amazon fba ppc strategy

BEST WAY To Audit Amazon PPC Performance In 2021 [How To] | Amazon Advertising Hacks #SunkenStone

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Looking for Amazon Advertising hacks to improve the performance of your Amazon PPC campaigns? Dive deep with Lukas Matthews on Amazon PPC audits, why you need them & how to conduct one yourself. For more help or to request an Amazon PPC audit from our team, visit: https://www.sunkenstone.com/services/amazon-ppc-management/

Whether you are a beginner or expert with Amazon PPC, auditing your campaigns is a MUST in 2021! Discover how to maximize the returns from your Amazon PPC today!

Reasons why you NEED to watch this video:

πŸ‘‰ If Your Amazon PPC Campaigns Are Failing & You Don’t Know How To Fix Them
πŸ‘‰ If You Have A High ACoS & Don’t Know How To Reduce It
πŸ‘‰ If You Are Looking For Tips, Tricks & Hacks To Make More Profitable Amazon Advertising Campaigns

Download the Amazon Advertising Hierarchy today: https://sunkenst.one/amazon-advertising-hierarchy

Did you learn something? Have you ever conducted an Amazon PPC audit before? How do you perform PPC audits for the accounts you manage? Let us know in the comments below the video!

Subscribe to our channel to be notified when we post other Amazon Advertising hacks, tips & tricks like these to improve your Amazon PPC ROI: https://sunkenst.one/subscribe

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Discover other great Amazon Advertising hacks & tips to improve your ROI here:

πŸ‘‰ https://sunkenst.one/amazon-advertising-strategy-guide-2021 πŸ‘ˆ

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If you want to work with a team of advanced Amazon sellers who have scaled our clients into multi-million dollar Amazon Sellers, then book a call now:

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00:00 Intro
00:48 How To Perform Amazon PPC Audits
00:57 Deep Diving On Amazon PPC Audits
01:38 Pro Tips For Better Performance
05:43 Audit Using Search Term Reports
07:20 Brand Saturation
07:52 Non-Brand Targets
10:23 Bidding In Search Term Column
11:30 Customer Search Term Report Analysis
13:20 Conclusion

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Watch These Videos Next
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πŸ”₯ 7 EASY Tips To Lower Amazon ACoS: https://youtu.be/mpIsjF7dz_0

πŸ”₯ Biggest PPC Mistakes That Advertisers Make: https://www.youtube.com/watch?v=UCZ3_7PbQkc&pp=sAQA

Listen to the Amazon Advertising Insider playlist at Work: https://www.youtube.com/playlist?list=PLEcUMhrTBUTd4Kxx13mdQXCmI4qGp_oZj
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πŸ”₯ Tune Into The Behind The Stone Podcast To Improve eCommerce Strategy, Growth & Operations: https://www.youtube.com/playlist?list=PLEcUMhrTBUTcXpZoRcH9UVXveXM_gUZBt

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You’re Watching Sunken Stone – where we teach eCommerce brands the ins & outs of selling on Amazon. Tune in for insider tips & tricks to scale your eCommerce business to 7/8+ figures.

Thanks for stopping by and if you have any Amazon or eCommerce-related questions or want our team to cover a specific topic, just let us know in the comments section below this video.

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Why Your Amazon PPC May Not Be Working As Well in 2022

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There are many reasons why your Amazon PPC campaign may not be performing well or resulting in actual conversions, and if you’ve been running Amazon PPC ads for a while now, you’re probably seeing them perform worse than ever. Make sure to watch this video to learn why your Amazon PPC is not working and how you can pivot and implement an Amazon advertising strategy that works better at this point in 2022 to get you a lower ACoS, higher return on ad spend, and a higher conversion rate to keep the momentum up. These alternative Amazon ad strategies include external ad platforms, deep linking, and more. Don’t miss these Amazon marketing strategies and make sure to implement these tips to get lower-cost traffic, boost your sales, and do what your competition isn’t doing to keep their Amazon business profitable and scaling.

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5 Things Every Amazon Seller Needs To Know About PPC ⚠

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These are the 5 things every Amazon seller needs to know about Amazon’s pay-per-click advertising. PPC can be extremely advantageous, but if you don’t know what you’re doing it could lead to an unprofitable business.

Evaluate Your PPC for FREE With Sellics Benchmarker, the market-leading Amazon PPC evaluation tool: https://www.TatianaJames.com/Sellics

The Sellics Benchmarker [Beta] will give you a clear picture of your Amazon PPC performance and provide actionable insights on how to improve the big four PPC metrics. Curious? Sign up now to access your own report.

Since the dawn of ads, marketers have asked themselves: Is my ACoS/CPC/click-through rate/conversion rate β€œgood”?

A simple question with a complex answer. So-called β€œindustry averages” will only get you so far because what you really want to know is: how does my ACoS/CPC/click-through rate/conversion rate compare to my competitors’:

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β€’ in my sub-category and marketplace
β€’ according to the PPC ad format – whether it’s Sponsored Products, Sponsored Brands, or Sponsored Display.

The Sellics Benchmarker [Beta] will create a personalized report that accurately benchmarks your ad performance and KPIs against your true competitors’.

In addition to the account overview, you’ll find a deep-dive analysis of your top 100 ASINs ad performance – helping you to spot product-specific growth opportunities at a glance.

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DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.

This description may contain affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support.

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I tried Amazon PPC for a year and this happened – amazon ppc mistakes 2021

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I’m a newbie who bought an Amazon business and tried to run it on my own and this is what happened. -Renae

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Amazon PPC Launch Masterlass, Launch & Rank on Amazon with PPC Step by Step Strategy 2021 Tutorial

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In this in-depth PPC Launch Masterclass, I deep dive into how I launch products with Buying intent in mind, My reasoning behind each campaign, and why and how I do what I do.

As someone who not only sells on Amazon but also has coached over 700 sellers on a one on one level, I have seen hundreds if not thousands of search term reports, the knowledge I have gained from not living in the bubble of my own products has helped me continuously tweak my PPC structures and in this video, I share what I have learned about choosing the right keywords and placing in them in the right campaigns.

Always remember: Amazon wants you to show the RIGHT product to the RIGHT buyer and the RIGHT time!

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Chapters for this Video:
00:00 VIDEO INTRODUCTION & EXPLANATION
06:00 PRESENTATION INTRODUCTION FDGZ
07:08 AM I A PPC EXPERT? WHY SHOULD YOU LISTEN TO ME?
10:32 THE STRATEGY THAT ALWAYS WORKS
10:58 WHY USE PPC ON AMAZON?
14:20 THE RIGHT PRODUCTS CONVERT
15:35 PHYSICAL SHELVES vs DIGITAL SHELVES
21:36 BEFORE YOU START PPC
23:30 KEYWORDS WITH PURPOSE
23:40 MY 3 TIER KEYWORD STRATEGY
31:16 PURPOSE BEHIND CAMPAIGNS
37:14 PPC LAUNCH STRUCTURE (NO VARIATIONS)
52:01 PPC LAUNCH WITH VARIATIONS
1:03:45 PPC LAUNCH – BRAND REGISTRY
1:11:23 NEGATIVE TARGETING
1:12:31 IMPORTANT NOTES
1:14:15 EFFICIENCY IS IMPORTANT
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INSANELY Effective Amazon FBA PPC Optimization (…using Helium10 Adtomic)

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I don’t get surprised often…but Helium 10’s Amazon FBA PPC Software tool Adtomic has blown my socks off. Incredible bid automation A.I. Precise KW isolation. And wildly profitable ACOS & TACOS.

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I break it all down in this video, including the three things you can easily implement TODAY to dramatically improve your Amazon FBA PPC.

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0:00 AMAZON PPC INTRO
4:06 CONNECTING AMAZON AD ACCOUNT
5:11 PPC DASHBOARD
9:03 BID AUTOMATIONS
13:24 KW LEVEL ANALYSIS & OPTIMIZATION
17:00 AUTOMATION RULES & KW ISOLATION
22:49 CHANGE LOG

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5 Tips to Improve Amazon PPC – How to Optimize Amazon PPC Campaigns & Best Launch Strategies

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πŸ‘‰ Get 25% off your first 2 months of Sellozo: https://oklik.co/sellozo
In this video, Dustin Kane from Sellozo shares 5 things all level Amazon FBA sellers can do to improve their Amazon PPC performance, including knowing what to optimize for, how to work with different advertising budgets and use different strategies. Dustin explains automatic targeting and manual targeting campaigns, negative keywords, bid adjustment as well as additional strategies such as a defensive brand strategy and sponsored video ads. At the end of the video, you will find a bonus tip on how to set up a low bid catch-all PPC campaign that always works for Amazon sellers.

➀ Get your discount coupon codes for Amazon software tools here: https://orangeklik.com/amazon-tools-discount-coupon-codes/
______________
🎬 Other related videos:

▢️ Amazon PPC Automation for Lower ACoS and Sales Growth – Sellozo: https://youtu.be/KSZGtIi9QEs
▢️ 7 Ways to Get Sales from Your Competitors Using PPC: https://youtu.be/zd5MSXd9kA0

πŸ‘‰ More interviews with Amazon experts: https://orangeklik.com/
🀝JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
➀ Get your discount coupon codes for Amazon software tools here: https://orangeklik.com/amazon-tools-discount-coupon-codes/
______________
πŸ”Ά Questions answered in the video:

➀ 00:00 How to optimize Amazon PPC campaigns and best launch strategies
➀ 01:19 About Dustin Kane and Sellozo
➀ 02:05 How has Amazon PPC changed over the last year?
➀ 03:37 5 things to improve in Amazon PPC
➀ 04:05 Optimize your campaigns – automatic targeting and manual targeting campaigns, negative keywords, bid adjustment
➀ 06:55 Know your goal – what are you optimizing for?
➀ 08:15 Know the optimal strategy for your budget
➀ 11:54 Best launch strategy for low budget – manual campaign with 5-10 keywords as exact match
➀ 14:03 Why high ACoS is not always bad?
➀ 17:17 Additional strategies, such as a defensive brand strategy and sponsored video ads
➀ 23:58 Bonus tip – a low bid catch-all campaign
➀ 26:00 How Sellozo can help you
➀ 27:57 How often and how you should optimize your Amazon PPC campaigns?
➀ 31:15 Why you’re not getting any impressions on your keywords?
➀ 33:13 How to estimate PPC budget?
➀ 36:51 How to schedule a free demo of Sellozo?
______________
πŸ”Ά About SELLOZO

Sellozo is your fully automated, AI-driven Amazon advertising software growth suite engineered to help Amazon sellers just like you increase sales, lower ACoS, automate campaign optimization, and increase profits. The tool automates Amazon PPC optimization and allows you to focus your valuable time on the rest of your Amazon business while your Amazon advertising automates to reach your ACoS goals.

πŸ‘‰ Get 25% off your first 2 months of Sellozo: https://oklik.co/sellozo
______________
πŸ”Ά Video host – LISETT LEES

Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
______________
πŸ”Ά About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
———————
** Affiliate disclaimer: some of the above links may be affiliate links, which may generate me a sales commission.

#AmazonPPC #Sellozo #OrangeKlik

EPIC Amazon FBA PPC Advertising Tutorial ft. Helium10 Adtomic πŸ™Œ

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If you’re selling on Amazon then you need to know about Adtomic by Helium 10. This incredible software is going to save you time and money on Amazon PPC advertising. This month ONLY users can get Helium 10 Platinum Plan 50% off for two months ($48.50) πŸ‘‰ https://TatianaJames.com/Helium10

In this video, I’m joined by Vince who takes you step-by-step through the Adtomic platform and demonstrates how you can use it to launch a new product, create campaigns to scale a product, and also liquidate excess stock you want to move.

Vince Montero is the Sr. Product Marketing Manager for Helium 10’s PPC platform, Adtomic. As a consultant since 2016, he’s focused on helping Sellers advertise effectively on Amazon and brings that experience to Helium 10 with the goal of designing the ultimate PPC management tool.

πŸ“– CHAPTERS πŸ“–
00:00 Introduction
01:55 Vince introduction
03:21 Adtomic tool walk-through
28:38 Create campaigns based on your goal

Ready to get started? I’ve created a FREE 4-part video series that will help you learn exactly how you can start selling on Amazon and get you one step close to financial freedom. πŸ’°I’ll send you the first video straight to your inbox by clicking here: https://tatianajames.com/fba

πŸ“š RECOMMENDED RESOURCES πŸ‘‡

β–Ί Helium 10 YouTube Channel: https://www.youtube.com/channel/UCpBvckYg2UXArcfzRcjpPjw

β–Ί How To Do Amazon Keyword Research For PPC Campaigns 2021 with Bradley Sutton: https://www.youtube.com/watch?v=blEwMT7wLA0

β–Ί The #1 Amazon Training Course: https://tatianajames.com/asmbonuses

β–Ί The #2 Amazon Training Course: https://tatianajames.com/mpsbonuses

β–Ί Helium 10 (advanced product research & keyword tool) https://tatianajames.com/helium10
50% off your first month use coupon code “TATIANAJAMES”
10% off all plans lifetime or the Annual plans coupon code “TATIANAJAMES10”

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DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.

This description may contain affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support.

#AmazonPPC #AmazonFBAPPC #AmazonPPCTutorial #Helium10 #Adtomic

NEW Amazon FBA PPC AUTOMATION Software Tutorial

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IF you are struggling with Amazon FBA PPC… Watch this video as Vince from HELIUM 10 breakdowns the NEW Helium 10 Adtomics PPC Software Automation Tool. HERE is a special link for 50% for first 2 MONTHS! https://crushtrk.com/?a=307&c=366&p=r&s1=

LEARN DIRECTLY FROM ME AND JOIN MY TEAM! Don’t Fail Your First 8 Products like me and enroll into My A to Z Amazon FBA Course + Mentorship: https://amzchampions.com

βœ”οΈTOOL YOU NEED!! GET 50% OFF HELIUM 10 for the First Month HERE with Promo Code [AMZCHAMPIONS50] – http://bit.ly/helium10_coupon

VIDEO BREAKDOWN:
Today I have Vince from Helium 10 on the channel to talk all things PPC. He breaks down the new Amazon PPC software tool that was just launched. Its going to help you better optimize your PPC Campaigns and help save you time as there are a lot of things to automate. Hope you all enjoy!!

MASTER AMAZON FBA IN 2021! FREE TRAINING: http://learn.amzchampions.com/

βœ”οΈ[FREE] Step by Step Selling on Amazon Guide HERE: https://www.startamzfba.com

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🌎 FOLLOW ME ON INSTAGRAM: https://www.instagram.com/trevinpeterson

✌Subscribe if you’re interested in what I’m talking about! Leave a comment, I answer! What do you want me to talk more about? Hit me up.

$ LOWER ACOS $: How to Optimize Bids w/ Amazon PPC Bulk Files

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⚑⚑⚑AMAZON PPC BID OPTIMIZATION SOP⚑⚑⚑
https://bit.ly/BidOptimizationSOP

You CANNOT scale without optimizing your Amazon PPC campaign bids. But doing this within Seller Central can be a PAIN for every Amazon FBA Seller in 2021. Time consuming, clunky, not fun.

The solution is using Bulk Operation Flat Files. But they’re scary, confusing and not intuitive.

Enter this video where we break down a step-by-step amazon PPC strategy for optimizing your PPC bids using flat files.

#amazonppc #stepbystep #amazonfba2021

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Check out these awesome AMAZON PPC YOUTUBE CHANNELS:
πŸ“· JUNGLR πŸ“· https://www.youtube.com/channel/UCFRGUdfAUxoOes2bJQkjz6g

πŸ“· AD BADGER πŸ“·
https://www.youtube.com/channel/UCSsWYJQZT32uUsjBKg9r1qA

0:00 INTRODUCTION
2:09 DOWNLOADING THE BULK FILE
4:29 CLEANING UP THE SPREADSHEET
5:50 FORMAT & SORTING
8:00 CUSTOM BID FORMULAS
14:40 BID OPTIMIZATION
18:10 UPLOADING THE BULK FILE

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