amazon ppc campaign

Advanced Amazon PPC Strategies – 7 Ways to Get Sales from Your Competitors Using PPC

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These 7 advanced Amazon PPC strategies will help you steal sales from your competitors, including product targeting, defense ASINs and product placement campaigns!
If you will decide to let RPGECOM manage your Amazon PPC campaigns, mention ORANGEKLIK and get a free product audit as well as 10% off the 1st month: https://rpgecom.com/en/
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🔶 More videos about Amazon PPC:

▶️ Amazon Brand Advertising – How to Get Started: https://youtu.be/dn3CvjPQ5ls
▶️ Advanced Amazon PPC tips: https://youtu.be/-9A0P30Tbrs

👉 Find more interviews with Amazon service providers: https://orangeklik.com/
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Topics covered in the video:

➤ 00:00 Introduction
➤ 04:49 Introducing 7 different tactics to on how to get sales from your competitors using PPC
➤ 05:10 Categories targeting campaign
➤ 07:57 How many categories does a seller need to start out with?
➤ 09:32 Individual products targeting campaign
➤ 12:03 Other ways to get direct ASINs from competitors
➤ 15:26 Related keywords (broad-phrase) campaign
➤ 17:29 Competitor brand keywords (broad) campaign
➤ 20:50 All listing low bid (broad) campaign
➤ 26:16 Defense ASINs campaign
➤28:37 Product placement optimization campaign
➤ 34:34 How to manage constant Amazon PPC optimization?
➤ 37:20 Are campaign and product targeting campaigns are available in all marketplaces?
➤ 38:13 Is targeting competitors’ brands comply with Amazon rules?
➤ 38:58 When to use a product placement optimization campaign?
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🔶 About RPGECOM

Founded in early 2019, RPGECOM is the biggest and most advanced Amazon Services and PPC agency in Israel. The company provides A-Z professional and management solutions to PL sellers so as to big companies and corporates. Their vast experience, passionate team, advanced services & technologies provide an in-depth understanding of the correct and profitable decision-making processes, needed to set up a successful store on Amazon. RPGECOM was the first-ever Amazon Agency in Israel to raise Venture Capital to invest in Amazon brands.

👉 Get in touch with RPGECOM: http://ppcservice.rpgecom.com/orangeklik
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🔶 Video host – Lisett Lees

Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.

Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.

#AmazonFBA #AmazonPPC #OrangeKlik #GuyHeretz

10 Advanced Amazon PPC Tips for 2020

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Facebook Group: https://www.facebook.com/groups/amazonppcintuition/

$100 Advanced PPC Course https://amznomadz.com/order-form/
– Almost 3 Hours of Real PPC Video Data and Analysis
– How to Perform Bulk Uploads Like a Pro
– 5 New Auto and Manual campaign tips
– NEW PPC Launch Strategy for 2020
– Top of Page Ads and Placement Stats
– How to Properly Advertise Variation Listings

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I cover 10 tips and things to look for with Amazon PPC:
SEO FIRST – 2 minutes in
Use Review Keywords – 3:40
How to Get Video Ads – 5:20
Sponsored Display – 7:12
Negative Phrase List – 8:30
Variation Listings PPC – 10:45
Aggressive Product Targets – 13:00
Headline Product Targets – 16:10
Exact TOS Campaigns – 19:10
Less is More – 21:50
Brand Analytics – 23:00

Amazon PPC is getting harder and harder and you need to become more targeted with your budgets and sponsored products and sponsored brands. Remember to take advantage of high volume keywords and competitors

amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc sales/ppc spend for the last 30 days

How to Optimize New Amazon PPC to Become Profitable in 30 Minutes | Part 2!

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How to optimize amazon PPC to become profitable in 30 minutes. Full step by step amazon fba PPC beginners guide to taking your high ACOS ppc keywords and ASINS and optimizing them into profitable ads. PART 2

In this video I show you how to fix amazon fba ppc campaigns that are spending too much money, I cover negative targeting, lowering bids, search term reports, and more!

Optimizing amazon PPC is an important part of growing and scaling ads on amazon to make money with amazon fba private label. Dont freak out if your ads don’t start off profitable, (most don’t) with time you will be able to get your ACOS down as long as you have an amazing listing and a great product.

PART 2 of 2

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*Links above are affiliate links

*I am not a financial advisor, enter any business at your own risk. I am simply sharing experiences i’ve had and what i’ve learned. I am an entrepreneur, my results and the results of my students are not guaranteed. You could make more, less, or the same. This also applies to any link you click on that I have provided, my monthly product picks are ideas that I have found that I find appealing as a product to sell, there is in no way a guarantee they will sell, I am not a “get rich quick” kind of guy. My calls and messaging services are simply for access to my opinions, they should not be taken as financial advice. Please note that what I do is hard work and i love sharing what i’ve learned. Im happy to help anyone who knows the risk and is willing to put in the work! 🙂

Paul J. Savage is a business owner who is documenting the process of scaling businesses online. I take so much joy in transparently sharing my opinions with like minded people who wish to create passive income from online businesses and personal branding. Help me build the first Radically Transparent and Radically Open minded online Community of people who have each others back and constructively work towards what’s true and what is not.

How to Optimize New Amazon PPC to Become Profitable in 30 Minutes!

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How to optimize amazon PPC to become profitable in 30 minutes. Full step by step amazon fba PPC beginners guide to taking your high ACOS ppc keywords and ASINS and optimizing them into profitable ads.

In this video I show you how to fix amazon fba ppc campaigns that are spending too much money, I cover negative targeting, lowering bids, search term reports, and more!

Optimizing amazon PPC is an important part of growing and scaling ads on amazon to make money with amazon fba private label. Dont freak out if your ads don’t start off profitable, (most don’t) with time you will be able to get your ACOS down as long as you have an amazing listing and a great product.

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*Links above are affiliate links

*I am not a financial advisor, enter any business at your own risk. I am simply sharing experiences i’ve had and what i’ve learned. I am an entrepreneur, my results and the results of my students are not guaranteed. You could make more, less, or the same. This also applies to any link you click on that I have provided, my monthly product picks are ideas that I have found that I find appealing as a product to sell, there is in no way a guarantee they will sell, I am not a “get rich quick” kind of guy. My calls and messaging services are simply for access to my opinions, they should not be taken as financial advice. Please note that what I do is hard work and i love sharing what i’ve learned. Im happy to help anyone who knows the risk and is willing to put in the work! 🙂

Paul J. Savage is a business owner who is documenting the process of scaling businesses online. I take so much joy in transparently sharing my opinions with like minded people who wish to create passive income from online businesses and personal branding. Help me build the first Radically Transparent and Radically Open minded online Community of people who have each others back and constructively work towards what’s true and what is not.

Amazon PPC FAQs 2019 – Pay Per Click Advertising Tips – Amazon FBA UK

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These are some of the most frequently asked questions I receive regarding Amazon Pay Per Click Advertising.

If you are looking for an Amazon FBA PPC tutorial on how to setup a Pay Per Click campaign for launching a product I would recommend my earlier video:

I get emails only a daily basis with questions about advertising on Amazon via PPC so I have put together this list of some of the most common questions.

1) How much should I budget for PPC? This is an impossible question to answer with a figure, however, I like to look at it in reverse and calculate what budget I would be willing to spend on an FBA product launch before deeming it a failure.

2) Should I use an auto, manual or product campaign? I prefer manual PPC campaigns as they allow complete control over your keywords and product targeting. With auto campaigns you can only exclude keywords and you can only set a single bid for all keywords.

3) Should I use the suggested bid for each keyword? You usually have to bid a lot higher than the suggested keyword to feature on the first page of search results, especially if your product is new to Amazon.

4) What is a good ACOS? I try not to focus too much on ACOS, instead conversion rates and whether your daily sales are meeting your targets are more important metrics.

5) How many keywords (and what type) should I use in a campaign? I like to use 5 to 10 exact match keywords in a campaign, this is usually enough keywords to generate the necessary demand and also few enough to generate useful data within a few days of the campaign starting. Campaigns with too many keywords can takes weeks or months to provide enough data to make decisions.

6) Why can’t I see my advert in the search results? If your PPC advert isn’t showing up in Amazon’s search results this is very often because the bid is too low.

7) My main keyword is using up all my budget, what should I do? Firstly try reducing your bid for that particular keyword, this should generate more traffic for the same overall budget. You can also put the keyword into it’s own campaign to give you complete budgetary control of the keyword and also give your other keywords a chance to shine.

8) When should I turn off my PPC? This depends on your goals for your product and where you are in the product life cycle. I wouldn’t recommend turning PPC off until you have established stable ranks for at least a few weeks, you can then experiment with slowly reducing the daily budget and possibly turning it off completely.

9) Does PPC include VAT? Your Amazon PPC bid does not include VAT, Amazon add this on at a later date you any bid is subject to a 20% increase which you can not claim back unless you are VAT registered.

10) How often should I check my PPC campaign? I check new campaigns daily (the following morning) until the it is established and optimised, I then only check it every few days or sometimes less frequently.

11) Where do you get your keyword data? I use Helium 10 to carry out my PPC keyword data research, I use the Magnet and Cerebro tools which allow you to search real Amazon search data and also perform a reverse ASIN lookup.

Please drop a comment below if you have any questions about Amazon Ads or anything else related to Amazon FBA, I aim to reply to every comment!

What Is Amazon PPC ADVERTISING CAMPAIGN ? Explained In Hindi By Vicky Kukreja

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The Amazon Pay Per Click (PPC) advertising platform is a great opportunity to sell more products online. If properly created and managed, a PPC campaign on Amazon can help you sell more inventory faster, while increasing your organic rankings as well.

What is Amazon PPC Campaign & Sponsored Ad Strategy Guide for Beginners in 2018

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A major challenge Amazon sellers face is the ability to effectively market their products online. Luckily, the solution lies in Amazon Pay-Per-Click(PPC).

Amazon PPC is a very broad topic to understand. Ankitha Nagaraj will be exploring the whole PPC discussion in great detail over a 2-part video series.

What is Amazon PPC?

Amazon PPC Campaign helps you to target keywords and increase your Amazon sales through sponsored ads.

Part 1 of the Amazon PPC series is dedicated solely to fundamentals of Amazon PPC Campaigns. We will cover these topics:

– Objective/End Goal of PPC Campaigns – 1:23
a. Launch Phase – 1:35
b. Growth Phase – 1:42
c. Scaling Phase – 1:47
– Different types of PPC Campaigns – 2:10
a. Amazon Ad Automatic Targeting – 2:14
b. Manual Targeting – 3:26
– Definition Ad Groups – 4:06
– How to set up Ad Groups – 4:55
– SellerApp Amazon PPC Campaign Naming Convention – 6:27
– Various terms used in Amazon PPC – 6:54
a. Impressions – 7:01
b. Clicks – 7:18
c. CTR (Click-Through-Rate) – 7:22
d. CPC (Cost-Per-Click) – 7:51
e. ACoS (Advertising Cost Of Sale) – 8:08

If you want a comprehensive understanding of how to create and execute a PPC campaign, head over to Part 2 of the video series.

#AmazonPPCGuide #AmazonSponsoredAds #PPCStrategy2018

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SellerApp is a system that makes e-commerce selling seamless: We are working on data extraction & data aggregation of e-commerce platforms for extracting meaningful insights for online sellers worldwide.

Check out Amazon PPC Basics

What is Amazon PPC? How the Amazon PPC Auction Works

Visit our website and sign up for a free trial – https://www.sellerapp.com

Check out our SellerSPEAK sessions with top sellers: https://www.youtube.com/playlist?list…

SellerSPEAK playlist: https://www.youtube.com/playlist?list=PLhVjOUtIrKWUwQdFceiVXoM7h2CrLc9jB

Other channels for more info about selling on Amazon –
Facebook – https://www.facebook.com/sellerapp/
Instagram – https://www.instagram.com/sellerapp_insta/

Video Description:
Amazon Pay Per Click Part 1 of the series is dedicated solely to different types of PPC campaigns. Before we dive deep into PPC campaigns, structuring the campaigns and optimizing it, let’s understand why we need to run the campaigns in the first place. What is the objective and end goal? What are we striving for?
In a broader sense, most sellers have one of the following as the end goal –

1. 1st is the Launch phase, where in you launch a product effectively and get initial sales momentum
2. 2nd is the Growth phase, where you focus solely on search rank optimization for organic growth
3. 3rd is the Scaling phase. In this phase, you aggressively increase sales in a short period of time.

Amazon Automatic PPC Campaigns: As the name suggests, these campaigns are completely automatic with very minimal operational efforts. Automatic campaigns are where Amazon does all the work. As a seller, all you have to do is enter your campaign name, start date, and the ad budget (we will discuss all the different terms in just a bit). After that, Amazon will crawl through your product listings and find relevant keywords which match your products’ category and related products. It will then display ads for these keywords.

Amazon Manual PPC Campaigns: Manual campaigns are like snipers which allow you to choose your own audience and target them through the right keywords. You can pick and choose a set of keywords that are converting really well for you or pick keywords that represent your specific niche and have high traffic flowing in.
PPC campaigns are all about being visible to the right audience that you know for a fact are looking for your product. Now creating a unique campaign for each individual product isn’t scalable. But what is scalable is grouping products and creating one campaign for the group or similar groups.

So let’s have a look at the best practices for adgroup structuring.
You can group products based on –
Product functionality
Separate cash cows from dogs that is the separate top performing products from the under performing ones
Audience
Picking Product functionality as the common denominator is one of the most common ways to group products. Essentially, you group products based on how they function or rather how are they conventionally used.

Naming your Campaigns
Since you are likely to run multiple advertisement campaigns on Amazon, naming your campaigns is vital! It is recommended that you have a naming convention in hand before you get started. It just makes it that much easier for you track of your campaigns successfully.
At SellerApp, we have explored how campaigns can be named effectively and easily. We recommend something like this:
[Amazon Product Identifier] + [Campaign Type] + [Date] + [Any Additional Info, as required]

How To Optimize ALL Your PPC Campaigns In Minutes! | Amazon FBA Pay Per Click

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See What I Would Do If I Started Amazon FBA Today: https://youtu.be/H6rpeDyI7Y0

If you would like to learn more about Amazon FBA, Ecommerce, Facebook ads and more then please do subscribe. I will be doing Amazon tutorials and how to make sales using facebook ads, instagram influencers and email marketing. My aim is to give you as much value as possible showing you what a successful Amazon business looks like digging deep into improving your Amazon business’s conversion rate, suggesting which are the best Amazon apps to have and sharing tips and tricks so that you can make money online.
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Amazon PPC Tutorial 2019 – LAUNCH STRATEGY – Pay Per Click Campaign – Amazon FBA UK

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In this Amazon Pay Per Click tutorial I’ll show you how to setup a PPC Campaign for launching an Amazon FBA product in 2019.

The first step to any successful Pay Per Click Campaign is to find highly relevant keywords that receive a large volume of Amazon search traffic.

I use Magnet and Cerebro from the Helium 10 tool suite, these two tools allow you to search real Amazon search data from Amazon UK and to perform a reverse ASIN search of competitor products to get additional keyword ideas.

For the PPC keyword campaign I would recommend between 5 and 10 high volume relevant keywords, this should provide enough traffic to reach your desired sales velocity.

If you use too many keywords your PPC budget will be diluted and it will take a much longer period of time to acquire enough data for each keyword to decide whether it is relevant.

With only 5 to 10 keywords you should know within a couple of weeks which words perform well and which ones do not.

I would also recommend ignoring Amazon’s suggested bids for any keyword as they are generally far too low for a new campaign.

I always start with a £1.00 bid and then after an hour search for that keyword on Amazon. If I am at the top of the results I consider reducing the bid and if I am not on page 1 or 2 I increase the bid.

If you are not receiving any impressions on your Amazon advert then your bid is very likely to be too low.

For the Amazon product targeting Pay Per Click I would suggest selecting between 5 and 10 competitor products that are at a similar price point and that you believe your product is superior to.

Let me know below any experiences you have had with Amazon PPC or if you have any ideas for future videos, I aim to reply to every comment within 24 hours.

AMAZON PPC FOR BEGINNERS | PPC 101 Step-by-Step Tutorial

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Learn how to run profitable and successful Pay-Per-Click campaigns on Amazon. We will teach you everything from the basics to how to setup your campaigns! [ ⬇OPEN FOR MORE ⬇ ]

Download the ACoS Calculator: http://media.sellics.com/ACoS-Calculator.xlsx

Amazon PPC Sponsored Product Academy: https://sellics.com/amazon-ppc-course-basics

Amazon PPC Manager – Automate your campaigns – https://sellics.com/amazon-sponsored-products-manager

Have a question? Leave it below 🙂

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About Sellics:

Sellics is an All-in-One Tool designed to help Sellers and Vendors become successful and profitable on Amazon. Sellics will help you:

-Automate/Manage PPC (Sponsored Products) campaigns
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