a/b testing

Email Marketing in 2024 with 3 Simple Steps

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In this video, Kelsey shares a detailed strategy to enhance your email campaigns. She introduces a practical “Start, Stop, Continue” method that significantly boosts our email performance. Watch to discover how you can refine your email tactics, focusing on what to keep, stop, and start doing to make sure your messages engage and convert your audience effectively.

Kelsey explains the technical side of email marketing, offering tips on how to effectively use data to drive decisions and avoid common errors that could affect your campaign’s success. She highlights the importance of A/B testing and keeping up with trends to keep your emails relevant and compelling. If you’re aiming to improve your open rates or just want to better your email strategies, this video provides valuable guidance and expert advice.

Resources & Links:
We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com

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FOLLOW EDDIE
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Marketing Course: https://www.brilliantmarketers.com/

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Walmart.com PPC Campaign & Listing Strategies | SSP 546

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Ever wonder what it takes to turn your Walmart product listings from lackluster to lucrative? Ryan King, the savvy CEO of BlueRyse, joins us on the airwaves to share his expert strategies for maximizing your presence on Walmart’s digital shelves. Together, we navigate the intricacies of PPC, the subtleties of listing optimization, and the crucial metrics that could make or break your profits. Ryan’s advice, drawn from the cutting-edge tools of Helium 10, affords a masterclass in finessing your financials and leveraging Walmart’s ever-growing online platform for unparalleled brand growth and diversification.

In the vast sea of selling at Walmart, standing out is an art form, and we’ve got the brushes and palette to help you paint a masterpiece with your product listings. Our journey reveals how to ensure your offerings are not just indexed, but also scoring high on Walmart’s listing quality score. We cover all bases from the precision of backend attributes to the finesse required in product type optimization. We also dissect the importance of competitive pricing and swift delivery, how to ace the A/B testing game, and even how Walmart’s fulfillment services can provide a much-needed boost in ranking.

As the curtain falls on this episode, we’ve left no stone unturned in the realm of Walmart PPC and the emerging tactics of brand conquesting. Imagine targeting competitor brand terms, a concept newly possible on Walmart, and the advantage it hands you in the grand chessboard of ecommerce. Wrapping up with a flourish, we dabble in the complexities of SEM strategies and the nuances of bidding wars, closing with a heartfelt word of thanks to Ryan for his insights. So, tune in and equip yourself with the secrets to selling success on one of the world’s most formidable marketplaces.

In episode 546 of the Serious Sellers Podcast, Carrie and Ryan discuss:

00:00 – Walmart Listing Optimization for Increased Sales
01:47 – Expert Insights on Walmart Brand Performance
04:54 – Leveraging Social Proof in E-Commerce
08:58 – Optimizing Search Terms on E-Commerce Platforms
12:48 – Maximizing eCommerce Channel Expansion
18:07 – PPC Strategies & Updates for Walmart
24:19 – Untapped Brand Defense Opportunities
29:42 – Expanding Opportunities in Walmart Marketplace
32:36 – Optimizing Walmart PPC Bidding Strategies
36:26 – Tips for Completing Applications Successfully
40:00 – Secret Strategies Ryan Uses

Introduction to Email Marketing

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Email marketing doesn’t need to be complex. Join Mike Madden, Sr. Demand Generation Program Manager at Marketo, for this short, easy-to-digest, and actionable 15-minute webinar to learn the fundamentals of email marketing. We’ll define the metrics, discuss copy and design, and give you the essentials you need to understand and implement a bulletproof email marketing strategy.

You’ll learn:

– How to write subject lines that beg to be opened
– Best practices for testing and measuring your email campaigns
– Pitfalls, perils, and how to avoid them

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