amazon ppc strategy 2021

Increasing PPC sales on low ACoS keywords and campaigns is considered the holy Grail of Amazon PPC.

In this video I cover an Amazon PPC strategy that I use to increase Amazon PPC budgets for campaigns with a lower ACoS.

I do this Amazon PPC optimization using the budgets tab.

This specific Amazon PPC tutorial can be used for Amazon sponsored products.

So if you are an Amazon private label seller or manage PPC for Amazon sellers this video is for you.

But before we cover how to maximize Amazon advertising budget lets discuss the way it used to be.

Before getting access to the budgets tab the only way to determine whether or not the campaign was out of budget was one of two ways.

You could manually log into your campaign manager and check to see if it says out of budget.

Or you could check to see if Amazon sent you an out of budget notification to your email.

But in my opinion these methods are not optimal.

So when they released the budgets tab in the Amazon ads console I decided to take time to learn more about it.

And what I learned blew my mind.

It showed me the average time in budget for each campaign.

It also showed estimated impressions, clicks, and sales I could get with those specific campaigns if I adjust the budgets.

Let me give you an example to show you what average time in budget means.

Let’s say that in the average time in budget column it shows 40%.

That means that the campaign is out of budget 60% of the time throughout the day.

Now that I have explained average time in budget lets dive right into the Amazon PPC tutorial.

For this specific Amazon strategy you are going to want to apply three filters when you are in the budgets tab.

The first filter is going to be orders greater than or equal to one.

The second filter is going to be average time in budget less than 100.

The third filter is going to be less than your target ACoS.

Doing this will show you all of the campaigns that are less than your target ACoS and are running out of budget throughout the day.

So, what do we do with this information?

Well, you are going to want to select all of the campaigns.

Then you are going to want to click the apply all button.

This will apply the recommended budgets to the campaigns.

This will increase budgets for campaigns below your target ACoS.

The goal here is to increase low ACoS amazon advertising sales.

The budgets tab is an awesome evolution in amazon ads.

It shows that Amazon is continuing to innovate its platform and give us tools to grow ppc sales.

Additionally, optimization tools like this give us the power to segment data and make better decisions.

Which is far superior to the advertising tools we had 5 years ago.

It’s like night and day.

I’ve been testing this amazon ads optimization with my clients and am seeing that it does increase sales.

I don’t have a ton of data for this specific optimization but the results I’m seeing are promising.

I forgot to mention that Amazon does a great job of explaining the definitions of terms when they roll out new features.

You can scroll your mouse next to the words to get details on what they mean.

You can even click to learn more about that PPC feature.

Additionally, campaign manager gives you the ability to export the data so you can store it for yourself.

This is how I track the cause and effect of the changes I make in my Amazon ads.

I export the amazon ppc data so that I can refer to it after I make the changes.

Always remember that when it comes to Amazon advertising optimization our goal is to make changes, track them, and observe the results of those changes.

This allows us to develop a high level understanding of the platform.

And gives us insights so that we can make advanced ppc optimizations and get better results.

If you end up using this methodology and start seeing results I would love for you to send them to my email.

My email address is sean@ppcamsaccelerator.com.

In the subject line write ‘Budgets tab Results’ and in the body of the email share the before and after as well as your first name.

I would love to do a follow up video to this sharing peoples results.

I promise not to share any information specific to your brand. Only numbers.

I will also email you to let you know when I make the video sharing results.

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