showing love for video for the past couple of years, and I expect video to be more critical in 2024

Most of the case studies in Google Search Central are about video content in Google.

Video is the ultimate way to share authentic experiences.

Three tips for debugging technical problems in Google Search

You’re not an SEO if you don’t use Google Search Console.

If there is one tool in the world that can give you all the insights you need for free, it is GSC.

Link Building for Local Businesses on Whiteboard Friday

Local citations may not be as influential as topical and local links, but do not rule them out.

They are cheap and take no effort with the right provider.

A past guest mentioned he gets 800 citations right off the bat and starts working on obtaining local and topical links.

Here is a simple local SEO photo hack!

https://www.youtube.com/shorts/OLPDsOPA5aU

This is similar to creating a Things to do in City type of content on your site, pair that with schema markup and your local business site because of an authority in the area.

How do you define signal diversity?
https://www.youtube.com/live/7vinkBvX7sE?si=8CfJsfL6sZriFIm8&t=1666

Factor diversity has been a part of my SEO process when ranking pages.

Cora is an excellent tool for this practice, but you can use any tool that measures on-page factors.

Find all your zero uses of a certain factor, keywords, or entities, and add it at least once.

Speaking of entities, this brings me to my favorite part of the show.

Please ask questions on the topic, and I will address them in the order they are received.

Before we introduce Duce, our guest, here is a word from our sponsor!

===

Andrew is a data-driven SEO and content marketer.

He sold his agency to focus on directing organic marketing efforts for enterprise businesses.

He’s written SEO-specific 10k+ word mega guides for SEO software companies.

He sold hundreds of copies of his underground local SEO ranking SOP.

He is currently working full-time as the Director of Content and Communications.

He ranks #1 for entity SEO.

Please welcome Andrew Ansley!

===

#SEO #SearchEngineOptimization #SEOvideoSHOW

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SEO for Beginners: Learn to Rank #1 In Google (2024)

November 13, 2023 by Admin

SEO for Beginners: Learn to Rank #1 In Google (2024)

Getting into SEO, or Search Engine Optimization means helping your website appear when people use search engines like Google. It’s like creating special signs (keywords) that guide people (users) to your place (website) when they’re searching for something specific.

To begin, creating value-packed SEO content is crucial. Ensuring your page uses words that people often type into Google (on-page optimization with keywords) and that your website loads quickly (site speed) sets a solid base.

Digging deeper, we want to explore SEO strategies that elevate our website. This involves looking for special phrases (long tail keywords) that aren’t too common yet and ensuring our content truly answers what people seek (optimizing for searcher intent).

It’s like if you find a unique way to talk about your product or service that not many use. That’s what we’re doing with these particular phrases or keywords. The concept also applies to various areas, such as SEO marketing, SEO law, SEO tech, or even an SEO career, ensuring your page uniquely answers queries about these topics.

Also, ensuring your website is friendly, with easy-to-read words, and quick to load (optimizing for user experience with easy layouts and scannable content) is vital. Fast site speed and making sure people stick around on your website (low bounce rates) give Google a thumbs up about your website.

When other cool websites mention your website (building authoritative backlinks), it’s like the popular kids are saying your lemonade stand is awesome! This tells Google that your site is important and helps it appear more often when people search for things online.

In the SEO world, tools like Google Ads, Ahrefs, Semrush, and Moz can help your business stand out. They are like extra-helpful tools to put up even more signs directing people to your lemonade stand (your website).

So, in short, focusing on special phrases (long tail keywords), making content that really helps people (intent-based content), creating a friendly website (user experience), and getting mentions from other websites (niche backlinks) are key tips in your SEO adventure.

Doing these will help your website become a spot Google suggests to more people when they search online. This beginner’s guide provides a peek into SEO, which will lead your website to be found more easily in search engines and bring more visitors to your page!

0:00 New to SEO?
0:04 SEO for Beginners
0:26 Getting the SEO Basics Right
1:06 Uncovering SEO Objectives
1:25 Identifying Valuable SEO Resources
1:51 SEO Audit and SEO Analysis
2:17 Keyword Research and Optimization
3:01 Optimizing for Search Intent

For more related videos to help SEO for beginners:
SEO for Beginners: Rank #1 In Google (2023) https://www.youtube.com/watch?v=IkmPjeNKkBQ
Complete SEO Course for Beginners: Learn to Rank #1 in Google https://www.youtube.com/watch?v=xsVTqzratPs

Looking to learn about enterprise SEO for your B2B company?
https://paulandre.com/what-is-enterprise-seo/

💥 Support our sponsors: https://magicpr.com 💥 Use code “seovideoshow” for 10% off 💥 https://seorockstars.us 💥 Use code code “SEOLOVE” for early bird pricing 💥

🎤 SEO Knowledge Bomb Podcast https://seo.video/podcast just launched! 5-min recaps of every episode.

#SEO #SearchEngineOptimization #SEOvideoSHOW

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DC Glenn 🎤 Tag Team Back Again with SEO!

November 3, 2023 by Admin

DC Glenn EP 164 💥 Support our sponsors: https://magicpr.com 💥 Use code “seovideoshow” for 10% off 💥 https://seorockstars.us 💥

🎤 SEO Knowledge Bomb Podcast https://seo.video/podcast just launched! 5-min recaps of every episode.

There were no significant updates from Google this week other than completing the October 2023 spam update.

So now you can start your investigations.

Jaume Ros posted on the SEM rush channel How to Build High-Quality Backlinks: 4 Proven SEO Strategies.

Let’s check one out.

A great free tool I use to find Brand mentions is talkwalker.com. Be sure to check that out.

How to Pick a Niche for Your SEO Business by Nathan Goth
https://www.youtube.com/shorts/Una5jmC6UPo

Great advice from Nathan, and if you didn’t know, Nathan just released a new book called The SEO Entrepreneur.

He was also a past guest of the show, so be sure to search for him on the channel.

Learn How to Get SEO Resources and Support by Aleyda Solis

When I was at Workday, I created tiger teams in each area of the business to help champion SEO.

For example, I would get a workmate from each team, like the content team, the demand team, and the digital marketing team, and have regular reporting and strategy meetings and do exactly what Aleyda was referring to and show them the impact of what they are doing is increasing business with SEO so they can relay it to other team members and get them excited.

2023 E-E-A-T Google Knowledge Graph Update (codename Killer Whale) by Jason Barnard

Someone who has a beautiful knowledge panel and brand entity is my guest today.

Please ask questions on the topic, and I will address them in the order they are received.

Before we get started, here is a word from our sponsor https://magicpr.com

===

DC has been in the music industry for 3+ decades and has an obsession with SEO

He made musical history as DC The Brain Supreme of Tag Team with his multi-platinum hit single and album “ Whoomp… There Is! ”

He has his own digital marketing company called CLG Investments Inc.

He is an entrepreneur at heart; he has a passion for empowering, educating, and leaving a legacy of inspiration for his fellow artists.

Please welcome DC The Brain Supreme!

===

#SEO #SearchEngineOptimization #SEOvideoSHOW

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Nick Swan 🧪SEO Testing in 2023

September 30, 2023 by Admin

Nick Swan EP 160 💥 Support our sponsors: https://magicpr.com 💥 Use code “seovideoshow” for 10% off 💥 https://seorockstars.us 💥 Use code code “SEOLOVE” for early bird pricing

🎤 SEO Knowledge Bomb Podcast https://seo.video/podcast just launched! 5-min recaps of every episode.

Google updated its documentation on Debugging drops in Google Search traffic.

The documentation covers Site-level technical issues, Seasonality, Page-level technical issues, and Reporting glitches.

The link is in the description
https://developers.google.com/search/docs/monitor-debug/debugging-search-traffic-drops

How Google Search sees your site’s content

With the release of site names, I feel adding your site name to your meta title is less important.

I recently disagreed with an SEO agency I was working with who insisted we put the pipe site name in the meta title.

I feel the meta title real estate can be used more effectively where you can use your Brand in the meta title rather than a pipe site name

What are your thoughts? Leave a comment in the chat.

How to link back to your money pages from press releases by Randy Rohde
https://www.youtube.com/shorts/yGiKJbKoMzc

Press releases are a big part of my SEO ranking process. After the episode with Terry Samuels, I started stacking press releases and have been getting great results.

If you need a discount on high-quality press releases, use code “SEOVIDEOSHOW” at magicpr.com

How to optimize media on Google Discover on Crawling Mondays

If you want your videos to rank on Google, check out my tip in the SEO in 2023 book.

At a high level, SEO optimizes your video scripts. Use POP or CORA
on your video script for your target keyword.

So far, I’ve 100% ranked on page 1 on Google with a YouTube video optimizing my script.

Ninja image at the fold SEO hack by Eric Lancheres.
https://www.youtube.com/shorts/6p_zIzNMhlk

It’s a great SEO hack, and will definitely test out.

Speaking of tests, that brings me to my favorite part of the show!

Please ask questions on the topic, and I will address them in the order they are received.

Before we introduce our guest, here is a word from our sponsor.

===

Nick has been building websites doing SEO and online marketing since 1998.

Most of the time he has been working on his businesses and writing articles about SEO

In 2017, he started building his internal tool to help with archiving Google Search Console data, which has ended up becoming SEOTesting.com.

Please welcome the founder of SEOTeseting.com, Nick Swan!

===

#SEO #SearchEngineOptimization #SEOvideoSHOW

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Amit Kumar 🔗 Rank Jacker Link Building For SEO

September 2, 2023 by Admin

💥 Support our sponsor: https://magicpr.com 💥 Use code “seovideoshow” for 10% off 💥
20% Off Coupon Code for Rank-Jacker.com for The SEO Video Show Audience: “TSS20OFF”
Link to free eBook: http://rank-jacker.com/ebook/Structured-Approach-To-Link-Building.pdf

Search Off the Record ep 63 was published this past week.

In this episode of Search, Martin, John, and Danny help content creators everywhere focus on the value they bring into the digital world.

From changing ranking systems to updated documentation, the Google Search team discusses their holistic approach to SEO, ranking, and more!

.CSV files are now indexable in Google. I added a link to file types indexable by Google in the description
https://developers.google.com/search/docs/crawling-indexing/indexable-file-types?hl=en

These are all great ways to publish content and get backlinks.

CTA’s for your Buyer’s Journey and User Intent keywords by MOZ

All SEO strategies must map keywords by user intent and buyer’s journey.

If you can hit your ideal customer at every stage, your chances of converting are exceptionally high.

Three Pillars of Technical SEO by Kristina Azarenko

To sum up, her three pillars let Google easily find, crawl, and index the content you want to rank.

Don’t let Google index or crawl the content you do not want to be ranked.

Provide a good website and page experience.

600% Increase Your Google Ranking Without Breaking The Bank by Eric Siu

Be sure to watch the rest of the video; Eric goes over a quick tutorial using ChatGPT for you to get started with programmatic SEO

ZERO Backlink SEO Strategy for Massive Google Traffic by Matt Diggity

I know the last video ranked without backlinks, but we all know it’s a lot easier to rank with backlinks.

This brings me to my favorite part of the show.

Please ask questions on the topic, and I will address them in the order they are received.

Before I introduce our guest, here is a word from our sponsor.

===

Amit has spent his career working in Sales & Marketing for some of the best Multi-National Brands

He is a professional bringing core marketing concepts to create synergy with SEO

He has been the guiding force behind Content & Sales Outreach campaigns at Rank Jacker

He’s served over 100 Agencies.

He has impacted over $89M in revenue.

Please welcome the co-founder of Rank Jacker, Amit Kumar!

#SEO #SearchEngineOptimization #SEOvideoSHOW

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Michael Merlino 📍 CTR Manipulation for Local SEO

August 6, 2023 by Admin

Michael Merlino EP 152 – Win cool SEO prizes and get weekly knowledge bomb recaps in your inbox! https://seo.video/recap
💥 Support our sponsor: https://magicpr.com 💥 Use code “seovideoshow” for 10% off 💥

Google posted a new blog titled “An update on site names.”

As a reminder, the best way to indicate a preferred site name to Google is to use WebSite structured data, as explained in our site name documentation.

We’ve updated that documentation to encourage more use of the alternate name property.

Sometimes, a preferred site name isn’t available for use.

For example, our system generally uses a different name for two other global sites.

Providing an alternative name using the alternate name property allows our system to consider other options if your preferred choice isn’t.

Getting the most out of the URL inspection tool by Martin Splitt

If I want to speed up the indexing of my new and updated pages, I use this live feature plus request indexing.

How can an Author establish expertise Without Expertise?

I never thought of using the reviewed schema before, but now I know it’s available, I’ll use it.

Speaking of schema.

Clint Butler shared his webpage that ranks with just schema and no content on SEO This Week.
https://www.youtube.com/live/MDuiuh-IJeI?feature=share&t=3702

I shared the link in the description so you can check out the source of the page to study and implement it yourself

Fountain Hills SEO

SEO: What’s Working RIGHT NOW In 2023 with Brian Dean, let’s check out one strategy

Bottom-of-the-funnel content has always been huge in enterprise SEO, where the sales cycle may be a little longer, and you need to create content from the top, middle, and bottom funnel type content.

That was our last video today, bringing me to my favorite part of the show.

Please ask questions on the topic, and I will address them in the order they are received.

Before we get started, here is a word from our sponsor.

===
Michael is a Local SEO, GBP expert who has been doing SEO for 20 years and a business owner who has been “Living That Life” working from home

He’s an SEO trainer, CTR master, and social media monster.

He will be speaking at the SEO conference Digital Unfiltered, POFU Live, SEO Rockstars and Dark AI.

Please welcome the man that says, “Make the phone ring for your client, don’t show them a bunch of fancy reports and charts,” Michael Merlino!

===

#SEO #SearchEngineOptimization #SEOvideoSHOW

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Vasco Monteiro ⚙ Reverse Engineer SEO Strategies

June 19, 2023 by Admin

Vasco Monteiro EP 145 – Win cool SEO prizes and get weekly knowledge bomb recaps in your inbox! https://seo.video/recap

Google released a new way to report search quality issues with a new user feedback form.

Now, you can report spam, paid links, malicious behavior, low quality, and other search quality issues, all in one improved form.

They also added a bulk submission feature, and you can now submit up to five pages that violate the same policy in one report.

If you want to participate in Narc SEO, you just got a valuable tool to report your spammy or even non-spammy competitors.
https://developers.google.com/search/blog/2023/06/reporting-search-quality-issues?hl=en

Here is a Helpful SEO Tip Using Google Keyword Planner by Seaside PPC

Using Grouped View to Find Content Ideas is something new to me, and I will use it in the future to cluster keywords and get new content ideas.

How to understand language models and semantic connections within them by Koray Kuber
https://www.youtube.com/live/81pe-YM9iRI?feature=share&t=1630

Koray is on another lever when it comes to semantic SEO.

Check out his episode of the SEO Video Show for more info.

How to Control Your Online Reputation Through Digital PR by Dennis Consorte on Kalicube

Another use case for digital PR is link building. Letslet’s check out the latest video by the Income School guys.

Do you know where you can get digital PR links? On Vettted!

This brings me to my favorite part of the show.

Please ask questions on the topic, and I will address them in the order they are received.

Please support the channel by liking and subscribing while I get things ready.

===

Vasco has masters in Industrial Engineering and Management.

He’s been doing SEO since 2015 and currently runs his agency

He runs a successful YouTube channel and manages a private SEO Facebook group, Vasco’s SEO Tips.

He is the owner of content.com, an online academy and community providing search marketing training and software for clients around the world.

Please welcome the founder of Vettted SEO marketplace, Vasco Monteiro!

===

#SEO #SearchEngineOptimization #SEOvideoSHOW

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Bruce Clay Inc. SEO Horror Commercial “Haunted House”

October 25, 2022 by Admin

If you’ve ever worried about your SEO more than a creepy ghoul stalking you in a haunted house… we understand how you feel!

In our first Bruce Clay Inc. commercial, we wanted to make a horror spoof that poked fun at the stress we know many of you have about search engine optimization. We had a lot of fun producing this commercial for our company and we hope you enjoy it!

If you wanna stop worrying about your site’s performance, you need experts. At BruceClay.com, we provide you with smarter search marketing to give you the SEO results you need to feel more at ease.

So be sure to give us a call today!

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#seo #commercial #horrorstories