Creating an Email Campaign with Squarespace | Squarespace | Email Marketing | Squarespace Tutorial
With this video you will learn how to create an email campaign from a number of different templates for your business using Squarespace.
This video is perfect for beginners looking to create email-marketing and email campaigns for their website and their business using Squarespace.
We create an example of an email campaign ourselves in the tutorial – so you can see the process step by step.
At the end of this video you will be able to create an email campaign from a number of different options or possibly do this as you watch the video, pausing at sections while you take action.
We have a number of Squarespace tutorials on our channel to help you through the different stages of building a website for your business.
Happy to answer any questions related to Squarespace, building a website or anything else on internet marketing.
Check out our website at www.profiletree.com
Leave a comment below with your feedback on the tutorial as well as any of your questions!
DUMB Social Media Posts That Are On Another Level – Part 2
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Hey guys! Today on my channel we are reacting to some really DUMB social media posts. Dumb tweets, dumb facebook posts, dumb reddit posts. Sometimes I think people should think before posting to social media…but then I wouldn’t have any dumb people to laugh at in today’s video.
Hi, I’m Charlotte. I’m an actor, reactor, singer and sometimes (not really) comedian. On this channel I do reactions, commentary and occasionally I crack a joke or two. I upload daily, usually 7 days a week, unless life gets crazy or I get lazy. Come hang out, it’s a good time.
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Email marketing can have one of the highest ROIs of any marketing channel, if executed properly. Today we share 5 expert tips to help you improve your return on investment with email marketing!
1. Personalize Your Emails
Personalization in your emails can be a great tool to get better open rates. It will yield results differently based on your industry and customer base, and it’s totally worth testing to see if it makes a difference for your business. Putting a person’s name in the subject line of the email can be really effective for gaining their attention. Personalization can also extend to “what to buy next based on your past purchases” emails which can help turn opens into conversions.
2. Segment Your List
Segmenting an email subscriber list means taking the entire list and grouping the emails into common groups. Base the groups on previous purchases and the way each user interacts with the emails and navigates the website. Customers who touch certain categories should be grouped together for more target emails, and those who avoid certain categories should also be grouped together.
3. Optimize for Mobile First, (but Don’t Forget About Desktop)
These days, the majority of emails are opened on a mobile platform. With the current shift to many people working from home, though, we are seeing more desktop users than before. Optimizing emails should always focus on mobile devices first, but you shouldn’t neglect desktop optimization. The bottom line is, Emails should be able to look and function perfectly when they’re opened on any device.
4. There is No One Size Fits All for CTAs
Every email sent out to your subscriber list should contain a call to action, but the call to action should look different in different email types. Product promotion emails should have a call to action that is easy to identify, and housed at the top of the email. But with a newsletter the focus is on the content first, so the CTA should be less obvious and put near the bottom of the email. There are also automated emails to consider, such as “you left this in your cart, check out now!” emails which are entirely comprised of calls to action.
5. Invest in Your Graphics
Most companies aren’t putting an emphasis on quality graphics, which is an opportunity for you to shine. Make sure you spend the time and energy to make sure graphics are amazing because visuals are what draw people in and get them to spend time on your emails.
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