If you want to learn how to analyze amazon PPC campaign using PPC search term reports then this video will be super helpful for you in order to optimize your amazon PPC campaign with a new strategy.
In this video Iβll be walking through how to quickly and easily organize your Amazon PPC search term reports to be a lot more easy to read and understand so youβll be able to better make important decisions about the direction of your PPC campaigns.
Ready to take your brand to the next level on Amazon? Shoot us a dm! π
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Join our FACEBOOK GROUP π https://www.facebook.com/groups/amazonsellersclinic amazon amazon search term reports amazon seller central search term report how to analyze amazon search term report
Learn how to manage Amazon Advertising search term reports with Google Sheet Pivot Tables! This video will give you a foundational level of how to quickly clean data & combine duplicate search terms from your Amazon PPC campaigns.
πBEGINNER FRIENDLY
0:33 π΄ Search term report introduction
2:15 π΄ Where to find & download the search term reports
3:14 π΄ Filter view – Google Sheets
π ADVANCED – PIVOT TABLES
3:42 π΄ Why do duplicate search terms exist?
4:57 π΄ How to use Pivot Tables in Google Sheets to combine data
7:18 π΄ Step by Step recap – Pivot Tables
Any questions? Leave it down below π
π΅ Find me on LinkedIn: https://www.linkedin.com/in/nolsenstahl/
π΅ BetterAMS LinkedIn: https://www.linkedin.com/company/betterams/
π΅ Get in touch if you’re interested in our Amazon Advertising services: https://betterams.com/
If you’ve made it this far… leave a comment saying “BetterAMS keeps getting better” π
π Get 25% off your first 2 months of Sellozo: https://oklik.co/sellozo
In this video, Dustin Kane from Sellozo shares 5 things all level Amazon FBA sellers can do to improve their Amazon PPC performance, including knowing what to optimize for, how to work with different advertising budgets and use different strategies. Dustin explains automatic targeting and manual targeting campaigns, negative keywords, bid adjustment as well as additional strategies such as a defensive brand strategy and sponsored video ads. At the end of the video, you will find a bonus tip on how to set up a low bid catch-all PPC campaign that always works for Amazon sellers.
β€ Get your discount coupon codes for Amazon software tools here: https://orangeklik.com/amazon-tools-discount-coupon-codes/
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π¬ Other related videos:
βΆοΈ Amazon PPC Automation for Lower ACoS and Sales Growth – Sellozo: https://youtu.be/KSZGtIi9QEs
βΆοΈ 7 Ways to Get Sales from Your Competitors Using PPC: https://youtu.be/zd5MSXd9kA0
π More interviews with Amazon experts: https://orangeklik.com/
π€JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
β€ Get your discount coupon codes for Amazon software tools here: https://orangeklik.com/amazon-tools-discount-coupon-codes/
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πΆ Questions answered in the video:
β€ 00:00 How to optimize Amazon PPC campaigns and best launch strategies
β€ 01:19 About Dustin Kane and Sellozo
β€ 02:05 How has Amazon PPC changed over the last year?
β€ 03:37 5 things to improve in Amazon PPC
β€ 04:05 Optimize your campaigns – automatic targeting and manual targeting campaigns, negative keywords, bid adjustment
β€ 06:55 Know your goal – what are you optimizing for?
β€ 08:15 Know the optimal strategy for your budget
β€ 11:54 Best launch strategy for low budget – manual campaign with 5-10 keywords as exact match
β€ 14:03 Why high ACoS is not always bad?
β€ 17:17 Additional strategies, such as a defensive brand strategy and sponsored video ads
β€ 23:58 Bonus tip – a low bid catch-all campaign
β€ 26:00 How Sellozo can help you
β€ 27:57 How often and how you should optimize your Amazon PPC campaigns?
β€ 31:15 Why you’re not getting any impressions on your keywords?
β€ 33:13 How to estimate PPC budget?
β€ 36:51 How to schedule a free demo of Sellozo?
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πΆ About SELLOZO
Sellozo is your fully automated, AI-driven Amazon advertising software growth suite engineered to help Amazon sellers just like you increase sales, lower ACoS, automate campaign optimization, and increase profits. The tool automates Amazon PPC optimization and allows you to focus your valuable time on the rest of your Amazon business while your Amazon advertising automates to reach your ACoS goals.
π Get 25% off your first 2 months of Sellozo: https://oklik.co/sellozo
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πΆ Video host – LISETT LEES
Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
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πΆ About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate me a sales commission.