If you’re a complete beginner to SEO then this series is for you. Even if you’re a more experienced SEO we will cover all aspects of Search Engine Optimization eventually.
With SEO 101 we plan on taking you from beginner to expert all in one place, all in one format, all in one style.
Our first episodes are more geared towards beginners so if you’re looking for a Search Engine Optimization tutorial for noobs.
From off page SEO to on page SEO we are planning to cover everything, in a well-organised format.
This first video explains crawling, indexing, and ranking. The absolute fundamentals of SEO that so many people actually realise is a thing.
You cannot rank for pages you don’t have on your website – but you cannot rank if Google doesn’t index your content, and you cannot get indexed if Google does not crawl your website.
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In lesson 2.2 of our SEO basics course, you’ll learn how to optimize a page for a keyword.
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Additional SEO Resources
[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6
On Page SEO Checklist for Higher Google Rankings ► https://www.youtube.com/watch?v=gDYjjkvtOVo
Content Writing for SEO: How to Create Content that Ranks in Google ► https://www.youtube.com/watch?v=8BdZ0dUu7VQ
How to Use Internal Links to Rank Higher in Google ► https://www.youtube.com/watch?v=3tbDkc3k48E
[Tool] Keywords Explorer ►https://ahrefs.com/keywords-explorer
[Tool] SERP Checker ► https://ahrefs.com/serp-checker
[Tool] Content Gap ► https://ahrefs.com/content-gap
[Tool] Hemingway App ► http://www.hemingwayapp.com/
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With on-page SEO, there are two main things we need to cover.
The first is to ensure that your page satisfies search intent.
You’ve already learnt the 3 Cs’ of search intent. But what do you need to write about in order to satisfy searchers? The answer is to learn from your competitors’ pages.
The top-ranking pages are ranking at the top for a reason. Google and other search engines deem them as the best candidates to satisfy a searcher’s query. So they’re clearly doing something right, at least from the perspective of a search engine.
You’ll learn how to research your competitors’ content in the video.
Once you’re armed with information, you can begin with your “technical” on-page optimizations. These will be:
► Target keyword in the title
► Short and descriptive URL slug
► Meta description
► Add internal links
► Optimize and compress your images
► Optimize for readability
We’ll go through each point in more detail in the video.
Timestamps
1:12 Ensure your page satisfies searcher intent
1:40 Learn from your competitors
5:05 Do a content gap analysis
7:10 Include your target keyword in the title
7:46 Use a short and descriptive URL slug
8:26 Craft your meta description
10:21 Optimize your images
12:31 Optimize for readability
#onpageseo #seo #ahrefs
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What if you had the best website in the world, but no one could see it?
This is where technical SEO comes in. By implementing best practices on your website, you can ensure that Google indexes it properly and doesn’t penalize it.
Join Alex Trost, Lead Developer Experience Engineer at Prismic, in this comprehensive checklist that you can apply to all of your websites.
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⚒️ Useful tools mentionned in this video:
https://pagespeed.web.dev
https://schema.org
https://letsencrypt.org
https://www.woorank.com/en/extension
https://www.semrush.com
https://ahrefs.com
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As a developer, you should build websites using your favorite Jamstack framework.
Prismic allows you to build website sections, that you can connect to a website builder for your client or team. They will create pages from there and you get that content back to your code through our fast API.
► [Tutorial] Build a full website with Next.js 13, Prismic, Tailwind and Typescript:
► [Tutorial] Build a full website with Nuxt 3 and Prismic’s new Page Builder:
► [Starters] Try Slice Machine on Nuxt: https://prismic.club/nuxt-starters
► [Starters] Try Slice Machine on Next.js: https://prismic.club/nextjs-starters
► [Learn more about Slice Machine]: https://prismic.club/slice-machine
—
📍Chapters:
00:00 Intro – What is technical SEO?
01:38 Why is User Experience important for SEO?
02:09 Tip #1 – Core Web Vitals
03:21 Tip #2 – Optimize images
06:12 Tip #3 – Accessibility
07:41 Tip #4 – Mobile Responsiveness
08:36 Tip #5 – Reduce JavaScript
09:45 Tip #6 – Don’t Require JavaScript
10:24 Tip #7 – URL Structure
11:25 Tip #8 – Unique Titles & Descriptions
12:02 Tip #9 – XML Sitemap
12:39 Tip #10 – Structured Data
13:47 Tip #11 – Canonical Tags
14:13 Tip #12 – Open Graph Metatags
15:48 Tip #13 – SSL/HTTPS
16:44 Tip #14 – Manage Redirects
17:22 Tip #15 – Create a useful 404 page
17:59 Tip #16 – Robots.txt
18:39 Tip #17 – Site Audits
21:07 Recap for Technical SEO
كورس SEO للمبتدئين | الحلقة الأولى | التعريف بالكورس ونبذة عن محركات البحث
لو متابع الكورس… اشترك في الجروب 👇🏾
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وليد طه walid taha
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اشترك في النشرة البريدية
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🔥 *سلاسل هتنفعك قوي* :
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https://bit.ly/2Xj7dCC
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تابع الناس دي:
– هيثم حسن
https://www.youtube.com/channel/UCEmsCYiUpQSxUh3XFT8PPdw
– Fluency First
https://www.youtube.com/channel/UCcGTrBd0ltcZ2YBRLu5sDyA
– موقع غراب
https://www.youtube.com/channel/UCBsvm0ponB5oVYwpX3DB72Qت
This video walks you through our complete SEO checklist that’s helped us get over 300k monthly SEO visitors from Google. Learn how to rank higher in Google and get more traffic.
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Additional SEO Tutorials and Resources
SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ
How to Learn SEO Fast and Effectively ► https://www.youtube.com/watch?v=Q3voFGCpws0
How to Measure Keyword Difficulty and Rank on Google ► https://www.youtube.com/watch?v=jSOq3ysvBk8&list=PLvJ_dXFSpd2tIF-QrFD854Mnb8D4Av5vx&index=3
Guest Posting at Scale: Get Tons of High Quality Backlinks ► https://www.youtube.com/watch?v=aQK1Vbgb-RY
Top 10 On Page SEO Techniques ► https://www.youtube.com/watch?v=ZWiNz-7gZ24
How to Get Backlinks By “Stealing” From Low-Quality Pages ► https://www.youtube.com/watch?v=wPjPjNK-bDM
Broken Link Building in Action (Strategies, Outreach Emails and Stats Revealed) ► https://www.youtube.com/watch?v=IOSrx95e4lo
Link Building Tutorial Series ► https://www.youtube.com/watch?v=Ovu2ZYWgOJQ&list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m
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The categories of search engine optimization spans from keyword research to on-page SEO, technical SEO, link building and more.
Tackling all these pieces at once isn’t a good idea because they can lead to confusion and overwhelm. In this video, Sam shares an SEO checklist that will help you stay optimized, organized and sane.
Firstly, you learn how to nail your basic setup by creating a sitemap and checking for a robots.txt file. You’ll also find out the essential free SEO tools that you should set up, like Google Analytics and Google Search Console.
Next we delve straight into keyword research by first finding a primary keyword target for your page and assessing search intent.
Sam then shows you a couple of handy ways to look for related queries to your topic and reveals a technique to find relevant keywords and subtopics for your post. We then look into assessing your chances of ranking in Google.
On-page SEO comes next. Based on some findings from Ahrefs’ research, you’ll learn the importance of using short, yet descriptive URLs, and the most important thing to optimize for when drafting a compelling title tag and meta description. Sam also shows a nice little bonus tip to find places to add relevant internal and external resources.
Next up on the SEO checklist is to create your content.
You’ll learn the importance of writing an engaging introduction and get a few tips to learn how to ensure your content is readable for the vast majority of readers. We then look into how you can ensure your content solves the problems readers are searching for.
Subsequently you’ll discover the most important white hat link building strategies and techniques:
– Find prospects who are linking to competing pages
– Expand your list of link prospects using Content Explorer
– Guest posting
– Skyscraper Technique
– Broken link building
Lastly, you’ll learn the basics to ensure your technical SEO is up to par.
You’ll learn how to run an SEO audit with Ahrefs’ Site Audit tool and additional tools to measure and fix page speed issue.
You’ll also learn how to check that your site is mobile-friendly as well as fix external and internal broken links.
Breaking SEO down to smaller bite-sized checkpoints can help you get things done effectively and efficiently. This video gives you the complete SEO checklist you need.
Timestamps:
0:37 Start with a basic setup
2:09 Do the keyword research
6:27 Optimize your pages for search
8:49 Create useful content
11:07 Build relevant links
13:49 Don’t forget technical SEO
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FREE STUFF ➡️ Get MY SEO Basics Kit here: https://mysiteranked.com/basics/
To accompany this video series, I’ve put together some essential do-it-yourself resources to help you get started with your business’s SEO, including templates, checklists, and samples.
In this 10-part video series, I break down the top fundamental elements of search engine optimization (SEO 101) for local brick and mortar businesses and provide you with a beginner’s roadmap for ranking higher on Google. In these short tutorials, I only focus on the most important SEO concepts, using plain English and layman’s terms, so that you can easily follow along and apply these concepts yourself.
ℹ️ What is SEO?
👉 “The process of getting your website to show up higher on a search engine such as Google or Bing.”
// IN THIS VIDEO
0:00 – What Is SEO?
1:10 – Why Does SEO Work So Well For Small Businesses
2:01 – Google Ranking Factors
2:42 – What I’ll Cover In This Video Series
// IN THE NEXT VIDEOS, I’LL COVER:
2️⃣ Keyword Research – https://youtu.be/7G5YI7rzyG0
3️⃣ Add Your Location to Maps (Google, Bing & Apple Maps) – https://youtu.be/Na7h0R2A-VY
4️⃣ Submit Your Website to Google & Bing Search Results – https://youtu.be/rZGxTRQk6DU
5️⃣ How to Rank in Google Maps Local 3-Pack – https://youtu.be/jrBhP7Dof6s
6️⃣ Getting Links from Other Websites (Backlinks) – https://youtu.be/OslapTrF4HI
7️⃣ The Most Important Content You Need on Your Site – https://youtu.be/U9TCpnqnQQQ
8️⃣ On-Site Optimization (Best Practices for Adding Keywords) – https://youtu.be/ihNij2zjadc
9️⃣ Online Business Listings (aka Local Citations) – https://youtu.be/c3FUNld8pqs
🔟 Technical SEO: Mobile Usability, Speed, & Security – https://youtu.be/t5zwgY9Kl6w
// QUICK LINKS
ℹ️ *89% of all people in North America and 91% of people worldwide use Google over any other search engine – https://gs.statcounter.com/search-engine-market-share (as of January 2021)
ℹ️ Consumer Decision Journey Research Study – **71 percent of consumers say they begin their sales journey using a search engine.
https://searchengineland.com/value-search-across-modern-consumer-decision-journey-270021
https://www.catalystdigital.com/wp-content/uploads/WhySearchPlusSocialEqualsSuccess-Catalyst.pdf
ℹ️ Google’s 200 Ranking Factors: https://backlinko.com/google-ranking-factors
ℹ️ Google’s SEO Starter Guide – https://developers.google.com/search/docs/beginner/seo-starter-guide
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// HANG WITH ME:
Join me on Facebook at: https://www.facebook.com/groups/mostpracticalseo
Get More Great Tips – Subscribe ▶️
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*Disclaimer: The views and opinions expressed in this video are my own and may not reflect the best practices and opinions of the search engines, social media platforms, and tools mentioned – and in some cases may directly contradict their terms of service.
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#SEOBasics
#SEO101
#SmallBusinessMarketing
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seo 101
search engine optimization 101
seo optimization tutorial
seo for my website
small business seo
local seo
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The first thing you should do is ensure that your site structure follows a logical hierarchy.
Site structure is simply the way you organize content on your website. A good site structure helps search engines understand the relationship between your pages, plus helps search engines to crawl your pages more efficiently.
You’ll learn how to do organise your site well in the video.
The second thing is to ensure your pages don’t load slow. As you may know, Pagespeed has been a confirmed ranking factor for desktop search since 2010. And in 2018, Google announced that they’d be using page speed in mobile search rankings.
You’ll learn how to improve your website’s speed in the video.
The last thing is to do your best to stay on top of around 50 potential SEO errors. There are potentially hundreds of technical SEO issues that can and will happen to your site. So, you’ll need to find a way to find and manage them.
You’ll learn how to do this in the video.
#technicalseobestpractices #technicalseo #seo
Be sure to subscribe for more actionable marketing and SEO tutorials.
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In lesson 1.4 of our SEO basics course, you’ll learn how to determine ranking difficulty of a keyword.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
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Additional SEO Resources
[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6
How to Measure Keyword Difficulty and Rank on Google ► https://www.youtube.com/watch?v=jSOq3ysvBk8
Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY
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When it comes to ranking in Google, you need to understand who you’ll be up against before you target a keyword. Otherwise, you could be entering a battle you won’t be able to win.
From an SEO perspective, competitors are pages and websites that rank at the top of Google for your target keywords. So that means your competitors can be different for every single keyword you target.
So there are 3 main things you’ll want to consider before you decide to pick a fight. And those are:
► Search intent
► Metrics of the top ranking pages and websites
► Topical authority of the top ranking websites
You’ll learn about all three individual points in the video, plus we’ll create a list of self-check questions that’ll help you make informed decisions in your keyword targeting.
#rankingdifficulty #keywordresearch #seo
Be sure to subscribe for more actionable marketing and SEO tutorials.
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In this video, we’ll go over the basics of SEO and cover things like what it is, why it’s important, and how it works.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
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Additional SEO Resources
[Playlist] SEO Course by Ahrefs ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6
What is SEO? How Search Engines Like Google Work ► https://www.youtube.com/watch?v=R-XxAk8-OXY&list=PLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G
SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ
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This is the first lesson of the SEO course by Ahrefs. In this course, you’ll learn the SEO basics, with a heavy focus on execution.
The course is broken down into 4 modules plus this video, which is more of an introduction to the course as well as an SEO 101.
So, this lesson is all about SEO basics. We’ll talk about what search engine optimization is, why it’s important and how Google works.
SEO stands for search engine optimization. And it’s the process of optimizing content to be discovered through a search engine’s organic search results.
If you’re completely new to SEO, then it’s easiest to think of search engines as libraries. But instead of storing books, they store copies of websites and web pages.
So when you search for a query, the search engine will then look through all pages in its index and try to return the most relevant results. And SEO helps demonstrate to search engines that your page is that result.
Now, you might be thinking: why should I focus on SEO when there are so many other marketing mediums?
Well, there are 3 major things that attract marketers to search engine optimization and in my opinion, these 3 things make SEO the best traffic source.
You’ll find out what they are in the video.
To do SEO well, you’ll need to learn how Google works. And you’ll learn all about the concepts of crawling, indexation and its ranking algorithm in the video.
Timestamps:
1:37 What is SEO
3:40 How Google works
4:36 Google’s ranking factors
#seobasics #seo #whatisseo
Be sure to subscribe for more actionable marketing and SEO tutorials.
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This video debunks some of the most common SEO myths and suggests what you should do instead.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
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Additional SEO Resources
SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ
Republishing Content: How to Update Blog Posts For More Organic Traffic ► https://www.youtube.com/watch?v=9HWna4hK47c
Link Building Tutorials (Step-By-Step) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m
Link Building with Google Ads: Results from $1,245 in PPC Ads [Ep. 3] ► https://www.youtube.com/watch?v=Uz2bGhdnJN0
SEO Checklist: How to Get More Organic Traffic (Step-by-Step) ► https://www.youtube.com/watch?v=taU9P98zfjk
On Page SEO Checklist for Higher Google Rankings ► https://www.youtube.com/watch?v=gDYjjkvtOVo
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Most myths are harmless. But the same can’t be said for most SEO myths. So, we need to bust these common myths and get you focused on tactics and strategies that’ll move the needle.
The first myth we need to debunk is that SEO is dead.
Journalists like to say that many things are dead. These kinds of headlines often lead to opinion editorials that end up being nothing more than clickbait.
SEO is alive and well. How do we know that?
You’ll find out in the video.
The second myth is that Google only ranks “fresh” content.
Does Google rank fresh content? Of course. But Google also ranks content that hasn’t been updated in years.
The thing is: freshness is a query-dependant ranking factor. That means fresh content matters for some search queries, but not so much for others.
Learn how to tell when a query relies on freshness in the video.
The third myth is that duplicate content will get you penalized.
Duplicate content is exact or near-duplicate content that appears on the web in more than one place. But there is no such thing as a duplicate content penalty.
The thing is: Google and its representatives have said on numerous occasions that Google doesn’t have a duplicate content penalty.
But that doesn’t mean duplicate content is good for your site.
Why? Find out in the video (plus, how to find and fix this issue.)
The fourth myth is that SEO is a “set it and forget it” job.
While SEO can lead to free, passive, and consistent traffic that doesn’t fade over time, it doesn’t mean that you can simply rank your pages and call it a day.
SEO is like going to the gym. It’s ok to miss a workout here and there, but you have to go consistently in order to get and maintain those results.
If you choose to ignore all efforts after you’re ranking high, you’ll likely lose backlinks while your competitors are building them. Your content will get stale for queries that rely on a freshness factor.
The fifth myth is that social shares help you rank higher in Google.
It’s reasonable to believe that the more your content gets shared on sites like Facebook, Twitter, and Pinterest, the higher those pages will rank. But Google’s John Mueller has said that social signals don’t directly impact rankings.
Learn why this myth persists in the video.
The sixth myth is that Pay Per Click Advertising won’t help you rank higher in search.
Paying for ads doesn’t directly influence rankings. Google won’t rank you higher in organic search just because you’re paying them.
But PPC can indirectly help your pages get more backlinks because of increased exposure, just like social shares.
How? Watch the video to find out.
And the final myth we’re busting is that SEO is always about ranking #1.
We all want top Google rankings. But there’s a point where boosting your position for a single keyword may not be worth the required time and effort.
Why? You’ll find out in the video.
Now, these aren’t the only SEO myths that are out there. There are more to cover. But when you understand why these myths are not to be believed, you’ll be better off with your SEO strategies.
Timestamps
0:26 #1 SEO is dead
1:36 #2 Google only ranks “fresh” content
3:06 #3 Duplicate content gets you penalized
4:43 #4 SEO is the “set it and forget it” job
5:26 #5 Social shares help you rank higher
6:32 #6 PPC Ads won’t help you rank higher
7:12 #7 SEO is about ranking #1 in Google
#seomyths #seo #searchengineoptimization
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