In this guide I will cover some ADVANCED strategy as well as foundational concepts so you can attack Amazon Pay Per Click like a pro. Brand Boost Blueprint: https://www.brandboostblueprint.com.
👇TIMESTAMPS FOR THIS VIDEO👇
0:00-1:42 – The Fortress Framework Explained
2:45 – Budgeting your PPC Spend
3:00 – Why we need PPC on at all times
3:50 – Breakdown of PPC placements new and old
5:45 – Essential Terms Defined
8:00 – KPIs to focus on to make your ads perform better
12:55 – NTB (new to brand) order discussion
17:14 – The three key things we need to optimize our campaigns for
19:00 – Account organization
21:00 – Powerful/easy campaign that 99% of people are not using
26:00 – Creating campaigns from scratch
27:30 – Bidding strategy (down only, up down, fixed)
32:50 – Downloading your search term reports
38:00 – Keyword harvesting rules
39:57 – Constructing your Master Keyword List
40:00-48:00 – Advanced keyword research tricks
52:00 – Match types explained
56:00 – PPC software recommendations
57:00 – My rules for the PPC framework (use in your software of choice)
1:00 – My top 3 placements that you NEED to be using ASAP
ABOUT RYAN:
Ryan is a lawyer-turned eCommerce brand owner who sells over 8 million USD per year with his own brand on Amazon + Shopify. He has been teaching sellers how to build powerful, profitable brands since 2017 and has been featured on the Serious Seller Podcast, WhiteLabelSummit, Expo East, and several other digital events.
If you liked this, make sure you subscribe. There’s a hidden link that directs to Ryan’s PPC Fortress Framework inside of the video also, look for that!
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