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search engine marketing
SEO Rewind 2023 | Recap of All Major Digital Marketing News of 2023
SEO Rewind 2023 | Recap of All Major Digital Marketing News of 2023
Contact Us
🌐 Website: https://amittiwari.net 🎓
Courses: https://academy.amittiwari.net
🐦 Twitter: https://twitter.com/teamamittiwari
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🔗 LinkedIn: https://linkedin.com/teamamittiwari
Facebook: Are you still using it? Are you sure?
📺 For more insights and updates, check out the entire ‘SEO Last Month’ playlist: https://www.youtube.com/playlist?list=PLx9THvOL50-X_YkMjC_qCeG67IqIGM2MX
SEO Rewind 2023 | Recap of All Major Digital Marketing News of 2023
#SEO #youtuberewind
What is PPC? Pay-Per-Click Marketing
Find out what PPC advertising is and discover how it can help your business. In this video, Maggie explains why PPC can be the most effective digital marketing strategy and an ideal starting point for your business. She covers the benefits of using platforms such as Google AdWords and Bing as well as discussing the flexibility of Pay-Per-Click advertising. Maggie is a fully-certified PPC specialist who has been working and studying within digital marketing for 10 years. She established Brighton based PPC consultancy, Vixen Digital, who are a certified Google partner.
Website:
Get a free PPC consultation:
Twitter – https://twitter.com/vixen_digital
Google+ – https://plus.google.com/116553176181475181715
LinkedIn – https://www.linkedin.com/company/22002688/
What is SEO and How Does it Work?
What is SEO and how does it work? This video explains how search engine optimization works and how you can optimize your website to be discovered in search engines like Google.
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Additional SEO Tutorials and Resources
SEO for Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings
►https://www.youtube.com/watch?v=DvwS7cV9GmQ&list=PLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G
Google’s Search Quality Guidelines ►https://static.googleusercontent.com/media/guidelines.raterhub.com/ru//searchqualityevaluatorguidelines.pdf
Ahrefs’ YouTube videos
►https://www.youtube.com/channel/UCWquNQV8Y0_defMKnGKrFOQ/videos
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What is SEO?
SEO, or search engine optimization, is the process of optimizing content to be discovered through a search engine’s organic search results.
Understanding the intricacies of how search engines like Google work is crucial, as you get a clearer picture of how you can optimize your web pages to rank higher and get more organic traffic.
First, we look into the definition of SEO and how SEO on different search engines are all about driving traffic but to different destinations like videos, product pages or web pages.
Then we find out the 3 reasons why marketers all over the world are incorporating SEO into their marketing strategy.
After we’re clear about the what and the why of SEO, we dig deep into the mechanics of how Google works to rank pages.
Sam first explains the process by which Google crawls the web to build up its massive index of information before going into the search algorithms that they use to find the most relevant results in the shortest time possible.
By taking a look at Google’s own claims on how their search algorithm works, we examine the various considerations that they look at when interpreting queries and ranking pages.
Sam breaks down one of the most important things to master as an SEO – the reason behind a searcher’s query or search intent. Through a couple of examples in the search engine results pages (SERPs), he then emphasizes the crucial things to look out for to match the searcher’s intent.
Other key points covered in this tutorial:
– How Google identifies relevancy though content
– The 3 broad categories that Google uses to identify quality pages (EAT)
– How Google considers usability of web pages
Finally, we look at how Google uses personalized data and how such personalization affects your Google searches.
This video gives a strong foundation of how search engines like Google work and breaks down the basics of SEO.
Having such an understanding is crucial for anyone considering SEO, new to SEO or learning about SEO as it gives you a better idea on how you can optimize your web pages to rank higher and get more organic traffic.
Timestamps:
1:06 Why to incorporate SEO into your marketing strategy?
1:47 How does Google work?
4:05 Understand the meaning of a search query
6:43 Understand how Google identifies relevance through content
8:18 Learn how Google identifies the quality of content
9:31 How does Google consider the usability of webpages?
10:46 How does Google work with personalized data?
#whatisseo #seo #searchengineoptimization
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Bruce Clay Inc. SEO Horror Commercial “Haunted House”
If you’ve ever worried about your SEO more than a creepy ghoul stalking you in a haunted house… we understand how you feel!
In our first Bruce Clay Inc. commercial, we wanted to make a horror spoof that poked fun at the stress we know many of you have about search engine optimization. We had a lot of fun producing this commercial for our company and we hope you enjoy it!
If you wanna stop worrying about your site’s performance, you need experts. At BruceClay.com, we provide you with smarter search marketing to give you the SEO results you need to feel more at ease.
So be sure to give us a call today!
#seo #commercial #horrorstories
How Long Does SEO Take to Work for New Websites?
How long does it take to see results from SEO? Find out how long it’ll take to see results from your SEO efforts (and what you can do to speed things up)
Timestamps:
00:00 Introduction
01:05 Why SEO takes longer
05:42 How long it takes SEO to work for new websites
07:55 Avoid The Google Sandbox
08:40 Topical Authority Launch
09:24 Avalanche Technique
10:15 Fully Optimized Content
11:16 Expired Domains
11:59 301 Redirects
12:20 PBN Links
LINKS & RESOURCES
The Affiliate SEO Mastermind FB Group: https://www.facebook.com/groups/thelabresults
Google Sandbox Video: https://youtu.be/dhra3gbPQvM
Link Building Video: https://youtu.be/2bV9znVrUoQ
Ahrefs: https://ahrefs.com/
Interview with Kyle: https://youtu.be/frxMhxQXJLc
Surfer: https://surferseo.com/
Onsite Optimization Video: https://youtu.be/_PdU7bY6qWw
Odys (+ Get $100 Free Credit): https://odys.global/
RankClub: https://rankclub.io/
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Subscribe here
►► https://www.youtube.com/MattDiggity?sub_confirmation=1
Download the SEO Business Scaling Guide FREE
►► https://diggitymarketing.com/seo-business-scaling/
For more Beginner SEO Videos, check out this Playlist
►► https://www.youtube.com/playlist?list=PLon5tUqnLX4wLfwC86aX0WM_AWOLHF-FR
Is SEO Really Working For You?
You spent all this time doing SEO, but how do you know if it’s really working out? Today I’m going to break down if SEO is working for you.
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
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Now, it’s obvious you’re already starting to rank high on page one, you’re getting more traffic and you’re getting more sales, but there’s this weird honeymoon period when you’re doing SEO, the first two, three months, sometimes even six months, you’re not getting the results you want, and you’re putting all this time, effort and money into SEO, and the question is, “Should you continually be spending that money? Is it really worth it?” And there’s a specific way you can see if SEO is working for you.
So first off, I want you to head to Ubersuggest neilpatel.com/ubersuggest, you can type in your domain name, like I’m typing in neilpatel here, and you’ll see Ubersuggest load.
Now, if you have a brand new site, you may not see a graph like this. If you do see a graph, your ideal goal is for it to be going up and to the right. That’s the first leading indicator that SEO is working for you. If it’s flat, doesn’t mean all hope is lost. If it’s going down, again doesn’t mean all hope is lost. There’s ways to reverse that, but more so you want to figure out if SEO is working for you and the he easiest way is to first see if the graph is going up and to the right.
The second thing that you can end up doing to see if SEO is working for you is I want you to click on the dashboard link on the left side of Ubersuggest. If it requests you to log in, make sure you go and log in, and I want you to click on new project or create a project. You put it in a URL. So I’m going to end up putting in one of my company websites, Np Digital, and then click next, type in the cities that you’re going after. For me, I’m going after United States, and click next.
The next thing you’re going to want to do is put in your keywords. So, as you can see here, it’ll give you a list of recommended keywords. If you’re a brand new website, you may not have that. So, I’m going to type in keywords like SEO, that I may be targeting. I’m going to type in keywords like marketing, SEO company, and then the next thing I’m going to do on the next page is going to say track my competitors. Some of these may be your competitors, some of them may not. It’s pulling based on common keywords.
Now this project is brand new, so let me go over to the Neil Patel project. All you have to do is on your dashboard, click see more, under tracked keywords, and you can see your rankings over time. You may see a gray box like this, if you’re doing just, if you just started, because you won’t have too many results when it comes to rank tracking.
If you have been doing it for awhile you can change your date range, like I do last month, and you can see Marketplace Facebook, and the keyword I may be tracking is LinkedIn, and you can see if it’s going up or down over time. That’ll give you a good idea if SEO is working for you. And you can continually add keywords, like I can add the keyword, SEO company.
I can add another keyword like SEO, and then I just click start tracking my rankings, and it’ll take a bit, because Ubersuggest says has to crawl, but as Ubersuggest crawls, you’ll end up being able to quickly see, all right, what am I rankings? And as you can see is pretty quickly here, right? SEO, that’s my rankings for it. SEO company.
Even though your traffic’s not going up, if your rankings are going up, that’s a good leading indicator that SEO is working for you. So that’s how I judge if SEO is working. Once you’re getting the traffic, then I look at conversion rates, but for now I recommend creating a project in Ubersuggest, tracking the main keywords that you’re going after, so that way you can see leading indicators of SEO is working for you.
Keep in mind, if you’re not raking in the top hundred, you’ll just see a little dash, a little line like that.
If you’re ranking in the top hundred, you’ll see a number, and the more greens you see over time, the better off, and I recommend you daily rank tracking because, as I mentioned, Google does on average over eight algorithm changes per day, even though most of them are small. It’ll give you a better understanding of what is happening.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #ContentMarketing #DigitalMarketing
What to Know Before Buying PPC
If you’re in the market for #PPC (pay-per-click) services, you shouldn’t buy until you consider these four things!
0:54 – Will PPC work for my business?
1:30 – If my SEO is doing well, should I invest in PPC?
1:57 – What kind of budget works best for PPC?
2:27 – Why should I outsource PPC?
In this video, we’re talking to our PPC Campaign Managers to figure out the four PPC questions they hear all the time. They’re going to break down the details of PPC so that you can better determine if purchasing PPC services is the right move for your business.
#1: Will PPC work for my business?
A lot of businesses wonder if PPC is something that will work for them. Understandably, you wouldn’t want to spend money on PPC advertising if you didn’t think it was going to work. But as Clayton explains, PPC can absolutely work for your business!
#2: If my SEO is going well, should I even invest in PPC?
If your website is bringing in organic search traffic, you’ve already got a huge leg up on your competition. So why consider PPC? Well, Becca says that approximately 60% of users that visit your website will leave and NEVER come back. With PPC, you can target these users directly, keeping your brand in front of them when it matters most. In this way, PPC can help you bring back customers who would otherwise be lost forever.
#3: What budget works best for PPC?
Every business has a different PPC budget, but how much can you expect to spend for the best results? At The HOTH, we encourage businesses to start with at least $1,000/month in ad spend. This gives most businesses enough flexibility to target the most valuable customers and ensure that they receive a return on investment. For more competitive industries, we recommend starting with about $5,000 to $10,000/month in order to compete. But don’t worry, we do all the heavy lifting!
#4: Why should I outsource PPC?
It’s simple: by letting the experts handle your PPC, you can spend more time focusing on the growth of your business. The HOTH is a certified Google Partner, proving that we are trusted by Google to handle the PPC campaigns of your business. Every single one of our campaign managers are also Google certified, proving that they have mastered the curriculum necessary to drive results in PPC advertising. So don’t risk losing thousands on Google Ads! Let us take care of your PPC at The HOTH.
To learn more or schedule a call with one of our team members, visit the link below:
Subscribe to stay up-to-date with all of our latest #SEO content!
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Visit our website to learn more about the best SEO strategies, or to check out our awesome SEO services!
https://www.thehoth.com/
LinkedIn Ads Tutorial For Beginners 2017 – PPC Advertising
Our LinkedIn Ads tutorial is perfect for beginners and we go over every different type of LinkedIn PPC Advertising option. LinkedIn ads can be a great option depending on your business and you have several different options. Our LinkedIn Advertising tutorial was created in 2017 and should be relevant into 2018.
Best Practices: Our 2 major best practices are to track your campaigns into Google Analytics and create multiple ads for every campaign. It is vital to test and optimize your campaigns so you can drive conversions and drive sales.
LinkedIn Advertising Article on Surfside PPC: https://surfsideppc.com/linkedin-advertising-tutorial-create-linkedin-ads/
First, we go over LinkedIn Sponsored Content Ads, which are a native advertising ad format that go in the LinkedIn Newsfeed. You can show your ad across devices and reach plenty of audiences. You can choose from custom audiences, retargeting, member groups, job titles, company, company titles, gender, location, interests, and more. There are plenty of ways to narrow your audience.
One of the best things about LinkedIn Sponsored Content Ads is that you can drive leads right through your feed. There are LinkedIn Lead Gen Forms that can convert people on mobile easily. You can drive leads for your business, for your event, or for your conference.
Attract new followers and start building your LinkedIn profile audience by running Pay-Per-Click Advertising. Your ad can go on desktop, tablet, and mobile devices, and you can easily set your budget as well as cost-per-click constraints.
Second, we go over Text Ads, which are LinkedIn Ads that run on the right hand side of Desktop devices. You will usually see about three ads listed together with a small icon, a headline, and a short description. You can advertise your product or service by utilizing these right hand column ads on LinkedIn. You have the same targeting options as sponsored content but these ads only run on desktop devices.
Third, we go over LinkedIn Sponsored InMail Ads, which are ads that allow you to send personalized messages to prospects using LinkedIn Messenger. You can send these on mobile, tablet, or desktop devices and the design is completely responsive. LinkedIn recommends using Sponsored InMail Ads to boost registrations to webinars, events, and conferences. In addition, you can drive conversions for your products or services for your business. Lastly, you can promote downloads of content like eBooks, white papers, videos, infographics, images, and more.
Learn More Here: https://business.linkedin.com/marketing-solutions/ads
Google Adwords Tutorial: How to Advertise on Google for Beginners | PPC Lead Generation Strategies!
Step-By-Step Google Adwords Tutorial Showing You How to Advertise on Google Using Local Lead Generation Strategies in 2018
FREE Adwords Blueprint: Temporarily Unavailable – Join the FB Group below to get updated on when it’s complete
LEAD KINGS: Lead Generation Mastermind (FB Group)
Join Now – http://bit.ly/LeadKings
Contact Me Here: http://bit.ly/RyanMarkets
How to Sell Google Ad Services + Client On-boarding Documents [FREE]
http://bit.ly/PPC-Plugin
Table of Contents:
I. Introduction Adwords Pay Per Click
II. High-Level Google Adwords Strategies
III. How Google Adwords Works
IV. Google Adwords Keyword Research
V. Adwords Landing Page Design (PPC Optimized)
VI. Google Ads Power Editor Tool
VII. Split Testing Ads
VIII. Adwords Campaign Setup
IX. Adwords Optimization Strategies & Techniques
INTRODUCTION
This video will show you how to market a local business using up-to-date advertising strategies. You’ll learn exactly how to create successful Google Adwords Campaigns, that jump you straight to the top of Google search results, from start to finish.
This guide will take you from beginner to intermediate when it comes to generating leads for local businesses. Although this is targeted to local marketers, there is a wide range of people who can benefit from the strategies, principles, and techniques demonstrated in this video. For that reason, these tips can be applied to more than just local PPC campaigns.
Google marketing really is easy once you get the hang of the algorithm and basic advertising principles. This knowledge will carry over to ALL pay per click platforms including Facebook Ads, Youtube Ads, Instagram Ads, and more…
So buckle up, because this is going to be a long one!
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