paid search marketing

Google Adwords Tutorial: How to Advertise on Google for Beginners | PPC Lead Generation Strategies!

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Step-By-Step Google Adwords Tutorial Showing You How to Advertise on Google Using Local Lead Generation Strategies in 2018

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Table of Contents:
I. Introduction Adwords Pay Per Click
II. High-Level Google Adwords Strategies
III. How Google Adwords Works
IV. Google Adwords Keyword Research
V. Adwords Landing Page Design (PPC Optimized)
VI. Google Ads Power Editor Tool
VII. Split Testing Ads
VIII. Adwords Campaign Setup
IX. Adwords Optimization Strategies & Techniques

INTRODUCTION
This video will show you how to market a local business using up-to-date advertising strategies. You’ll learn exactly how to create successful Google Adwords Campaigns, that jump you straight to the top of Google search results, from start to finish.

This guide will take you from beginner to intermediate when it comes to generating leads for local businesses. Although this is targeted to local marketers, there is a wide range of people who can benefit from the strategies, principles, and techniques demonstrated in this video. For that reason, these tips can be applied to more than just local PPC campaigns.

Google marketing really is easy once you get the hang of the algorithm and basic advertising principles. This knowledge will carry over to ALL pay per click platforms including Facebook Ads, Youtube Ads, Instagram Ads, and more…

So buckle up, because this is going to be a long one!

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PPC Calculator: How to Measure ROI For Pay Per Click Advertising

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You’re spending money on Facebook ads, Bing Ads Google AdWords. How do you know if you’re generating ROI on your PPC ads? Subscribe here to learn more of my secret PPC tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel
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Hey everyone, I’m Neil Patel, and today I’m going to share with you on how you should measure the ROI of your paid advertising campaigns.

Sure, Facebook and Google they try to tell you the ROI that you’re getting, but you know what? They are wrong.

The numbers you’re getting from your Facebook and AdWords usually accounts always show more conversions than you’re getting. Just check out your products, your e-commerce store, your lead generation. Whatever you’re trying to get, your leads, I bet you AdWords, Facebook and even Google Analytics show you more conversions than what you’re getting.

You need to be looking in your database.

Now, in general, the numbers are off not just for you, not just for me, but for almost everyone. S

O, what do companies do? Well, they double check their metrics.

They know that if their Facebook metrics say that there are two conversions, they know, let’s say, if the rule of thumb is by half, because that’s what your database is showing, then when Facebook is showing you had 1,000 sales today, then you really only got 500 and that’s okay.

You just need to know how to optimize your spend based on your true conversions.

You have to check your database for the real sales and lead numbers. It’s that simple. There’s no quick, easy solution being like oh if you use this software, it fixes it, or if you do this, it fixes it.

Everyone says hey, try out this solution, or this company but the real true way that I’ve noticed is I look at my database and my bank account. When I can see numbers coming in, that’s how I know I’ve generated sales. I don’t care to see what a number in a software solution shows me that’s off. I want to see the real dollars.

[HOW TO] PPC For Marketing Agencies

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Cost Per Click Graphic
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A lot of SMMA owners find themselves asking, “how does PPC work” a little too late. PPC reaches customers close to the point of sale based on their search history. This makes pay-per-click one of the most effective forms of digital marketing, even if it is a bit behind the scenes.

Pay-per-click works by matching your company to industry-relevant keywords, then paying for your website to show up for those keywords. This can take the place of the green Sponsored results on Google, or linked keywords on AdWords integrated websites. Ads can also appear on YouTube in a similar “sponsored results” or in YouTube cards.

To do this, pay-per-click managers do deep keyword research to find matches for the company. There are 4 types of keyword matches that you need to know about:
Broad matches appear when someone uses a selected keyword in any sort of context.
Modified broad matches are similar to broad matches, but use more filtering for key phrases instead of a singular keyword.
Phrase matches use a longer string of words that the user has to search in sequence, and your ad will appear whenever that exact phrase is used in a search (even if there are things in front of or after it.)
Exact matches are the most restrictive, only appearing when someone searches the exact phrase selected.

The Google algorithm is designed to give people the most relevant search results possible. It determines what’s relevant by crawling a web page and indexing the text. Google than breaks down the text into keywords, and looks at the usage and context of those keywords to determine relevance. This algorithm creates a PPC Quality Score to determine your positioning and cost.

Your PPC Quality Score starts with the ad copy, which needs to be written to include the keyword and be enticing to users (so you can get a better CTR.) The landing page also needs good keyword relevancy and speed. Make sure that your ad links to a page that includes and expands on the keyword.

So, does that answer “how does PPC work?” If you’re new to the SMMA world, that’s everything you need to know about how it functions and the Pay-Per-Click algorithm. It’s more complicated in practice, but it’s worth the practice – PPC can help launch any business in its early days, and keep it growing beyond that.

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How to Skyrocket Your Google Adwords ROI | PPC Advertising Tips

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Are you spending money on google adwords? If so, here’s a step by step formula on how to make the ads more profitable.

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The first thing I want to educate you about is SKAG, Single Keyword Ad Group. If you have a hundred keywords in one ad group, what’s going to happen?

Your ad text isn’t going to be related to all of those keywords. But on the flip side, if you only have a handful or one keyword related to one ad copy, what’s going to happen?

That ad copy is going to be so relevant to that keyword, that you’re quality score’s gonna skyrocket, people are going to click on it, you’re going to save money, and you’re going to convert better. So instead of writing the same ad text for hundreds and hundreds of keywords, write the same ad text for one keyword, or a handful of keywords max. But, ideally, just one keyword. That way, it’s specific each and every single time to the keyword you want to bid on. The second thing I want to teach you about is a landing page optimization. Why does AdWords ROI have to be related to your ads purely? That’s a bunch of BS.

That’s what everyone thinks, oh we have to fine-tune our ads and keep tweaking and adjusting our bids. And, yes, I’m not saying you don’t have to do that. But, you’re going to cap out on optimizing your ads. Eventually, the real ROI is going to be your landing page, your product that you’re selling, the offering that you’re going to make.

Also, optimize that landing page. And the way you do that is you install Crazy Egg. With Crazy Egg, it’ll show you how far people scroll down, where they click, they provide you with reports like heat maps.

You’ve heard me talk about Crazy Egg tons and tons of times. Of course, I wouldn’t be talking about it if it didn’t benefit you. Plus, I also own the company, so that’s a plus for me as well. But check it out, it’s useful. Once you have all of that running, you’ll get reports on where people are clicking and engaging with your landing page.

Then you’ll want to run A/B test with Craz Egg and you can do that through the WYSIWYG Editor. Make some tweaks, some changes, and then boom, start running some tests, and you can optimize your conversions. Because you know what, if you keep paying a dollar per click from AdWords, and in general, you’re only getting one lead or one sale out of a hundred clicks, you’re paying $100 per conversion. But if you can optimize your conversion on your landing page by four times using Crazy Egg, or any other A/B testing tool out there, right, you don’t have to use Crazy Egg. Now you’re paying $25 per conversion.

You see how that’s a drastic difference for inbound marketing? And that happens a lot. Countless times. I see it day in and day out. A lot of people just focus on their ad campaigns, and they forget about their landing pages. To do well, you have to do both.

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