🚀 Amazon PPC Tutorial For Beginners – The Complete Step By Step Guide for FBA in 2020
💥 BEGINNER slides for free download 👉https://www.bendonovan.co.uk/ppcslides
💥 INTERMEDIATE free video training series 👉https://www.bendonovan.co.uk/ppcworkshop
💥 ADVANCED PPC mentoring program 👉https://www.bendonovan.co.uk/ppcmasters – includes extra 1-2-1 personal coaching sessions for next 25 only
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📈 Helping you work fewer hours, generate more revenue, and create greater impact.
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If you are a beginner and find yourself wanting some in-depth training and support, but feel you aren’t quite ready for the PPC Masters, check out my flagship program – The Amazon Masters. Not just a course, but a coaching community.
💥 Amazon Masters Mentoring Program 👉 https://www.bendonovan.co.uk/scale
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TIMESTAMPS:
0:00 – Introduction
1:42 – Competition Time
3:18 – The 3 Phases Of Learning PPC
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5:14 – PHASE 1 — LEARNING
5:18 – What is PPC?
7:22 – The Goals of PPC
9:22 – The Necessity of PPC
12:14 – The Definitions of PPC
13:03 – Keywords vs Search Terms
14:02 – PPC Match Types – Exact, Phrase & Broad
15:43 – PPC Targeting – Automatic & Manual
16:34 – Bid vs Cost Per Click (CPC)
18:20 – Negative Keywords
19:00 – Short, Mid, and Long Tail Keywords
20:44 – Profit Margin
21:13 – ACOS vs TCOS
24:07 – Impressions
24:38 – Clicks
24:42 – Click Through Rate
25:05 – Conversions & Conversion Rate
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26:15 – PHASE 2 – LAUNCHING
27:10 – Launch Mindset (IMPORTANT!)
29:42 – PPC Launch Step 1 – Automatic PPC Campaign
42:19 – PPC Launch Step 2 – Manual Keyword Campaign
55:05 – PPC Launch Step 3 – Manual Product Targeting Campaign
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01:06:47 – PHASE 3 – IMPROVING
01:11:29 – How To Use a Search Term Report
01:15:08 – Objective 1 – Improve Conversions
01:20:44 – Objective 2 – Improve Relevance
01:25:08 – Objective 3 – Improve Expense
01:29:23 – Objective 4 – Improve Expansion
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01:33:10 – Further Resources To Help You
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Hi, I’m Ben Donovan, I’m a business owner, brand builder, and entrepreneur encourager.
On this channel I teach all things brand building, selling on Amazon, business mindsets, and more. It’s my mission to help as many people as possible be freed from the grip money places over time by building businesses that make an impact.
In this video, I carry out a complete breakdown of every step you need to take as an Amazon PPC beginner. In phase one I walk you through exactly what is Amazon PPC, along with some key PPC terms explained, and a generally try to answer the critical question – how does Amazon PPC work?
In phase two we answer how to set up Amazon PPC campaigns the right way. We start with auto PPC campaigns, and move on to more advanced manual PPC campaigns. We also create a powerful product targeting PPC campaign.
In phase three I show you my Amazon PPC tricks to ensure you are as efficient as possible with your ad spend. Amazon PPC optimization is no small feat but hopefully with these step by step instructions you can increase the profit of your business and increase the impact of your brand.
If you’d like to know more about how to run successful Amazon PPC Campaigns or any other related aspects, please don’t hesitate to get in touch.
— Ben
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I am not an accredited financial advisor and content on this channel should be consumed with that in mind. These are my experiences with building businesses and results may vary. I don’t promote get rich quick schemes. I promote work hard and reap the benefits schemes. Taking action is the only route to seeing change. Let’s go!
#amazonppc #ppcguide #ppc
