pay per click marketing

What PPC Specialists Do

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Wondering what PPC specialists do? You’re not alone.

In this video:
00:00:00 // Introduction
00:00:37 // What is PPC marketing?
What does a PPC specialist do for businesses?
00:01:33 // 1. Build a PPC strategy based on your business needs
00:02:03 // 2. Research keywords and audiences for ad targeting
00:02:49 // 3. Create ad copy and design multimedia elements for ads
00:03:39 // 4. Manage bids to maximize return on ad spend
00:04:25 // 5. Track campaign performance and report updates
00:05:28 // Conclusion

PPC stands for pay-per-click, which is a form of digital advertising in which you pay when someone clicks on your ad.

If you’ve spent time on Google, social media, Amazon, or any other websites that allow ads, you’ve probably seen a PPC ad.

A PPC specialist manages your PPC campaigns, which includes your bids, ad design, ad copy, ad targeting, and so much more.

We’ve broken down everything you need to know about what PPC specialists do in this video, so whether you want to manage your own campaigns or hire someone to manage them, you’ll know what to expect.

Of course, this isn’t a definitive list of what PPC experts do, but it’s a great overview of their day-to-day responsibilities.

Check out the links below for more resources about what PPC agencies do.

Resources:
–What to know before hiring PPC experts
https://www.webfx.com/internet-marketing/ppc-experts.html
–PPC basics guide
https://www.webfx.com/internet-marketing/what-is-ppc.html
–PPC management guide

What Is PPC Management? (And Does Your Company Need It?)


–PPC management services at WebFX
https://www.webfx.com/ppc-management-services.html
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Ready to start driving results with your PPC ads? Give our experts a call at 888-601-5359 or head over to our website at https://www.webfx.com/contact.htm
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We’ll see you soon!

What to Know Before Buying PPC

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If you’re in the market for #PPC (pay-per-click) services, you shouldn’t buy until you consider these four things!

0:54 – Will PPC work for my business?
1:30 – If my SEO is doing well, should I invest in PPC?
1:57 – What kind of budget works best for PPC?
2:27 – Why should I outsource PPC?

In this video, we’re talking to our PPC Campaign Managers to figure out the four PPC questions they hear all the time. They’re going to break down the details of PPC so that you can better determine if purchasing PPC services is the right move for your business.

#1: Will PPC work for my business?
A lot of businesses wonder if PPC is something that will work for them. Understandably, you wouldn’t want to spend money on PPC advertising if you didn’t think it was going to work. But as Clayton explains, PPC can absolutely work for your business!

#2: If my SEO is going well, should I even invest in PPC?
If your website is bringing in organic search traffic, you’ve already got a huge leg up on your competition. So why consider PPC? Well, Becca says that approximately 60% of users that visit your website will leave and NEVER come back. With PPC, you can target these users directly, keeping your brand in front of them when it matters most. In this way, PPC can help you bring back customers who would otherwise be lost forever.

#3: What budget works best for PPC?
Every business has a different PPC budget, but how much can you expect to spend for the best results? At The HOTH, we encourage businesses to start with at least $1,000/month in ad spend. This gives most businesses enough flexibility to target the most valuable customers and ensure that they receive a return on investment. For more competitive industries, we recommend starting with about $5,000 to $10,000/month in order to compete. But don’t worry, we do all the heavy lifting!

#4: Why should I outsource PPC?
It’s simple: by letting the experts handle your PPC, you can spend more time focusing on the growth of your business. The HOTH is a certified Google Partner, proving that we are trusted by Google to handle the PPC campaigns of your business. Every single one of our campaign managers are also Google certified, proving that they have mastered the curriculum necessary to drive results in PPC advertising. So don’t risk losing thousands on Google Ads! Let us take care of your PPC at The HOTH.

To learn more or schedule a call with one of our team members, visit the link below:

Google Ads (Adwords) PPC Management Services

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Visit our website to learn more about the best SEO strategies, or to check out our awesome SEO services!
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PPC Advertising: An Overview for Beginners

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Pay-Per-Click Advertising aka PPC Advertising is one of the best ways to reach your target audience and promote your business. You can promote current discounts, new products, services, and more. And, you can drive additional sales and leads by putting some of your advertising budget towards paid advertising.

PPC Advertising YouTube Playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y5E9k6B3NFjlWryR4lOxpBc

PPC Advertising article on Surfside PPC: https://surfsideppc.com/ppc-advertising/

What is Pay-Per-Click Advertising (PPC)?

Any paid advertising campaign where the advertiser pays for each click on their ads. Advertisers pay per click for ads that lead to website visits, app visits, phone calls, and more.

Why Use Pay-Per-Click Advertising (PPC)?

– Businesses can easily promote current offers, discounts, products, and services.

– Advertisers can easily track total clicks, cost per click, and return on ad spend (ROAS).

– Ads are targeted, which helps drive conversions like leads and sales.

PPC vs. SEM vs. SEO:

– PPC is any form of paid advertising where Advertisers pay for each click on their ads.

– SEM is when Advertisers pay for their website to appear on the search results pages.

– SEO is when Marketers optimize their website and their content to appear on the search results pages.

Simplified PPC Process for an Advertiser:

1. Choose your PPC channel (Google Ads, etc.)
2. Estimate monthly budget
3. Set-up landing page/s for PPC traffic
4. Set-up conversion tracking to track results
5. Choose targeting for campaign
6. Create ads & launch campaign
7. Track results and optimize

Top PPC Advertising Networks:

– Google Ads
– Microsoft Advertising
– Facebook Ads
– LinkedIn Ads
– Instagram Ads
– Pinterest Ads
– Twitter Ads
– Amazon Advertising
– Quora Ads
– AdRoll

Google Adwords Tutorial: How to Advertise on Google for Beginners | PPC Lead Generation Strategies!

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Step-By-Step Google Adwords Tutorial Showing You How to Advertise on Google Using Local Lead Generation Strategies in 2018

FREE Adwords Blueprint: Temporarily Unavailable – Join the FB Group below to get updated on when it’s complete

LEAD KINGS: Lead Generation Mastermind (FB Group)
Join Now – http://bit.ly/LeadKings

Contact Me Here: http://bit.ly/RyanMarkets

How to Sell Google Ad Services + Client On-boarding Documents [FREE]
http://bit.ly/PPC-Plugin

Table of Contents:
I. Introduction Adwords Pay Per Click
II. High-Level Google Adwords Strategies
III. How Google Adwords Works
IV. Google Adwords Keyword Research
V. Adwords Landing Page Design (PPC Optimized)
VI. Google Ads Power Editor Tool
VII. Split Testing Ads
VIII. Adwords Campaign Setup
IX. Adwords Optimization Strategies & Techniques

INTRODUCTION
This video will show you how to market a local business using up-to-date advertising strategies. You’ll learn exactly how to create successful Google Adwords Campaigns, that jump you straight to the top of Google search results, from start to finish.

This guide will take you from beginner to intermediate when it comes to generating leads for local businesses. Although this is targeted to local marketers, there is a wide range of people who can benefit from the strategies, principles, and techniques demonstrated in this video. For that reason, these tips can be applied to more than just local PPC campaigns.

Google marketing really is easy once you get the hang of the algorithm and basic advertising principles. This knowledge will carry over to ALL pay per click platforms including Facebook Ads, Youtube Ads, Instagram Ads, and more…

So buckle up, because this is going to be a long one!

– Connect With Me on Social –

Twitter Account: http://bit.ly/Twitter_RyanMarkets

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Google Ads PPC News Updates 📺 (23rd June 2020)

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Discovery Campaigns Video

Responsive Search Ads Video

Google Ads PPC News Updates 23rd June 2020

Google are monetizing Google My Business
https://www.seroundtable.com/google-my-business-upgraded-profiles-29818.html

Google is now trying a subscription billing model for Google My Business, something Google has explored doing in the past, and is now actively pursuing.

Image extensions for smart shopping ads
https://www.searchenginejournal.com/google-adds-increased-visual-options-for-shoppers-and-brands/374960/#close

Google announced last week the latest additions: Image Extensions, enhancements to their Smart Shopping campaigns, and some upgrades to visuals in display ads.

Responsive search ads updated
https://www.searchenginejournal.com/google-adds-new-features-to-responsive-search-ads/374541/#close

Google is adding new features to RSA ad copy options with dynamic features, and increasing its helpfulness with cross-campaign results and asset suggestions.

If you liked this video, don’t forget to subscribe!

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FULL PPC ONLINE COURSE (90 videos!)
https://thebigmarketer.com/courses/google-ads-ppc-online-course/

I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂

If you want to get more from marketing, check out my marketing courses!

https://thebigmarketer.com/courses/

And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!

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Important PPC Metrics for Google Ads and Facebook Ads in 2020

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Important PPC Metrics for Google Ads and Facebook Ads in 2020 | Boost your Sales and Conversion Rate

JOIN : https://www.youtube.com/channel/UC0T6MVd3wQDB5ICAe45OxaQ/join
In this video, We are explaining about
Please do watch the complete video for in-depth information.
Link to our “English Youtube Channel” : https://bit.ly/2M3oYOs

WsCubeTech – Digital Marketing Agency & Institute.

✔ We can help you to create a Digital Marketing plan to take your business to new heights.
✔ Offering Job Oriented Most Latest, Updated and advanced Digital Marketing Courses with Practical, Hands-on Live Projects Training & Exposure.
For More information : Call us at : +91- 92696-98122 , 8561089567

Or visit at : https://www.wscubetech.com/

There is a complete playlist of Digital Marketing Interview Tips & Tricks available –
https://www.youtube.com/playlist?list=PLjVLYmrlmjGdqW94JhlxY7mFJDcuFu5

There is a complete playlist of Facebook Ads available –
Link: https://www.youtube.com/playlist?list=PLjVLYmrlmjGfy_q8_BLTxHfFAzEId3fVn

There is complete playlist of Twitter Ads available.
Link : https://www.youtube.com/playlist?list=PLjVLYmrlmjGdSl7Z4me044-x_KfgyRpkU

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PPC Calculator: How to Measure ROI For Pay Per Click Advertising

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You’re spending money on Facebook ads, Bing Ads Google AdWords. How do you know if you’re generating ROI on your PPC ads? Subscribe here to learn more of my secret PPC tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

Hey everyone, I’m Neil Patel, and today I’m going to share with you on how you should measure the ROI of your paid advertising campaigns.

Sure, Facebook and Google they try to tell you the ROI that you’re getting, but you know what? They are wrong.

The numbers you’re getting from your Facebook and AdWords usually accounts always show more conversions than you’re getting. Just check out your products, your e-commerce store, your lead generation. Whatever you’re trying to get, your leads, I bet you AdWords, Facebook and even Google Analytics show you more conversions than what you’re getting.

You need to be looking in your database.

Now, in general, the numbers are off not just for you, not just for me, but for almost everyone. S

O, what do companies do? Well, they double check their metrics.

They know that if their Facebook metrics say that there are two conversions, they know, let’s say, if the rule of thumb is by half, because that’s what your database is showing, then when Facebook is showing you had 1,000 sales today, then you really only got 500 and that’s okay.

You just need to know how to optimize your spend based on your true conversions.

You have to check your database for the real sales and lead numbers. It’s that simple. There’s no quick, easy solution being like oh if you use this software, it fixes it, or if you do this, it fixes it.

Everyone says hey, try out this solution, or this company but the real true way that I’ve noticed is I look at my database and my bank account. When I can see numbers coming in, that’s how I know I’ve generated sales. I don’t care to see what a number in a software solution shows me that’s off. I want to see the real dollars.

How To Use Pivot Tables For PPC Marketing (Google Ads/AdWords)

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EXCEL FOR PPC ONLINE COURSE

MS Excel For PPC – Analytics & Reporting

This video will show you how to use pivot tables for PPC, specifically Google Ads (AdWords).

Pivot tables can be a great way to analyse large sets of PPC data and make sense out of it. When you download raw data from Google Ads, then a pivot table and by extension, a pivot chart will allow you to visualize the data and spot trends.

Many marketers think pivot tables are scary, but they don’t have to be. Get started and have fun playing with datasets to visualize the data you need.

It can be great to use pivot tables for client and stakeholder engagement to pull stats for campaign performance over time.

Pivot tables for PPC aren’t scary, just get started!

If you liked this video, don’t forget to subscribe and follow me on Twitter & LinkedIn via the below.

And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website https://www.thebigmarketer.co.uk and get in touch. I would love to hear from you!

Website: thebigmarketer.co.uk
Twitter: twitter.com/thebigmarketer
LinkedIn www.linkedin.com/in/darrentaylordigital

How To Scale A PPC Agency From The Ground Up

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Wanna see how we grow companies, super fast? 🚀

Grab a free proposal (https://klientboost.com/#getProposal) and we can show you in less than 30 minutes.

We’ll give you a custom action plan that’s focused around your goals.

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We’re a pay-per-click (PPC) agency with a super strong focus on conversion rate optimization (CRO).

Companies like yours get our help with search, social, display, video, and shopping campaigns to ultimately get more leads, conversions, downloads, sales, and to improve their ROI.

We’ve grown to over 50 people in just three years and have no intention of slowing down.

You should see the ideas we have for you: https://klientboost.com/#getProposal

What Is PPC? Part 1 – Understanding The Basics

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In this first part of our “What Is PPC?” video series we cover what PPC is (Pay-per-Click), what the benefits are, and what the components of a successful PPC campaign look like.

0:33 What Is PPC?
0:59 What Are The Benefits of PPC?
3:15 What Are The Components of a Successful PPC Campaign?

See the rest of the series:
Part 1 – https://www.youtube.com/watch?v=57fvwj5zUTU
Part 2 – https://www.youtube.com/watch?v=FH2NFRt7oyQ
Part 3 – https://www.youtube.com/watch?v=VxpuwWrg1ns
Part 4 – https://www.youtube.com/watch?v=jCt7cIYFytg
Part 5 – https://www.youtube.com/watch?v=4Jd5OUhz-v8

📝 MORE FROM EXPOSURE NINJA 📝

Why You Shouldn’t Be Afraid of Paying High CPCs

How to Increase the Profit from Your Google Ads Campaigns with the PPC Ninjas | Podcast #119

📺 DIGITAL MARKETING PLAYLISTS 📺

How To Do Competitor Research

Conversions Rate Optimisation Tips

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