amazon ppc strategy 2024

Stop Losing Money on Amazon PPC – Real Solutions For Fixing Unprofitable Campaigns

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πŸ‘‰ Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge

Is your Amazon PPC losing you more money every day you run it? In this session with Chris Rawlings, you will learn how to troubleshoot Amazon PPC that isn’t working and fix it. Chris will walk you through real accounts that had problems with profitability, and show exactly what he did to fix it.

If you’ve ever felt that your ACoS is too high, or that you are paying too much for your Amazon PPC, this session could completely change your business trajectory.
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🎬 Other related videos:

▢️ What to do when Amazon PPC performance drops: https://youtu.be/p1ZOXxYRhTU
▢️ Watch more videos with Chris Rawlings on our channel: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql

πŸ‘‰ Join our next EUROPEAN SELLER CONFERENCE: https://eusecon.com
πŸ‘‰ Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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πŸ”Ά Topics covered in the video:

➀ 00:00 Amazon PPC optimization
➀ 00:43 About Chris Rawlings
➀ 01:58 Fixing unprofitable Amazon PPC
➀ 04:19 Case study #1 – Kitchenware Moneypit
➀ 06:36 Problems and solutions
➀ 18:35 Case study #2 – Kids Utility Brand Standstill
➀ 25:24 Problems and solutions
➀ 35:36 Case study #3 – Supplements Brand Stagnation
➀ 37:59 Problems and solutions
➀ 41:41 Case study #4 – Language Learning Product Limbo
➀ 42:55 Problems and solutions
➀ 47:37 Case study #5 – Haircare Product Hiatus
➀ 49:05 Problems and solutions
➀ 51:05 Profitable PPC Challenge
➀ 55:16 Adjusting placements for defensive/offensive product targeting campaigns
➀ 57:45 How to come up with buyer intent categories?
➀ 59:32 How to effectively decrease ad spend on product pages placement?
➀ 1:00:43 Maximum recommended keywords for a PPC campaign
➀ 1:02:28 How to determine the optimal CPC for each bidding strategy?
➀ 1:06:05 Can you use Amazon direct link in Facebook ads?
➀ 1:07:19 Sponsored Display vs Sponsored Brand – best practices
➀ 1:09:38 Key points to consider when optimizing PPC campaigns
➀ 1:12:10 Spending on a keyword with high ad conversion but low SQP brand conversion rate
➀ 1:15:16 Does Sponsored Brand help with ranking?
➀ 1:17:25 Targeting older age demographic for a fashion type item
➀ 1:18:41 Managing bigger accounts with many SKUs
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πŸ”Ά About CHRIS RAWLINGS

Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon.

With brands reaching out to him for help in figuring out the highly competitive Amazon landscape, Chris facilitated over 1,500 product launches and listing optimizations while helping over 400 companies dominate Amazon’s US, EU, and Japan markets, which lead to the founding of Sophie Society in 2019. Sophie is an Amazon service provider unlike any other, built on scientific principles and truth-finding via a constant feedback loop.

πŸ‘‰ Join Profitable PPC Challenge: https://oklik.co/sophie-ppc-challenge
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πŸ”Ά Video host – AUGUSTAS KLIGYS

Known in the business simply as the β€œAmazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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πŸ”Ά About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.

πŸ‘‰ Learn more about what we do: https://orangeklik.com/

#AmazonFBA #AmazonPPC #ChrisRawlings

How To Set Up Your Amazon PPC Campaigns For Rapid Growth

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In todays training I’m going to show you how to set up your Amazon PPC Campaigns to maximize your results and scale your business fast.

I do this by following these six steps:

– Sponsored Products Selection
– Naming Your Campaign
– Daily Budget
– Keyword Selection
– Implementing Negative Keywords in Broad and Auto Campaigns
– Setting Initial CPC Bids

But before we get into campaign creation, its essential to remember these two principles when creating Amazon PPC Campaigns.

Amazon only cares about high high conversion rates and high sales velocity, so focus your efforts around these two things.

Use Single Keyword Ad Campaigns because they let you allocate your entire budget to one keyword or ASIN, offering unparalleled control and the ability to fine-tune your budget, top-of-search bid placement, and maximize effectiveness.

00:00 Introduction
00:59 How We Set Up Amazon PPC Campaigns
04:35 Broad Match Campaign
06:12 Exact Match Campaign
07:07 Product Targeting Campaign
08:24 Conclusion

#ecommerce #entrepreneur #amazonfbaforbeginners #amazonads #businessgrowth #money #amazonmarketing #amazonfba

Amazon PPC Full Course: Killer Amazon PPC Ad Strategies 2024

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πŸ”₯ GET AMZScout’s Complete Toolset to help you find high-demand and low-competition products, FOR FREE πŸ‘‡
https://amzscout.net/?utm_source=youtube&utm_medium=video&utm_campaign=amz_youtube&utm_content=youtube_PPC_Chris_Rawlings

Are you looking to master Amazon PPC strategies and boost your sales in 2024? Look no further! This full course from AMZScout covers everything you need to know about Amazon advertising, from Amazon keyword research to creating successful Amazon ad campaigns. Learn how to use sponsored products, brands, and display ads effectively to help you launch a product, convert, scale your business, and make a profit on Amazon. Understand product life cycles, optimize your ACOS and TACOS, and track your success with both organic and paid sales.

In this guide for beginners, discover how to avoid wasting money on Amazon PPC by optimizing your budget, listings, clicks, and placement to show at the top of the search pages. Explore bulk campaign strategies, tips for increasing sales, structuring your PPC, and creating profitable campaigns, step-by-step. Whether you’re a beginner or experienced seller, this video will help you achieve success in Amazon marketing. Don’t miss out on the best tricks and strategies for Amazon PPC – upload your keywords and start maximizing your profits today!

These timestamps will help you easily navigate through the video content:
2:08 Amazon PPC Course Content
3:16 Amazon PPC History
15:41 Why should you use an Amazon PPC?
19:38 How to Choose the Best PPC Keywords for Amazon
25:05 How to Run a Ranking Campaign for Your Private Label Business
29:00 Amazon Competitor Strategies
36:45 How to Structure an Amazon PPC Campaign
45:50 What is TACoS PPC Amazon FBA and how do you calculate Amazon PPC ACOS?
54:15 PPC as a Key for Improving Profits
1:01:17 Why aren’t my Amazon PPC ads working? The Most Common Seller PPC Mistakes
1:03:56 External Factors Affecting PPC Management
1:07:36 Explaining A+ Content Conversion Formula
1:13:09 Review of AMZScout as an Specific Toolset to Help You Optimize Your Amazon Ads

πŸ”₯ Dive into this Amazon Advertising Complete Beginners Guide and get a comprehensive understanding of Amazon ad strategies πŸ‘‡
https://amzscout.net/blog/amazon-advertising-beginners-guide/?utm_source=youtube&utm_medium=video&utm_campaign=amz_youtube&utm_content=youtube_PPC_Chris_Rawlings

#amazonfba2024 #amazonppc #amazonads

Amazon FBA and Amazon PPC Coaching LIVE: A Listing Optimization & PPC Strategy Review With Treenied

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Standing out in the crowded ecommerce arena is more challenging than ever.

While many brands get bogged down detailing product specifications, the savvier approach focuses on the tangible benefits that resonate with customers. It’s not just about what your product is, but how it can significantly improve your customer’s life.

This week, I’m sitting down with the founder of Treenied in a must-watch session!

In this engaging coaching call, we’re embracing the transformative strategy of “Benefits over Features.” I’ll guide Treenied through vital adjustments to their listings that could catapult their business to new heights!

Join us live as we put Treenied in the spotlight, delving deep into their product listings, backend search terms, and competitive standing. Watch firsthand how they can leapfrog the competition with strategic insights.

Tune in and seize this golden chance to sharpen your market edge.

What we’ll cover on the call:

Why Features Alone Don’t Cut It:

While many focus on product specs, we’ll uncover why this narrow focus might be a barrier to growth. Learn to spotlight the real value your products offer to the customers.

The Power of Benefits-Driven Messaging:

Master the art of crafting messages that deeply connect with your audience. Discover how to articulate the real-world problems your products solve and cater to unique customer needs.

Boost Conversions and Sales:

Unveil the significant impact of a dual-focused approach on features and benefits. Align your offerings with what your customers truly desire and watch your conversions and sales soar!

Propel Your Business Forward:

No matter if you’re a seasoned ecommerce veteran or just starting out, this coaching call is designed to elevate your business strategy. Walk away with practical, impactful strategies that will propel your business to unprecedented success.

Are you geared up to transform your ecommerce approach and outpace the competition?

Join the live call and witness the transformation of Treenied to the next level!

πŸ“– Video Chapters :
0:00 – Introduction
0:23 – Welcoming of the Guest and his Product
0:51 – Amazon Listing Audit
20:01 – Question and Answer Portion

#Treenied #EcommerceSuccess #BenefitsOverFeatures #BoostYourSales #BusinessStrategy #LiveCoaching

Amazon FBA and Amazon PPC Coaching LIVE: A Listing Optimization and Amazon PPC Strategy Review

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It’s becoming increasingly difficult to differentiate products and services in the competitive ecommerce landscape.

While most companies focus on product features and specifications, a more effective approach is to emphasize the benefits of their products over the features.

Doing so can help customers better understand how exactly your product or service will benefit them and how it addresses their unique needs.

This week I’m meeting with the founder of Dood Woof and putting her brand on the hot seat!

On this coaching call, we’re diving headfirst into the game-changing strategy of “Benefits over Features” and I’m going to be showing Dood Woof how making a few simple tweaks to their listing can revolutionize their business!

As she goes through the Hot Seat Live were going to be diving into her listings, backend search terms, and showing her exactly where she ranks next to her biggest competitors and how she can overcome them.

Follow along and don’t miss this golden opportunity to gain a competitive edge in the market.

On the call we will be covering:

Why Features Alone Aren’t Enough:

While most companies focus solely on product specifications, we’ll explore why this approach might be holding you back, and we will help you uncover the hidden drawbacks of emphasizing features without highlighting the true value they bring to your customers.

The Power of Benefits-Driven Messaging:

Learn how to craft compelling messages that connect with your audience on a deeper level. Understand the art of explaining how your products and services solve real-life problems and fulfill unique needs.

Boost Conversions and Sales:

Discover the game-changing impact of discussing both features and benefits. By aligning your offerings with customers’ desires, you’ll experience a surge in conversions and increased sales!

Propel Your Business Forward:

Whether you’re a seasoned pro or just starting your ecommerce journey, this coaching call is tailored to suit your needs. Take away actionable strategies that will transform your business and lead you to new heights of success.

Are you ready to revolutionize your ecommerce game and gain the upper hand in a crowded market?

Join the call live and watch us take Dood Woof to the Next Level!

πŸ“–Video Chapters:
0:00 – Introduction
1:59 – Amazon Listing of Dood Woof
13:18 – Brand Story
17:45 – Conversion Rate
21:53 – External Traffic to Increase Ranking
24:55 – Q and A Portion
28:04 – Zonguru: Keyword Research
31:25 – Advice and Conclusion

#amazonfba #amazonppc #amazonbrand #coaching #amazoncoach #brand #brandbuilding #businesstips #business #ecommercebusiness #businesstips

Amazon PPC AMA Live with Kevin Sanderson and Andy Craig

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Gear up for an epic Amazon PPC AMA session with My Amazon Guy’s VP of Marketing, Kevin Sanderson, joined by the advertising wizard Andy Craig, Founder of AdHabit.

Prepare to have your strategy playbook rewritten with game-changing insights.

Here’s why this session is a game-changer:
↳ Capture groundbreaking tactics to supercharge your Amazon campaigns
↳ Learn from Kevin Sanderson’s expert playbook on driving success
↳ Interactive Q&A with Amazon marketing royalty – bring your toughest questions!

This podcast is where true Amazon legends are made.

Save the date, prep your questions, and get ready to join the elite!

Step into the arena where Amazon marketing champions are forged!

#AmazonPPC #AndyCraigInsights #AdHabit #AskMyAmazonGuy #AmazonPodcastAMA

Timestamps:
00:00 – Introduction to PPC Advertising on Amazon
10:29 – Introduction of Guest Expert Andy Craig from Ad Habit
11:27 – Importance of Being Proactive with Amazon Ads
12:01 – Interactive Session: Viewer Participation with Emojis
12:46 – Andy Craig Shares His Background in Amazon Advertising
17:13 – Turning Viewer Frowns Upside Down: Improving Ad Performance
18:12 – Q&A Session Begins: Tailoring PPC Campaigns for Success
19:00 – Addressing Budget Allocation for PPC Campaigns
20:27 – Optimizing Auto Campaigns: Splitting for Better Control
22:43 – Advertising Strategies for Repeat Purchase Products
24:53 – Budget Management and Prioritizing Campaigns Based on Performance
26:26 – Effective Budgeting for High and Low ACoS Campaigns
27:36 – Understanding ACOS and TACOS in Campaign Optimization
29:16 – Strategies for Handling High ACOS Campaigns
30:15 – Utilizing Negative Keywords and Dealing with Non-Converting Keywords
30:51 – Strategies for Setting Cost-Per-Acquisition Goals
32:49 – Tracking and Optimizing Amazon PPC Campaigns Effectively
35:46 – Managing Keywords for Optimal PPC Performance
37:45 – The Role of Category Targeting in Amazon PPC
38:43 – Keeping TACOS in Mind While Optimizing Campaigns
40:37 – Understanding the Stages of PPC: Launch, Grow, Maintain
43:55 – Key Metrics for Business Growth and Understanding Placement Modifiers
44:21 – Strategies for Bidding Competitively in Amazon PPC Auctions
47:16 – Category Targeting Strategies and Refinements
47:58 – Emphasis on Exact Match Product Targeting for New Sellers
48:25 – Key Metrics for Business Growth Beyond ACOS and ROAS
49:33 – Understanding Placement Modifiers for PPC Campaigns
50:47 – Strategies for Competitive Bidding in Amazon PPC
53:02 – Effectiveness of Expanded Product Targeting in Campaigns
54:06 – Resources for Learning Amazon PPC Strategies
55:06 – The Importance of Testing and Learning from PPC Campaigns
56:12 – Managing Expectations and Emotions in PPC Campaign Management
57:20 – Beware of Shiny Object Syndrome with New Amazon Features
57:57 – PPC Strategies for Launching Similar Products
59:05 – Budget Optimization and Allocation Among Different Sponsored Ad Types
1:00:01 – Setting and Understanding Budget Recommendations
1:01:08 – Importance of Bid Over Budget in Campaign Optimization
1:02:47 – Lack of Impressions for a Targeted Keyword and Possible Solutions
1:05:57 – Discussion on Negating Keywords in Auto Campaigns for Better Control

Amazon PPC Step by Step Masterclass 2024 – Skyrocket Your Sale with Proper PPC Optimization Strategy

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Are you ready to boost your sales on Amazon and take your business to new heights? Look no further than Amazon PPC Advertising! Amazon PPC, or Pay-Per-Click advertising, is a powerful tool designed to help sellers promote their products directly on the Amazon platform.

Here’s how it works: Sellers bid on specific keywords related to their products, and when shoppers search for those keywords, the seller’s ad may appear at the top of the search results or on product detail pages. When the shopper clicks on the ads sellers have to pay for that click.

But here’s the exciting part: Amazon PPC has the potential to skyrocket your sales like never before! By placing your products in front of interested shoppers at the precise moment they’re ready to buy, you can dramatically increase your chances of making a sale.

So in this video, you will have a clear in-depth idea of how exciting Amazon PPC is and how it can boost your sales in the market to give a fantastic result.

Here’s a quick overview of key optimization hacks discussed in the video:

βœ… Introduction to Amazon PPC
βœ… How PPC Works
βœ… Importance of Showing Product at the Top of Search Result
βœ… Sponsored vs Organic Ranking
βœ… Power of PPC
βœ… First Page Revenue vs Second Page Revenue Difference
βœ… How to Show Product on Shoppers Search Result

The goal of running Amazon PPC campaigns is to increase visibility and drive traffic to product listings. By strategically targeting relevant keywords, you can attract potential customers who are actively searching for products like yours. So what are you waiting for? It’s time to supercharge your sales with Amazon PPC Advertising and watch your business soar to new heights!

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Facebook – https://www.facebook.com/ecomclips
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CONTACT US – info@ecomclips.com

Remember to subscribe, and press the bell icon. Thanks for watching!!
Produced by: Ecomclips
Video Editor: Rezowanul Hoque
Production Team: Jahidul Islam, Mahmudul Hasan
Presenter: Mahmudul Hasan
Content: Mahmudul Hasan
Supervised by: Rumpa Ghosh
Camera: Zunaid Zaohar

Timestamps:

00:00 – Introduction
00:39 – What is Amazon PPC & Works?
04:44 – What should be the goal of doing Amazon PPC Campaigns?
05:34 – Conclusions

Amazon PPC Step by Step Masterclass 2024 – Skyrocket Your Sale with Proper PPC Optimization Strategy

#ppcsales #payperclicksales #ppcadvertising #organicsalesadvertisingcampaigns #campaignmanagement #campaignoptimization #campaignstrategy #amazonppc #payperclickadvertising #amazonadvertising #salesboost #amazonsellers #keywordbidding #productvisibility #targetedadvertising #campaignoptimization #amazonfba #onlinemarketing #productpromotion #salesgrowth #amazonmarketplace #ppcstrategy #amazonsponsoredproducts

Full Amazon PPC Strategy in 12 Minutes to Make Millions in 2024!

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3 Advanced Amazon PPC Tips Worth Millions!

In this video, I will share three actionable steps to elevate your Amazon PPC campaigns to new heights in 2024.

Join me as I guide you through effective strategies and techniques that will help you optimize your Amazon PPC ads for improved visibility, increased sales, and higher ROI. Discover the key factors to consider, advanced tactics to implement, and best practices to take your Amazon PPC to the next level.

Don’t miss out on this valuable insight that can supercharge your Amazon advertising and drive significant business growth.

My Resources πŸš€
Get your FREE Amazon account audit by my team: https://hubs.ly/Q02l5vG70
Amazon Growth Toolbox: https://resources.triviumco.com/growth-toolbox
Get my Amazon PPC course: https://www.theppcuniversity.com/
Get access to our Slack consulting group: https://triviumco.com/trivium-tribe/

Discounts πŸ€‘
Helium 10 Discount: ο»Ώhttps://rb.gy/2gf0nd
ο»Ώ
ο»ΏπŸ‘ Like, subscribe, and hit the bell for more expert tips on dominating Amazon FBA in 2024!

Any questions? Leave a comment below! I read & replied to all of them.

#amazonfba #amazonfba2024 #amazonfbacourse #amazonfbaforbeginners

2024 Amazon PPC Full Course | My Step by Step Strategy for Optimization of Amazon Ads

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πŸš€ Unlock the Secrets to Amazon PPC Success! πŸš€

A lot of people struggle with Amazon PPC. They try to boost profits but end up drowning in data and analytics.

That’s why I wanted to go over my complete comprehensive guide live to help you transform your approach to Amazon PPC, making you more profitable while saving you precious time!

πŸ“ˆ I’m going to go over:

πŸ”‘ 5 Key Strategies for Amazon PPC Success, and show you essential strategies to dominate the Amazon marketplace.

πŸ“Š Easy Steps for Mastering PPC Keyword Research (2024 Edition). I’ll dive into the latest methods for effective keyword research.

πŸ’‘ Common Amazon PPC Mistakes & How to Avoid Them. Learn from my $250,000 mistake and ensure it never happens to you.

🎯 Redefine Your ACoS Targets for Better Results. Discover what metrics truly matter for PPC success.

πŸš€ Scalable Strategies for Growing Your PPC Efforts. Use my step-by-step guide to expand your reach on Amazon.

πŸ”₯ I’m even going to go over how to use E.A.D. to help you revolutionize your business with the Eliminate, Automate, Delegate strategy.

#amazonfba #amazonseller #amazonppc