Amazon PPC (pay-per-click). is an advertising model provided by Amazon to its sellers/vendors in which they pay a fee to Amazon when a shopper clicks on their ad.
This video discusses the difference between Amazon PPC Campaigns and Ad Groups. Watch the whole video to understand the concepts.
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By the end of this video you should learn:
How To Optimize Your Amazon PPC Campaign For Profitability and Growth.
✔️ – 00:00 – Today @LukeWi has an Advanced Amazon PPC discussion with Stefano about Scale Insights management to move forward with your portfolio of tools you can add to your business. Also, this tool is to simplify the way you as an Amazon PPC manager look at data during your overall strategy.
https://scaleinsights.com/trial/lucaskwiatkowski
✔️ – 0:33 – Over years of beta tests software, this is a gold mine with every piece of data you need to run your Amazon PPC campaigns. You can automate your experience by keeping your strategy together and all in one place.
✔️ – 1:01 – @LukeWi shows a case study that has been running for a year now. With this software and right Amazon PPC management, you can see the statistics that they have grown an Amazon PPC account over 100% in a year. Scaling Optimization is real and you should join us along with the trend.
✔️ – 1:44 – Stefano describes the 3 main components of Scale Insights. Your Amazon PPC expert explains the dashboard and how to gain the correct information from this tool. You will get an overview of the company from the dashboard. For example, there are tabs that show Sales Distribution, P&L Distribution, Units, and Amazon pay per click. On top of that, you can see the product performance. As an Amazon PPC manager, this tool will continue to grow your Amazon PPC strategy.
✔️ – 2:39 – In this part of the video, is where you can see how you can bring results to your Amazon PPC experience. You do not have to take the extra time to bring business reports and platform results together to show yourself or clients. You will have it together in one space.
✔️ – 4:14 – Next, your Amazon PPC experts continue with their overview of Scale Insights by describing the 2 other main components, which start with Product performance. The Product Trend breaks down every metric about an individual product. The last component that is talked about is the Rules. These rules are entered in the algorithm to help scale and progressively grow with automation.
✔️ – 5:38 – In conclusion, this is video by @LukeWi and Stefano is an introduction into a series that will go more in-depth on those 3 main components and breakdown how to manage and become successful in Amazon PPC with automation. Scale Insights is a perfect way to move forward with Amazon PPC and grow.
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By the end of this video you should learn:
Is Top of Search worth it for your Amazon business?
✔️ – 00:00 – In this Amazon PPC tutorial, we will use real Amazon Seller PPC accounts and real Amazon Seller data to find out if Top of Search Amazon keyword campaigns is worth it for certain clients and Amazon brands. By watching this Amazon video, you should be able to determine if Top of Search is worth it for your brand.
✔️ – 0:49 – Luke starts this Amazon PPC video by showing exactly how he sets up Top of Search keyword campaigns for his Amazon FBA clients. He likes to use Amazon Fixed Bids and only raises Top of Search Bid Adjustments to negate Amazon Product Page ads and Amazon Rest of Search ads. For the purpose of the video these Amazon Campaign examples are only targeting one Amazon PPC Keyword.
✔️ – 1:17 – In this part of the Amazon PPC tutorial Luke covers how to determine Amazon conversion rate on a Per Amazon Placement Stat on Amazon Top of Search, Product Pages, and Rest of Search. Learn how to determine which Amazon Placement Stat your Amazon Products should be advertised on.
✔️ – 3:40 – We cover a special Amazon client in this example who had over a 15% increase in TACoS in 6 months. Amazon PPC Tip: If Amazon Ad Spend is going up, but Amazon PPC Sales are stagnant or not increasing at the same rate…. you’re spending too much.
✔️ – 3:03 – Sometimes, when handling a 6-figure Amazon brand it’s important to look into more reasons why TACoS increased for most brands including product catalog, quarterly Amazon reports, inventory supply issues, and Amazon price changes. Learn how to pull an Amazon Report that allows you to check where you’re overspending on Amazon PPC.
✔️ – 3:25 – In this part of this Advanced Amazon PPC lesson we talk about how different Amazon Store sizes may determine the impact these Amazon PPC strategies can have on your Amazon account. It is okay to realize your Amazon product is not the top performer in your Amazon category.
✔️ – 4:00 – What to do if you can’t sustain Top of Search Amazon PPC spending. Watch a real live example in this part of the Amazon Pay-Per-Click video.
✔️ – 5:30 Watch this part of this advanced Amazon PPC video for Amazon PPC Managers and Amazon FBA Sellers for a secret Amazon PPC Tip to beat similar Amazon Competitors. Hint: Sometimes, it is alright to let an Amazon Competitor take the best ad spot. If your ACoS is increasing try these Amazon PPC tips.
I hope this Amazon PPC tutorial for beginner and expert Amazon PPC managers helped you learn how to explain what you see in the data to your clients.
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days.
If you agree with this video, leave me a comment
If you liked this video, leave me a like
If you want to see me post a new video every 2 weeks, SUBSCRIBE!
Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course 👉 https://amznomadz.com/order-form/ for Only $100.
By the end of this video you should learn:
How To Optimize Your Amazon PPC Campaign For Profitability and Growth.
✔️ – 0:01 – In this Amazon PPC lesson we cover the newest Amazon bid optimization tool to add not only Amazon pay-per-click campaigns but also Amazon Pay-Per-Impressions campaigns. This new Amazon advertising tool will change how brands advertise their products on the Amazon marketplace. Now, you can spread brand awareness by constantly being at the top of search on Amazon sponsored display.
✔️ – 0:25 – Here @LukeWi creates a start to finish Amazon Cost Per Impression Campaign or Cost per 1,000 viewable impressions (VCPM) in this section of the Amazon PPC tutorial. This is an excellent way to get start with launching a brand on Amazon or to create Amazon ASIN product awareness.
✔️ – 1:05 – Learn how to compare Amazons newest advertising tool with the current ways of advertising on Amazon. In this part of the Amazon Advertising guide @LukeWi will walkthrough the differences Amazon Cost Per Click (CPC) and Amazon Viewable Cost Per Impressions aka Viewable Cost per Million (VCPM).
✔️ – 2:55 – See exactly what your Amazon ad budget is being used for in this part of the Amazon VCPM portion of the Amazon PPC video. Learn how you can use Amazon Product Targeting to target Amazon customers by Amazon categories and Amazon interest instead of Amazon Keywords.
✔️ – 3:30 – @LukeWi describes how he thinks about the typical Amazon customer’s buying experience to decide which types of Amazon Ad campaigns he creates for his small business Amazon sellers. He teaches how to think about an Amazon customer’s behaviors inside the Amazon marketplace to optimize your Amazon ad budgets.
✔️ – 5:31 – Amazon DSP is briefly discussed for Amazon Advanced PPC Campaign development. Amazon Sponsored Display campaigns are beginning to launch intro tools such as the Amazon Category Targeting that are providing the basics of Amazon DSP. Learn how to view Amazon Audiences and learn what Amazon Audience Remarketing is and what it means by Amazon Potential Reach Audiences. For Advanced Amazon FBA Sellers.
✔️ – 7:42 – In this part of the Advanced Amazon PPC guide portion, @LukeWi explains the main difference between Amazon Audiences and Amazon Category in Amazon PPC Display campaigns.
The main Amazon Ad Lesson to learn is the difference between paying for Amazon Cost Per Click (CPC) and Amazon Cost Per Impression (VCPM).
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
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This Amazon PPC for Small FBA Businesses starts by showing you a real-life Amazon FBA Seller Brand account and shows the complete process of launching a new product on Amazon. Watch a complete Amazon PPC guide to creating a new product launch with Amazon PPC Expert @LukeWi and Amazon Brand Owner @KySpector. This is a great Amazon video for small business Amazon sellers or if you’re creating a new Amazon brand.
✔️ – 0:18 – In this Amazon PPC for beginner’s mini-series episode it’s been over 30 days since we started our first Amazon PPC campaign for a new Amazon Sponsored Product in the Amazon golf category. @LukeWi will focus on a single product to show us how to set up campaigns to get the best performance out of them, regardless of whether the product has features such as low ratings or low inventory.
✔️ – 0:35 – Get an inside look at what a $10 Amazon Ad daily budget can do for a new Amazon product launch. These are the basic 3 Amazon PPC templates @KySpector launches for all his new Amazon ASIN products. Watch how @KySpector and @LukeWi created these campaigns in this exclusive Amazon PPC for beginners mini-series.
*As explained there have been issues in the e-commerce with supply chain. So, @KySpector has had to make Amazon Ad Spend budget goal adjustments in order to avoid selling out of inventory. This is at the time of this Amazon PPC tutorial video the entire world has gone through a global pandemic and experience worldwide logistic delays.*
✔️ – 1:42 – @LukeWi show us the first step to follow in order to easily manage our PPC campaigns for Amazon. He highlights the importance of organizing our campaigns through their name and also using the right indicators to best describe our campaigns and the type of Amazon PPC campaign they are. SP – Sponsored Product, SB – Sponsored Brand and SD – Sponsored Display.
✔️ – 3:35 – What happens after you create an Amazon Sponsored Product Automatic Campaign and run it for 30 days? In this part of this Amazon PPC tutorial for small Amazon FBA sellers we will show you how to use the Amazon PPC Keyword and Amazon PPC ASIN data to create new Amazon PPC Exact campaigns. This will drastically begin to reduce your Advertised Cost of Sales aka ACoS.
✔️ – 5:27 – If Amazon PPC software isn’t something being used in your Amazon FBA business then this part of the Amazon PPC setup guide is very important. Learn how to export your Amazon Sponsored Reports to analyze and optimize your Amazon ad campaigns and Amazon ad budgets.
✔️ – 6:15 – @LukeWi and @KySpector talk about Amazon Negative Keyword Targeting and show us how to take advantage of data and statistics obtained from our past Amazon Pay-Per-Click Campaigns. Learn about the common Amazon PPC mistakes made when using Amazon Negative ASIN and Amazon Negative Sponsored Keywords to Amazon Automatic Campaigns in this part of the Amazon PPC lesson.
✔️ – 6:52 – Amazon PPC Tip: Learn why @LukeWi rarely adds Negative Keywords to his Amazon PPC Auto Campaigns. If an Amazon online seller is adding negative PPC keywords to their auto PPC campaigns they could be missing a valuable placement in the Amazon marketplace. Don’t miss out on Amazon’s Automatic Placement Ad spot.
✔️ – 8:10 – Watch @LukeWi explain what happens when you have the same duplicate Amazon Keywords and Amazon Product ASINs running in an Amazon Auto campaign and Amazon Manual campaign at the same time. See why it is an advantage to run them both at the same time.
✔️ – 8:39 – Teaser for what will be covered in the next episode in this Amazon PPC mini-series. Look to learn about Amazon Keyword Bidding and Amazon Cost Per Click. Should you be using Amazon Suggested Bid?
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amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days
If you agree with this video, leave me a comment
If you liked this video, leave me a like
If you want to see me post a new video every 2 weeks, SUBSCRIBE!
Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course 👉 https://amznomadz.com/order-form/ for Only $100.
By the end of this video you should learn:
How To Optimize Your Amazon PPC Campaign For Profitability and Growth.
✔️ – 0:02 – Most of the time @LukeWi likes to show some bad Amazon PPC examples in his Amazon Pay-Per-Click tutorials, but sometimes there are new Amazon Ad features that perform great with Amazon FBA Sellers. In this Amazon guide we will show one of the best Amazon Advertising Tools launched and some of the lowest ACoS Amazon campaigns @LukeWi has ever seen in Amazon Ads. This is a perfect Amazon tool to use right before the holidays.
✔️ – 0:39 – Amazon Pay-Per-Impression or VCPM as Amazon likes to call it. The newest Amazon PPC Sponsored Display campaign tool that is changing how Amazon PPC Experts such as @LukeWi launch PPC Amazon Ads. Watch how he test new Amazon Sponsored Display campaigns and how he launches multiple Amazon PPC campaign strategies at once.
✔️ – 1:30 – Watch this part of this Amazon PPC walkthrough and learn how @LukeWi applies critical thinking skills to his Amazon PPC strategies to optimize his PPC Amazon campaigns. Learn how applying social media such as Instagram Ads, Facebook Ads, and Amazon Post to compound the amount of sales you receive from Amazon advertisements.
✔️ – 3:40 – Learn about @LukeWi’s experience with an Amazon FBA Brand that is pushing content from all social media outlets and running Amazon PPC Sponsored Display Impression campaigns at the same time. See the amazing results and crazy low Amazon Advertised Cost of Sales (ACoS) from it.
✔️ – 4:00 – Amazon Advertising Holiday Tip straight from an Amazon PPC Expert’s mouth. Learn how to get ready for Amazon Holiday Sales such as Halloween. Take advantage of Amazon PPC Holiday Sale Campaign Strategies.
✔️ – 5:30 – See how large Amazon stores prepare on Amazon by creating Amazon Holiday PPC Campaigns months before the holiday. This way you can launch Amazon retargeting ads for the last minute Amazon shoppers.
✔️ – 6:20 – Conclusion: Watch this for @LukeWi, the Amazon PPC Expert’s two big takeaways from this Amazon PPC video. These are new Amazon PPC tips not found anywhere else. See which Amazon Products or Amazon Product ASINs perform best with Amazon impression campaigns.
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
Helium 10: https://crushtrk.com/?a=1923&c=188&p=r&s1= (Save 50% or 10% off your Existing Subscription)
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I share a strategy to set up your Amazon PPC Auto Targeting Campaigns in a way that allows them to perform better by making them more targeted and easier to optimize. Automatic PPC campaigns are a great way to get more exposure and sales on Amazon with low ad spend and a low cost per purchase.
I also cover tips on the importance of maintaining a negative keyword list to get rid of keywords, search terms, and ASINs (product targeting) that are wasting your ad spend. I hope you find this Amazon PPC strategy helpful to make your Auto PPC campaigns more profitable and get more Amazon FBA sales.
★ I’ve been doing eCommerce full-time for over six years. In that time, I’ve launched several brands and have done millions in sales on Amazon and my own Shopify store. I created this channel to help others with Ecom, marketing, and becoming better entrepreneurs.
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Advanced PPC Strategy for Super Low ACoS: https://youtu.be/cqvZKev2sD8
This advanced Amazon PPC tactic is a quick tip to help you be more efficient with your marketing analysis in 2019.
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