In this video I’ll be going over how to optimize your Amazon PPC auto campaigns for best results. There are 4 match types within the auto campaigns now and to get the best results you may need to split these match types out into their own campaigns!
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I share a strategy to set up your Amazon PPC Auto Targeting Campaigns in a way that allows them to perform better by making them more targeted and easier to optimize. Automatic PPC campaigns are a great way to get more exposure and sales on Amazon with low ad spend and a low cost per purchase.
I also cover tips on the importance of maintaining a negative keyword list to get rid of keywords, search terms, and ASINs (product targeting) that are wasting your ad spend. I hope you find this Amazon PPC strategy helpful to make your Auto PPC campaigns more profitable and get more Amazon FBA sales.
★ I’ve been doing eCommerce full-time for over six years. In that time, I’ve launched several brands and have done millions in sales on Amazon and my own Shopify store. I created this channel to help others with Ecom, marketing, and becoming better entrepreneurs.
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Being on top of your Amazon Automatic campaign and learning new techniques in the Amazon PPC optimization can help you succeed on Amazon FBA and become a 7-figure seller.
In this video, we will cover Amazon PPC Automatic Campaign and tackle why this is very important to be part of your strategy when selling on Amazon. You’ll learn the advantages and disadvantages of the Amazon PPC Auto campaign
I will walk you through amazon PPC step by step on how you can start a new automatic campaign and how you can implement PPC optimization effectively
Automatic campaign should be part of your Amazon PPC efforts, it’s not going to replace a different type of campaign but is going to be running simultaneously because it serves a different purpose from a manual campaign. Automatic Campaigns are easy to set up so especially for PPC beginners. It doesn’t require a lot of maintenance and it allows you to discover long-tail keywords and good converting competitor ASINs
Make sure to watch this video until the end as this Amazon PPC Guide will definitely help and enlighten you to be a successful seller on Amazon this 2021
DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
Sections:
00:00 Intro
01:45 Amazon PPC Automatic Campaign Training in 2021
02:05 What are the advantages of automatic campaigns?
04:31 What are the disadvantages of automatic campaigns?
05:41 How to start a new automatic campaign?
09:31 How to optimize automatic campaign?
13:50 Outro
dan vas paul j. savage derrick struggle matt lobestein kevin david tamara tee trevin peterson jt franco tatiana james nomad millionaire travis marziani
Setting Amazon PPC campaign account can be difficult for beginners but we got you covered!
In this video, we’ll be discussing the crux of featuring Sponsored ads on Amazon by using Amazon ACoS Calculation.
– Different types of Amazon PPC Keywords – 0:35
a. Search Terms – 0:40
b. Keywords – 0:49
– Different types of Amazon Match Types – 1:41
a. Broad Match Type – 1:54
b. Phrase Match Type – 2:17 (At 2:38, Men’s shoes running is an incorrect example for ad being displayed for ‘running shoes’ in phrase match type)
c. Exact Match Type – 3:10
– Starting Automatic PPC Campaign on Amazon Seller Central – 3:36
– Formulas to calculate ACoS (Advertising Cost Of Sale) – 4:40
a. Target ACoS – 4:42
b. Breakeven ACoS – 5:25
c. Partial Profit ACoS – 5:39
– A formula to calculate Default Bid – 6:24
– Running Manual PPC Campaign on Amazon. – 8:00
– Key Amazon PPC campaign strategies – 9:21
– Various forms of Amazon PPC Optimization that are derived in-house by SellerApp – 11:34
a. Odd-Week Optimization – 12:40
b. Even-Week Optimization – 15:43
– Tips & tricks to improve Conversions – 20:04
– Setting Up Amazon PPC Budget & Bid
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Are you new to running Amazon PPC automatic campaigns? In this video, I explain why you must run an automatic PPC campaign and what it can do for your Amazon FBA business.
Sellers often like to run both automatic and manual PPC campaigns on Amazon FBA at the same time. Technically, this is not wrong but you can experience a much higher ACoS % (advertising cost of sales) if you don’t have any proof to which organic keywords from your automatic campaign will convert the best from what your customers on Amazon are searching in the search bar. Automatic PPC is used to find organic keywords that will help you convert better in manual campaigns once you start running it. Ensure you have an optimize Amazon product listing to get the best out running PPC. Of course, there is a strategy to optimize your PPC campaigns so you make use the best use of your money. For more PPC training, check out my advanced training here: http://bit.ly/winnersppccourse
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