search engine optimization for beginners

On-Page SEO Pt 2: How to Optimize a Page for a Keyword – 2.2. SEO Course by Ahrefs

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In lesson 2.2 of our SEO basics course, you’ll learn how to optimize a page for a keyword.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

On Page SEO Checklist for Higher Google Rankings ► https://www.youtube.com/watch?v=gDYjjkvtOVo

Content Writing for SEO: How to Create Content that Ranks in Google ► https://www.youtube.com/watch?v=8BdZ0dUu7VQ

How to Use Internal Links to Rank Higher in Google ► https://www.youtube.com/watch?v=3tbDkc3k48E

[Tool] Keywords Explorer ►https://ahrefs.com/keywords-explorer
[Tool] SERP Checker ► https://ahrefs.com/serp-checker
[Tool] Content Gap ► https://ahrefs.com/content-gap
[Tool] Hemingway App ► http://www.hemingwayapp.com/

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With on-page SEO, there are two main things we need to cover.

The first is to ensure that your page satisfies search intent.

You’ve already learnt the 3 Cs’ of search intent. But what do you need to write about in order to satisfy searchers? The answer is to learn from your competitors’ pages.

The top-ranking pages are ranking at the top for a reason. Google and other search engines deem them as the best candidates to satisfy a searcher’s query. So they’re clearly doing something right, at least from the perspective of a search engine.

You’ll learn how to research your competitors’ content in the video.

Once you’re armed with information, you can begin with your “technical” on-page optimizations. These will be:

► Target keyword in the title
► Short and descriptive URL slug
► Meta description
► Add internal links
► Optimize and compress your images
► Optimize for readability

We’ll go through each point in more detail in the video.

Timestamps

1:12 Ensure your page satisfies searcher intent
1:40 Learn from your competitors
5:05 Do a content gap analysis
7:10 Include your target keyword in the title
7:46 Use a short and descriptive URL slug
8:26 Craft your meta description
10:21 Optimize your images
12:31 Optimize for readability

#onpageseo #seo #ahrefs

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SEO For Beginners – How to Rank in Google Like Experts 2024

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SEO For Beginners – How to Rank in Google Like Experts 2023-2024
Website:https://chrispalmer.org | https://www.seomastermind.org

In today’s video I will share with you how you are able to maximize the amount of organic website traffic you get from Google. All while you increase call volume and leads from the search results page ( SERPS ) .And you can rank on Google without keyword cannibalizing yourself.

I will walk you through the process in a easy to follow beginner video that points out the different types of intent that you can target in Google to rank #1 , #2 and #3. By targeting multiple types of search intent that will include branded keyword intent along with commercial keyword intent then navigational and transactional Google keyword intent.

Join my channel for members only content and perks:
https://www.youtube.com/channel/UC8P0dc0Zn2gf8L6tJi_k6xg/join

If you have more search engine optimization questions for Google rankings. Or other Google SEO questions beginners welcome , feel free to ask in the section below.

Chris Palmer Marketing SEO
Google SEO St
Tamaqua PA 18252
(570) 810-1080

The Old School Approach to SEO That Still Works Today

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In the fast-paced world of digital marketing, search engine optimization (SEO) techniques come and go at lightning speed. With Google’s constantly evolving algorithms and the rise of new technologies, many marketers focus on staying up-to-date with the latest trends and cutting-edge strategies. However, amidst all the noise and excitement surrounding new approaches, it’s easy to overlook the enduring power of the old-school approach to SEO that still proves effective today.

RESOURCES & LINKS:
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Answer the public: https://answerthepublic.com/
Ubersuggest: https://neilpatel.com/ubersuggest/

Revolutionizing Marketing with AI: The Future is Here: https://youtu.be/l_U4aQTj6Mg
New to Digital Marketing- 10 Essential Tips for a Strong Start: https://youtu.be/4abNIEHj-10
My Secrets To Creating an SEO Friendly Website: https://youtu.be/5I1hXX_xz7c
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The old-school approach to SEO emphasizes the fundamentals of creating valuable content, building authoritative backlinks, and optimizing for user experience. While some might dismiss this method as outdated, it remains the bedrock of successful SEO campaigns. Let’s delve into the timeless aspects of this approach that continue to drive organic search rankings and website visibility.

High-quality, relevant, and informative content attracts both users and search engines. When you focus on creating content that addresses your audience’s needs and answers their questions, you establish your website as an authority in your niche, which improves its chances of ranking well in search results.

Keyword research has evolved, but the core concept remains crucial. Understanding the intent behind search queries allows you to target relevant keywords that align with what your target audience is looking for. Optimize your content around these keywords while ensuring that it flows naturally and provides value to the reader.

Backlinks, links from other websites to yours, have long been a significant ranking factor. While the emphasis has shifted to link quality over quantity, building a strong backlink profile remains essential. Seek out reputable websites in your industry and collaborate on content, or create shareable content that naturally attracts links from other authoritative sources. These backlinks signal your website’s authority to search engines and can significantly impact your ranking position.

On-page SEO practices are still vital for search engine crawlers to understand the content and context of your web pages. This includes optimizing meta titles, descriptions, headings, and image alt text with relevant keywords. Additionally, ensure your website’s structure is intuitive and user-friendly, making it easy for visitors and search engine bots to navigate your site.

Site speed and performance are not just crucial for user experience but also influence search engine rankings. An old-school approach focuses on optimizing page load times, reducing server response times, and compressing images to enhance overall performance. A fast-loading site keeps visitors engaged and encourages search engines to crawl and index your pages more efficiently.

Mobile Optimization:
With the rise of mobile devices, mobile optimization has become a critical aspect of SEO. Ensuring your website is responsive and mobile-friendly not only caters to the growing mobile audience but also boosts your chances of ranking higher on mobile search results.

User experience (UX) has always been important, and it remains a vital factor in SEO. A user-friendly website that provides an intuitive and enjoyable browsing experience is more likely to retain visitors, reduce bounce rates, and gain more organic traffic. Search engines value positive user experiences and reward websites that prioritize their users.

In conclusion, the old-school approach to SEO may not be as flashy or exciting as the latest trends, but it’s the foundation on which successful SEO strategies are built. By focusing on creating valuable content, earning authoritative backlinks, optimizing for user experience, and understanding your audience’s intent, you can establish a strong online presence and achieve sustainable, long-term SEO success in today’s dynamic digital landscape.

Embrace the tried-and-true techniques, and you’ll find that they continue to deliver results, even in the ever-changing world of search engine optimization.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#seotutorial #seobasics #seotips

Technical SEO Best Practices for Beginners – 4.2. SEO Course by Ahrefs

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In lesson 4.2 of our SEO basics course, you’ll learn technical SEO best practices to keep your site in good health.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

Content Hubs: Where SEO and Content Marketing Meet ► https://www.youtube.com/watch?v=nIbJI1kCxrU

How to Use Internal Links to Rank Higher in Google ► https://www.youtube.com/watch?v=3tbDkc3k48E

Ahrefs Webmaster Tools (AWT) – Our Free SEO Tool ►https://www.youtube.com/watch?v=ipTk-qGrNlc

How to Speed Up Your WordPress Website in 2021 (Simple Guide)► https://www.youtube.com/watch?v=BrY6a-lsLp8

[Tool] Ahrefs Webmaster Tools ► https://ahrefs.com/webmaster-tools

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The first thing you should do is ensure that your site structure follows a logical hierarchy.

Site structure is simply the way you organize content on your website. A good site structure helps search engines understand the relationship between your pages, plus helps search engines to crawl your pages more efficiently.

You’ll learn how to do organise your site well in the video.

The second thing is to ensure your pages don’t load slow. As you may know, Pagespeed has been a confirmed ranking factor for desktop search since 2010. And in 2018, Google announced that they’d be using page speed in mobile search rankings.

You’ll learn how to improve your website’s speed in the video.

The last thing is to do your best to stay on top of around 50 potential SEO errors. There are potentially hundreds of technical SEO issues that can and will happen to your site. So, you’ll need to find a way to find and manage them.

You’ll learn how to do this in the video.

#technicalseobestpractices #technicalseo #seo

Be sure to subscribe for more actionable marketing and SEO tutorials.
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SEO Basics: What is SEO and Why is it Important? [SEO Course by Ahrefs]

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In this video, we’ll go over the basics of SEO and cover things like what it is, why it’s important, and how it works.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1

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Additional SEO Resources

[Playlist] SEO Course by Ahrefs ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

What is SEO? How Search Engines Like Google Work ► https://www.youtube.com/watch?v=R-XxAk8-OXY&list=PLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G

SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ

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This is the first lesson of the SEO course by Ahrefs. In this course, you’ll learn the SEO basics, with a heavy focus on execution.

The course is broken down into 4 modules plus this video, which is more of an introduction to the course as well as an SEO 101.

So, this lesson is all about SEO basics. We’ll talk about what search engine optimization is, why it’s important and how Google works.

SEO stands for search engine optimization. And it’s the process of optimizing content to be discovered through a search engine’s organic search results.

If you’re completely new to SEO, then it’s easiest to think of search engines as libraries. But instead of storing books, they store copies of websites and web pages.

So when you search for a query, the search engine will then look through all pages in its index and try to return the most relevant results. And SEO helps demonstrate to search engines that your page is that result.

Now, you might be thinking: why should I focus on SEO when there are so many other marketing mediums?

Well, there are 3 major things that attract marketers to search engine optimization and in my opinion, these 3 things make SEO the best traffic source.

You’ll find out what they are in the video.

To do SEO well, you’ll need to learn how Google works. And you’ll learn all about the concepts of crawling, indexation and its ranking algorithm in the video.

Timestamps:

1:37 What is SEO
3:40 How Google works
4:36 Google’s ranking factors

#seobasics #seo #whatisseo

Be sure to subscribe for more actionable marketing and SEO tutorials.
https://www.youtube.com/AhrefsCom?sub_confirmation=1

STAY TUNED:
Ahrefs ► https://ahrefs.com/
YouTube ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
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