In this video I discuss two mistakes that Amazon FBA sellers make when it comes to PPC, which results in them failing because they are not able to operate profitable. I’ll then discuss the new Smashers Academy PPC Mastery course, which is a project that I’ve been working on for the past 6 months.
The Smashers Academy PPC Mastery Course is available for a special launch discount price for the next 7 days only – it will not be available at this launch price again, so if you’re interested in learning more about PPC, then be sure to enroll. The link is here:
Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course 👉 https://amznomadz.com/order-form/ for Only $100.
By the end of this video you should learn:
✔️ – 0:06 – What Is This Brand New Advanced Automatic Amazon PPC Campaign Tip To Optimize Your Amazon Ad Spend?
✔️ – 1:20 – Learn How To Find Unordinary Amazon Keywords and Products Using Negative Targeting Keywords
✔️ – 2:32 – Here’s My Favorite Amazon PPC Keyword Analyzer To Use When Optimizing Amazon FBA Seller PPC Campaigns
✔️ – 3:22 – Learn How To Set Up An Automatic Amazon PPC Campaign Using The Amazon FBA Keywords Found With Keyword Density Analyzer
✔️ – 4:51 – Is Your Product Right For This Advanced Amazon PPC Strategy?
✔️ – 5:20 – See This Advanced Amazon PPC Strategy Applied In A Real Amazon FBA Seller PPC Account And The Ad Campaign Results
✔️ – 6:57 – How To Set The Budget For An Advanced Amazon PPC Strategy Focused On Data Mining Amazon Products And Keywords.
There are Beginner and Advanced Amazon Advertising Tips & Tips shared throughout all of the sections above. Good Luck!
This Video:
This video highlights a particular Amazon Advertising PPC Campaign Optimization Strategy that has worked great for my clients so I hope you find it incredibly valuable.
I wish I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
Don’t miss the Biggest Mistake You Can Make. It’s the most important thing you can learn from this video.
I’ll show you the newest PPC Product Targeting strategy that Amazon just launched for Beta testing. I’ll show you tips and tricks to take advantage of this new strategy and walk you through how to set up a new pay per click campaign in Seller Central.
Amazon Advertising with Product Targeting
https://advertising.amazon.com/help#GMNC9UUDUU3T93U7
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
👨🏻🎓LEARN FROM ME | 1-ON-1 HELP
My #1 Amazon FBA Course: https://go.crescentkao.com/fbacourse
Book a Consult with Me: https://go.crescentkao.com/consulting
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
🔧 TOOLS I USE TO GROW MY BUSINESSES
Jungle Scout: https://go.crescentkao.com/junglescout (30% OFF Promo)
AMZScout Pro: https://go.crescentkao.com/amzscout ($20 OFF Promo)
Viral Launch: https://go.crescentkao.com/virallaunch (40% OFF Promo)
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
📚 MY AMAZON KNOWLEDGE BASE
FREE Amazon Beginner Mastery Facebook Group: https://go.crescentkao.com/abmfacebookgroup
FREE Amazon Beginner Mastery Forums: https://go.crescentkao.com/forums
FREE How to Get Started Selling on Amazon e-Book: https://go.crescentkao.com/free-getting-started-guide
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
👋🏻 SAY HI TO ME ON SOCIAL MEDIA
Facebook: https://go.crescentkao.com/facebook
Instagram: https://go.crescentkao.com/instagram
YouTube: https://go.crescentkao.com/youtube
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
👕 EAT. SLEEP. AMAZON. REPEAT. T-SHIRT
Buy here: https://go.crescentkao.com/merch
DISCLAIMER
This video and description contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for your support!
RESOURCES MENTIONED IN THIS VIDEO:
[+] APEX SELLER! We’re open for enrollment! Schedule a FREE 45-minute Discovery Call to see if we’re a good fit (spots are limited):
https://intoprofits.com/call
ABOUT THIS VIDEO:
There’s a lot of complexity and confusion surrounding Amazon PPC.
Most sellers focus mostly on what campaigns to launch…
But the area I notice them missing out on is campaign optimization.
In other words, what to do once a campaign is up and running?
Most sellers do an occasional check-in to optimize performance.
But the environment is never static and optimal PPC performance depends on frequent and consistent optimization…
And it’s one thing to manage all this work for a handful of products — it’s another thing entirely to manage it for 10+ SKU’s.
The complexity and amount of data points will make your head spin… and without the right kind of system it’s actually impossible to manage properly.
In this video I break campaign optimization down into the simplest possible terms, to get you totally clear on the key things that matter.
This is the first step. And you can manage these key things quite easily if you’re just starting out with a couple of SKU’s.
But if you’re an established seller with a larger business, I also discuss the complexity factor that comes with scale…
…and what it takes to do campaign management properly at scale, so you can get fantastic results across all SKU’s — even with 10,000+ data points to manage.
This information is literally saving many of my client’s $1,000´s in wasted ad spend each month (which software and agencies weren’t able to remove) — and it can do the same for you too.
HERE’S WHAT WE COVER:
– How to analyze your products and set targets to ensure campaigns are optimized for the greater good on Amazon (meaning total profit from paid + organic sales)
– What to do when a keyword / ASIN is not generating any sales?
– What to do when a keyword / ASIN is generating sales at a high ACoS?
– Why turning campaign optimization into a consistent weekly workflow is more important than anything else
– Why you must have the right type of system to optimize PPC at scale and how to acquire it
Check out the video and let me know what you think in the comments below?
Here’s the link to the full blog post which includes an mp3 and a transcript: https://intoprofits.com/channel/ppc-optimization
Wishing you success!
Daniel Audunsson & the team at IntoProfits.com.
If you enjoyed this video; comment, like and share it with others who may benefit.
For more videos like this delivered every week, subscribe to my channel here:
https://intoprofits.com/subscribe
To continue watching more videos about Amazon FBA private label and fundamental business concepts right now, check out my YouTube playlist here:
Thanks for watching!
MORE WAYS TO CONNECT:
Facebook: https://business.facebook.com/danielaudunssonlive
LinkedIn: https://www.linkedin.com/in/daniel-audunsson-81b3b27b
Twitter: https://twitter.com/DanielAudunsson
Instagram: https://www.instagram.com/danielaudunsson
IN THIS VIDEO WE DISCUSS:
amazon ppc optimization,amazon ppc optimization tutorial,amazon ppc optimization 2021, Daniel Audunsson, IntoProfits, Amazon FBA, Amazon private label, selling on Amazon, amazon ppc strategy, ppc advertising on amazon, ppc advanced strategies, FBA PPC Advertising Tutorial, amazon ppc tips, amazon ppc tricks, amazon ppc guide, amazon ppc explained, Optimize PPC, amazon ppc 2020, amazon ppc campaign optimization, optimize ppc campaigns amazon
▶️ Try Helium 10: https://goo.gl/9bqHbC & USE DISCOUNT Codes Below!!!
▶️ LUKE50 – 50% Off First Month Of Helium 10
▶️ LUKE10 – 10% Off Every Month Of Helium 10
▶️ Schedule a 1 Hour Call With Me: https://calendly.com/lukeberg/60min
▶️ Follow Me on Instagram: https://bit.ly/2F0p1pC
▶️ Amazon Seller Pro Course: https://goo.gl/NBGTxH
#AmazonFBA #PPCAutomation #Helium10
**We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
$100 Advanced PPC Course https://amznomadz.com/order-form/
– Almost 3 Hours of Real PPC Video Data and Analysis
– How to Perform Bulk Uploads Like a Pro
– 5 New Auto and Manual campaign tips
– NEW PPC Launch Strategy for 2020
– Top of Page Ads and Placement Stats
– How to Properly Advertise Variation Listings
Helium10 DISCOUNT CODES
https://crushtrk.com/?a=1923&c=188&p=r&s1=
Receive 50% off your FIRST MONTH or
Receive 10% off your EXISTING subscription
Full process of manual keyword research and setting up Amazon advertising manual campaigns.
Structuring campaigns with broad, phrase and exact match ad groups. And showing how to use suggested bid features for keywords.
Advanced manual strategies: https://youtu.be/CKIlFKBQb94
Follow on Linkedin for more content: https://www.linkedin.com/in/lucas-kwiatkowski-00941250/
An easy PPC auto campaign tip for 2020. Use this when just launching new products as a beginner or for established products to find new keywords.
Close match is your best bet with this type of campaign and will get you the most sales and lowest ACoS
$100 Advanced PPC Course https://amznomadz.com/order-form/
– Almost 3 Hours of Real PPC Video Data and Analysis
– How to Perform Bulk Uploads Like a Pro
– 5 New Auto and Manual campaign tips
– NEW PPC Launch Strategy for 2020
– Top of Page Ads and Placement Stats
– How to Properly Advertise Variation Listings
HELIUM10 DISCOUNT CODES
https://crushtrk.com/?a=1923&c=188&p=r&s1=
Receive 50% off your FIRST MONTH or
Receive 10% off your EXISTING subscription
amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc sales/ppc spend for the last 30 days
PPC on Amazon FBA is no walk in the park. In this Amazon PPC tutorial, we break down how to draw insights from campaigns and perform Amazon PPC management. Your Amazon PPC strategy in 2020 needs to be optimized to reduce your Amazon PPC ACOS and boost profitability. We explain why a minimalist approach to Amazon sponsored ads yields better results and is also far more manageable, leading to faster Amazon PPC optimization. In this Amazon PPC tutorial 2020, we pick up where we left off in Part 1 on Amazon PPC for beginners, starting with keywords insights and campaign adjustments to improve the performance of your PPC on Amazon FBA.
Check out PART 1: https://youtu.be/zPrXCUFOZoU
🎥 Subscribe To My Channel: https://bit.ly/2Bp6amp
This Amazon PPC strategy for 2020 focuses on Exact match campaigns for efficient Amazon PPC management. We move our Amazon Sponsored Ads from Amazon PPC automatic campaign and a broad Amazon PPC manual campaign to an exact match PPC campaign. We explain a multitude of Amazon PPC tricks which will help you in evaluating your PPC keywords and Amazon PPC campaigns overall. The end goal resulting in you running a profitable Amazon advertisement for your listing via a group of targeted keywords. Our key focus here is Amazon PPC optimization, reducing your ACOS, and finally, how to continually replicate this for effective Amazon PPC management.
👌🏼 Join Just One Dime, Amazon FBA membership: https://bit.ly/31NraPo
Timestamps:
00:00 – Intro
00:30 – PPC data periods
01:02 – Create PPC reports
02:16 – Structure PPC reports
03:21 – PPC optimization goals
03:54 – All PPC report columns explained
04:08 – Keyword
04:24 – Customer Search Term
05:30 – Impressions
06:12 – Relationship between Impressions and Clicks
06:52 – Click Thru Rate
07:22 – Cost Per Click
08:23 – Spend
08:38 – 7 Day Sales
08:52 – Advertizing Cost of Sale (ACoS)
09:23 – Why are there stars (*) in my report?
10:30 – How ACOS impacts Profit Margin
11:24 – Evaluating Broad Match Campaigns
13:07 – Why CTR is so Important
14:00 – Evaluating Automatic Campaigns
14:21 – Why am I getting ASINs in my report?
16:24 – Evaluating Exact Match Campaigns
18:16 – Why ACOS is NOT everything at this point
18:37 – The 3 Outcomes
20:20 – Now what?
👷🏼 SAVE on TOOLS below:
👌🏼 Get 10% off of Helium 10 every month with (RODGERS10)
👌🏼 Get 50% off the first month of Helium 10 with (RODGERS50)
1) Go here: https://bit.ly/2nmWLbO
2) Sign up free. Hover over your account icon at the top right. Click “Plan” or “Plan Details.”
3) “Upgrade” to your chosen plan and use your coupon code at the bottom of the “Plan Details” page to get that % off.
(Codes are CAP SENSITIVE and you can ONLY USE ONE.)
👌🏼 Get 15% Off Viral Launch for Life: https://bit.ly/351zcpX
👌🏼 Get 20% Off the AmazeOwl Product Research Tool with (DR118)
IMPORTANT: This is to be entered on the Amazeowl subscription page at the bottom right where it says “ENTER PROMO CODE”, BEFORE you select which subscription you would like.
Steps:
1) https://amazeowl.com/
2) Download App
3) On Subscription Page, Enter Promo Code
4) Choose Subscription and Pay Voucher discounts:
-Established plan yearly 20% (recommended)
-Growth plan yearly 10%
-Established plan monthly 20%
These 7 advanced Amazon PPC strategies will help you steal sales from your competitors, including product targeting, defense ASINs and product placement campaigns!
If you will decide to let RPGECOM manage your Amazon PPC campaigns, mention ORANGEKLIK and get a free product audit as well as 10% off the 1st month: https://rpgecom.com/en/
_______________
🔶 More videos about Amazon PPC:
▶️ Amazon Brand Advertising – How to Get Started: https://youtu.be/dn3CvjPQ5ls
▶️ Advanced Amazon PPC tips: https://youtu.be/-9A0P30Tbrs
👉 Find more interviews with Amazon service providers: https://orangeklik.com/
_______________
Topics covered in the video:
➤ 00:00 Introduction
➤ 04:49 Introducing 7 different tactics to on how to get sales from your competitors using PPC
➤ 05:10 Categories targeting campaign
➤ 07:57 How many categories does a seller need to start out with?
➤ 09:32 Individual products targeting campaign
➤ 12:03 Other ways to get direct ASINs from competitors
➤ 15:26 Related keywords (broad-phrase) campaign
➤ 17:29 Competitor brand keywords (broad) campaign
➤ 20:50 All listing low bid (broad) campaign
➤ 26:16 Defense ASINs campaign
➤28:37 Product placement optimization campaign
➤ 34:34 How to manage constant Amazon PPC optimization?
➤ 37:20 Are campaign and product targeting campaigns are available in all marketplaces?
➤ 38:13 Is targeting competitors’ brands comply with Amazon rules?
➤ 38:58 When to use a product placement optimization campaign?
_______________
🔶 About RPGECOM
Founded in early 2019, RPGECOM is the biggest and most advanced Amazon Services and PPC agency in Israel. The company provides A-Z professional and management solutions to PL sellers so as to big companies and corporates. Their vast experience, passionate team, advanced services & technologies provide an in-depth understanding of the correct and profitable decision-making processes, needed to set up a successful store on Amazon. RPGECOM was the first-ever Amazon Agency in Israel to raise Venture Capital to invest in Amazon brands.
👉 Get in touch with RPGECOM: http://ppcservice.rpgecom.com/orangeklik
_______________
🔶 Video host – Lisett Lees
Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
_______________
** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
$100 Advanced PPC Course https://amznomadz.com/order-form/
– Almost 3 Hours of Real PPC Video Data and Analysis
– How to Perform Bulk Uploads Like a Pro
– 5 New Auto and Manual campaign tips
– NEW PPC Launch Strategy for 2020
– Top of Page Ads and Placement Stats
– How to Properly Advertise Variation Listings
HELIUM10 DISCOUNT CODES
https://crushtrk.com/?a=1923&c=188&p=r&s1=
Receive 50% off your FIRST MONTH or
Receive 10% off your EXISTING subscription
I cover 10 tips and things to look for with Amazon PPC:
SEO FIRST – 2 minutes in
Use Review Keywords – 3:40
How to Get Video Ads – 5:20
Sponsored Display – 7:12
Negative Phrase List – 8:30
Variation Listings PPC – 10:45
Aggressive Product Targets – 13:00
Headline Product Targets – 16:10
Exact TOS Campaigns – 19:10
Less is More – 21:50
Brand Analytics – 23:00
Amazon PPC is getting harder and harder and you need to become more targeted with your budgets and sponsored products and sponsored brands. Remember to take advantage of high volume keywords and competitors
amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc sales/ppc spend for the last 30 days
