Welcome to my channel! In this video, I’ll be sharing the exact PPC campaigns I’m using to launch my Amazon product in 2023. If you’re looking to launch your own product on Amazon and want to know how to run successful PPC campaigns, then this video is for you.
I’ll be taking you step by step through the process of creating and managing PPC campaigns on Amazon. From researching keywords to setting up campaigns and analyzing results, I’ll share my tips and tricks for optimizing your campaigns for maximum visibility and sales.
You’ll learn how to create manual and automatic campaigns, how to optimize your bids and budgets, and how to use Amazon’s advertising tools to find profitable keywords and improve your targeting.
Whether you’re a beginner or an experienced Amazon seller, this video will give you a comprehensive guide to running successful PPC campaigns that will help you launch your product and drive sales.
So if you’re ready to take your Amazon business to the next level and learn how to run effective PPC campaigns, then hit the play button and let’s get started!
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One on One Call With Paul
https://www.patreon.com/join/pauljsavage
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*I earn commissions on Jungle Scout, Incfile, Helium 10, and Sellerboard links in my descriptions when you purchase through those links.
*I am not a financial advisor, and what I say in my videos is not finnancial advice. Enter any business at your own risk. I am simply sharing experiences i’ve had and what i’ve learned. My results and the results of those I share my opinions with are not guaranteed. You could make more, less, or the same. What I do is hard work and I love sharing what i’ve learned. Im happy to help anyone who knows the risk and is willing to put in the work! 🙂
I am documenting the journey of growing my company. Subscribe to see more 🙂
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🤔 Video Breakdown 👇
Today we share an EASY Strategy to Optimize your Amazon FBA PPC Campaigns. Using Seller Board to automate & optimize your PPC. This tool is game changer for Amazon FBA Product Research! And the best part is you can get it for FREE for 2 months and after it is only $15 a month with this link: https://bit.ly/amz-ppc-help
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🤔 Video Breakdown 👇
Today we are going to be learning from Mina Elias the PPC expert. Mina will be sharing his 5 top Amazon FBA PPC tips and strategies for you to crush Amazon PPC. If you enjoyed or learned something new Hit that subscribe button for me 🙂
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Looking for Amazon Advertising hacks to improve the performance of your Amazon PPC campaigns? Dive deep with Lukas Matthews on Amazon PPC audits, why you need them & how to conduct one yourself. For more help or to request an Amazon PPC audit from our team, visit: https://www.sunkenstone.com/services/amazon-ppc-management/
Whether you are a beginner or expert with Amazon PPC, auditing your campaigns is a MUST in 2021! Discover how to maximize the returns from your Amazon PPC today!
Reasons why you NEED to watch this video:
👉 If Your Amazon PPC Campaigns Are Failing & You Don’t Know How To Fix Them
👉 If You Have A High ACoS & Don’t Know How To Reduce It
👉 If You Are Looking For Tips, Tricks & Hacks To Make More Profitable Amazon Advertising Campaigns
Download the Amazon Advertising Hierarchy today: https://sunkenst.one/amazon-advertising-hierarchy
Did you learn something? Have you ever conducted an Amazon PPC audit before? How do you perform PPC audits for the accounts you manage? Let us know in the comments below the video!
Subscribe to our channel to be notified when we post other Amazon Advertising hacks, tips & tricks like these to improve your Amazon PPC ROI: https://sunkenst.one/subscribe
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Discover other great Amazon Advertising hacks & tips to improve your ROI here:
00:00 Intro
00:48 How To Perform Amazon PPC Audits
00:57 Deep Diving On Amazon PPC Audits
01:38 Pro Tips For Better Performance
05:43 Audit Using Search Term Reports
07:20 Brand Saturation
07:52 Non-Brand Targets
10:23 Bidding In Search Term Column
11:30 Customer Search Term Report Analysis
13:20 Conclusion
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Watch These Videos Next
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🔥 7 EASY Tips To Lower Amazon ACoS: https://youtu.be/mpIsjF7dz_0
🔥 Biggest PPC Mistakes That Advertisers Make: https://www.youtube.com/watch?v=UCZ3_7PbQkc&pp=sAQA
Listen to the Amazon Advertising Insider playlist at Work: https://www.youtube.com/playlist?list=PLEcUMhrTBUTd4Kxx13mdQXCmI4qGp_oZj
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🔥 Tune Into The Behind The Stone Podcast To Improve eCommerce Strategy, Growth & Operations: https://www.youtube.com/playlist?list=PLEcUMhrTBUTcXpZoRcH9UVXveXM_gUZBt
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You’re Watching Sunken Stone – where we teach eCommerce brands the ins & outs of selling on Amazon. Tune in for insider tips & tricks to scale your eCommerce business to 7/8+ figures.
Thanks for stopping by and if you have any Amazon or eCommerce-related questions or want our team to cover a specific topic, just let us know in the comments section below this video.
There are many reasons why your Amazon PPC campaign may not be performing well or resulting in actual conversions, and if you’ve been running Amazon PPC ads for a while now, you’re probably seeing them perform worse than ever. Make sure to watch this video to learn why your Amazon PPC is not working and how you can pivot and implement an Amazon advertising strategy that works better at this point in 2022 to get you a lower ACoS, higher return on ad spend, and a higher conversion rate to keep the momentum up. These alternative Amazon ad strategies include external ad platforms, deep linking, and more. Don’t miss these Amazon marketing strategies and make sure to implement these tips to get lower-cost traffic, boost your sales, and do what your competition isn’t doing to keep their Amazon business profitable and scaling.
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Let’s talk about increasing your Amazon fba product rankings, reviews and revenue, and how to sell on Amazon:
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(Some of these links are affiliate links. When you use them it really supports my channel, so thank you!)
These are the 5 things every Amazon seller needs to know about Amazon’s pay-per-click advertising. PPC can be extremely advantageous, but if you don’t know what you’re doing it could lead to an unprofitable business.
Evaluate Your PPC for FREE With Sellics Benchmarker, the market-leading Amazon PPC evaluation tool: https://www.TatianaJames.com/Sellics
The Sellics Benchmarker [Beta] will give you a clear picture of your Amazon PPC performance and provide actionable insights on how to improve the big four PPC metrics. Curious? Sign up now to access your own report.
Since the dawn of ads, marketers have asked themselves: Is my ACoS/CPC/click-through rate/conversion rate “good”?
A simple question with a complex answer. So-called “industry averages” will only get you so far because what you really want to know is: how does my ACoS/CPC/click-through rate/conversion rate compare to my competitors’:
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The Sellics Benchmarker [Beta] will create a personalized report that accurately benchmarks your ad performance and KPIs against your true competitors’.
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🗣️ WANT TO ASK ME QUESTIONS?👇
Follow me on Instagram to catch me when I go LIVE to answer your most pressing questions! It’s also the best place to get to know me on a more personal level. Turn on post notifications so you don’t miss out.
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DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.
This description may contain affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support.
I’m a newbie who bought an Amazon business and tried to run it on my own and this is what happened. -Renae
#amazonfba #amazonppc
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In this in-depth PPC Launch Masterclass, I deep dive into how I launch products with Buying intent in mind, My reasoning behind each campaign, and why and how I do what I do.
As someone who not only sells on Amazon but also has coached over 700 sellers on a one on one level, I have seen hundreds if not thousands of search term reports, the knowledge I have gained from not living in the bubble of my own products has helped me continuously tweak my PPC structures and in this video, I share what I have learned about choosing the right keywords and placing in them in the right campaigns.
Always remember: Amazon wants you to show the RIGHT product to the RIGHT buyer and the RIGHT time!
Link to my PPC Playlist:
https://bit.ly/PPCSharonPlaylist
Chapters for this Video:
00:00 VIDEO INTRODUCTION & EXPLANATION
06:00 PRESENTATION INTRODUCTION FDGZ
07:08 AM I A PPC EXPERT? WHY SHOULD YOU LISTEN TO ME?
10:32 THE STRATEGY THAT ALWAYS WORKS
10:58 WHY USE PPC ON AMAZON?
14:20 THE RIGHT PRODUCTS CONVERT
15:35 PHYSICAL SHELVES vs DIGITAL SHELVES
21:36 BEFORE YOU START PPC
23:30 KEYWORDS WITH PURPOSE
23:40 MY 3 TIER KEYWORD STRATEGY
31:16 PURPOSE BEHIND CAMPAIGNS
37:14 PPC LAUNCH STRUCTURE (NO VARIATIONS)
52:01 PPC LAUNCH WITH VARIATIONS
1:03:45 PPC LAUNCH – BRAND REGISTRY
1:11:23 NEGATIVE TARGETING
1:12:31 IMPORTANT NOTES
1:14:15 EFFICIENCY IS IMPORTANT
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I don’t get surprised often…but Helium 10’s Amazon FBA PPC Software tool Adtomic has blown my socks off. Incredible bid automation A.I. Precise KW isolation. And wildly profitable ACOS & TACOS.
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I break it all down in this video, including the three things you can easily implement TODAY to dramatically improve your Amazon FBA PPC.
👉 Get 25% off your first 2 months of Sellozo: https://oklik.co/sellozo
In this video, Dustin Kane from Sellozo shares 5 things all level Amazon FBA sellers can do to improve their Amazon PPC performance, including knowing what to optimize for, how to work with different advertising budgets and use different strategies. Dustin explains automatic targeting and manual targeting campaigns, negative keywords, bid adjustment as well as additional strategies such as a defensive brand strategy and sponsored video ads. At the end of the video, you will find a bonus tip on how to set up a low bid catch-all PPC campaign that always works for Amazon sellers.
➤ Get your discount coupon codes for Amazon software tools here: https://orangeklik.com/amazon-tools-discount-coupon-codes/
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🎬 Other related videos:
▶️ Amazon PPC Automation for Lower ACoS and Sales Growth – Sellozo: https://youtu.be/KSZGtIi9QEs
▶️ 7 Ways to Get Sales from Your Competitors Using PPC: https://youtu.be/zd5MSXd9kA0
👉 More interviews with Amazon experts: https://orangeklik.com/
🤝JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
➤ Get your discount coupon codes for Amazon software tools here: https://orangeklik.com/amazon-tools-discount-coupon-codes/
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🔶 Questions answered in the video:
➤ 00:00 How to optimize Amazon PPC campaigns and best launch strategies
➤ 01:19 About Dustin Kane and Sellozo
➤ 02:05 How has Amazon PPC changed over the last year?
➤ 03:37 5 things to improve in Amazon PPC
➤ 04:05 Optimize your campaigns – automatic targeting and manual targeting campaigns, negative keywords, bid adjustment
➤ 06:55 Know your goal – what are you optimizing for?
➤ 08:15 Know the optimal strategy for your budget
➤ 11:54 Best launch strategy for low budget – manual campaign with 5-10 keywords as exact match
➤ 14:03 Why high ACoS is not always bad?
➤ 17:17 Additional strategies, such as a defensive brand strategy and sponsored video ads
➤ 23:58 Bonus tip – a low bid catch-all campaign
➤ 26:00 How Sellozo can help you
➤ 27:57 How often and how you should optimize your Amazon PPC campaigns?
➤ 31:15 Why you’re not getting any impressions on your keywords?
➤ 33:13 How to estimate PPC budget?
➤ 36:51 How to schedule a free demo of Sellozo?
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🔶 About SELLOZO
Sellozo is your fully automated, AI-driven Amazon advertising software growth suite engineered to help Amazon sellers just like you increase sales, lower ACoS, automate campaign optimization, and increase profits. The tool automates Amazon PPC optimization and allows you to focus your valuable time on the rest of your Amazon business while your Amazon advertising automates to reach your ACoS goals.
👉 Get 25% off your first 2 months of Sellozo: https://oklik.co/sellozo
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🔶 Video host – LISETT LEES
Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate me a sales commission.