This video is Part 2 of 2019’s Amazon PPC Advertising Campaigns tutorial: https://youtu.be/N8M2t0rkZiU
Watch this video if you want to learn how to optimize your automatic Amazon PPC advertising campaigns, step by step. All Amazon sellers need to get into this habit everyday. A lot of times we may be spending so much money on PPC but not actually converting. There are a lot of moving parts and components when it comes to Amazon PPC advertising campaigns. Make sure you understand your campaigns by selecting profitable keywords!
Running a local PPC campaign is very different to running a campaign nationally or indeed globally, there are some specific things you need to consider when building a local campaign
You need to be more aware of your competitors, you may have less budget than national businesses and you really really want to ensure that you both maximize local opportunities while also reducing your risk of paying for non serviceable enquiries from out of area.
You want to make sure that the structure of your campaign allows you to meet your local objectives too.
so in this video we are going to explore the best way to set up and succeed with a local PPC campaign.
Local campaigns have more considerations that national campaigns because of lower search volume, lower budgets and the need for strict targeting.
So lets’ explore how to build local campaigns to dominate Google Ads with 5 tips you can put in place today!
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This video will show you how to use pivot tables for PPC, specifically Google Ads (AdWords).
Pivot tables can be a great way to analyse large sets of PPC data and make sense out of it. When you download raw data from Google Ads, then a pivot table and by extension, a pivot chart will allow you to visualize the data and spot trends.
Many marketers think pivot tables are scary, but they don’t have to be. Get started and have fun playing with datasets to visualize the data you need.
It can be great to use pivot tables for client and stakeholder engagement to pull stats for campaign performance over time.
Pivot tables for PPC aren’t scary, just get started!
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Discover how to use the Google AdWords Keyword Planner to do Pay-Per-Click (PPC) Advertising Keyword Research. The Keyword Planner is an amazing free keyword research tool because you can learn about ad group suggestions, keyword volume, advertising competition, and suggested bids. All you need to do is enter 1 keyword into the Google AdWords Keyword Planner and you can find thousands of keywords.
Google Keyword Planner Surfside PPC Article: https://surfsideppc.com/google-keyword-planner/
It is difficult to set-up your Google AdWords search network campaigns without doing keyword research. One of the most important parts to setting up an optimal AdWords PPC advertising campaign is to find the correct keywords for your campaign. By using the suggested bids and tracking your PPC advertising campaigns into Google Analytics, you can drive conversions and sales.
You can also use this keyword research for Bing Ads campaigns as well. Once you build your campaign and complete it in Google AdWords, you can export it and import it directly into Microsoft Bing Ads. Since Bing and Google are so similar, the most popular keywords tend to be the same. The only difference is Bing has less volume and generally has less competition as well, which leads to slightly lower costs.
Keyword research is also vital for search engine optimization purposes. SEO is a great way to drive organic website traffic and continue to drive sales to your website over time. If you don’t know the most important keywords within your niche, you won’t rank for them on search engines. In addition, you won’t know what to bid on for PPC Advertising.
In conclusion, the keywords research video can help you find all sorts of keywords for services like Pinterest ads, Google AdWords, Bing Ads, YouTube Ads, Twitter Ads, and more advertising services. If you can find the top 20-30 keywords that drive optimal website traffic, you will be able to make money online. Whether you own a small business website, a large corporate website, or you do affiliate marketing, this video will be helpful for you. In 2017, the keyword research tips and strategies above are all you need.
What is the value of a keyword? Is a keyword profitable? These are questions you may have but you will have to collect data in Google Analytics in order to answer them properly.
Check out our video about the top PPC Advertising Networks for you to test in 2018. Pay-Per-Click Advertising Networks can be great for advertisers who want to drive relevant and targeted traffic to their website. We love PPC Advertising Networks like Google AdWords, Bing Ads, Facebook Ads, Pinterest Ads, LinkedIn Advertising, and Amazon Advertising. They are all options where you can run your advertisements through their self-serve platform, without a minimum investment, to test Pay-Per-Click Advertising for your business. If you want to test Paid Advertising Online with the best Advertising Networks in 2018, you definitely want to test all of the options we go over in the video.
You can find the top PPC Advertising Networks article on our blog: https://surfsideppc.com/ppc-advertising-networks/
First off, make sure you are tracking your campaigns because that is the only way to optimize your marketing budgets. You need to track everything including traffic, engagement, and conversions for each source of traffic. You can then see the impact of spending $100 in Google AdWords, Bing Ads, Facebook Ads, Instagram Ads, Pinterest Ads, LinkedIn Ads, and Amazon Ads.
Video Description:
We start by going through the 6 PPC Ad Networks we love and the online advertising networks we would highly recommend testing in 2018. The pay-per-click networks are as follows:
1 – Google AdWords: https://adwords.google.com/home/
With Google AdWords, you can target keywords through their search network and target audiences, placements, and more through their display network and video network. Google AdWords is the largest PPC Advertising Network and you can reach the largest audience online through their channel. AdWords is how Google is able to make a lot of their money because they can deliver great results to advertisers.
For our example, we show a search ad where 4 different companies are bidding on a keyword. With Google AdWords, you can reach highly targeted customers when they are ready to buy from you. In addition, there are plenty of targeting options that can help you grow your audience and your business in addition to driving conversions and improve your Return on Investment (ROI).
Bing Ads allows you to target search keywords through the Microsoft, Bing, Yahoo, and AOL search engine properties. They have about a 30% market share so there is plenty of volume regardless of your niche or industry. In addition, you can import your Google AdWords campaigns directly into Bing Ads without any issues whatsoever. They have a lot of the same features, which make them great PPC Advertising Networks.
Facebook Advertising is a great channel and network to reach targeted consumers. You can target interests, behaviors, and audiences that help you drive results for your business.
4 – Pinterest Ads: https://ads.pinterest.com
Pinterest Advertising or Promoted Pins are a great visual advertising option where you can pay per click on your Pinterest promoted pin. Pinterest Ads are underused in my opinion because you can drive results even with a small budget. You want to get on Pinterest before it is too late and everyone starts advertising there.
LinkedIn Ads allow you to reach business professionals with sponsored updates, lead ads, and more so you can grow your business. If you want to reach specific professionals, industries, or people who will be interested in your content, LinkedIn is a great spot. It can be a little expensive per click by LinkedIn is a great PPC Advertising channel to test for you.
Amazon Advertising is great for eCommerce and you can drive more traffic to your Amazon products or off the website to your own page. Amazon Advertising is a PPC Advertising Network that can work well for websites with great content.
*Transcript*
Hi, I’m Tyler your PPC Specialist here at NMG.
Over the past year, we’ve seen a 33% increase in revenue for each of our clients within the first month of running their Google ads, also known as PPC advertising.
Now I want to help you achieve the same results.
You may know that SEO is a great way to organically rank higher on search engines, but we all know that it can take time…In fact, it can take anywhere from 3 months to a year!
SEO is important, but if you want to see immediate results, then pay-per-click advertising is what you’re going to need.
If you’re not spending money on Google yet, or you’re just not quite seeing the results you want, then you’re missing out on a huge marketing advantage.
Google reports that search ads can boost brand awareness by as much as 80 percent, making consumers more likely to remember your brand and interact.
PPC advertising often has a higher conversion rate that drives immediate results to your business. In fact, PPC stands for “Pay-per-click,” which means, you’re only paying for your ad whenever someone actually clicks on your ad.
Here at Now Media, we dedicate our efforts to analyzing and monitoring your Google account so we can ensure your PPC strategy is delivering you the right traffic and high-quality leads that will help your business grow.
Here’s what you can expect when we work on your PPC campaign. My team and I will: Properly Manage Your Account, Closely Monitor Your Budget, Only Reach Your Target Audience, Create Customized Landing Pages That Are Proven to Convert, Ensure You’re at the top of Your Competition, and most importantly, Offer Trustworthy & Consistent Client Services
Want to get started with Google ads or have questions about PPC? Get in touch me and my team or check out the link below to learn more.
Today Sam is talking about how he plans on winning over his competition using Pay Per Click Advertising in 2020! And how you can too!
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Right now the world is rapidly changing, and that goes double, or even triple for any digital industry. Pay Per Click Advertising is constantly innovating and while the basic rule of “You Pay Per Click” will always be around, the way you play the game has changed immensely.
These days you have Smart Campaigns with Google Machine Learning bidding for you, competitors for Google, who has the largest market share are popping up constantly with new and better approaches such as Amazon Pay Per Click or Pinterest or Facebook ads, people are searching differently, and gone are the days of reading now we consume more video than ever.
🕘Timestamps:
0:20 – Context
1:25 – First Trend: Smart Shopping
4:35 – First Trend: Key Takeaways
5:26 – Second Trend: New PPC Platforms
6:57 – Second Trend: Key Takeaways
7:22 – Third Trend: Voice Search
8:34 – Fourth Trend: Video
The PPC Trends of 2020 have already started, so here’s what you need to know to get ahead of your competition and don’t worry we will also explain what you need to do! We don’t do tips without action here at Matter!
So that’s what we’re going to be doing today, talking PPC, CPC, and all the different platforms you can use to target people.
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👁 About this video : Amazon’s Pay Per Click platform can be an incredible growth machine…if you know how to set up and manage campaigns properly. Learn exactly what you need to know to run profitable Amazon Sponsored Ads.
Amazon Advertising can be a daunting task for anyone, and knowing how to navigate your campaigns is one of the MOST important parts of running a successful and profitable Amazon FBA business…
Watch as Greg Mercer (Jungle Scout CEO) and Kevin David optimize a REAL Ad campaign live, and show the tricks they’ve learned after selling millions of dollars of products on Amazon! *
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The first thing I want to educate you about is SKAG, Single Keyword Ad Group. If you have a hundred keywords in one ad group, what’s going to happen?
Your ad text isn’t going to be related to all of those keywords. But on the flip side, if you only have a handful or one keyword related to one ad copy, what’s going to happen?
That ad copy is going to be so relevant to that keyword, that you’re quality score’s gonna skyrocket, people are going to click on it, you’re going to save money, and you’re going to convert better. So instead of writing the same ad text for hundreds and hundreds of keywords, write the same ad text for one keyword, or a handful of keywords max. But, ideally, just one keyword. That way, it’s specific each and every single time to the keyword you want to bid on. The second thing I want to teach you about is a landing page optimization. Why does AdWords ROI have to be related to your ads purely? That’s a bunch of BS.
That’s what everyone thinks, oh we have to fine-tune our ads and keep tweaking and adjusting our bids. And, yes, I’m not saying you don’t have to do that. But, you’re going to cap out on optimizing your ads. Eventually, the real ROI is going to be your landing page, your product that you’re selling, the offering that you’re going to make.
Also, optimize that landing page. And the way you do that is you install Crazy Egg. With Crazy Egg, it’ll show you how far people scroll down, where they click, they provide you with reports like heat maps.
You’ve heard me talk about Crazy Egg tons and tons of times. Of course, I wouldn’t be talking about it if it didn’t benefit you. Plus, I also own the company, so that’s a plus for me as well. But check it out, it’s useful. Once you have all of that running, you’ll get reports on where people are clicking and engaging with your landing page.
Then you’ll want to run A/B test with Craz Egg and you can do that through the WYSIWYG Editor. Make some tweaks, some changes, and then boom, start running some tests, and you can optimize your conversions. Because you know what, if you keep paying a dollar per click from AdWords, and in general, you’re only getting one lead or one sale out of a hundred clicks, you’re paying $100 per conversion. But if you can optimize your conversion on your landing page by four times using Crazy Egg, or any other A/B testing tool out there, right, you don’t have to use Crazy Egg. Now you’re paying $25 per conversion.
You see how that’s a drastic difference for inbound marketing? And that happens a lot. Countless times. I see it day in and day out. A lot of people just focus on their ad campaigns, and they forget about their landing pages. To do well, you have to do both.
