In this video, I explain why it is important to use organic launch methods and strategies to launch your Amazon FBA products in 2020.
You can have the most amazing product on the planet but if you are not learning how to properly launch and rank your Amazon FBA products using organic methods only, you are in big trouble. 2020 is coming. Things on Amazon change on a daily basis. If you are serious about making an income by selling your products on Amazon, then you must first understand to not cheat the system to get your way to the top. I only believe in 100% organic launch strategies. Follow along if you want to learn more.
How to optimize amazon PPC to become profitable in 30 minutes. Full step by step amazon fba PPC beginners guide to taking your high ACOS ppc keywords and ASINS and optimizing them into profitable ads.
In this video I show you how to fix amazon fba ppc campaigns that are spending too much money, I cover negative targeting, lowering bids, search term reports, and more!
Optimizing amazon PPC is an important part of growing and scaling ads on amazon to make money with amazon fba private label. Dont freak out if your ads don’t start off profitable, (most don’t) with time you will be able to get your ACOS down as long as you have an amazing listing and a great product.
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*I am not a financial advisor, enter any business at your own risk. I am simply sharing experiences i’ve had and what i’ve learned. I am an entrepreneur, my results and the results of my students are not guaranteed. You could make more, less, or the same. This also applies to any link you click on that I have provided, my monthly product picks are ideas that I have found that I find appealing as a product to sell, there is in no way a guarantee they will sell, I am not a “get rich quick” kind of guy. My calls and messaging services are simply for access to my opinions, they should not be taken as financial advice. Please note that what I do is hard work and i love sharing what i’ve learned. Im happy to help anyone who knows the risk and is willing to put in the work! 🙂
Paul J. Savage is a business owner who is documenting the process of scaling businesses online. I take so much joy in transparently sharing my opinions with like minded people who wish to create passive income from online businesses and personal branding. Help me build the first Radically Transparent and Radically Open minded online Community of people who have each others back and constructively work towards what’s true and what is not.
Want to be coached by award-winning 8-figure Amazon seller Greg Mercer? Click the link below to learn more about Freedom Builder Bootcamp:
https://jnglsct.com/fbb
Gain product exposure and attract more sales! Jungle Scout Founder and CEO Greg Mercer shares his expert insights on PPC and Sponsored Advertising. Learn to craft and optimize campaigns so you can tap into a market of ready-to-buy shoppers.
In this webinar, learn:
✅ The foundations of PPC and sponsored advertising
✅ How to create manual and automatic campaigns
✅ Tips and tricks to optimize your campaign
This is the full, complete step by step set up guide for Amazon PPC advertising campaigns for beginners!
Amazon FBA sellers, if you are new to Amazon PPC advertising, then this full, step by step set up guide is for you. In this tutorial I share with you how to set up automatic and manual campaigns. Please refer to the other Amazon PPC videos mentioned in this video for additional help. Amazon PPC campaigns is the only launch platform you need to successfully sell on Amazon FBA. You do not need anything fancy if you are still working on making profits selling on Amazon!
Watch These Other Amazon Tutorials That Were Referred To:
Amazon PPC Explained – https://youtu.be/QtgbZraTXuY
Email Follow Up Sequence – https://youtu.be/QAZH40pg0fk
PPC Daily Budget Explained – https://youtu.be/EdI8kMbTm68
Negative Keywords Explained – https://youtu.be/fSyYQHo1UyA
How To Optimize PPC – https://youtu.be/Xr3fZo9qlu0
This video is Part 2 of 2019’s Amazon PPC Advertising Campaigns tutorial: https://youtu.be/N8M2t0rkZiU
Watch this video if you want to learn how to optimize your automatic Amazon PPC advertising campaigns, step by step. All Amazon sellers need to get into this habit everyday. A lot of times we may be spending so much money on PPC but not actually converting. There are a lot of moving parts and components when it comes to Amazon PPC advertising campaigns. Make sure you understand your campaigns by selecting profitable keywords!
🚀 Amazon PPC Tutorial For Beginners – The Complete Step By Step Guide for FBA in 2020
💥 BEGINNER slides for free download 👉https://www.bendonovan.co.uk/ppcslides
💥 INTERMEDIATE free video training series 👉https://www.bendonovan.co.uk/ppcworkshop
💥 ADVANCED PPC mentoring program 👉https://www.bendonovan.co.uk/ppcmasters – includes extra 1-2-1 personal coaching sessions for next 25 only
💥 Optimize Your Listings 👉👉 www.optamaze.com (use code YOUTUBE for 10% off)
📈 Helping you work fewer hours, generate more revenue, and create greater impact.
💥Join The Facebook Community 👉https://www.facebook.com/groups/amazonmasterspublic/
💥Helium10 Discount 👉https://www.bendonovan.co.uk/helium10
— — — — —
If you are a beginner and find yourself wanting some in-depth training and support, but feel you aren’t quite ready for the PPC Masters, check out my flagship program – The Amazon Masters. Not just a course, but a coaching community.
💥 Amazon Masters Mentoring Program 👉 https://www.bendonovan.co.uk/scale
— — — — —
TIMESTAMPS:
0:00 – Introduction
1:42 – Competition Time
3:18 – The 3 Phases Of Learning PPC
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5:14 – PHASE 1 — LEARNING
5:18 – What is PPC?
7:22 – The Goals of PPC
9:22 – The Necessity of PPC
12:14 – The Definitions of PPC
13:03 – Keywords vs Search Terms
14:02 – PPC Match Types – Exact, Phrase & Broad
15:43 – PPC Targeting – Automatic & Manual
16:34 – Bid vs Cost Per Click (CPC)
18:20 – Negative Keywords
19:00 – Short, Mid, and Long Tail Keywords
20:44 – Profit Margin
21:13 – ACOS vs TCOS
24:07 – Impressions
24:38 – Clicks
24:42 – Click Through Rate
25:05 – Conversions & Conversion Rate
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26:15 – PHASE 2 – LAUNCHING
27:10 – Launch Mindset (IMPORTANT!)
29:42 – PPC Launch Step 1 – Automatic PPC Campaign
42:19 – PPC Launch Step 2 – Manual Keyword Campaign
55:05 – PPC Launch Step 3 – Manual Product Targeting Campaign
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01:06:47 – PHASE 3 – IMPROVING
01:11:29 – How To Use a Search Term Report
01:15:08 – Objective 1 – Improve Conversions
01:20:44 – Objective 2 – Improve Relevance
01:25:08 – Objective 3 – Improve Expense
01:29:23 – Objective 4 – Improve Expansion
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01:33:10 – Further Resources To Help You
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Hi, I’m Ben Donovan, I’m a business owner, brand builder, and entrepreneur encourager.
On this channel I teach all things brand building, selling on Amazon, business mindsets, and more. It’s my mission to help as many people as possible be freed from the grip money places over time by building businesses that make an impact.
In this video, I carry out a complete breakdown of every step you need to take as an Amazon PPC beginner. In phase one I walk you through exactly what is Amazon PPC, along with some key PPC terms explained, and a generally try to answer the critical question – how does Amazon PPC work?
In phase two we answer how to set up Amazon PPC campaigns the right way. We start with auto PPC campaigns, and move on to more advanced manual PPC campaigns. We also create a powerful product targeting PPC campaign.
In phase three I show you my Amazon PPC tricks to ensure you are as efficient as possible with your ad spend. Amazon PPC optimization is no small feat but hopefully with these step by step instructions you can increase the profit of your business and increase the impact of your brand.
If you’d like to know more about how to run successful Amazon PPC Campaigns or any other related aspects, please don’t hesitate to get in touch.
— Ben
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I am not an accredited financial advisor and content on this channel should be consumed with that in mind. These are my experiences with building businesses and results may vary. I don’t promote get rich quick schemes. I promote work hard and reap the benefits schemes. Taking action is the only route to seeing change. Let’s go!
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Don’t Fail Your First 8 Products like me and join My A to Z Amazon FBA Course + Mentorship: http://bit.ly/amzchampions
🤔 Video Breakdown 👇
If you sell on Amazon you need to understand how to launch PPC Campaigns and most importantly learn how to optimize Amazon PPC. And in todays video I am going to explain What Amazon PPC is, the Purpose of Amazon PPC, How to launch an automatic and manual Campaign and then I am going to show you how to optimize using advertising reports inside amazon. I hope you enjoy!!
🎁Get your FREE Step by Step Selling on Amazon Guide HERE: https://bit.ly/howtoamazonfba_guide
🤑FREE 7 Figure Product Research in 2020 Training: http://bit.ly/fba_masterclass
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Camera Gear, Supplies and Books I recommend:
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The Amazon Pay Per Click (PPC) advertising platform is a great opportunity to sell more products online. If properly created and managed, a PPC campaign on Amazon can help you sell more inventory faster, while increasing your organic rankings as well.
A major challenge Amazon sellers face is the ability to effectively market their products online. Luckily, the solution lies in Amazon Pay-Per-Click(PPC).
Amazon PPC is a very broad topic to understand. Ankitha Nagaraj will be exploring the whole PPC discussion in great detail over a 2-part video series.
What is Amazon PPC?
Amazon PPC Campaign helps you to target keywords and increase your Amazon sales through sponsored ads.
Part 1 of the Amazon PPC series is dedicated solely to fundamentals of Amazon PPC Campaigns. We will cover these topics:
– Objective/End Goal of PPC Campaigns – 1:23
a. Launch Phase – 1:35
b. Growth Phase – 1:42
c. Scaling Phase – 1:47
– Different types of PPC Campaigns – 2:10
a. Amazon Ad Automatic Targeting – 2:14
b. Manual Targeting – 3:26
– Definition Ad Groups – 4:06
– How to set up Ad Groups – 4:55
– SellerApp Amazon PPC Campaign Naming Convention – 6:27
– Various terms used in Amazon PPC – 6:54
a. Impressions – 7:01
b. Clicks – 7:18
c. CTR (Click-Through-Rate) – 7:22
d. CPC (Cost-Per-Click) – 7:51
e. ACoS (Advertising Cost Of Sale) – 8:08
If you want a comprehensive understanding of how to create and execute a PPC campaign, head over to Part 2 of the video series.
SellerApp is a system that makes e-commerce selling seamless: We are working on data extraction & data aggregation of e-commerce platforms for extracting meaningful insights for online sellers worldwide.
Other channels for more info about selling on Amazon –
Facebook – https://www.facebook.com/sellerapp/
Instagram – https://www.instagram.com/sellerapp_insta/
Video Description:
Amazon Pay Per Click Part 1 of the series is dedicated solely to different types of PPC campaigns. Before we dive deep into PPC campaigns, structuring the campaigns and optimizing it, let’s understand why we need to run the campaigns in the first place. What is the objective and end goal? What are we striving for?
In a broader sense, most sellers have one of the following as the end goal –
1. 1st is the Launch phase, where in you launch a product effectively and get initial sales momentum
2. 2nd is the Growth phase, where you focus solely on search rank optimization for organic growth
3. 3rd is the Scaling phase. In this phase, you aggressively increase sales in a short period of time.
Amazon Automatic PPC Campaigns: As the name suggests, these campaigns are completely automatic with very minimal operational efforts. Automatic campaigns are where Amazon does all the work. As a seller, all you have to do is enter your campaign name, start date, and the ad budget (we will discuss all the different terms in just a bit). After that, Amazon will crawl through your product listings and find relevant keywords which match your products’ category and related products. It will then display ads for these keywords.
Amazon Manual PPC Campaigns: Manual campaigns are like snipers which allow you to choose your own audience and target them through the right keywords. You can pick and choose a set of keywords that are converting really well for you or pick keywords that represent your specific niche and have high traffic flowing in.
PPC campaigns are all about being visible to the right audience that you know for a fact are looking for your product. Now creating a unique campaign for each individual product isn’t scalable. But what is scalable is grouping products and creating one campaign for the group or similar groups.
So let’s have a look at the best practices for adgroup structuring.
You can group products based on –
Product functionality
Separate cash cows from dogs that is the separate top performing products from the under performing ones
Audience
Picking Product functionality as the common denominator is one of the most common ways to group products. Essentially, you group products based on how they function or rather how are they conventionally used.
Naming your Campaigns
Since you are likely to run multiple advertisement campaigns on Amazon, naming your campaigns is vital! It is recommended that you have a naming convention in hand before you get started. It just makes it that much easier for you track of your campaigns successfully.
At SellerApp, we have explored how campaigns can be named effectively and easily. We recommend something like this:
[Amazon Product Identifier] + [Campaign Type] + [Date] + [Any Additional Info, as required]
In today’s video we’ll show you what you need to know to get started with PPC ads and how to maximize conversions!
First, we’ll cover the different types of Pay-Per-Click campaign types: Search, Display, and Shopping. The shopping ad carousel is such a powerful tool for e-commerce companies! We’ll also discuss the difference in the platforms of Google Ads & Microsoft Advertising. Then, we’ll also discuss how Google Ads works with its auction. It’s important to find a balance between relevant users and a good position in the results in order to maximize efficiency in your ad spend.
Second, we’ll cover the topic of Google My Business and why it’s such an important resource people are missing out on. Your photos, location, reviews, address, all show up there. Having your business show up on Google Maps is great for driving foot traffic and can also help you get better organic rankings in the search results!
Last, we’ll discuss display, shopping, and remarketing ads. We’ll also discuss how you can use prospecting to find new customers.
Stay tuned, in Part 2 we’ll bring it all together and move on to the “why” of PPC ads!
►Want to dive deeper into Digital Marketing? Check out our blog!: https://blog.logicalposition.com/
