Easy Amazon PPC Tutorial 2020 – Amazon PPC Management & Sponsored Ads ACOS Optimization Strategy

PPC on Amazon FBA is no walk in the park. In this Amazon PPC tutorial, we break down how to draw insights from campaigns and perform Amazon PPC management. Your Amazon PPC strategy in 2020 needs to be optimized to reduce your Amazon PPC ACOS and boost profitability. We explain why a minimalist approach to Amazon sponsored ads yields better results and is also far more manageable, leading to faster Amazon PPC optimization. In this Amazon PPC tutorial 2020, we pick up where we left off in Part 1 on Amazon PPC for beginners, starting with keywords insights and campaign adjustments to improve the performance of your PPC on Amazon FBA.

Check out PART 1: https://youtu.be/zPrXCUFOZoU

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This Amazon PPC strategy for 2020 focuses on Exact match campaigns for efficient Amazon PPC management. We move our Amazon Sponsored Ads from Amazon PPC automatic campaign and a broad Amazon PPC manual campaign to an exact match PPC campaign. We explain a multitude of Amazon PPC tricks which will help you in evaluating your PPC keywords and Amazon PPC campaigns overall. The end goal resulting in you running a profitable Amazon advertisement for your listing via a group of targeted keywords. Our key focus here is Amazon PPC optimization, reducing your ACOS, and finally, how to continually replicate this for effective Amazon PPC management.

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Timestamps:

00:00 – Intro
00:30 – PPC data periods
01:02 – Create PPC reports
02:16 – Structure PPC reports
03:21 – PPC optimization goals
03:54 – All PPC report columns explained
04:08 – Keyword
04:24 – Customer Search Term
05:30 – Impressions
06:12 – Relationship between Impressions and Clicks
06:52 – Click Thru Rate
07:22 – Cost Per Click
08:23 – Spend
08:38 – 7 Day Sales
08:52 – Advertizing Cost of Sale (ACoS)
09:23 – Why are there stars (*) in my report?
10:30 – How ACOS impacts Profit Margin
11:24 – Evaluating Broad Match Campaigns
13:07 – Why CTR is so Important
14:00 – Evaluating Automatic Campaigns
14:21 – Why am I getting ASINs in my report?
16:24 – Evaluating Exact Match Campaigns
18:16 – Why ACOS is NOT everything at this point
18:37 – The 3 Outcomes
20:20 – Now what?

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Advanced Amazon PPC Strategies – 7 Ways to Get Sales from Your Competitors Using PPC

These 7 advanced Amazon PPC strategies will help you steal sales from your competitors, including product targeting, defense ASINs and product placement campaigns!
If you will decide to let RPGECOM manage your Amazon PPC campaigns, mention ORANGEKLIK and get a free product audit as well as 10% off the 1st month: https://rpgecom.com/en/
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🔶 More videos about Amazon PPC:

▶️ Amazon Brand Advertising – How to Get Started: https://youtu.be/dn3CvjPQ5ls
▶️ Advanced Amazon PPC tips: https://youtu.be/-9A0P30Tbrs

👉 Find more interviews with Amazon service providers: https://orangeklik.com/
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Topics covered in the video:

➤ 00:00 Introduction
➤ 04:49 Introducing 7 different tactics to on how to get sales from your competitors using PPC
➤ 05:10 Categories targeting campaign
➤ 07:57 How many categories does a seller need to start out with?
➤ 09:32 Individual products targeting campaign
➤ 12:03 Other ways to get direct ASINs from competitors
➤ 15:26 Related keywords (broad-phrase) campaign
➤ 17:29 Competitor brand keywords (broad) campaign
➤ 20:50 All listing low bid (broad) campaign
➤ 26:16 Defense ASINs campaign
➤28:37 Product placement optimization campaign
➤ 34:34 How to manage constant Amazon PPC optimization?
➤ 37:20 Are campaign and product targeting campaigns are available in all marketplaces?
➤ 38:13 Is targeting competitors’ brands comply with Amazon rules?
➤ 38:58 When to use a product placement optimization campaign?
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🔶 About RPGECOM

Founded in early 2019, RPGECOM is the biggest and most advanced Amazon Services and PPC agency in Israel. The company provides A-Z professional and management solutions to PL sellers so as to big companies and corporates. Their vast experience, passionate team, advanced services & technologies provide an in-depth understanding of the correct and profitable decision-making processes, needed to set up a successful store on Amazon. RPGECOM was the first-ever Amazon Agency in Israel to raise Venture Capital to invest in Amazon brands.

👉 Get in touch with RPGECOM: http://ppcservice.rpgecom.com/orangeklik
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🔶 Video host – Lisett Lees

Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.

Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.

#AmazonFBA #AmazonPPC #OrangeKlik #GuyHeretz

COMO O EMAIL MARKETING VAI SALVAR SUA EMPRESA AGORA

➜ Precisa de ajuda para conseguir manter o seu negócio de pé durante esse momento de crise? Se inscreva na Jornada do Empreendedor Imbatível: https://enp.vc/empreendedor-imbativel

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No vídeo de hoje, Bruno de Oliveira, Babi Tonhela e Lucas Lombardi, falam sobre a importância do e-mail marketing.

Eles comentam que, se você ainda não usa o e-mail marketing no seu negócio, é hora de começar. Isso porque é com ele que você vai construir a base do seu negócio através da captação de lead.

E o lead é a única coisa que você tem de fato.

Por exemplo, se você tem um número X de seguidores no Instagram, se migrar para outra plataforma, como o TikTok, você não vai levar esses seguidores com você. Você vai ter que conquistar os seguidores dessa outra rede social.

Já o lead, você realmente tem as informações do seus clientes, independentemente da ferramenta.

Algumas dicas para você começar a usar o e-mail marketing:

1 – Comece a se relacionar com os clientes que compraram com você

Faça uma pós-venda, pergunte se ele gostou do produto, se chegou…

Essa é uma forma de criar um primeiro contato com o consumidor para que, futuramente, você possa oferecer outros produtos.

2 – Sequência de recuperação de compra

Contratar uma boa ferramenta de recuperação de carrinho para lembrar os clientes dos produtos também é uma boa estratégia.

O objetivo do lead é se aproximar do cliente e doutriná-lo. Informe a ele sobre a sua empresa, o que ela faz e mostre a ele que você soluciona algum problema.

Se você quiser começar a usar o e-mail marketing, pode começar com um gratuito. Por exemplo, o MailCheap: https://www.mailcheap.co/

O objetivo é captar leads para fazer mais vendas.

Portanto, se você ainda não usa o e-mail marketing, está na hora de usá-lo, ainda mais neste momento de crise mundial.

Se está procurando mais dicas para conseguir manter de pé o seu negócio, participe da Jornada do Empreendedor Imbatível.

Lá, você encontra conteúdos, lives, treinamentos e materiais que podem te ajudar a manter seu negócio.

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Gostou? CURTA, COMENTE E COMPARTILHE!

#ecommerce #negócios #emailmarketing

Ecommerce na Prática
Ecommerce
Negócios
Email marketing
Lead
Venda mais

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Leia Também: https://ecommercenapratica.com/email-marketing/

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Trump Under Fire For Sharing Coronavirus Misinformation On Social Media | NBC Nightly News

President Trump retweeted a video showing a group of doctors in lab coats falsely claiming that there is a cure for coronavirus and that masks and shutdowns don’t help stop the spread. Twitter, Facebook and YouTube all took the video down but not before millions had seen it.
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Trump Under Fire For Sharing Coronavirus Misinformation On Social Media | NBC Nightly News

Trump's Plan To Regulate Social Media

Trump’s Plan To Regulate Social Media

Esther Schindler writes: A 55-page proposal to make the FCC rewrite a law through administrative rulemaking would threaten small social sites and generate vast amounts of new business for trial lawyers. Expect some of the people who denounced net-neutrality r…

Read More…

Who Are 'America's Frontline Doctors', the Pro-Trump, Pro-Hydroxychloroquine Weirdos Banned From Social Media?

Who Are ‘America’s Frontline Doctors’, the Pro-Trump, Pro-Hydroxychloroquine Weirdos Banned From Social Media?

A group calling itself “America’s Frontline Doctors” held a press conference in Washington, D.C. on Monday, falsely declaring that there is a cure for covid-19—hydroxychloroquine—and it was was being suppressed by the world’s leading health experts. The group…

Read More…

Optimize your Amazon PPC Ad Campaigns! 9 Most Common Questions

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Running an ad campaign on Amazon is easy to set up but not easy to interpret, tweak and optimize. In this video I take you through the 9 most common questions about Amazon ad campaigns and tips for getting your ads to sell your Amazon product.