🔴 A pretty common question that I get asked what do you put in the bid adjustment area of your Amazon PPC campaigns. You can find this area by going into an individual campaign and clicking on the placement menu. In this article and video I will be walking you through an easy calculation (which you can do manually with a calculator or use this handy Google sheet I made for you.
Google Sheet Top of Search Calculator: https://docs.google.com/spreadsheets/d/1TRFNmGClyHKKV3eAvkN0BsuRA5sOJ_x8J2BK-ONKEfw/edit?usp=sharing
🔴 Click here for the full SOP and Show Notes with Step-By-Step Instructions on Today’s Video: https://salesfunnelhq.com/bid-adjustment-tos/
🔴 Check out my FREE 8-week Amazon PPC Masterclass by clicking here: https://salesfunnelhq.com/amazon-ppc-masterclass/
Step 1 – Track and Measure Your Results: https://salesfunnelhq.com/amazon-ppc-2019/
Step 2 – Research Your Competitors: https://salesfunnelhq.com/amazon-competitors/
Step 3 – Simplify Your Amazon Keyword Research: https://salesfunnelhq.com/amazon-keyword-research/
Step 4 – Amazon Listing Optimization: https://salesfunnelhq.com/amazon-listing/
Step 5 – Set Up Your Amazon PPC Campaign: https://salesfunnelhq.com/how-to-set-up-ppc-on-amazon/
Step 6 – SCALE your campaigns: https://salesfunnelhq.com/amazon-search-terms/
Step 7 – Optimizing Keyword Bids for Increased Profitability: https://salesfunnelhq.com/amazon-keyword-optimization/
Step 8 – This video going over Amazon PPC Auto Campaigns Hacks: https://salesfunnelhq.com/amazon-ppc-auto-campaign-hacks/
👉 Sign up for a free Adspert trial now: https://www.adspert.net/?utm_campaign=orangeklik
In this Amazon PPC Q&A session, we answer the most common Amazon PPC questions regarding bid management, bidding strategies, how to set up a PPC campaign on Amazon, how to find a balance between paid and organic sales, and things to consider when running ads.
Our guests Neza Skorc and Harald Bartel from Adspert also explained how tools such as Adspert use machine learning to optimize ads and what are the benefits of using that kind of software versus optimizing manually. We talked about optimizing bids and keyword strategy which are common topics to discuss, but also touched on the topic of how to make sure that paid and organic sales are not blocking each other, and more.
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🎬 Other related videos:
▶️ Advanced Amazon PPC Strategies – 7 Ways to Get Sales from Your Competitors Using PPC: https://youtu.be/zd5MSXd9kA0
▶️ Advanced Amazon PPC Questions Answered: https://youtu.be/rzWWmuHecZE
👉 More interviews with Amazon experts: https://orangeklik.com/
🤝 JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
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🔶 Questions answered in the video:
➤ 00:00 Amazon PPC Explained – Bidding, Keyword Strategy, Paid and Organic Sales
➤ 01:40 About video guests and Adspert
➤ 03:15 How to build a perfect Amazon PPC campaign?
➤ 04:46 What are the options to build up a PPC campaign?
➤ 05:23 When a PPC campaign is already running, what sellers need to do in order to optimize it?
➤ 09:11 Why would you want to automate your Amazon PPC instead of doing it manually
➤ 10:19 Bid adjustment based on market volume, competition, conversion rate and conversion value
➤ 14:15 Tips to find the best Amazon PPC bids
➤ 16:00 Why should you focus on profit rather than ACoS?
➤ 17:57 How to choose the right keywords and effective keyword strategy?
➤ 19:42 How PPC affects organic sales? How to find an optimal combination of these two?
➤ 22:57 How to set up a price for a PPC campaign? What are the factors to consider?
➤ 24:11 Bids and organic ratio
➤ 25:00 Tips to set up the right price and final thoughts on how to optimize Amazon PPC campaigns
➤ 27:30 How beginners can take care of their Amazon PPC without hiring a service provider?
➤ 29:07 Contact Adspert
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🔶 About HARALD BARTEL
As CTO, Harald is responsible for technical management and developed the intelligent and top-secret Adspert Algorithms. He holds a degree in mathematics and physics and enjoys playing strategy games. At Prozentor GmbH, he had developed scientific forecasting and analysis tools. In addition, he had been a mathematics lecturer at the Beuth University of Applied Sciences in Berlin and as a programmer was involved in developing a leading mathematics software.
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🔶 About NEZA SKORC
A problem-solver by nature, Neza has gathered experience in startups and SMBs across different industries and countries, and in areas ranging from account and project management, remote team management, business analysis, and product management.
Currently working as a member of the Adspert Product team, she’s focusing on ensuring that online advertisers leveraging the state of the art Adspert bid management algorithm are provided a smooth experience and excellent results from the first moment onwards.
👉 Sign up for a free Adspert trial now: https://www.adspert.net/?utm_campaign=orangeklik
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🔶 Video host – LISETT LEES
Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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#AmazonFBA #AmazonPPC #AmazonPPCexplained
👉 Get a 2-month free trial for sellerboard by using a coupon code DEMOMONDAYS: https://oklik.co/sellerboard
In the video, you will find a tutorial on how to use the newest sellerboard’s Amazon PPC dashboard and what features it has, including automated bidding recommendations, PPC profit data, ACoS, calculated expenses and fees, and more.
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🎬 Other related videos:
▶️ sellerboard Review: https://youtu.be/RJKXTunuD6o
▶️ sellerboard Alerts – How to Get Notifications for Amazon Product Listing Changes: https://youtu.be/Iy-PXG5ES4M
👉 More interviews with Amazon experts: https://orangeklik.com/
🤝 JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
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🔶 Questions answered in the video:
➤ 00:00 sellerboard Amazon PPC tutorial
➤ 00:52 About sellerboard
➤ 01:50 PPC profit dashboard tutorial where you can get your data such as:
– PPC sales
– Orders
– Promo
– Ad spend
– Refunds
– Amazon fees: FBA fees, Commission, Other Amazon fees
– COGs
– Expenses
– Profit
– Average CPC
– ACOS
➤ 06:22 Different Amazon PPC campaigns data overview – calculating profit for every keyword, ACoS, and break-even bids
➤ 10:10 When and how should you change the bid using sellerboard? Bidding recommendations
➤ 12:09 Configure bids and ACoS for each keyword – example
➤ 14:00 Who can use the sellerboard’s PPC dashboard?
➤ 14:55 Pricing
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🔶 About SELLERBOARD
sellerboard is a profit analytics and management accounting software for Amazon sellers.Their job is to make sure you know your true numbers in real-time. sellerboard takes all expenses into accounts, such as returns (including the cost of damaged returns), storage fees, long-term storage fees, inbound shipping, and about 70 other “hidden” Amazon fees and lets you drill down into every product, variation, fee, and any period of time. On top of this, sellerboard features an inventory manager with automated restock alerts, an email campaign tool for review generation, and the “Money Back” reports which you can use to request reimbursements from Amazon for lost and damaged products.
👉 Get a 2-month free trial for sellerboard. Use a coupon code DEMOMONDAYS and get an extended free trial: https://oklik.co/sellerboard
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🔶 About AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
Create Amazon PPC campaigns that stand out and sell more 💰
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Timestamps for the video 👇
Intro: 0:00
Achieve lower costs for increased sales: 1:01
Bidding strategies: 4:11
Type of campaigns: 10:36
Display Ads: 26:16
Additional tips: 28:05
SellerApp PPC analyzer tool: 29:49
Our Professional Services: 30:47
Amazon provides campaign bidding strategies as part of its advertising solutions. In addition to these bidding strategies, we have ‘Adjust bids by placement.’ In today’s webinar, SellerApp brings you an in-depth analysis of how these bidding strategies work along with a set of recommendations for sellers about how to make the best use of these dynamic bidding strategies to improve your ad campaigns.
Here at SellerApp, we are always dedicated to helping you, even at difficult times like now. We have been actively monitoring the changes that are happening to eCommerce due to the advent of COVID-19. We would like to provide you with crucial and essential information that will help you in maintaining your Amazon sales and profits even as we are navigating through this pandemic.
Opting for Amazon Sponsored ads is one of the fastest ways to get your product to the top of Amazon’s (SERP) search engine results page. Bidding on good keywords is a crucial part of your Amazon PPC campaign. It has the ability to make your PPC campaign a successful one. Increasing or decreasing your bid amount depends on your customers’ purchase patterns. Therefore it’s important to know the key strategies for bidding on your Amazon ad campaign, as it will boost clicks and conversion rates of your sponsored ad. It can also save you a fortune in terms of ad spend and ACoS.
With that in mind, we are going to provide you with the most important PPC bidding tips for your Amazon FBA business. Our video explains how to align your Amazon dynamic bidding strategies with your goals and influence your PPC campaigns. And, we give you insights into the different strategies that you can adopt for bidding on your PPC campaign.
#AmazonPPC #AmazonBidding #SellerApp
From this video, you’ll learn:
– The importance of strategizing your PPC bidding
– Types of PPC campaigns available on Amazon
– So, what are some of the best PPC bidding strategies on Amazon?
– How to align your Amazon PPC bidding strategies with your goals?
– How to use manual keyword campaigns for better visibility and efficiency?
– How to use Amazon dynamic bidding and Bid Adjustments to improve your PPC campaigns
– Additional tips to lower your ACoS with dynamic bidding strategies
✅ Visit our website – https://www.sellerapp.com
✅ Sign up for a free trial here – https://dashboard.sellerapp.com/register
Check out our other channels for more info
Join our Facebook seller community to discuss your challenges and get tips from expert fellow sellers
https://www.facebook.com/groups/423591284664675/
Also, check out SellerApp Free Tools.
This Amazon FBA Pay Per Click strategy has a SUPER LOW ACOS and can be setup in less than 60 seconds! This is the most profitable PPC campaign I have setup in my 2 years of selling on Amazon as an FBA seller.
In this Amazon Pay Per Click Tutorial I show you how to setup an Automatic Sponsored Ads campaign that could generate highly profitable sales. I also explain how this low bid PPC strategy is able to generate LOW ACOS profitable sales.
This strategy is perfect for maintaining and improving organic ranks, however, it probably wouldn’t be suitable as an Amazon PPC launch strategy as it is unlikely to generate the sales velocity required
Have you had success with a low bid Auto PPC campaign? Let me know in the comments!
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What is Amazon PPC? How does it Work? What is ACoS?
Difference between automatic and manual campaigns?
These are some of the questions is tried to answer in this video.
Pay per click campaigns are simple to set up but it can be little tricky to optimize. understanding budgets and bids are the important keys when it comes to Amazon advertising.
If you have not subscribed to this channels then please consider subscribing.
In this video, I speak about what type of keywords to target initially in PPC when you are just launching and still have no / hardly any reviews.
I hope you find this video valuable and have a better understanding of the logic behind targeting longer tails before your main keywords.
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Full process of manual keyword research and setting up Amazon advertising manual campaigns.
Structuring campaigns with broad, phrase and exact match ad groups. And showing how to use suggested bid features for keywords.
Advanced manual strategies: https://youtu.be/CKIlFKBQb94
Follow on Linkedin for more content: https://www.linkedin.com/in/lucas-kwiatkowski-00941250/
Setting Amazon PPC campaign account can be difficult for beginners but we got you covered!
In this video, we’ll be discussing the crux of featuring Sponsored ads on Amazon by using Amazon ACoS Calculation.
– Different types of Amazon PPC Keywords – 0:35
a. Search Terms – 0:40
b. Keywords – 0:49
– Different types of Amazon Match Types – 1:41
a. Broad Match Type – 1:54
b. Phrase Match Type – 2:17 (At 2:38, Men’s shoes running is an incorrect example for ad being displayed for ‘running shoes’ in phrase match type)
c. Exact Match Type – 3:10
– Starting Automatic PPC Campaign on Amazon Seller Central – 3:36
– Formulas to calculate ACoS (Advertising Cost Of Sale) – 4:40
a. Target ACoS – 4:42
b. Breakeven ACoS – 5:25
c. Partial Profit ACoS – 5:39
– A formula to calculate Default Bid – 6:24
– Running Manual PPC Campaign on Amazon. – 8:00
– Key Amazon PPC campaign strategies – 9:21
– Various forms of Amazon PPC Optimization that are derived in-house by SellerApp – 11:34
a. Odd-Week Optimization – 12:40
b. Even-Week Optimization – 15:43
– Tips & tricks to improve Conversions – 20:04
– Setting Up Amazon PPC Budget & Bid
#amazonppc #amazonsponsoredads
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✅ Visit our website – https://www.sellerapp.com
✅ Sign up for a free trial here – https://dashboard.sellerapp.com/register
Check out our other channels for more info
Join our Facebook seller community to discuss your challenges and get tips from expert fellow sellers
https://www.facebook.com/groups/423591284664675/
Also, check out SellerApp Free Tools.
