getting started with SEO

On-Page SEO Pt 2: How to Optimize a Page for a Keyword – 2.2. SEO Course by Ahrefs

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In lesson 2.2 of our SEO basics course, you’ll learn how to optimize a page for a keyword.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

On Page SEO Checklist for Higher Google Rankings ► https://www.youtube.com/watch?v=gDYjjkvtOVo

Content Writing for SEO: How to Create Content that Ranks in Google ► https://www.youtube.com/watch?v=8BdZ0dUu7VQ

How to Use Internal Links to Rank Higher in Google ► https://www.youtube.com/watch?v=3tbDkc3k48E

[Tool] Keywords Explorer ►https://ahrefs.com/keywords-explorer
[Tool] SERP Checker ► https://ahrefs.com/serp-checker
[Tool] Content Gap ► https://ahrefs.com/content-gap
[Tool] Hemingway App ► http://www.hemingwayapp.com/

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With on-page SEO, there are two main things we need to cover.

The first is to ensure that your page satisfies search intent.

You’ve already learnt the 3 Cs’ of search intent. But what do you need to write about in order to satisfy searchers? The answer is to learn from your competitors’ pages.

The top-ranking pages are ranking at the top for a reason. Google and other search engines deem them as the best candidates to satisfy a searcher’s query. So they’re clearly doing something right, at least from the perspective of a search engine.

You’ll learn how to research your competitors’ content in the video.

Once you’re armed with information, you can begin with your “technical” on-page optimizations. These will be:

► Target keyword in the title
► Short and descriptive URL slug
► Meta description
► Add internal links
► Optimize and compress your images
► Optimize for readability

We’ll go through each point in more detail in the video.

Timestamps

1:12 Ensure your page satisfies searcher intent
1:40 Learn from your competitors
5:05 Do a content gap analysis
7:10 Include your target keyword in the title
7:46 Use a short and descriptive URL slug
8:26 Craft your meta description
10:21 Optimize your images
12:31 Optimize for readability

#onpageseo #seo #ahrefs

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What Is SEO? And How Does It Work? [Real Results Inside]

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Contact us: [https://www.lyfemarketing.com/digital-marketing-services/ppc-management-services/]

What is SEO? How does SEO work? Today we’re telling you everything you need to know about getting started with SEO. Watch now for information on basic SEO, how search engines work, and much more.

Subscribe: https://bit.ly/36gszTL

Unfortunately, when I talk about SEO to some of our clients, their confused responses make me feel like I’m speaking a foreign language… And a lot of people think that SEO is just too complicated.

But what if I told you that SEO wasn’t so complicated?

What if I told you that SEO is really simple, but it’s just the technical jargon that really intimidates people?

If you’re intrigued by this, buckle-up. Because today, we’re breaking SEO all the way down.

What Is SEO Video Outline:

Intro: (0:00)
SEO Case Study: (1:34)
What is SEO?: (2:46)
Why is SEO Important?: (5:27)
The Biggest SEO Objection: (9:00)
How to Get Started with SEO: (11:38)
Conclusion: (15:12)

Resources:

– Most Popular Uploads:
How to Increase Facebook Engagement in 2022:
https://www.youtube.com/watch?v=Bam_r…
Marketing for Small Business: Effective Marketing Strategies for 2022: https://www.youtube.com/watch?v=RX0Y2…
Facebook Marketing: A Complete Video Guide for 2022:
https://www.youtube.com/watch?v=14aml…
The Ultimate Guide To Facebook Marketplace in 2022 (w/ Tips):
https://www.youtube.com/watch?v=x5KlX…

– Blog: What is SEO? https://www.lyfemarketing.com/blog/what-is-seo-and-how-it-works

– Blog: What is an SEO Company? https://www.lyfemarketing.com/blog/what-is-seo-company/

– Service: Atlanta SEO Services: https://www.lyfemarketing.com/atlanta-seo-company/

– Pricing: Affordable SEO Pricing: https://www.lyfemarketing.com/seo-pricing/

Summary:

What is SEO?

SEO, which stands for Search Engine Optimization, is the process of optimizing your website to get organic, free traffic from the search engine results page.

Why is SEO Important?

SEO is so important because your customers rely on it to find business solutions, traffic from SEO is more likely to convert, and SEO can dramatically lower your customer acquisition costs over time.

What is the biggest obstacle to SEO?

Time. In order to succeed at SEO, you will need to adapt the right strategy, discipline, and patience. Then, over time, you can enjoy the compound effects of SEO traffic.

What are the Steps to implement SEO?

In short, you have to help Google understand you, then trust you. You can do this through on-page and off-page SEO.

// LYFE MARKETING

➡ SEO Services: https://www.lyfemarketing.com/atlanta-seo-company

➡ Check out our Social Media Advertising Course: https://www.lyfemarketing.com/social-ads-mastery/

➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website.

Keyword Research Pt 3: Understanding Ranking Difficulty – 1.4. SEO Course by Ahrefs

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In lesson 1.4 of our SEO basics course, you’ll learn how to determine ranking difficulty of a keyword.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

How to Measure Keyword Difficulty and Rank on Google ► https://www.youtube.com/watch?v=jSOq3ysvBk8

Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY

[Tool] Keywords Explorer ► https://ahrefs.com/keywords-explorer
[Tool] SERP Checker ► https://ahrefs.com/serp-checker
[Tool] Website Authority Checker ► https://ahrefs.com/website-authority-checker

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When it comes to ranking in Google, you need to understand who you’ll be up against before you target a keyword. Otherwise, you could be entering a battle you won’t be able to win.

From an SEO perspective, competitors are pages and websites that rank at the top of Google for your target keywords. So that means your competitors can be different for every single keyword you target.

So there are 3 main things you’ll want to consider before you decide to pick a fight. And those are:

► Search intent
► Metrics of the top ranking pages and websites
► Topical authority of the top ranking websites

You’ll learn about all three individual points in the video, plus we’ll create a list of self-check questions that’ll help you make informed decisions in your keyword targeting.

#rankingdifficulty #keywordresearch #seo

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SEO Basics: What is SEO and Why is it Important? [SEO Course by Ahrefs]

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In this video, we’ll go over the basics of SEO and cover things like what it is, why it’s important, and how it works.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1

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Additional SEO Resources

[Playlist] SEO Course by Ahrefs ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

What is SEO? How Search Engines Like Google Work ► https://www.youtube.com/watch?v=R-XxAk8-OXY&list=PLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G

SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ

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This is the first lesson of the SEO course by Ahrefs. In this course, you’ll learn the SEO basics, with a heavy focus on execution.

The course is broken down into 4 modules plus this video, which is more of an introduction to the course as well as an SEO 101.

So, this lesson is all about SEO basics. We’ll talk about what search engine optimization is, why it’s important and how Google works.

SEO stands for search engine optimization. And it’s the process of optimizing content to be discovered through a search engine’s organic search results.

If you’re completely new to SEO, then it’s easiest to think of search engines as libraries. But instead of storing books, they store copies of websites and web pages.

So when you search for a query, the search engine will then look through all pages in its index and try to return the most relevant results. And SEO helps demonstrate to search engines that your page is that result.

Now, you might be thinking: why should I focus on SEO when there are so many other marketing mediums?

Well, there are 3 major things that attract marketers to search engine optimization and in my opinion, these 3 things make SEO the best traffic source.

You’ll find out what they are in the video.

To do SEO well, you’ll need to learn how Google works. And you’ll learn all about the concepts of crawling, indexation and its ranking algorithm in the video.

Timestamps:

1:37 What is SEO
3:40 How Google works
4:36 Google’s ranking factors

#seobasics #seo #whatisseo

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What is SEO and How Does it Work? (2019)

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In this video, we’ll cover SEO starting with the definition of it being Search Engine Optimization. This is what allows sites like Google, Bing, Yahoo, and Yandex to understand what is on your site and show it to the correct users looking for your content.

This video brought to you by MonsterInsights, take a look at their site here:
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For the discount, use our code: WPBVIP

Most searches are on Google so we will be focusing on Google mainly in this series. Knowledge graphs will give an idea of the correct information, the people also ask will be for similar queries, and the top three organic results will be the preferred selection for location on Google.

Focusing on ranking, ensuring your content is clear and well organized for your users improves the likelihood that users will remain on your site rather than going back to look for a better answer for their result. This would be a part of on-page SEO where you have a keyword for what you are attempting to cover, alt and title tags as well as descriptions for your images, linking to similar articles on your site that may be useful.

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