The complete beginner’s guide to Amazon PPC advertising. How to setup campaigns and optimize advertising campaigns and real life examples of successful ads.
My name is Michael Soltis and I own 2 private label brands (one launched in 2017, one in 2023). I’m a BJJ purple belt. I make these videos to educate, inspire, and promote my coaching business, Ecom Project Zero.
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What is Exact, Broad, Phrase & Asin Targeting Match Type in Manual Targeting Campaign | PPC Mindset
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What is Amazon PPC Advertising?? *BASICS* (Everything you need to know EXPLAINED)// Hey guys! I know a lot of you are confused on what PPC advertising is. I was once in your shoes asking myself “how does Amazon PPC work?”. So, in this Amazon FBA PPC guide, I will be explaining exactly what Amazon PPC is, Why it’s important to your success, and the different terminologies used in PPC advertising. If you want to understand the concept and strategy behind running your Amazon PPC advertising campaigns, then this video is a must watch for you.
This video is a perfect amazon ppc guide for beginners. This video will help you get on the right track and will give you a solid foundation of Amazon PPC and will help you fully understand everything when you dive deeper into learning amazon ppc tricks, amazon fba ppc tutorials, and how to create campaigns to help your product launch strategy be successful.
I wish you all the success with your journey. I am here for you.
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0:00 Intro
1:25 What is PPC?
2:37 What is a search term?
3:15 What is Ad ranking?
4:20 What do Ads look like on Amazon?
6:01 Why is PPC important?
10:05 How much does PPC cost?
11:49 Types of Ads
14:50 Steps to take
16:06 Types of campaigns
17:27 Basic terminology
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This description may contain affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support.
Amazon PPC can be a super overwhelming topic. So much info., and different types of campaigns, what to set for your budgets and bids, what keywords to target, Etc. Plus, there’s so many different PPC strategies out there! Where do you even start?! (Here). This video will be a COMPLETE Amazon PPC tutorial and ultimate guide. I’ll walk you through everything you need to know about PPC: From what PPC even is, the different types of PPC campaigns, what campaigns to set up for a new product launch, and how to go in after 1-2 weeks and analyze the numbers & data and optimize your ppc campaigns.
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OF THE DAY: “The most valuable thing you can make is a mistake- you can’t learn anything from being perfect.”
– Adam Osborne
Video Chapters:
0:00 Start
0:30 Intro
1:50 Overview of Amazon PPC
2:15 PPC Ads Placements (where your product will show up)
3:00 Top of First Page vs. Product Pages
4:00 PPC Campaigns for a New Product Launch
5:20 When Do I Start Running PPC? (Day 1 vs. Get Reviews First)
6:15 Budgets
8:00 How to Set up Automatic Campaigns
8:50 Targeting Groups
9:15 What Bids do I set?
9:40 “Negative Keywords” or ASINS
10:00 What Bidding Strategy
11:23 USE PLACEMENTS!! (Especially for Launch)
12:50 Campaign Name, Dates, and Daily Budget
13:19 Automatic ‘Close’ Match, ‘Loose’ Match, ‘Subs’, and ‘Comps’
14:00 Difference Between Keyword Searches vs. Product Pages
17:00 Keyword – How to Get Your Main Keywords
18:15 Manual Keyword Targeting Campaigns
18:25 Manual Broad & Phrase Campaigns
19:00 (10) Keywords Max per Campaign, (Separated by Search Volumes)
19:50 Entering Broad and Phrase Keywords into Campaign
20:30 Bidding Strategy, Bids, Daily Budget, and Dates
23:00 Recap of All PPC Campaigns for Launch
23:30 Manual Product Targeting (ASINS)
24:55 Manual Category Targeting
25:22 How to Optimize an Auto Campaign
27:00 Analyzing Search Terms, Keywords, and ASINS
27:30 Negative Targeting (Cut off search terms wasting money)
28:00 Search terms, Keywords and ASINS that brought Sales in Auto
28:40 Optimizing a Manual Campaign
29:00 *Impressions, Clicks, CTR, Spend, Sales, and ROAS & ACOS
30:07 Wrapping up
Helpful Links Ecom Freedom Profit Calculator: https://calculator.ecomfreedom.com Get Domain Name: https://meticsmedia.com/namecheap Find Logo Designer (Fiverr): https://meticsmedia.com/fiverr Find Logo Designer (Upwork): https://meticsmedia.com/upwork DIY Logo Design (Canva): https://meticsmedia.com/canva Get UPC/EAN Barcode: https://www.gs1.org/ Product Inspection: https://www.v-trust.com/ Brand Names: https://namelix.com/ Brand Names: https://www.shopify.com/tools/business-name-generator Brand Names: https://leandomainsearch.com/ Check Brand Name Availability: https://www.namecheckr.com/ Generate Brand Colors: https://coolors.co/ Check for Patents & Trademarks (US): https://www.uspto.gov/ Listing Description HTML Converter: https://www.sellerapp.com/amazon-product-description-editor.html Find Freight Forwarder: https://meticsmedia.com/freightos
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The description of this video contains affiliate links, which means that if you buy one of the products that I recommend, I’ll receive a small commission without any additional cost for you. This helps support the channel and allows me to continue making videos like this. Thank you for your support!
Hello everyone, today’s discussion is all about AMAZON FBA PPC optimization and for better understanding I have broken it down to 3 stages/phases in a step by step manner. I have tried my best to explain it in a very simple way as much as possible.
I also personally implement the same strategy to scale my amazon products PPC.
Definitely the video will be very helpful to all amazon sellers whether beginners or expert.
Do let me know if the strategies helped your amazon business grow or improved your PPC conversion.
JazakALLAH.
You are welcome to join my Private USV Mastermind Group anytime via the link given below:
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Nomadz is a team of advanced PPC experts who have all come under one roof. In this call I talk with senior account manager Sharel Shamis. We are doing a 5 video mini series on bringing PPC back the fundamentals.
Sharel is an expert in hands on PPC management and client communication and has been growing brands with nomadz for years.
In our first case study we go through how to reduce ad spend to focus on organic growth. Overlapping Sponsored Brands and Sponsored Display campaigns can be kil ler for an Amazon brand. We review our campaign structure and simple steps to improve ACoS on Amazon.
Content: – 0:25 – Increase organic rank – 1:12 – PPC campaigns structure – 2:25 – Case study and results – 4:08 – Nomadz optimization process – 7:05 – Steps you can take
Reach out to us for a free PPC audit: info@nomadz.com
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About Nomadz:
I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com
Learn my Amazon PPC 5-step product launch strategy for Amazon FBA that will help you generate your initial sales and propel your listings rank to the top of the search results! Learn about how Amazon PPC works, why it’s important to run Amazon PPC ads on Amazon and how you can take advantage of the system to help launch your new product. My 5-step strategy uses customized keywords that you’ll use to create specific Amazon Sponsored Ads using different Amazon PPC targeting and matching strategies. I’ll show you various Amazon PPC tricks and hacks that will help you boost your sales, increase your listing rank, lower your BSR, and help you to make optimizing your campaigns and lower your ACOS so much faster and easier.
Learn How to Analyze & Optimize Your PPC Campaigns Playlist
Keyword Research Tools
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DISCLAIMER
This video and description contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for your support!
If you’re interested in working with me, pick a time in the link below that works best for you, and let’s hop on a call! 
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CONNECT WITH ME / SEND ME A MESSAGE!:
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OF THE DAY: “The most valuable thing you can make is a mistake- you can’t learn anything from being perfect.”
Amazon FBA Course 2023 (FREE)
Timestamps
Helpful Links
SUBSCRIBE: https://bit.ly/3TvLYF4
– 0:25 – Increase organic rank
Reach out to us for a free PPC audit: info@nomadz.com
$100 Advanced PPC Course https://nomadz.com/order-form/
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